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A Seller's Guide
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BEVERLY HILLSLUXURY REALTY
L I S T I N G P R E S E N T A T I O N
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A Seller's Guide
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LISTING PRESENTATION
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Beverly Hills Luxury RealtySelling in Today's Market
Selling a home in today's market requires two key components: planningand paying more attention to detail. So, what's the difference we offer toensure your home sells for top dollar? Our Marketing Details.
Hands down, we provide proven tactics that will market your home inthe most effective way possible. We believe each home is a project andHalfon Properties Group treats it with extreme care and attention.While utilizing our extensive list of qualified Buyers and Sellers.
With Martin's years of experience and a cutting edge team he provideindustry sought after expertise and knowledge to get your home sold.If you are serious about selling your home we have the tools to seriouslyget the job done.
In today's market WHO you work with matters and it effects thedynamics of marketing your home. As our market is constantly changingand only the most active and relevant agents & brokers.
L I S T I N G P R E S E N T A T I O NH
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Inside view of what you willexperience when hiring theHalfon Properties Group to
professionally market and sellyour home! We guarantee we'llmarket your home using themost realistic, efficient &profitable methods.
Our 100% Gurantee
T H ET E A M
B E V E R L Y H I L L S
FounderMARTIN HALFON
Buyers AgentRUBIN MAKHANI
Direc tor o f Market ingJOILEE HAVNER
Buyers Agent
CELESTEANDREW DRUM
310 344 4465 | mar ty@rodeore . com | ha l fonproper t i e s . com
T A B L E O FC O N T E N T
M e e t t h e H a l f o n P r o p e r t i e s G r o u pM a r k e t i n g A p p r o a c hL i s t i n g s B o o s t s a n d D e t a i l sS a l e s A p p r o a c h a n d T a c t i c sS a m p l e M a r k e t i n gO u r R e s u l t sW h a t C l i e n t s A r e S a y i n gI n C l o s i n g
H A L F O NLUXURY REAL ESTATE EXPERT
beverly hil ls luxury homes
As an authority at the forefront of transactional real estate, Marty’s knowledge
of the intricacies of the real estate “game” benefits his clients at the highest
level. He’s a skilled negotiator. Years of experience working with a myriad of
properties and all types and sizes have taught him how to differentiate
between a good investment and a money pit. Because he spent substantial
time early in his career upgrading and fixing whatever problem existed on a
particular property and has bought, sold and renovated homes and apartment
buildings from Beverly Hills to personally for 25 years, he offers clients ultimate
access to a full service team of home renovation experts. Halfon’s connections
are boundless.
Marty’s overriding real estate philosophy is simple: he represents each
client exactly the same way he would want somebody to represent him. His
impressive experience and traction not only in luxury real estate but also in
investment properties and sales and leasing, allow Halfon and his ace team of
two buyers agents, a seller agent, inhouse social media/marketing/web design
and transaction coordinator, the capacity for each client to have thorough,
personalized service with attention to detail. The result: the best possible
return on investment from an elite team that always delivers.
Outside of real estate, Marty is very active in the Beverly Hills community.
He owned and operated Hollywood Hot Dog Company for many years, ran
for Beverly Hills City Council, and is active with a number of local nonprofit
organizations.
T E A M L E A D / F O U N D E R M A R T I N H A L F O N
Marty Halfon, a longtime resident of Beverly Hills who truly understands thehistory of the community as well as its growth, is a toptier real estate expertwith exceptional reach. He established Halfon Properties at Rodeo RealtyBeverly Hills with a distinctive goal: to guide clients beyond just buying theright home but to also use the team’s preeminent expertise making sure it’sthe right investment. Marty works with both buyers and sellers specializing inresidential and commercial real estate as well as investment properties in thegreater Los Angeles area.
H A L F O N P R O P E R T I E S G R O U P
MEET THE TEAMwww.beverlyhil lsluxuryrealty.com
B E V E R L Y H I L L SL U X U R Y R E A L T Y
Rubin Makhani is a broker associate of the Halfon Properties Group atRodeo Realty Beverly Hills. Graduating from UCLA in 2008 he acquiredhis Bachelors Degree in History while also acquiring his minor in businesseconomics. Furthermore Rubin also obtained his masters in constructionaldevelopment from UCLA extensions as well. Rubin is a dedicated andknowledgeable real estate professional assisting sellers and buyers inresidential estates (single family and condos) and investment real estate.Whether it's finding you a home, finding the best loan, or aiding you obtainthe most out of seeking your home Rubin is always here at your service inwhich every clients satisfaction is second to none. Working with Rubin youwill not only set goals but will achieve them in which communication is keyto success in the real estate business knowing that he will go above andbeyond for every client to do whatever it takes to get the deal done.
Celeste Andrew Drum is a broker associate of the Halfon Properties Groupat Rodeo Realty in Beverly Hills. She studied Psychology at Santa MonicaCollege before obtaining her Real Estate License in 2006 at the age of 18,she has been actively working in Residential, Income and Commercial RealEstate for over 9 years, specializing in distressed sales.Celeste is involved with different types of creative Real Estate, with greatconnections to distressed sales, working with Banks notes, off-market andREO properties. She is well rounded in building, fixing and flipping housesin the greater Los Angeles area, also having good experience with propertymanagement. Celeste is also will experienced in the Entertainment Industry,being an Emmy-Nominated producer for THE BAY The Series with herown production company LANY Entertainment.Celeste is very proactive in the Real Estate Industry, with a large rolodex ofbuyers and sellers she is confident she can help the deal go through!
Joilee Havner holds a B.A. in Mass Communication from North CarolinaA&T State University. Having a marketing consultant on the team adds yet another attribute thatsets Halfon Properties Group apart. Joilee’s digital edge helps us stay aheadof the technical curve. With internet marketing quickly proving to be crucialin real estate, having someone invested in property marketing techniques isa huge advantage.Joilee is a branding expert and she brings her knowledge of buildingbrand’s platforms to the team.
B E V E R L YH I L L S
LUXURY REAL ESTATE
D IRECT
3 10 . 432 . 7 224
MOBILE
3 10 . 344 . 4465
MARTY@RODEORE .COM
beverlyhi l ls luxuryrealty .com
M A R K E T I N GA P P R O A C H
B R O W S E .
MARKET ING PROPOSAL
WHERE YOU 'LL F IND YOUR L IST ING
SAMPLE MARKET ING
QUALIF IED BUYERS & SELLERS
PROVEN SUCCESS
CUTT ING EDGE AB IL IT IES
L IFESTYLE
PERFORMANCE
DED IC IAT ION
Marketing Proposal
VS
Halfon Properties Group Other Agents
Skilled Team Approach
Smart Website
Professional Hi Resolution Photography
Custom Virtual Tours
Professional Luxury Staging & Consult
Listing Visuals and Details posted to 30+ Sites
Bi weekly MEGA Open Houses
Lead Capture system
Social Media Advertising and Marketing
Mobile Response sites
Listing Email Blast to Top Agents
Attractive and Unique Signage
+1500 Database Buyer's Fitting
Property Redesign (If applicable)
Google Advertising to Drive Traffic
Door Knocking to Promote Listing
Open Communication & Assistance
3 Agents | 1 Broker | Assistant |Custom Care | Marketing Director | TransactionCoordinator
Lead Capture/Uses Cookies to Monitor Search Patterns
One Agent working solo
Cookie cutter websites
No Lead Capturing system,
standard open house techniques
NO Virtual Tours
NO Staging
Lisiting posted to MLS
NO Type of Social Media
Advertising and Marketing
NO Email
NO Doorknocking
Passive Marketing
Bad Signage and Old Signage
Poor Communication
Marketing TimelineF i r s t 24 Hours
Nex t 48 72 Hours
Nex t 72 Hours
Week ly
*Order and strategically install signs*Create custom website www.9698yoakum.com
*Professional Photography & Videography for website *On location SNEEK PEEK video created and blasted via
email & social media platform
*Take details photography and videography of interior and exterior *Prepare all marketing material (brochure, flyers, property descriptions, direct mail)*Creation of Virtual Tour & fully responsive website with address of home as the URL *Announce Property at ALL Rodeo Realty offices (Email Blast)*Find "best fit' leads in database of buyers*Email blast to TOP AGENTS in the area*Email Blast sent to entire buyer database*Open House scheduled and marketed*Promotion on websites through online advertising*Social Media Promotion (Twitter, Facebook, Pinterest, Instagram, Linkedin, Tumblr, Google +,Linkedin)*Press Release & LA Times Ads*Pocket pre-market view to qualified buyers
*Professional Brochure delivered to property*Area Door Knock Campaign
*Weekend Open House with lead capture *Property Showing and Feedback Follow-up
*Just Listed Direct Mail Send Outs
*Mega Broker's Open Lunch w/ 1-2 Food Trucks & Evening Showing between 6-8 pm withvalet parking*Property Showing and Feedback Follow-up*Repost on websites for major exposure*Pro-active buyer agent best fit for lead calls*Weekly update to seller with virtual tour viewing activity, property showingreports, feedback reports*Private showings from promotions (website, social media, mls, sign call, websitelead responses, private showing tours
9698 Yoakum Dr.
OPEN HOUSE
Listings Boostsand Details
The approach the Halfon Properties Group takes issimple- we take all the necessary steps to make sureyour home is sold at top dollar in a timely matter!
ZillowWebsite
Sample Marketing
Brochures & Postcards
Virtual Tour & Video
Door Knocking
Lead Capture
Our team is out performingagents in Beverly Hills by 873%*.
What Our Clients Are SayingMatthew B. Burnett | Vice President|CBRE | Capital Markets "Working with Marty was a great experience – extremely responsive, thorough, and attentive to detail. I lookforward to working with him again in the future. Matthew B. Burnett | Vice President | Lic. 01384566 Investment Properties | Private Capital Group CBRE | Capital Markets"
Dr. Nasseri MD Beverly Hills"We have worked with Mr. Halfon multiple times. His width and depth of knowledge of the West side, his excellentnetwork of contacts, and ability to negotiate fairly sets him apart as an excellent asset to any family purchasing orselling real estate."
Dr. Mak Makani Beverly Hills"Mr. Marty Halfon is a very intelligent, organized, and persistent individual. His experience and integrity isunmatched and his ability to close deals and make them happen is truly amazing. Marty is very professional in hiswork ethics and is highly recommended. Working with Marty you will not only get the best real estate service andexperience but you will also gain knowledge of his experiences and what it takes to be the best like Marty in thebusiness! Unconditionally he treats all his clients with the utmost love, care, honesty, and the best interest for themas if it was for his own! Thanks Marty for this wonderful opportunity and experience to work with you and i lookforward to working with you again!"
Brian Rodier, Esq. Beverly Hills"I told Marty that I had land in Miami I was contemplating selling. Within two days, he arranged through a Miamicontact of his to bring me an offer on my property, despite it not being listed. I sold the property for more than Iwould have even listed it for. Amazing experience."
Matthew Kayton Beverly HillsAs you know, I have been in the real estate services industry for two decades. I started my career at First Financial,a division of First Southwestern Title, one of the largest independently owned groups of title agencies in thecountry, and in 1992 became President. I have built and sold multiple real estate service companies providing P&Cinsurance title services, land surveying, property preservation and maintenance services and others. I share this information with you for the purpose of demonstrating my in-depth knowledge of the industry. Additionally, I have personally bought and sold over 12 homes in the past 10 years for my own account in multiplemarkets across the country. That being said, I want to personally thank you for the exemplary way you handled thepurchase of our new home at 515 North Alpine Drive in Beverly Hills. Your guidance throughout the transaction wasbest in class and I would not hesitate to work with you again in the near future. Again, thank you and I am hopefulthat my recommendation is heeded by others in the market so that they can benefit from your service. I look forward to working with you again in the future."
Ike Zekaria Beverly Hills"Buying and selling a home is inherently an emotional event. I did both with Marty and in each case he masterfullyguided me through the process. He secured multiple offers when selling my home in Beverly Hills and sold it forseveral hundred thousand dollars above asking. In terms of the purchase of my home, he was able to make a dealhappen despite dealing with a particularly challenging seller. In all, Marty is a professional who I would trust withselling or buying my home again and again."back to top
In Closing
Who You Work With Matters
Halfon Properties Group provides clients with aweekly update and maintains opencommunication. We provide each client withcomprehensive details of home's progress. Our goal is to get you top dollar for your homeand give you a professional experience.
We hope you found all the information given byHalfon Properties Group useful & informative. Itwas a pleasure!
Martin HalfonHalfon Properties Group
halfonpropeties.combeverlyhillsluxuryrealty.com