Haiti - A 100 Million

Potential Market?

--- Patrick Guilbaud (UVA SEAS-SIE)

TCC315 Presentation…

Haiti – a 100 Million Potential Market 2/27/20032

Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being.

AGENDA Introduction Haiti & Tier-4 Marketing A Quick Historical Overview P-Au-Prince, Haiti Key Issues Examples A Plethora of Opportunities & Options Wrap-Up

Haiti – a 100 Million Potential Market 2/27/20033

Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being.

Introduction

General View Of The Research That I am Involved With: Social & Environmental Systems.

Some Over-arching Goals & Personal Reasons For Tackling The Problem That’s Under Consideration.

Haiti - The Focus Of My Research.

Haiti – a 100 Million Potential Market 2/27/20034

Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being.

Tier-4 Marketing

Starter

1. Opportunities

2. Market Size

3. What are Risks

4. Cultural Issues

5. Long-Term vs. Short Term

6. Human & Environmental Impacts

7. Other Issues: Political, Monetary etc.

Haiti – a 100 Million Potential Market 2/27/20035

Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being.

Quick Historical Overview Pre Columbian

– Up to 1492 Colonization

– Up to 1804 Post Independence

– 1804 – Present Some Well-Known Haitians (Or Not so-well-known)

– Toussaint L’Ouverture (Liberated Saint Domingue from France & Spanish)

– John James Audubon (Nature – Ecology)– Jean-Baptiste Du Point Du Sable (Chicago)

Haiti – a 100 Million Potential Market 2/27/20036

Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being.

Haiti – Quick Stats

Geography: 10,700 sq miles ~Size of Maryland Very Mountainous

Population : 8.1M; 65%:35% Rural: Urban Split; Cap: P-Au-P (2.3M)

Economy: Per Capita Inc: $300; Below Poverty 75%;GDP:$9.2B; Ext. Debt:$1B

Mortality Rate & Life Expectancy: ~100/1000 Deaths / Live Birth; 56 years…

Other Major Cities & Populations: Cap-Haitian (100K); Gonaives, Jacmel, Les Cayes, Port-de-Paix, Saint-Marc, Jeremie (50K)

Languages: Creole: 100%, French: <30%, Eng. & Span. <10%

Haiti – a 100 Million Potential Market 2/27/20037

Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being.

Key Issues for the Country Human & Health

– Food - Malnutrition– Water - Untreated– Sanitation - Poor Municipal Services– Medical - Tropical Diseases– Education - Literacy rate low

Environmental– Deforestation - causing poor nutrition– Transportation - Bad roads– Population density - High Unemployment

General– Political Instability - Risks

Haiti – a 100 Million Potential Market 2/27/20038

Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being.

P-Au-Prince, Haiti

A. Size of the Capital City (1/3 of pop.)

B. Historical Perspectives (Pearl of the Antilles)

C. Population Growth (Cite Soleil) * Emigration (US)

D. Problems (Slums & Un-employment)

Haiti – a 100 Million Potential Market 2/27/20039

Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being.

Examples of Problems

Haiti – a 100 Million Potential Market 2/27/200310

Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being.

Examples of Problems (Cnt’d)

Haiti – a 100 Million Potential Market 2/27/200311

Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being.

Community Solutions

Haiti – a 100 Million Potential Market 2/27/200312

Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being.

Some Plusses & Opportunities1. Tropical Weather & Rich History – General Tourism2. Small Manufacturing - Market Potential Beyond Haiti3. Proximity - Close to the US + Strong Base of Expatriates in the

US & Canada4. High Unemployment - Eager Labor Force5. General Exports – Tropical Fruits, Coffee, Cocoa, Vanilla etc.6. Imports: All Basic Services – Food, Agricultural, Medical &

Sanitation Services7. Cultural - Well-developed small crafts industry - Musical

Instrument, Painting, Baskets etc..,8. Natural Beauty - Eco-tourism (Audubon connection with Haiti)9. Other – Friendly People

Haiti – a 100 Million Potential Market 2/27/200313

Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being.

1) Thinking Outside of the Box for True Market Sizing Haiti - Second Wave of Revolution In the Americas (Business) + West Indies – Haiti as a barometer of the region + West Africa – French Language other Shared Customs + Other Countries (South America – Bolivar ties with Haiti etc…)

2) Method Partnerships – Risk Sharing Local Development – Sensitivity to local culture issues

3) Approach Social Entrepreneurship – Human Development Cheap Labor – Short Term Look

A Plethora of Opportunities and Options

Haiti – a 100 Million Potential Market 2/27/200314

Haitian Proverb: “Tout Moun Se Moun” – Every Human Being is A Human Being.

Wrap-Up

Questions,

Ideas,

Discussions,

& Suggestions