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NEW ONPROmOTIONS

SEPTEmBER 2011

REDKEN.COM

GET INSPIRED. BE PART OF IT.

INTRODUCING NEW COLOR FUSION EXTRA LIFT SHADESFALL/WINTER 2011 HAIRSTYLE TRENDS BY GUIDO

HAIRCARE POWERED BY THE

INTERLOCK PROTEIN NETWORK™

INNER STRENGTH. OUTER BEAUTY.REDKEN HAIRCARE REINVENTEDGet to the core of beautiful hair. Redken Haircare is now powered by the INTERLOCK PROTEIN NETWORK™, a revolutionary new delivery system that brings protein to hair’s core for enhanced strength and conditioning. The result? Redken’s best are even better, and hair is stronger and more beautiful, inside and out.

The Interlock Protein Network (IPN) is comprised of three ingredients that work together in the wet and dry phases to repair the hair from the inside out.

HOW IT WORKS3 INGREDIENTS + 3 LAYERS OF THE HAIR = 3 POWERFUL BENEFITS

Creates a protective coating that restores hair’s hydrophobicity to a healthy state

REBUILDS SURFACE PROTECTION

Binds conditioning ingredients to the hair fiber for a progressive effect with each application

PROVIDES PROGRESSIVE CONDITIONING

Penetrates to the cortex for internal strength and resistance against breakage

STRENGTHENS THE CORE

COVER MODEL’S HAIRCOLOR:Natural Level 5, Lightest Brown

BASE COLOR:2 oz. (60 ml) 8N Color Fusion2 oz. (60 ml) 30 volume Pro-oxide Cream Developer

HIGHLIGHT:2 scoops (22 g) Up To 7 De-dusted Lightener2 oz. (60 ml) 30 volume Pro-oxide Cream developer

GLAZE:2 oz. (60 ml) 09GB Butter Cream Shades EQ2 oz. (60 ml) Shades EQ Processing Solution

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STYLIST OFFERPURCHASE2 or more retail size Shampoos and 2 or more retail size Conditioners

Choose from: Real ControlColor ExtendBlonde GlamBody Full

RECEIVE FREE 1 Shampoo OR Conditioner liter

Stylist Price

$($ stylist value for shampoo)($ stylist value for conditioner)

SALON OFFERPURCHASE4 or more retail size Shampoos and 4 or more retail size Conditioners (32 products minimum) of the following brands:

Real ControlColor ExtendBlonde GlamBody Full

RECEIVE FREE 1 Shampoo and 1 Conditioner liter of each brand (8 liters total)72 Duo Packettes (36 Color Extend, 18 Real Control, 18 Blonde Glam)1 Redken Haircare Renovation Kit

» KIT INCLUDES: 1 “Reinventing Your Space with Redken” brochure with tips from design consultant Peter Millard 1 $ gift card for My Business Toolbox! 1 IPN Window Cling 1 Set of 4 Easel Cards for new IPN brands 1 IPN DVD

Salon Price

$($ salon value)

PROVIDES PROGRESSIVE CONDITIONING

WHAT’S NEW?• Arevolutionarynewdeliverysystem,IPN replaces the Interbond Conditioning System and penetrates deeper than ever before to bring protein to hair’s core

• Sophisticatednewpackagingandnewgraphicsenhanceshelfappealforallhaircarecollections

• NowwithIPN:

ALL SOFT (Coming Soon)

EXTREME REAL CONTROL Shampoo & Conditioner

COLOR EXTEND Shampoo & Conditioner

BODY FULL Shampoo & Conditioner

BLONDE GLAM Shampoo & Conditioner

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REDKEN’S BIGGEST SOCIAL mEDIA CAmPAIGN EvER

“WHO DOES YOUR COLOR?”

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HAvE YOU REGISTERED FOR THE FREE FACEBOOK TOOLKIT?Redken’s FREE Facebook Toolkit will help you customize your salon’s Facebook page so it looks professional and sets your salon apart from others, drives clients to your page, and contributes to your bottom line.

Visit Redken.com/MyBusinessToolbox to sign up for your FREE Facebook Toolkit today!

You’ll receive:• Avideotutorialthatwalksyouthroughcreatinga Facebook page and a downloadable how-to guide• A$25advertisingcredittopromoteyour Facebook page to new clients • A$75credittowardpromotionalmaterialson My Business Toolbox.• Freeincentivesforclientsto“Like”yoursalon’s Facebook page – when a client submits a testimonial on your page, Redken will automatically send them a FREE gift!• SpecialRedkentemplatestocustomizeyour Facebook page

HELP CLIENTS “LOSE IT” TO REDKEN –AND GAIN NEW HAIRCOLOR BUSINESS!Redkencontinuestoencourageconsumerstotalkaboutthe“WhoDoesYourColor?”campaignwithanexciting new Facebook initiative for this fall! Our new “Redken Haircolor Virgin” campaign is a fun way to drive potential clients to your salon, encourage them to ask about Redken Haircolor, and share their experience online.We’reencouraging“RedkenHaircolorVirgins”(consumerswho’veneverhadaRedkenhaircolorservice)todiscover amazing haircolor at a Redken salon near them, and share their experience on Facebook.This attention-getting campaign will get consumers talking about Redken Haircolor, boost your business, and help you take advantage of two easy (and cost effective!) ways to promote your salon: › Peer-to-peer recommendations › Online buzz

HOW TO JOIN:If you haven’t already taken advantage of Redken’s revolutionary social media efforts, it’s time! VisitRedken.com’s Professional Site and register for the Facebook Toolkit, and you’ll receive an exclusive listing on our Facebook Salon Finder that reaches more than 80,000 consumers!

HOW IT WORKS:1. Sign up for your FREE Toolkit

2. Offer your clients the new ILLUMINATION technique, an updated take on ombre haircolor, as seen on the red carpet!3.AfterclientstryILLUMINATION, they can log-on to your salon’s Facebook page to comment about their new look, and share with all of their Facebook friends to let them know about your salon. They will receive a FREE Essie nail polish from Redken and a referral card to send one of their friends to your salon for a FREE blow-out with any service4. You can offer them the new ILLUMINATION look, too, boosting your profits even more – and this is just the beginning!

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SALON OFFER 1PURCHASE18 or more shades from one color brand (Shades EQ OR Color Gels)

RECEIVE FREE1 “Who Does Your Color?” Kit

RECEIVE FREE18 Color Extend Shampoo/Conditioner duo packettes1 Set of Technique cards1 Client Retention brochure1 Window poster1 Set of 3 Mirror clings1 Essie Nail Polish1 Essie Nail Polish Display

Salon Price

Shades EQ

$ ($ salon value)

Color Gels

$ ($ salon value)

SALON OFFER 2 WITH NEW COLOR FUSION EXTRA LIFTPURCHASE

18 or more Color Fusion or Cover Fusion shades (mix and match)

RECEIVE FREE1 “Who Does Your Color?” Kit

RECEIVE FREE1 NEW Color Fusion Extra Lift Blue1 NEW Color Fusion Extra Lift Light Neutral1 Color Fusion Extra Lift Sticker Sheet1 Color Fusion Extra Lift Swatch Card1 Color Fusion Shade Chart1 Set of Technique Cards1 Client Retention Brochure1 Window Poster1 Set of 3 Mirror Clings1 Essie Nail Polish1 Essie Carton Display

Salon Price

Cover Fusion/Color Fusion

$ (salon value $ )

NEW COLOR FUSION EXTRA LIFT ADvANCED PERFORmANCE COLOR CREAmAchieveupto5levelsofliftandoptimizedneutralizingpower. Color Fusion introduces NEW Color Fusion Extra Lift, 6 calibrated shades that provide a range of cool results on all bases, from the lightest, coolest blondes to sophisticated controlled browns. New thick, cream formula with exclusive Uplift Colorbond Technology ensures precise application and high confidence lifting—with excellent conditioning, predictability and shine.

UP TO 5 LEvELS OF STUNNING LIFT

NEW EL-LNLight

Neutral

NEW EL-VViolet

NEW EL-BBlue

NEW EL-TTitanium

NEW EL-GGreen

NEW EL-MNMedium Neutral

LIFT BOOSTERSIncrease lifting power

upto5levels

CALIBRATED TONERSProvide perfect

neutralizing ability

CATIONIC CONDITIONERSSmooth hair for more

even and uniform results

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SALON OFFERPURCHASE8 Redken Styling “Backstage Essentials” (mix and match)Choose from:Shine Flash 02Iron Silk 07Ringlet 07Aerate 08Wool Shake 08Guts 10

RECEIVE FREE 1 Fashion Week Color & Style Kit

KIT INCLUDES:1 09WN Summer Wheat Shades EQ Cream1 05BR Garnet Sand Shades EQ Cream1 Shades EQ Cream Clear1 10 volume Pro-oxide Cream Developer 8 oz.1 Wall ChartPLUS the exclusive 5th Avenue Style Fashion Magazine!

Salon Price

$($ salon value)

GIVE YOUR CLIENTS THE LATEST STYLE & COLOR LOOKS WITH

PROVOCATEUR!Discover Redken Styling’s Fall/Winter 2011 trend collection, by Redken Creative Consultant Guido. Your kit also includes NEW Shades EQ Cream, so you can recreate the runway’s hottest haircolor in your salon.

WIN A TRIP TO NYC!Be one of 2 lucky stylists who will win a chance to come to NYC to assist Guido backstageduringNewYorkFashionWeek.Seedetailsinthe5thAvenueStylemagazine, included in your kit!

HAvE YOU TRIED NEW SHADES EQ CREAm?Take advantage of this month’s offer to experience this amazing new color!

Wax Blast 10Align 12Fashion Work 12Spray Starch 15Hardwear 16Pure Force 16

FREE LITERS WITH INTRA FORCE PURCHASE!If your clients with thinning hair haven’t already tried Intra Force, use these FREE liters at your back-bar to give them a taste of the Intra Force experience. Use this time to talk to them about thinning hair and send them home with a trial kit so they can be on their way to thicker, fuller hair in 30 days!

SALON OFFERPURCHASE4 Client Starter Kits (Choose from Natural or Color-Treated Thinning Hair)RECEIVE FREE2 Shampoo and/or Toner Liters (of your choice)

Salon Price

$($ salon value)

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SALON OFFER (WHILE SUPPLIES LAST)PURCHASE3 NEW loose ends 5 oz.3 Redken For Men styling productsRECEIVE FREE1 Launch KitKit includes:1 NEW loose ends 5 oz.18 loose ends Packettes1 Redken For Men Product Glorifier1 Redken For Men Stylist Pamphlet25 Redken For Men Consumer Brochures1 Art Of Consultation Men’s Prescription Pad

Salon Price

$ *($ salon value*)*Exact price/value depends on products purchased. Includes value of sample packettes.*Available while supplies last

NEW LOOSE ENDSSTYLE THAT mOvES

liquid pomade

SUPPORT THE FIGHT AGAINST BREAST CANCER!Shape up your style with two of Redken Styling’s best-selling products while supporting the fight against breast cancer! Inconjunctionwiththisspecialpromotion,Redkenwillmakea$20,000donationtoSusan G. Komen for the Cure® in support of their mission to end breast cancer forever.

SALON OFFERPURCHASE1 Rough Paste 12 2.5 oz.RECEIVE FREE1 Breast Cancer Awareness KitKit includes1 Rough Paste 12 2.5 oz 1 Quick Dry 18 2 oz

Salon Price

$($ salon value)

CLIENT OFFERPURCHASE1 Rough Paste 12 2.5 oz.RECEIVE FREE1 Breast Cancer Awareness KitKit includes1 Rough Paste 12 2.5 oz 1 Quick Dry 18 2 oz

Client Price

$($ client value)

The Running Ribbon is a registered trademark of Susan G. Komen for the Cure®

SUPPORT THE FIGHT AGAINST BREAST CANCER!

SHAPE UP YOUR STYLE

Includes:1 rough paste 12workingmaterial2.5oz.1 quick dry 18 instant finishing spray 2 oz.

GET INSPIRED. SEE YOUR STYLIST.

REDKEN.COM

Allrightsreserved.U01995006/2011

UPCOmING REDKEN PROmOTIONSSEPTEMBER OCTOBER NOVEMBER

RETAIL PROMOTIONS

Redken haircare is reinvented with new IPN technology in some of your favorite products!

Watchforthelatesttrendsinhair,fashion andmoreinRedken’sFall/Winter2011 Fashion Magazine!

Support Breast Cancer Awareness with the purchase of Redken Styling products!

It’s that time of the year – get ready for Redken Holiday!

Give your hair softness, nourishment andprotectionwithaNEWmulti-careoiltreatment from Redken.

AddshinetoyourhairandlipswithRedkenStyling’s lip gloss promotion.

Get smooth, shiny hair with NEW All Soft – now15xmoreconditioning!

Wantnailsaspolishedasyourhair?Lookforan exciting Redken Styling gift with purchase.

Haven’t tried Nature’s Rescue yet? Get it at 20% off now!

SERVICE/BACKBAR

PROMOTIONS

Get FREE Intra Force liters for your backbar with the purchase of client starter kits

Increase service revenue with the “Who Does Your Color?” campaign!

Try NEW Color Fusion Extra Lift!

WatchforNEW Shades EQ Cover Plus!

AskyourRedkenSalesConsultantifyouqualifyfor a third quarter Color Advantage Kit!

Stockupongallonswith15%off!

20% off texture products.

Transform clients’ texture with new Shape Control!

YOUR SALON MEETING

Check out NEW Redken Education on Demand videos featuring NEW IPN.

EntertowinatriptoNewYorkFashionWeekandassistGuidobackstage!GetdetailsinourFall/Winter2011FashionMagazine!

Get your staff inspired for a successful holiday season– review special offers and plan your holiday profit strategy!

VisitRedken.com’s Professional Site to learn about NEW All Soft.

THE REDKENEXCHANGE

ATTEND THE BEST BLONDES AT THE REDKEN EXCHANGE IN NEW YORK CITY APRIL 23RD-25TH, 2012 & AUGUST 27-29, 2012

Blonding services for every ethnicity are probably among your most requested services, so take advantage of this opportunity to brush up on creating the best blondes! In this 3-day session the artists will demonstrate salon proven, low maintenance color techniques for beautiful, brilliant blondes. You will learn how to identify the right product to use for the blonde you want to achieve, plus tips to overcome lightening challenges you might encouter.

Call 1-800-545-8157 to register, or visit Redken.com to view the full class calendar!

ALL PROMOTIONS ARE SUBJECT TO CHANGE AND AVAILABLE WHILE SUPPLIES LAST.

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