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Page 1: hä? Winter 2017 – Switzerland
Page 2: hä? Winter 2017 – Switzerland

#GOEXPLORE

Page 3: hä? Winter 2017 – Switzerland

#GOEXPLORE

Page 4: hä? Winter 2017 – Switzerland

W I N T E R 2 0 1 7

Page 5: hä? Winter 2017 – Switzerland

”HÄ? WAS FOUNDED BACK IN 2006 BY MY BROTHER MAT. MAT AND I SPENT SOME TIME IN MAMMOTH MOUNTAINS TO SHRED THE PARK WHEN MAT HURT HIS BACK AND COULDN’T SNOWBOARD FOR SIX WEEKS. BACK THEN MAT HAD DREADLOCKS AND NEVER FOUND A BEANIE THAT DID FIT HIM WELL ENOUGH. BORED OF THE AME-RICAN TELEVISION PROGRAM, HE DECIDED TO KNIT SOME HANDMADE BEANIES BY HIMSELF. THE WHOLE CREW WAS STOKED WITH THE SMOOTH STYLE AND FIT. BACK IN SWITZERLAND A LOT OF OUR FRIENDS IN THE SWISS SNOWBOARD SCENE WERE

ASKING FOR ONE OF THOSE HANDMADE BEANIES.

THAT’S HOW IT ALL STARTED AND WE NEVER THOUGHT THAT WE CAN GO ALL THE WAY TO THE POINT WHERE WE’RE AT RIGHT NOW. DURING THE LAST TEN YEARS OUR HÄ?FAMILY GREW A LOT AND PEOPLE WITH THE SAME PASSION JOINED US ON OUR JOURNEY. SOMETIMES WHEN MAT AND I SEE OUR CHILDHOOD HEROES – LIKE FREDI K., NICOLAS MÜLLER OR HEIKKI SORSA – SHREDDING WITH THE STUFF WE DESI-GNED, MAT AND I ARE SMILING AT EACH OTHER AND CAN HARDLY BELIEVE IT. WE ARE VERY PROUD TO BE A PART OF SOMETHING THAT WE STARTED WITH OUR OWN HANDS AND FROM WHAT EMERGED SOMETHING BIGGER THAN JUST PRODUCTS AND LABELS. HÄ? BECAME A CREW OF FRIENDS WITH TONS OF FUN TIMES. IN WINTER TIME WE ARE SHREDDING TOGETHER THE WAIST DEEP POWDER, DURING SUMMER WE ARE ON THE HUNT FOR THE NEXT PERFECT SURF SESSION. YOU BARELY SEE ONE

OF US ALONE – NOWHERE.

ALL THOSE MOMENTS WE SPEND TOGETHER CREATE A LOT OF GOOD IDEAS AND INFLUENCE OUR PRODUCT LINES A LOT. OUR TEAM RIDERS AND OTHER HÄ?FAMILY MEMBERS, LIKE PHOTOGRAPHERS AND DESIGNERS, ARE WORKING CLOSELY WITH US. TOGETHER WE CREATE NEW STYLES, WHICH MAKE THE NIPPLE DEEP POWDER DAYS EVEN MORE FUN. WE WILL CONTINUE TO MAKE SOME OF THE NICEST HEAD-WEAR PRODUCTS OUT THERE AND ARE ALREADY CURIOUS WHERE THE JOURNEY

WILL TAKE US. HOP IN AND JOIN US ON OUR TRIPPY JOURNEY!“

SEBI BUMANN, CO-FOUNDER.

Page 6: hä? Winter 2017 – Switzerland
Page 7: hä? Winter 2017 – Switzerland
Page 8: hä? Winter 2017 – Switzerland
Page 9: hä? Winter 2017 – Switzerland

BEANIES ARE THE HEART OF OUR COLLECTION. THE TWO RESPECTIVELY FOUR LAY-ERS OF FABRIC WILL KEEP YOUR HEAD WARM IN THE FREEZING COLD AND MAKE

SURE YOU CAN KEEP RIDING THE DEEPEST POW.

BEANIES

Page 10: hä? Winter 2017 – Switzerland
Page 11: hä? Winter 2017 – Switzerland

TEAM1 BEANIE, 2 STYLES – 100% SOFT ACRYLIC –

ONE SIZE FITS ALL

BLACK BLACK MEL

BLACK GREY RED MEL

Page 12: hä? Winter 2017 – Switzerland
Page 13: hä? Winter 2017 – Switzerland

80% SOFT ACRYLIC, 20% COTTON – LEATHER PATCH –ONE SIZE FITS ALL

SMOKE

BLACK

RED BLUE

Page 14: hä? Winter 2017 – Switzerland
Page 15: hä? Winter 2017 – Switzerland

KNIT1 BEANIE, 2 STYLES – 100% SOFT ACRYLIC –

ONE SIZE FITS ALL

BLACK MEL CAMEL

FROST GREY BLACK

Page 16: hä? Winter 2017 – Switzerland
Page 17: hä? Winter 2017 – Switzerland

SOLID1 BEANIE, 2 STYLES – GOGGLE BAG SYSTEM – 100% SOFT ACRYLIC –

ONE SIZE FITS ALL

BLACK

GREEN

RED

BLUE

Page 18: hä? Winter 2017 – Switzerland
Page 19: hä? Winter 2017 – Switzerland

SIMPLE1 BEANIE, 2 STYLES – 100% SOFT ACRYLIC –

ONE SIZE FITS ALL

BLACK TRUE NAVY

BORDEAUX GREY

Page 20: hä? Winter 2017 – Switzerland
Page 21: hä? Winter 2017 – Switzerland

MELANGELEATHER PATCH – 100% SOFT ACRYLIC –

ONE SIZE FITS ALL

BLACK BORDEAUX

SILT GREEN BROWN

Page 22: hä? Winter 2017 – Switzerland
Page 23: hä? Winter 2017 – Switzerland

ROOKIE100% SOFT ACRYLIC – 4 LAYERS FOR EXTRA WARMTH –

ONE SIZE FITS ALL

BLACK

ICE BLUE

GREEN

RED

Page 24: hä? Winter 2017 – Switzerland

#GOPLACES

Page 25: hä? Winter 2017 – Switzerland

#GOPLACES

Page 26: hä? Winter 2017 – Switzerland
Page 27: hä? Winter 2017 – Switzerland

DO YOU KNOW THE FEELING OF HAVING A REALLY COLD FACE? WE DON’T! WITH OUR NECKWARMERS YOU WILL ALWAYS STAY WARM AND COSY.

NECKWARMERS

Page 28: hä? Winter 2017 – Switzerland
Page 29: hä? Winter 2017 – Switzerland

WELLNESS100% EXTRA SOFT POLAR FLEECE – LEATHER PATCH –

ONE SIZE FITS ALL

BLACK GREY

WHITE WHITE ROOM

Page 30: hä? Winter 2017 – Switzerland
Page 31: hä? Winter 2017 – Switzerland

POLAR FLEECE100% POLAR FLEECE – PRINT ON POLYESTER –

POLAR FLEECE LINING – ONE SIZE FITS ALL

BLACK FIRST LINE

DARK STORM GREY

Page 32: hä? Winter 2017 – Switzerland
Page 33: hä? Winter 2017 – Switzerland

MELANGE100% SOFT ACRYLIC – LEATHER PATCH –

ONE SIZE FITS ALL

BLACK BORDEAUX

SILT GREEN BROWN

Page 34: hä? Winter 2017 – Switzerland
Page 35: hä? Winter 2017 – Switzerland

REVERSIBLEOUTSIDE LAYER 100% SOFT ACRYLIC, INSIDE LAYER 100% POLAR FLEECE –

EXTRA SOFT LEATHER PATCHES ON BOTH SIDES – ONE SIZE FITS ALL

BLACK RED

SILT GREEN GREY

Page 36: hä? Winter 2017 – Switzerland
Page 37: hä? Winter 2017 – Switzerland

SOLID TUBE95% COTTON, 5% LYCRA – WOVEN LOGO –

ONE SIZE FITS ALL

EMERALD

BLACK BLUE

Page 38: hä? Winter 2017 – Switzerland
Page 39: hä? Winter 2017 – Switzerland

SILVANO SIGNATURE TUBE95% COTTON, 5% LYCRA – WOVEN LOGO –

ONE SIZE FITS ALL

MAX SNOW VOLCANO

Page 40: hä? Winter 2017 – Switzerland
Page 41: hä? Winter 2017 – Switzerland

THE X1 NECKWARMER, 2 STYLES – ONE HALF 95% COTTON & 5% LYCRA, OTHER HALF 100% POLAR FLEECE – WOVEN

LOGO ON TUBE, EMBROIDERED LOGO ON POLAR FLEECE – ONE SIZE FITS ALL

BLACK

Page 42: hä? Winter 2017 – Switzerland

#STAYWARM

Page 43: hä? Winter 2017 – Switzerland

#STAYWARM

Page 44: hä? Winter 2017 – Switzerland
Page 45: hä? Winter 2017 – Switzerland

WHEN FUNCTIONALITY MEETS STYLE - THIS IS WHAT‘S EMERGING FROM IT! DESIGNED BY OUR TEAM RIDER LEVI LUGGEN. LEVI IS OUT THERE IN THE FREEZING COLD EVERY DAY, NO MATTER

WHAT CONDITIONS. IT COMES IN TWO WAYS AND FITS EVEN OVER YOUR HELMET.

HOODS

Page 46: hä? Winter 2017 – Switzerland
Page 47: hä? Winter 2017 – Switzerland

THE LEVIINTEGRATED NECKWARMER WITH ELASTIC CINCH ON THE BACK – 4 CINCHES ENSURE A PERFECT FIT – FULL

HEAD COVERAGE – LEATHER PATCHES – THE LEVI: 100% POLAR FLEECE – THE LEVI DELUXE: 80% COTON & 20% POLYESTER (SUPER WARM 420 GSM) PLUS WELLNESS FUR FLEECE NECKWARMER & LINING

THE LEVI THE LEVI DELUXE

Page 48: hä? Winter 2017 – Switzerland
Page 49: hä? Winter 2017 – Switzerland

ALL OUR TEAM RIDERS LOVE THE MASKS. THE NINJA MASK COMBINED WITH THE WARM POLAR FLEECE GUARANTEES A PERFECT FIT. THE DAY GETS WARMER? NO WORSE, JUST FLIP THE NINJA

MASK INSIDE AND YOU HAVE A NECKWARMER. FITS PERFECTLY UNDER YOUR HELMET!

MASKS

Page 50: hä? Winter 2017 – Switzerland
Page 51: hä? Winter 2017 – Switzerland

THE MASKNINJA MASK ON TOP, POLAR FLEECE NECKWARMER ON THE BOTTOM – FITS UNDER ALL HELMETS AND BEANIES

– PRINT ON POLYESTER – POLAR FLEECE LINING – FULL HEAD COVERAGE – ONE SIZE FITS ALL

BLACK FIRST LINE DARK STORM

Page 52: hä? Winter 2017 – Switzerland
Page 53: hä? Winter 2017 – Switzerland

THE MASK WELLNESSNINJA MASK ON TOP, WELLNESS POLAR FLEECE NECKWARMER ON THE BOTTOM – FITS UNDER ALL HELMETS

AND BEANIES – PRINT ON POLYESTER – POLAR FUR FLEECE LINING – FULL HEAD COVERAGE –ONE SIZE FITS ALL

WHITE ROOM

Page 54: hä? Winter 2017 – Switzerland
Page 55: hä? Winter 2017 – Switzerland

WE ARE VERY PROUD TO ANNOUNCE A COLLAB WITH WEST SNOWBOARDS. WEST AND HÄ? HAVE A LOT OF THINGS IN COM-MON – SMALL SWISS BRANDS, THE FOCUS ON HIGH QUALITY PRODUCTS & A BUNCH OF FRIENDS PRODUCING AWESOME THINGS TO MAKE THE ALREADY ENJOYABLE DAYS IN THE MOUNTAINS EVEN MORE FUN. DAVID LAMBERT DESCRIBES WEST AS FOLLOWS: “ECLECTIC BUT UNIFYING, RECKLESS BUT RESPECTFULL, PASSIONATE BUT OPEN MINDED, IT‘S HOW WE SEE LIFE, IT‘S HOW WE RIDE!“. THIS APPLIES TO HÄ? AS WELL AND WE ARE HAPPY TO PARTNER UP WHITH WEST SNOWBOARDS!

WEST

Page 56: hä? Winter 2017 – Switzerland
Page 57: hä? Winter 2017 – Switzerland

THE WEST & SIX CARRO X HÄ?THE DESIGN BY OUR TEAM RIDER MIKE „AEMKA“ KNOBEL AND THE SHAPE SPEAK LOUDER THAN WORDS! IF YOU LOOK CLOSELY AT THE SIX CARRO YOU WILL NOTICE A WIDE NOSE TO HELP YOU FLOAT, A SHORT TAIL TO PUT YOUR BALANCE WHERE IT NEEDS TO BE AND A SUBTLE CURVE TO MAKE IT STABLE. NOW IMAGINE YOURSELF ON THAT BOARD ON A BIG POWDER DAY! AND WHAT DO YOU NEED ELSE ON A BIG POWDER DAY? YES! THE PERFECT MASK TO KEEP YOU WARM SO

YOU CAN RIDE UNTIL DAWN. THE MASK IS 100% SOFT ACRYLIC WITH A THIN AND REALLY SOFT FLEECE LINING.

THE WEST

SIX CARRO X HÄ?

Page 58: hä? Winter 2017 – Switzerland
Page 59: hä? Winter 2017 – Switzerland

A HEADBAND IS THE PERFECT ACCESSORY FOR THE COOLER MORNINGS IN FALL WHERE A BEA-NIE IS STILL TOO WARM TO WEAR. IT FITS EASILY IN YOUR POCKET AND REPRESENTS THEREFO-RE A MUST HAVE FOR THE SLOPES AS WELL. AFTER THE LAST RUN YOU TAKE THE HELMET OFF

AND YOU HAVE SOMETHING STYLISH TO WEAR!

HEADBANDS

Page 60: hä? Winter 2017 – Switzerland
Page 61: hä? Winter 2017 – Switzerland

FLEECEUNISEX – 100% SOFT ACRYLIC – POLAR FLEECE LINING – FITS IN ALL COMMON JACKET POCKETS – ONE SIZE

FITS ALL

BLACK WHITE SILT GREEN

ICE BLUE BLACK MEL BORDEAUX

Page 62: hä? Winter 2017 – Switzerland
Page 63: hä? Winter 2017 – Switzerland

DELUXEHANDMADE IN WALLIS (CH) – UNISEX – 100% SOFT ACRYLIC – FITS IN ALL COMMON JACKET POCKETS – ONE

SIZE FITS ALL

GREY BEIGE MEL

BLACK MEL BORDEAUX

Page 64: hä? Winter 2017 – Switzerland
Page 65: hä? Winter 2017 – Switzerland

PATCHHANDMADE IN WALLIS (CH) – UNISEX – 100% SOFT ACRYLIC – FITS IN ALL COMMON JACKET POCKETS – ONE

SIZE FITS ALL

OFFWHITE EARTH

NAVY OLIVE

Page 66: hä? Winter 2017 – Switzerland
Page 67: hä? Winter 2017 – Switzerland

MELANGEHANDMADE IN WALLIS (CH) – UNISEX – 100% SOFT ACRYLIC – FITS IN ALL COMMON JACKET POCKETS – ONE

SIZE FITS ALL

BLUE KHAKI

ORANGE BLACK

Page 68: hä? Winter 2017 – Switzerland
Page 69: hä? Winter 2017 – Switzerland

WHO SAID CAPS ARE ONLY MADE FOR THE STREETS? - YES! YOU ARE RIGHT. NOBODY SAID THAT! SO TAKE THEM WITH YOU ON THE MOUNTAIN FOR SOME EXTRA STYLE OR STAY CLASSY

AND KEEP THEM IN THE STREET – IT‘S UP TO YOU!

CAPS

Page 70: hä? Winter 2017 – Switzerland
Page 71: hä? Winter 2017 – Switzerland

6P6 PANEL CAP, STRUCTURED – FAUX SUEDE FLAT PEAK –1 SIZE FITS ALL – WASHED COTTON CANVAS – 7 HOLE

SNAP BACK

BLACK BLUE

Page 72: hä? Winter 2017 – Switzerland
Page 73: hä? Winter 2017 – Switzerland

5P5 PANEL CAP, STRUCTURED – FAUX SUEDE FLAT PEAK –1 SIZE FITS ALL – 100% COTTON CANVAS – AUTHENTIC

METAL VENTILATION EYELETS – LEATHER STRAP ADJUSTER WITH BRASS EFFECT BUCKLE

BLACK NAVY

Page 74: hä? Winter 2017 – Switzerland
Page 75: hä? Winter 2017 – Switzerland

PURELY AWESOME5 PANEL CAP –1 SIZE FITS ALL – 100% ACRYLIC – AUTHENTIC METAL VENTILATION EYELETS – ADJUSTABLE

PLASTIC CLIP CLOSURE

GREY BEIGE

BLACK

Page 76: hä? Winter 2017 – Switzerland
Page 77: hä? Winter 2017 – Switzerland

OUR LINE OF HOODIES WAS INFLUENCED A LOT BY OUR TEAM OF SNOWBOARDERS AND SKI-ERS. THE RIDE HOODIES, ESPECIALLY, HAVE BECOME MORE AND MORE FUNCTIONAL THANKS TO THEIR INPUT. THEY FEATURE A BUILT-IN NECKWARMER, A MUSIC POCKET, A SMALL POCKET

ON THE LEFT SLEEVE FOR SKI PASSES AND A SUPER WARM 420G FABRIC.

RIDE HOODIES

Page 78: hä? Winter 2017 – Switzerland
Page 79: hä? Winter 2017 – Switzerland

RIDEUNISEX – 80% COTTON, 20% POLYESTER – SUPER WARM 420 GSM – INTEGRATED NECKWARMER –MUSIC

POCKET – ARM POCKET FOR YOUR TICKET – BAGGY FIT FOR SHREDDING – DRAWSTRING AROUND THE HEM – HOOD WITH DRAW STRING AND NECKWARMER ALLOW FULL HEAD COVERAGE

NAVY BLACK

Page 80: hä? Winter 2017 – Switzerland
Page 81: hä? Winter 2017 – Switzerland

OUR STREET HOODIES AND SWEATERS COME WITH LOTS OF STYLE AND UNIQUENESS. THE 280 GSM FABRIC GUARANTEES A PERFECT FIT FOR YOUR DAILY BUSINESS.

STREET HOODIES

Page 82: hä? Winter 2017 – Switzerland
Page 83: hä? Winter 2017 – Switzerland

STREETMEN: 80% COTTON & 20% POLYESTER – 280 GSM – HIDDEN BAG – LEATHER PATCH

WOMEN: 80% COTTON, 20% POLYESTER & FULL WELLNESS FUR FLEECE– 280 GSM – FLEECE LINING IN THE HOOD & KANGAROO BAG – LEATHER PATCH

M – BLACK M – NAVY

W – BORDEAUX W – BLACK

Page 84: hä? Winter 2017 – Switzerland
Page 85: hä? Winter 2017 – Switzerland

SILVANO SIGNATURE”SILVANO ZEITER IS CURRENTLY ONE OF THE BEST SNOWBOARD PHOTO-GRAPHERS. ALL THE BIG NAMES LIKE NICOLAS MÜLLER, FREDERIK KAL-BERMATTEN, JAKE BLAUVELT AND MANY MORE ARE WORKING WITH SIL-VANO AND CREATE SOME PRETTY IMPRESSIVE SHOTS DURING THE WINTER

MONTHS.

FOUR YEARS AGO SILVANO CAME UP WITH THE IDEA TO PRINT SOME OF HIS SHOTS ONTO T-SHIRTS AND SINCE HE IS ONE OF OUR BEST FRIENDS, WE WERE TOTALLY UP FOR IT. IN 2013 THE „SILVANO SIGNATURE LINE“ WAS

LAUNCHED SUCCESSFULLY.

THIS YEAR WE HAVE CHANGED THE PRINTING TECHNIQUE TO MAKE THE PRINTS LOOK MORE REALISTIC, BUT WITHOUT LOSING THAT SPECIAL VIN-TAGE LOOK SILVANO IS LOOKING FOR. WE ALSO ADDED A VARIETY OF DIF-FERENT PRODUCTS WHICH SILVANO DESIGNED. EACH SHOT PRESENTS ONE

OF HIS BEST MOMENTS FROM LAST SEASON.

AT THIS POINT WE WANT TO THANK SILVANO FOR LETTING US PRINT SOME REAL ART ONTO OUR PRODUCTS!” – MAT AND SEB

SHIRTSUNISEX – 65% SOFT COTTON & 35% ELASTIC POLYESTER – VINTAGE LOOK –PRINTED ART – UNISEX – 180 GSM

Page 86: hä? Winter 2017 – Switzerland
Page 87: hä? Winter 2017 – Switzerland

POWDER HEAVEN

Page 88: hä? Winter 2017 – Switzerland
Page 89: hä? Winter 2017 – Switzerland

GO PLACES

Page 90: hä? Winter 2017 – Switzerland
Page 91: hä? Winter 2017 – Switzerland

EYECATCHER

Page 92: hä? Winter 2017 – Switzerland
Page 93: hä? Winter 2017 – Switzerland

OUT THERE

Page 94: hä? Winter 2017 – Switzerland

#HAEFAMILY

Page 95: hä? Winter 2017 – Switzerland

#HAEFAMILY

Page 96: hä? Winter 2017 – Switzerland

HÄ?FAMILYSNOWBOARD

CREATIVE

FREESKI

MATHIEU SCHAER, MAX BURI, MARIO KÄPPELI, MARCO SMOL-LA, LEVI LUGGEN, FREDERIK KALBERMATTEN, JONAS BOESI-GER, ALESSANDRO BOYENS, AUREL ANTHAMATTEN, MARCO SCHWAB, CELIA PETRIG, LEANDRO EIGENSATZ, BERNHARD KRAXNER, FRIEDL MAY, MARTIN SEILER, FÉFÉ PELLACANI, SAM SCHAER, JULIEN EMCH, MICHAEL SCHÄRER, CEDI SCHU-MACHER, JEREMIAH SCHWERY, PASCAL ANNEN, WILLIAM ARNOLD, MATTHIAS SCHWESTERMANN, TALHA KARAKOCA, NOAH VICKTOR, PHILIPPE HÄNNI, ANDREAS ARN, JULIAN FÜR-SINGER, ARIANA BELLWALD, ANGELO WERLEN, PHILIPP ZUR-BRIGGEN, MAXIME JACCOUD, SEBI BUMANN, MAT BUMANN

LISA ZIMMERMANN, LUCA SCHULER, YANNIC LERJEN, JP FURRER, NICO VUIGNIER, ALESSANDRO JOSSEN, PHILO BAIR, FABIAN BRAITSCH, MAXI NOPPENEY, REGINA RATHGEB, ISA-BEL SALZMANN, MATHIAS OBMASCHER, ANTHONY VUIGNIER, MARCO DEL PONTE, JACQUES SUMMERMATTER, ANDREAS BURRI, LUKAS BITSCHNAU, PHILIPP BAUMGARTNER, SAMUEL

BAUMGARTNER, ANTONIN MAUDRY, ANDREAS SEILER

SILVANO ZEITER, MIKE KNOBEL, JEFFREY GABRIEL

Page 97: hä? Winter 2017 – Switzerland

HÄ?WEAR GMBH, AMSELWEG 8, 3939 VISP, [email protected]

CELL MAT: +41 (0)79 516 06 76COPYRIGHT HÄ?WEAR GMBH 2016