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Copyright © Habia 2006 J:\HABIA\2005 SSDA\Sector Information\African Caribbean\Report V1 Jan 06.doc March 2006 Page 1 of 66
Habia
Skills Survey of the African Caribbean Hair Industry
March 2006
Habia The Standards Setting Body for hairdressing,
beauty therapy, barbering, African Caribbean hair, nail services and spa Oxford House Sixth Avenue
Sky Business Park Robin Hood Airport
Doncaster DN9 3GG
Tel: 0845 2 306080 Fax: 01302 774949
Email: [email protected] Web: www.habia.org
Habia Skills Survey for the African Caribbean Hair Industry
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Habia Skills Survey for the African Caribbean Hair Industry Contents Page Number Executive Summary 3 Section 1 Introduction 8 1.1 Background to the Project 8 1.2 Methodology 8 2 Results 10 2.1 Respondents 10 2.2 Industry Profile 11 2.2.1 Business Type 11 2.2.2 Technology 14 2.2.3 Interaction with Habia 15 2.3 Employers and their Staff 16 2.3.1 Staff Qualifications 17 2.3.2 Recruitment 19 2.3.3 Staff Training 25 2.4 Services and Skills Gaps 26 2.4.1 African Caribbean Hairdressing Services 26 2.4.2 African Caribbean Barbering Services 29 2.4.3 Hair Extension Services 31 2.4.4 European Hairdressing Services 33 2.4.5 European Barbering Services 35 2.4.6 Other Services 37 2.4.7 General Business Skills 40 3 Conclusion of the Survey 42 4 Comments from the African Caribbean Expert Working Group 45 5 Recommendations for the Future 46 Annex 1 Questionnaire 47 Annex 2 Summary of Comments 62 Annex 3 Habia Training Materials relevant to Skills Gaps 65
Habia Skills Survey for the African Caribbean Hair Industry
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Executive Summary Background to the Project In 2005, Habia launched a skills survey into the African Caribbean hair industry. The skills survey is designed to provide an overall picture of the industry and allow Habia to plan initiatives that support future growth and raise standards further. The results will be used to create programmes and initiatives designed to ensure that new recruits have the skills employers require and that training programmes help businesses develop staff to meet client demand. The first stage of the project was a UK-wide postal survey. The second stage included discussion and confirmation of the results from the postal survey with the African Caribbean Hair Forum. Methodology Habia defined the themes for the research and designed a draft questionnaire. The draft questionnaire was tested with the African Caribbean hair forum that represents the views of a representative cross section of the African Caribbean hair industry. Habia then produced the final version of the questionnaire. The questionnaire was designed using SNAP software and was posted on the Habia website for respondents to complete and submit in November 2005, with a closing date of 16 December 2005. In addition, the questionnaire was mailed out to a total of 300 African Caribbean hair businesses. Habia staff compiled a database of employers for the mailing of the questionnaire through research and by drawing on contacts of the Habia African Caribbean Hair Forum. The majority of the salons mailed were concentrated in London and Birmingham. At the closing date in December, the deadline for receipt of the questionnaire was extended until 23 January 2006 to allow follow up calls to be conducted to the mailing contacts. A total of 20 questionnaires were received with a geographical concentration in London and the South East, the North of England and the Midlands and East of England. Sixty-nine per cent of the respondents stated the percentage of turnover from African Caribbean hair services (including barbering and hair extension services) was 80% or above. The results were then analysed and taken to the Habia African Caribbean Hair Expert Working Group. The group are an independent set of employers, representatives from further education and manufacturers who are currently involved in the development of National Occupational Standards specifically for African Caribbean Hair. Habia then proceeded to conduct a more detailed analysis of the data, which forms the basis of the present report. Results The main findings from the survey for African Caribbean Hair, discussed and determined to be a reasonable indication of the industry by the African Caribbean Hair Forum, are set out in the tables below. Those salons that did respond are inevitably over-represented by those that are pro-active regarding training and general business development. This is supported by the comments of the Habia African Caribbean Expert Working Group who considered that the percentages for example, staff holding qualifications, use of technology and Habia awareness, were too high. However, given that even these pro-active salons are suffering inhibited growth from skill
Habia Skills Survey for the African Caribbean Hair Industry
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gaps and shortages, it can be inferred that remaining African Caribbean salons are likely to be either suffering worse difficulties or are happy with their current size and range of activities. SECTOR PROFILE
• 90% single salons • 5% franchise salons • 35% mixed African Caribbean Unisex and European Hair • 81% 4-10 employees • 89% urban location
BUSINESS GROWTH
• 85% employ the same (55%) or more (30%) staff compared to 12 months ago • 90% expect to employ the same (20%) or more (70%) staff in the next 12 months
INFORMATION TECHNOLOGY
• 70% use a computer in their business • 55% use email in their business • 40% access websites on the internet
STAFFING AND RECRUITMENT
• 74% female staff • 61% full time staff • 39% part time staff • 90% of staff hold a qualification relevant to their job role • 23% of staff are qualified to S/NVQ Level 3 with African Caribbean options • Difficulty in recruiting across all job roles except receptionist • 32% Saturday staff / apprentices and 26% African Caribbean senior stylists are the most sought after
vacancies in the previous 12 months • African Caribbean senior stylists are the most difficult to recruit and most sought after for current vacancies • Staff turnover 92% • 36% of staff are aged 16-34 • Most popular recruitment methods are by word of mouth and in the salon
TRAINING
• The majority of job roles participated in training during the past year • Senior stylists were the most popular job role to undertake training • Decrease in training next year across some job roles
SERVICES AND SKILLS GAPS
Main African Caribbean hairdressing services currently offered: • Conditioning treatments and neutralising (both 95%), colouring, relaxing, setting/finger waving and
texturising (all 90%) Main African Caribbean hairdressing skill shortages:
• 60% background knowledge of the skin and hair • 15% each for plaiting/braiding, locing and cap weaving
Main African Caribbean barbering skills shortages:
• 30% creating 2D patterns in hair • 30% creating 3D patterns in hair • 25% facial treatments including massage
Main hair extension skill shortages:
• 25% locing • 25% wigs
Main European hairdressing skill shortages:
• 25% hair extension services • 10% retailing European hair products
Main European barbering skill shortages:
• 16% facial treatments including massage • 11% retailing European barbering products
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Other skill gaps: • 30% beauty therapy treatments • 30% Indian head massage • 25% artificial nails • 25% natural nails
Business skills gaps:
• 60% understanding government training programmes • 55% marketing and PR • 55% understanding employment law • 50% business planning • 50% increasing retail skills
ENGAGEMENT WITH HABIA
• 83% aware of Habia prior to completing the survey • 85% would assist in further research • 85% would like to receive further information about Habia’s products and services • 65% preferred contact method is post
Conclusion The conclusions derived from the skills survey and discussed by the African Caribbean Hair Forum are as follows: Sector Profile
• This is a sector where the majority of businesses employ between 4 and 10 employees in a mixed African Caribbean unisex and European hair salon in an urban location.
Business Growth
• The industry is apparently buoyant, but continued business growth will be dependent upon an adequate supply of suitably trained and competent staff.
• The survey did not establish the nature of increased client spending: inflation,
increased client numbers, or increased spend per capita on core and/or diversified services.
Information Technology
• Although a large number of salons use a computer in running their business only half the respondents use email in their business and fewer access websites on the internet.
Staffing and Recruitment
• The African Caribbean hair industry is female dominated, with more staff in full time employment than part time.
• This sector experiences recruitment difficulties, and staff turnover in the industry is
particularly high. The reasons are not identified, e.g. whether people move to other employers, self-employment, or leave the sector altogether.
• African Caribbean senior stylists are the most difficult and in demand job role to
recruit.
• The most popular recruitment method was by recommendation using word of mouth and placing an advert in the salon.
Training
• Training was undertaken by all job roles in the previous 12 months and African Caribbean senior stylists were the most common job role to undertake training. There is a variable picture of forecast provision in training across job roles for the forthcoming 12 months.
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• Salon assistant is the job role with the largest decrease in training forecast for next
year, and junior barbers are the job role with the largest increase in training for next year.
• Management roles have an increase in training planned for next year.
Skills Gaps
• The respondents were asked about skills needs in African Caribbean hair services (including barbering and hair extensions), European hairdressing and barbering, other services and business skills.
• Skills in particular planned for development by the respondents in African Caribbean
hair relate to locing, cap weaving, wigs, creating 2 and 3D patterns in hair and facial treatments including face massage (barbering).
• European hairdressing skill gaps focus on retailing products in both areas, hair
extension services and facial treatments and massage, which reflects the skill need in African Caribbean barbering.
• Diversification into other services is popular and skills for development are planned to
offer general beauty therapy treatments (by a mixture of existing staff and recruitment) and nails services entirely by recruitment.
• The respondents were interested in developing further knowledge in the background
science of the skin and hair and understanding government training programmes.
• Marketing and PR, understanding employment law and business planning are business skills that need to be raised across the sector.
Engagement with Habia
• Awareness of Habia was good among respondents.
• There is willingness to assist Habia with further research and find out more about Habia products and services.
• Communication by post is the preferred method.
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Recommendations From this research and discussion with the Habia African Caribbean Hair Forum and Expert Working Group, it is recommended that Habia consider the following actions:
• Develop a strategy to assist businesses to address the technical and business skills gaps identified, including:
• Review NOS and, where necessary, develop new NOS and qualification
structures to ensure skills gaps are covered.
• Source and promote existing NOS and N/SVQ support materials available from Habia and others.
• Investigate the reasons for the high staff turnover. Research should focus on the
views of employees, to supplement the views of employers who responded to this survey.
• Ascertain the nature of the staff turnover: what percentage represents staff moving
from one employer to another while remaining in the African Caribbean hair industry and what percentage is staff leaving the industry altogether.
• Research whether the recruitment difficulties identified in this project are inhibiting
business expansion, in particular with regards to the shortage of African Caribbean senior stylists.
• Carry out more detailed research to establish whether employers offering training
experience fewer difficulties with recruitment than employers who do not offer training.
• Investigate the working relationships between centres/colleges and employers in
order to:
• Investigate the difficulties in recruitment, in particular African Caribbean senior stylists
• Improve the retention of students on Level 3 courses • Investigate the destination of students upon qualifying
• To work with industry to develop a glossary to standardise technical terms across the
industry. • Conduct future communications to the industry by post as appropriate. • Devise a strategy to raise Habia’s profile with the African Caribbean hair industry
Habia Skills Survey for the African Caribbean Hair Industry
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1. Introduction
1.1 Background to the Project Habia is the government-approved standards setting body for African Caribbean hair, hair, beauty, barbering, nails and spa therapy, and creates the standards that form the basis of all qualifications including NVQs, SVQs and Apprenticeships, as well as Codes of Practice. After consultation with industry during the review of the hairdressing standards in 2004, and due to the growth of the African Caribbean hair industry, separate National Occupational Standards were written for African Caribbean hair for the first time. In recognition of these standards, Habia set up an African Caribbean Hair Forum of industry professionals in 2005 whose purpose is to advise Habia on areas such as skill issues affecting the industry, Habia projects and initiatives and to provide guidance on what qualifications are needed to meet industry standards. In 2005, in consultation with the African Caribbean forum, Habia launched its first ever skills survey into the African Caribbean hair industry to collect data from the industry to establish what skills gaps exist, what qualifications and training are needed and the current level of business activity in the sector. 1.2.1 Methodology Habia defined the themes for the research and designed a draft questionnaire. The draft questionnaire was tested with the African Caribbean Hair Forum that represents the views of a representative cross section of the African Caribbean hair industry. Habia then produced the final version of the questionnaire. The questionnaire was designed using SNAP software and was posted on the Habia website for respondents to complete and submit in November 2005, with a closing date of 16 December 2005. In addition, the questionnaire was mailed out to a total of 300 African Caribbean hair businesses. Habia staff compiled a database of employers for the mailing of the questionnaire through research and by drawing on contacts of the Habia African Caribbean Hair Forum. The majority of the salons mailed were concentrated in London and Birmingham. At the closing date in December the deadline for receipt of the questionnaire was extended until 23 January 2005 to allow follow up calls to be conducted to the mailing contacts. A total of 20 questionnaires were received with a geographical concentration in London and the South East, the North of England and the Midlands and East of England. 69% of the respondents stated the percentage of turnover from African Caribbean hair services (including barbering and hair extension services) was 80% or above. The results were then analysed and taken to the Habia African Caribbean Hair Expert Working Group for comments. The group are an independent set of employers, representatives from further education and manufacturers who are currently involved in the development of National Occupational Standards specifically for African Caribbean Hair. Habia then proceeded to conduct a more detailed analysis of the data, which forms the basis of the present report.
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Table 1.2.1 shows the breakdown of responses received. Table 1.2.1 Sector Number of
questionnaires issued
Number of questionnaires returned
% Response rate
African Caribbean 300 20 7% The main messages analysis and a more detailed analysis of the data form the basis of this report.
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2. Results 2.1 Respondents Chart 2.1a represents the respondents’ job roles. The majority of the respondents defined themselves as salon owner (88%). Almost all the respondents were in a management role within a salon. Those stating ‘other’ (12%) defined themselves as:
• Programme co-ordinator for African Caribbean Hair • Director of Education
Chart 2.1a Job roles
88%
12%
Salon Ow ner
Other
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2.2 Industry Profile 2.2.1 Business type A total of 20 businesses responded to the questionnaire. The majority of the responses were received from single salon businesses (90%). The ‘other’ response was received from a college. Of the 20 businesses, the majority of the respondents described their business as a mixed African Caribbean Unisex and European hairdressing salon (35%) depicted by chart 2.2.1b.
Chart 2.2.1a Business type
Franchise business
5%
Other 5%
Single salon 90%
Chart 2.2.1b Business type
Mixed AC unisex and Euro
35%
Mixed AC and Euro barbers/men's
15%
Mixed AC and Euro ladies15%
AC barbers/mens 5%
AC ladies 5%
AC unisex salon 20%
other5%
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Chart 2.2.1c illustrates the hair types worked on in the respondent’s business. The majority of the respondents work on African Caribbean, Natural (untreated African Caribbean hair type) and European hair types in their business (72%), with a fairly even split between African Caribbean only and African Caribbean and European hair types. Chart 2.2.1d shows that the majority of the respondents employ between 4 and 10 staff in their business (81%). When asked how many staff were self-employed (excluding the salon owner) the respondents stated an average of two staff were self-employed within their businesses.
Chart 2.2.1d Employees
1 to 313%
4 to 10 81%
10+6%
Chart 2.2.1c Hair types
0%
10%
20%
30%
40%
50%
60%
70%
80%
AC, Natural andEuropean
AC only AC and European AC and Natural
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The majority of the respondents’ businesses are located in an urban environment (89%), chart 2.2.1e. Chart 2.2.1f shows the geographical split of the respondents. The majority of the respondents were from London and the South East (63%). There were no respondents to the questionnaire from the South West of England, Northern Ireland, Scotland or Wales.
Chart 2.2.1e Business locality
Rural 11%
Urban 89%
Chart 2.2.1f Geographical location
Midlands & East21%
North16%
London & SE63%
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2.2.2 Technology Technology is used in salons in the African Caribbean industry. Over half of the respondents stated that they use a computer (70%) and email (55%) in their business. Accessing websites on the Internet was less popular and the least used method by the respondents (40%), chart 2.2.2a.
Chart 2.2.2a Technology usage as a percentage of the respondents
010
2030
405060
7080
90100
Computer Email Websites
%
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2.2.3 Interaction with Habia More respondents had heard of Habia (83%) than has not heard of Habia (17%) prior to completing the questionnaire, chart 2.2.3a. Encouragingly, 85% of the respondents would be willing to join a group of correspondents who would assist Habia with further research, and 85% of the respondents requested further information about Habia products and services. When asked about their preferred contact methods the respondents stated post (65%) as the most preferred method, followed by telephone (60%), illustrated by chart 2.2.3b.
Chart 2.2.3a Awareness of Habia as a % of the respondents
Yes 83%
No17%
Chart 2.2.3b Preferred contact method as a % of the respondents
0
10
20
30
40
50
60
70
Post Telephone Email Dow nload fromHabia w eb site
Fax
%
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2.3 Employers and their staff Of the 107 staff currently employed in salons, the majority are female (74%) as opposed to male (26%). There are more staff in full-time employment (61%) than part-time (39%). Chart 2.3a and Table 2.3b illustrate the breakdown of staff across the different job roles and working hours. ‘Other’ job roles referred to were beauticians by two businesses.
Receptionists
Sat staff /apps
Unqualified stylist
Unqualified barber
Salon Asst
Jnr stylist
Jnr barber
Snr stylist
Snr barber
Salon Mgr
Salon owner
Male part-time
Female part-time0
2
4
6
8
10
12
14
Num
ber
Chart 2.3a Staffing
Table 2.3.b
Male part-time Male full-time Female part-time Female full-time Receptionists 2 0 5 5Sat staff /apps 1 1 6 2Unqualified stylist 1 0 1 1Unqualified barber 1 1 0 0Salon Asst 1 2 5 2Jnr stylist 0 0 4 4Jnr barber 1 3 0 0Snr stylist 1 4 9 13Snr barber 2 1 0 3Salon Mgr 0 3 1 5Salon owner 0 3 1 12Total 10 18 32 47
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2.3.1 Staff Qualifications A total of 75 (90%) of the 86 staff were reported to hold a qualification relevant to their current job role by employers, depicted by table 2.3.1a. This is a high percentage and indicates a bias from the respondents who are actively involved in education and training and not representative of the African Caribbean hair sector as a whole. The most popular qualification currently held by staff is Hairdressing N/SVQ Level 2 or 3 with African Caribbean options or equivalent (46%). Almost all employees in a technical role held a qualification relevant to their job role depicted by table 2.3.1a.
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March 2006 Page 18 of 66
Table 2.3.1a
No relevant quals
African Caribbean Manufacturers Training
Hairdressing L1 NVQ
Hairdressing L1 NVQ with AC options
Hairdressing L2 NVQ
Hairdressing L2 NVQ with AC options
Receptionist 5 (56%) 0 0 0 2 (22%) 1 (11%)Saturday staff /apps 1 (13%) 3 (38%) 1 (13%) 0 2 (25%) 1 (13%)Salon assistant (Level 1) 1 (9%) 1 (9%) 2 (18%) 1 (9%) 3 (27%) 2 (18%)Junior stylist (Level 2) 1 (6%) 1 (6%) 1 (6%) 1 (6%) 3 (18%) 2 (12%)Junior barber (Level 2) 0 0 0 0 0 1 (50%)Senior stylist (Level 3) 0 1 (7%) 0 1 (7%) 2 (13%) 4 (27%)Senior barber (Level 3) 1 (33%) 0 0 0 0 0Salon manager 0 0 0 0 0 0Salon owner 0 0 0 0 0 0Total 9 (10%) 6 (7%) 4 (5%) 3 (3%) 12 (14%) 11 (13%)
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The respondents were asked the following question: ‘If you stated no relevant qualifications, please indicate the average number of years industry experience for an average staff member’. A total of 86 staff were referred to. Of the staff not holding a relevant qualification, the majority of staff working in salons have between 15 and 25 years’ experience. Chart 2.3.1b portrays the results as a % of the respondents. 2.3.2 Recruitment Employers were confident of increasing employee numbers and industry growth. Chart 2.3.2a represents the responses to the question “Does your business employ more or less staff than one year ago?” Actual numbers had stayed the same or increased over this 12 month period in 85% of businesses (30% more, 55% same) illustrating a positive growth trend. This positive trend continues. Chart 2.3.2b illustrates that 90% of employers are expecting to employ the same or a higher number of staff in 12 months’ time than were employed at the date of this survey (70% more, 20% same).
Chart 2.3.2a Does your business employ more or less staff than one year ago?
30%
55%
15%
More
Same
Less
Chart 2.3.1b Years experience of as a % of the respondents
15 to 2025%
10 to 1538%
0 to 537%
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Chart 2.3.2b Do you expect to employ more or less staff in one year's time compared to now?
70%
20%
10%
More
Same
Less
Chart 2.3.2c illustrates the recruitment data as a percentage of the 20 businesses. Difficulty was experienced recruiting across all job roles, except for receptionists. Saturday staff/apprentices (32%) and African Caribbean senior stylists (26%) are the job roles most sought after by recruiting employers in the previous 12 months. The most difficulty is experienced when recruiting African Caribbean senior stylists (32%) and African Caribbean junior stylists (26% of businesses experienced difficulty). Where the percentage difficulty figure exceeds the percentage recruitment figure, it can be assumed that some salons attempted unsuccessfully to recruit staff in this category. Of the respondents, 24% stated that the most common current vacancies were African Caribbean senior stylists, followed by African Caribbean junior stylists (19%) and African Caribbean salon assistants (14%), as illustrated by Chart 2.3.2d. Beautician was the job role stated for current vacancies in the ‘Other’ category by two respondents.
Chart 2.3.2c Recruitment by salons in the last 12 months as a % of the respondents
05
101520253035
AC hair snr stylist L3
AC hair jnr stylist L2
AC Hair salon asst L1
Salon mgr
AC hair jnr barber L2
Sat staff/apps
AC hair snr barber L3
Salon owner
Receptionist
%
Recruited
Diff iculty
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Chart 2.3.2d Current vacancies as a % of total vacancies
AC jnr stylist L219%
Salon ow ner 8%Salon mgr
8%
AC snr barber L35%
AC snr stylist L324%
AC jnr barber L23%
Recptionist11%
Sat staff /apprentices
8%AC salon asst L1
14%
Chart 2.3.2e shows the number of vacancies in each job role as a percentage of existing employees in that category. The high vacancy rate for African Caribbean junior stylists (100%) reflects the difficulty experienced by employers when recruiting for this job role. The most in-demand job role at present is that of African Caribbean junior stylist (100%). Table 2.3.2f illustrates an overall vacancy rate of 39%, which suggests that employers in the African Caribbean hair industry experience recruitment difficulties.
Chart 2.3.2e Vacancies as a % of existing employees
0%20%40%60%80%
100%120%
AC jnr stylist L2
AC salon asst L1
Salon mgr
AC snr barber L3
AC snr stylist L3
Receptionist
Saturday staff / apprentices
AC jnr barber L2
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Table 2.3.2f
Job Role Number of vacanciesNumber of existing employees
Vacancies as a % of existing employees
Receptionist 4 12 33%Saturday staff / apprentices 3 10 30%AC salon asst L1 5 10 50%AC jnr stylist L2 7 7 100%AC jnr barber L2 1 4 25%AC snr stylist L3 9 25 36%AC snr barber L3 2 5 40%Salon mgr 3 7 43%Salon owner 3 15 20%Total 37 95 39% (mean) Employers were asked about the actual numbers of staff recruited in the past year, subdivided by age group. Chart 2.3.2g and Table 2.3.2h show the variation in the uptake of staff in the different age groups expressed as a percentage of the 98 recruits. The intake of staff to the industry is fairly young, with the majority of staff (36%) aged between 16 and 34. There were a total of 98 recruits with a total number of staff of 107, and staff turnover is 92% per annum, which is a very high figure for the sector. Table 2.3.2h
Chart 2.3.2g Age groups as a % of the total
14-163%
55+2%
45-549%
35-4430%
24-3420%
16-2436%
Age group Number of employees14-16 316-24 3524-34 2035-44 2945-54 955+ 2Total 98
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Chart 2.3.2i and Table 2.3.2j illustrate the breakdown across the age groups and job roles of staff recruited to the businesses. The majority of staff are currently employed as senior stylists (23%) with the majority of staff employed in the industry aged between 24 and 34. Table 2.3.2j
Receptionist
Sat staff/apps
Unqualified stylist
Unqualified barber
Salon Asst
Jnr stylist
Jnr barber
Snr stylist
Snr barber
Salon Mgr
Salon owner
14-1616-24
24-3435-4445-5455+
0
1
2
3
4
5
6
7
8
9
Num
ber
Chart 2.3.2i Age groups of staff
14-16 16-24 24-34 35-44 45-54 55+ Total Receptionist 0 6 1 2 1 0 10Sat staff/apps 2 7 0 0 0 0 9Unqualified stylist 0 1 0 0 0 0 1Unqualified barber 0 1 0 0 0 0 1Salon Asst 1 6 2 0 0 0 9Jnr stylist 0 6 2 3 0 0 11Jnr barber 0 3 0 0 0 0 3Snr stylist 0 5 9 6 3 0 23Snr barber 0 0 4 2 0 0 6Salon Mgr 0 0 0 7 3 0 10Salon owner 0 0 2 9 2 2 15
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The most popular methods used by employers to recruit staff, depicted by chart 2.3.2k, are word of mouth (70%) and placing an advert in the salon (45%). Advertising in local press and recruitment websites were the least used methods.
Chart 2.3.2k Recruitment methods
01020304050607080
Word of m
outh
In the
salon
Loca
l coll
ege
Advert
ise in
trade p
ress
Recrui
tmen
t age
ncy
Advert
ise in
loca
l pres
s
Recrui
tmen
t webs
ite
%
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2.3.3 Staff Training Employers were asked to state which categories of staff had undertaken training in the last year and those that are expected to undertake training over the next year. Training was undertaken across all job roles in the past year, with the most common job role to undertake training to be senior stylists (45%). Chart 2.2.3a shows a mix of an increase and decrease in training across job roles for the forthcoming year. Management roles in the salon show an increase in training planned for the forthcoming year. Senior stylists, salon assistants and Saturday staff/apprentices show a decrease in training for the forthcoming year, while for those in a receptionist, junior stylist, and senior barber job role, training will remain the same.
05
1015202530354045
%
Salon owner
Snr stylist L3
Salon mgt
Receptionist
Jnr stylist L2
Salon asst L1
Jnr barber L2
Snr barber L3
Sat staff/apps
Chart 2.2.3a Staff training
Last Year
Next Year
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2.4 Services and Skills Gaps 2.4.1 African Caribbean Hairdressing Services Chart 2.4.1a illustrates the African Caribbean hairdressing services currently offered by the respondents as a percentage of the respondents. All the respondents offered shampooing and conditioning and cutting of African Caribbean hair in their businesses. The most popular African Caribbean hairdressing services currently offered by the respondents are conditioning treatments (95%), neutralising (95%), colouring (90%), relaxing (90%), setting/finger waving (90%) and texturising (90%). A full list of the ‘other’ services mentioned by respondents can be found in Annex 2. The respondents were asked to indicate the percentage of their business turnover that came purely from the African Caribbean hair services (including barbering and hair extension services). Sixty-eight percent of the respondents stated their turnover from these services to be 80% or above and 89% of the respondents stated their turnover from these services of 50% or above. A full list of percentages can be located in Annex 2.
Chart 2.4.1a African Caribbean hair services currently offered
0
20
40
60
80
100
120
Shampooing & Conditioning
Cutting
Conditioning treatments
Neutralising
Colouring
Relaxing
Perming
Setting/finger waving
Texturising
Drying natural hair
Finishing Hair
Personal grooming , aftercare,
Retailing AC hair products
Sculpting/moulding gel styles
Traditional weaving
Dressing long hair
Plaiting / braiding natural hair
Pressing and tonging
Thermal styling / iron
Corrective colouring
Corrective relaxing
Natural hair management
Scalp massage
Locing (natural hair)
Cap weaving
%
% of businesses currently offering
Chart 2.4.1b and Table 2.4.1c illustrate the African Caribbean hairdressing services the respondents plan to offer either using existing staff or by recruitment as a percentage of the respondents. The respondents expressed interest in planning to offer plaiting/braiding natural hair (15%) with all the respondents selecting this service planning to offer this by recruitment. The respondents also expressed interest in offering locing natural hair (15%) and cap weaving (15%) services. More of the respondents planned to offer these services by recruitment rather than using existing staff.
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Sixty percent of the respondents to the questionnaire expressed that they would like to receive further knowledge about the background of the skin and hair. Table 2.4.1c
Code
% of businesses planning to offer using existing staff
% of businesses planning to offer by recruitment
Total % of businesses with skills gap
Plaiting/braiding natural hair B 0 15 15Locing (natural hair) D 5 10 15Cap weaving NC 5 10 15Corrective colouring D 5 5 10Scalp massage B 5 5 10Colouring B+D 0 5 5Setting/finger waving B+D 0 5 5Texturising D 0 5 5Drying natural hair B 0 5 5Retailing AC hair products B+D 0 5 5Sculp/mould gel styles D 0 5 5Trad weaving NC 0 5 5Pressing & tonging B/NC 5 0 5Thermal styling / iron D 0 5 5Corrective relaxing D 5 0 5Natural hair management NC 0 5 5
0
2
4
6
8
10
12
14
16
%
Plaiting/braiding natural hair
Locing (natural hair)
Cap weaving
Corrective colouring
Scalp massage
Colouring
Setting/finger waving
Texturising
Drying natural hair
Retailing AC hair products
Sculp/mould gel styles
Trad weaving
Pressing & tonging
Thermal styling / iron
Corrective relaxing
Natural hair mgt
Chart 2.4.1b African Caribbean hair skill gaps as a % of the respondents
% of businesses planning to offer byrecruitment
% of businesses planning to offerusing existing staff
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Code Description A L 1 Hairdressing (with AC options) B L2 Hairdressing (with AC options) C L2 Barbering (with AC options) D L3 Hairdressing (with AC options) E L3 Barbering (with AC options) NC Not Covered
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2.4.2 African Caribbean barbering services The respondents were also asked to comment on the African Caribbean barbering services currently offered by their business. Chart 2.4.2a illustrates the African Caribbean barbering services currently offered as a percentage of all the respondents. The most popular services currently offered are cutting (75%), colouring (65%), relaxing (65%) and neutralising (65%). Chart 2.4.2b and Table 2.4.2c illustrate the African Caribbean barbering services the respondents plan to offer either using existing staff or by recruitment as a percentage of the respondents. The respondents expressed the most interest in planning to offer services of creating 2D and 3D designs in hair (both 30%), with an equal split between using existing staff and by recruitment. Facial treatments including massage (25%) was also a popular service the respondents plan to offer, with more businesses planning to offer this service by recruitment rather than using existing staff to deliver the service.
Chart 2.4.2a African Caribbean barbering
01020304050607080
Cutting
Colouri
ng
Relaxin
g
Neautr
alisin
g
Perming
Fading a
nd gr
adua
tion
Styling
Scalp m
assa
ge
Shavin
g & af
tercare
Retailin
g
Creatin
g 2D de
signs
Creatin
g 3D de
signs
Facial
treatm
ents
inc m
assa
ge
%
% of businesses currently offeringAfrican Caribbean barbering services
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Table 2.4.2c
Code
Description
A L 1 Hairdressing (with AC options) B L2 Hairdressing (with AC options) C L2 Barbering (with AC options) D L3 Hairdressing (with AC options) E L3 Barbering (with AC options) NC Not Covered
0
5
10
15
20
25
30
%
Creating 2D designs
Creating 3D designs
Facial inc massage
Colouring
Shaving & aftercare
Retailing
Cutting
Styling
Scalp massage
Relaxing
Neautralising
Perming
Fading & graduation
Chart 2.4.2b African Caribbean barbering skill gaps as a % of the respondents
% of businesses planning to offer byrecruitment
% of businesses planning to offer usingexisting staff
Code
% of businesses planning to offer using existing staff
% of businesses planning to offer by recruitment
Total % of businesses with skills gap
Creating 2D designs E 15 15 30Creating 3D designs E 15 15 30Facial inc massage E 5 20 25Colouring C 10 10 20Shaving & aftercare E 5 15 20Retailing C 5 15 20Cutting C 10 5 15Styling C 5 10 15Scalp massage C 10 5 15Relaxing C 5 5 10Neautralising C 5 5 10Perming C 5 5 10Fading & graduation C 5 5 10
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2.4.3 Hair extension services The respondents were asked to comment on hair extensions they currently offer and plan to offer in their business. Chart 2.4.3a illustrates the hair extension services currently offered as a percentage of the respondents. The most popular services were bonding (85%) followed by weaving (80%) and plaits/braids (15%). A list of ‘other’ African Caribbean hair extension services offered can be found in Annex 2. Chart 2.4.3b and Table 2.4.3c illustrate the hair extension services that the respondents plan to offer as a percentage of the respondents. There was an interest from the most respondents in developing further skills in locing (25%, the majority by recruitment) and wigs (25%, the majority by using existing staff). Locing is the most popular service the respondents plan to offer by recruitment, and wigs are the most popular service the respondents plan to offer using existing staff. A full list of other services can be found in Annex 2.
Chart 2.4.3a Hair extension services
0102030405060708090
Bondin
g
Weaving
Plaits/
braids
Locin
g Wigs
%
% of businesses currentlyoffering hair extensionservices
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Table 2.4.3c
Code Description A L 1 Hairdressing (with AC options) B L2 Hairdressing (with AC options) C L2 Barbering (with AC options) D L3 Hairdressing (with AC options) E L3 Barbering (with AC options) NC Not Covered
* NB. National Occupational Standards can be downloaded from www.ukstandards.org
0
5
10
15
20
25
%
Locing Wigs Plaits/braids Weaving Bonding
Chart 2.4.3b Hair extension skill gaps as a % of the repondents
% of businesses planning tooffer by recruitment
% of businesses planning tooffer using existing staff
Code
% of businesses planning to offer using existing staff
% of businesses planning to offer by recruitment
Total % of businesses with skills gap
Locing D 10 15 25Wigs NC 15 10 25Plaits/braids B 5 10 15Weaving D 5 5 10Bonding D 5 0 5
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2.4.4 European hairdressing services The European hair services currently offered by the respondents were investigated and are illustrated by chart 2.4.4a as a percentage of the respondents. The most popular European hair services currently offered by the respondents are cutting (95%), styling (90%) and conditioning treatments (85%). A list of other services can be located in Annex 2. The European hair services the respondents plan to offer are illustrated by chart 2.4.4b and Table 2.4.4c. Hair extensions are the most popular service the respondents plan to offer (25%) with the majority of the respondents planning to offer this service using existing staff. The next most popular service the respondents plan to offer is retailing (10%) with an even split between using existing staff and by recruitment. The respondents plan to offer colouring, relaxing, perming and neutralising, all by recruitment of staff.
Chart 2.4.4a European hair services currently offered as a % of the respondents
0102030405060708090
100
Cutting
Styling
Condit
ioning
treatm
ents
Colouri
ng
Relaxin
g
Perming
Retalin
g
Neutra
lising
Hair ex
tensio
ns
%
% of businesses currentlyoffering Europeanhairdressing services
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Table 2.4.4c Code Description A L 1 Hairdressing (with AC options) B L2 Hairdressing (with AC options) C L2 Barbering (with AC options) D L3 Hairdressing (with AC options) E L3 Barbering (with AC options) NC Not Covered
0
5
10
15
20
25
%
Hair extensions
Retailing
Colouring
Relaxing
Perming
Neutralising
Chart 2.4.4b European hair services skill gaps as a % of the respondents
% of businesses planningto offer by recruitment
% of businesses planningto offer using existing staff
Code
% of businesses planning to offer using existing staff
% of businesses planning to offer by recruitment
Total % of businesses with skills gap
Hair extensions D 15 10 25Retailing B+D 5 5 10Colouring B+D 0 5 5Relaxing B+D 0 5 5Perming B+D 0 5 5Neutralising B+D 0 5 5
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2.4.5. European barbering services The respondents were also asked to comment on the European barbering services currently offered by their business. Chart 2.4.5a illustrates the European barbering services currently offered as a percentage of the respondents. The most popular services currently offered are cutting (68%) and colouring (58%), followed by relaxing (53%) and neutralising (53%). The European barbering services the respondents plan to offer are illustrated by chart 2.4.5b and Table 2.4.5c. All the services the respondents are planning to offer are by recruitment. The most popular services the respondents are planning to offer are facial treatments and massage (16%) and retailing of European hair products (11%).
Chart 2.4.5a European barbering services currently offered as a % of the respondents
0
10
20
30
40
50
60
70
80
Cutting
Colouri
ng
Relaxin
g
Neutra
lising
Perming
Styling
Retailin
g
Shavin
g & af
tercare
Facial
treats
& mas
sage
%
% of businesses currently offeringEuropean barbering services
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Table 2.4.5c Code Description A L 1 Hairdressing (with AC options) B L2 Hairdressing (with AC options) C L2 Barbering (with AC options) D L3 Hairdressing (with AC options) E L3 Barbering (with AC options) NC Not Covered
02468
10121416
%
Facial treats & massage
Retailing
Cutting
Colouring
Relaxing
Neutralising
Perming
Styling
Shaving & aftercare
Chart 2.4.5b European barbering skill gaps as a % of the respondents
% of businesses planning tooffer by recruitment
Code
% of businesses planning to offer using existing staff
% of businesses planning to offer by recruitment
Total % of businesses with skills gap
Facial treats & massage E 0 16 16Retailing C 0 11 11Cutting C 0 5 5Colouring C 0 5 5Relaxing C 0 5 5Neutralising C 0 5 5Perming C 0 5 5Styling C+E 0 5 5Shaving & aftercare E 0 5 5
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2.4.6 Other Services Chart 2.4.6a illustrates the ‘Other Services’ currently offered as a percentage of the respondents. The most popular services were hairdressing European hair (80%) and European barbering (50%). Other than hair services, nail services were the most common other service offered, with 35% of the respondents offering natural nails and 30% offering artificial nail services. ‘Other’ services currently offered that were mentioned by the respondents were:
• eyelash extensions • eyebrow shaping
Chart 2.4.6a Other services currently offered as a % of the respondents
010
2030
4050
6070
8090
Hairdre
ssing
Europe
an hair
Barberi
ng Euro
pean
hair
Natural
nail s
ervice
s
Artificia
l nail
s
Beauty
thera
py
Indian
Hea
d Mas
sage
%
% of businesses currentlyoffering
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Chart 2.4.6b and Table 2.4.6c illustrate how respondents plan to offer other services as a percentage of the respondents. There was an interest from the most respondents in developing further skills in beauty therapy (30%) and Indian head massage (30%), with the majority of the respondents planning to offer these services by recruitment. 25% of the respondents also plan to offer artificial nail services (25%) and natural nail services (25%) entirely by recruitment. The respondents plan to recruit staff to offer the majority of other services mentioned except for hairdressing European hair.
0
5
10
15
20
25
30
%
Beauty therapy Indian head massageArtificial nail servicesNatural nail services Barbering European hair
Hairdressing European hair
Chart 2.4.6b Other services skill gaps as a % of the respondents
% of businesses planning to offer byrecruitment
% of businesses planning to offerusing existing staff
Table 2.4.6c
Code
% of businesses planning to offer using existing staff
% of businesses planning to offer by recruitment
Total % of businesses with skills gap
Beauty therapy * 5 25 30Indian head massage G 10 20 30Artificial nail services ** 0 25 25Natural nail services *** 0 25 25Barbering European hair C+E 5 10 15Hairdressing European hair A+B+D 0 0 0
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*Habia Beauty Therapy National Occupational Standards (NOS) Levels 1, 2, 3 **Habia Beauty Therapy National Occupational Standards (NOS) Level 2 and Nail Services Level 2 *** Habia Beauty Therapy National Occupational Standards (NOS) Level 3 and Nail Services Level 3 Code Description A L 1 Hairdressing (with AC options) B L2 Hairdressing (with AC options) C L2 Barbering (with AC options) D L3 Hairdressing (with AC options) E L3 Barbering (with AC options) NC Not Covered
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2.4.7 General Business Skills The final skill area investigated was general business skills. This section was used to cover non-technical skills identified by the African Caribbean Hair Forum. The respondents were asked to select from a list those skills that they would benefit from receiving more knowledge about to improve their businesses operation and profitability. Chart 2.4.7a expresses the results as a percentage of the respondents. The respondents were most interested in increasing their knowledge in the background knowledge of skin and hair and understanding government training programmes (60%). Business skill needs the respondents are interested in receiving further information about are marketing and PR and understanding employment law (both 55%) and business planning, improving client care and increasing retail sales (all 50%).
Chart 2.4.7a Business skill gaps as a % of the respondents
0 10 20 30 40 50 60 70
Understanding government training programmes
Marketing & PR
Understanding employment law
Business planning
Improving client care
Increasing retail sales
Hygiene
Health & safety
Security of premises and staff safety
Understanding personnel practice
Information technology
Reception
%
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Table 2.4.7b
Skills gap
Number of businesses with gap
% of businesses with gap
Understanding government training programmes 12 60Marketing & PR 11 55Understanding employment law 11 55Business planning 10 50Improving client care 10 50Increasing retail sales 10 50Hygiene 9 45Health & safety 8 40Security of premises and staff safety 7 35Understanding personnel practice 7 35Information technology 6 30Reception 6 30 * Habia has support materials available for these areas
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3. Conclusion of the Survey The main findings from the skills survey are set out in table format below. The conclusions derived from the survey follow each section. SECTOR PROFILE
• 90% single salons • 5% franchise salons • 35% mixed African Caribbean Unisex and European Hair • 81% 4-10 employees • 11% rural location
This is a sector where businesses employing between 4 and 10 employees in a mixed African Caribbean unisex and European hair salon in an urban location dominate. BUSINESS GROWTH
• 85% employ the same (55%) or more (30%) staff over the last 12 months • 90% expect to employ the same (20%) or more (70%) staff in the next 12 months
The industry is apparently buoyant, but continued business growth will be dependent upon an adequate supply of suitably trained and competent staff. The survey did not establish the nature of increased client spending: inflation, increased client numbers, or increased spend per capita on core and/or diversified services. INFORMATION TECHNOLOGY
• 70% use a computer in their business • 55% use email in their business • 40% access website on the internet
Although a large number of salons use a computer in running their business only half the respondents use email in their business and fewer access websites on the internet. STAFFING AND RECRUITMENT
• 74% female staff • 61% ful- time staff • 39% par- time staff • 90% of staff hold a qualification relevant to their job role • 23% of staff are qualified to S/NVQ Level 3 with African Caribbean options • Difficulty in recruiting across all job roles except receptionist • 32% Saturday staff / apprentices and 26% African Caribbean senior stylists are the most sought after
vacancies in the previous 12 months • African Caribbean senior stylists are the most difficult to recruit and most sought after for current vacancies • Staff turnover 92% • 36% of staff are aged 16-34 • Most popular recruitment methods are by word of mouth and adverts in the salon
The African Caribbean Hair industry is female dominated, with more staff in full-time employment than part-time. There are high levels of staff holding a qualification relevant to their job role, with the majority of staff qualified to S/NVQ Level 3 with African Caribbean options. This sector experiences recruitment difficulties and staff turnover in the industry is particularly high. The reasons are not identified, e.g. whether people move to other employers, self-employment, or leave the sector altogether. African Caribbean senior stylists are the most difficult and in demand job role to recruit.
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The most popular recruitment method was by recommendation using word of mouth and advertising in the salon. TRAINING
• The majority of job roles participated in training during the past year • Senior stylists were the most popular job role to undertake training • Decrease in training next year across some job roles
Training was undertaken by all job roles in the previous 12 months and African Caribbean senior stylists were the most popular job role to undertake training. There is a mixture of an increase and decrease in training across job roles for the forthcoming 12 months. Salon assistant is the job role with the largest decrease in training planned for next year and junior barbers are the job role with the largest increase in training for next year. Management roles have an increase in training planned for next year. SERVICES AND SKILLS GAPS
Main African Caribbean hairdressing services currently offered • Conditioning treatments and neutralising (both 95%), colouring, relaxing, setting/finger waving and
texturising (all 90%)
Main African Caribbean hairdressing skill shortages: • 60% background knowledge of the skin and hair • 15% each for plaiting /braiding, locing and cap weaving
Main African Caribbean barbering skills shortages:
• 30% creating 2D patterns in hair • 30% creating 3D patterns in hair • 25% facial treatments including massage
Main hair extension skill shortages:
• 25% locing • 25% wigs
Main European hairdressing skill shortages:
• 25% hair extension services • 10% retailing European hair products
Main European barbering skill shortages:
• 16% facial treatments including massage • 11% retailing European barbering products
Other skill gaps
• 30% beauty therapy treatments • 30% Indian head massage • 25% artificial nails • 25% natural nails
Business skills gaps:
• 60% understanding government training programmes • 55% marketing and PR • 55% understanding employment law • 50% business planning • 50% increasing retail skills
The respondents were asked about skills needs in African Caribbean hair services (including barbering and hair extensions), European hairdressing and barbering, other services and business skills.
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Skills in particular planned for development by the respondents in African Caribbean hair relate to locing, cap weaving, wigs, creating 2D and 3D patterns in hair and facial treatments including face massage (barbering). European hairdressing skill gaps focus on retailing products in both areas, hair extension services and facial treatments and massage, which reflects the skill need in African Caribbean barbering. Diversification into other services is popular and skills for development are planned to offer general beauty therapy treatments (a mixture of existing staff and by recruitment) and nails services entirely by recruitment. The respondents were interested in developing further knowledge in the background science of the skin and hair and understanding government training programmes. Marketing and PR, understanding employment law and business planning are business skills that need to be raised across the sector. ENGAGEMENT WITH HABIA
• 83% aware of Habia prior to completing the survey • 85% would assist in further research • 85% would like to receive further information about Habia’s products and services • 65% preferred contact method is post
Awareness of Habia is good in the sector. There is willing to assist Habia with further research and find out more about how Habia products and services. Communication by post is the preferred method.
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4. Comments received from the African Caribbean Expert Working Group The Habia African Caribbean Expert Working Group commented on the results of the survey. The group are an independent set of 12 industry representatives comprising employers, representatives from further education and manufacturers who are currently involved in the development of National Occupational Standards specifically for African Caribbean Hair, prior to industry consultation. Most are also members of the Habia African Caribbean Hair Forum. Comments made by the group focused on the areas below:
• There may have been confusion surrounding the interpretation by the respondents of technical terms, for example, wigs can be referred to as weaves.
• The number of staff holding a qualification is high at 90%, and a figure of 60% is more
likely.
• The use of technology by businesses was deemed too high with 70% of the respondents stating that they use a computer in their business. It was commented that the figure was more likely to be in the region of 15%.
• The number of those aware of Habia in the industry is too high at 83% and it was
suggested that 20% of the industry are aware of Habia. It was suggested that Habia work to raise their profile in the industry.
• Almost all salons are currently single salon businesses employing less than four
employees, and the figure of 5% franchise salons is too high. The group commented on an emerging trend towards second salon openings.
• It was agreed that it is unlikely that 23% of staff are qualified to Level 3. The comment
was made that staff prefer on-the-job training in the salon at Level 2 instead of progression to Level 3.
• It was agreed that staff turnover is high in the industry.
• The decrease in training was commented on, and it was suggested that employers
may be reluctant to invest in training due to the high staff turnover. It was also stated that training courses specific to African Caribbean hair are rare.
• The skill gaps and shortages for African Caribbean hair, European hair, hair
extensions and other services were agreed to be representative of the industry and the National Occupational Standards work of the group. It was raised that the skill gaps expressed for creating 2D and 3D patterns in hair (African Caribbean barbering) were misleading as it was felt that this is carried out to a high standard in the industry and this may be more of a skill shortage.
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5. Recommendations for the Future
From this research and discussion with the Habia African Caribbean Hair Forum and Expert Working Group, it is recommended that Habia consider the following actions: • Develop a strategy to assist businesses to address the technical and business
skills gaps identified, including:
• Review NOS, and where necessary develop new NOS and qualification structures to ensure skills gaps are covered.
• Source and promote existing NOS and N/SVQ support materials available
from Habia and others.
• Investigate the reasons for the high staff turnover. Research should focus on the views of employees, to supplement the views of employers who responded to this survey.
• Ascertain the nature of the staff turnover: what percentage represents staff
moving from one employer to another while remaining in the African Caribbean hair industry and what percentage is staff leaving the industry altogether.
• Research whether the recruitment difficulties identified in this project are inhibiting
business expansion, in particular with regards to the shortage of African Caribbean senior stylists.
• Carry out more detailed research to establish whether employers offering training
experience fewer difficulties with recruitment than employers who do not offer training.
• Investigate the working relationships between centres/colleges and employers in
order to:
• Investigate the difficulties in recruitment, in particular African Caribbean senior stylists
• Improve the retention of students on Level 3 courses • Investigate the destination of students upon qualifying.
• To work with industry to develop a glossary to standardise technical terms across the industry.
• Conduct future communications to the industry by post as appropriate. • Devise a strategy to raise Habia’s profile with the African Caribbean hair industry
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Annex 1 Questionnaire Do you need help recruiting the right staff? Getting the right people for the right job can be difficult and disheartening. What's more, skills shortages can have serious implications for your business. To contribute to your industry it's in your interest to complete and return this questionnaire to Habia by 16 December 2005 to express your views. Habia is conducting a skills survey to establish what skills gaps exist in the African Caribbean hairdressing and barbering industries, what qualifications and training are needed and the current range of business activity. As well as giving an overall picture, the results will be used to influence government programmes to provide new recruits with the skills employers require and to help businesses develop their staff to meet client demand. Habia is registered under the Data Protection Act and your replies are strictly confidential. You will also be entered into the prize draw to win one of our fantastic prizes: Products from Avalon to the value of £300, a basket of professional products from Soft Sheen Carson and a 12 month subscription to Black Beauty and Hair Magazine. Q1 Indicate your business type - tick one box that best describes your
business Single salon business................................ Franchise business................................... One of a group or chain of salons ................ Q2 Tick the box that best describes your business- tick one box African Caribbean unisex salon ................... African Caribbean ladies hairdressing salon . African Caribbean barbers/men's
hairdressing salon ...................................
Mixed African Caribbean and European ladies hairdressing salon ...........................
Mixed African Caribbean and European barbers/men's hairdressing salon.................
Mixed African Caribbean unisex and European hairdressing salon ......................
Q3 Where is the main location of your business? - tick one box England - London & South East................... England - Midlands and East ...................... England - North........................................ England - South West ............................... Northern Ireland ....................................... Scotland ................................................. Wales .................................................... Q4 Indicate the hair types you work with in your business - tick all
appropriate African Caribbean hair ............................... Natural hair ............................................ European hair ..........................................
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Q5 Indicate the African Caribbean
HAIRDRESSING services offered by your business and the skills your business plans to offer to meet client demand.
Currently offered Plan to offer
using existing
staff
Plan to offer by
recruiting
Conditioning treatments
Drying natural hair Shampooing and
conditioning
Cutting Colouring Corrective
colouring
Relaxing Corrective relaxing
services
Dressing long hair Finishing Hair Neutralising Perming Personal
grooming, aftercare and advice
Plaiting/braiding/ twisting natural hair
Pressing & tonging Retailing/selling
African Caribbean hair products
Natural hair management
Sculpting and moulding gel styles
Setting/finger waving (roll & wrap)
Shampooing & conditioning
Locing techniques (natural hair)
Texturising Thermal styling/
thermal iron
Cap weaving Traditional
weaving
Scalp massage services
Other - please state _______________________________________________
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Q6 Indicate the African Caribbean BARBERING services offered by your business and the skills your business plans to offer to meet client demand.
Currently offered Plan to offer
using existing
staff
Plan to offer by
recruiting
Cutting Colouring Perming Relaxing Neutralising Styling Creating 2D
cutting designs
Creating 3D cutting designs
Scalp massage services
Fading and graduation
Men's facial treatments including massage
Shaving and aftercare
Retailing products Other - please state __________________
_ Q7 Indicate the hair extension services offered
by your business and the hair extension services your business plans to offer to meet client demand.
Currently offered Plan to offer
using existing
staff
Plan to offer by
recruiting
locing techniques Plaits/braids Weaving Wigs Bonding Other - please state __________________
_ Q8 How much of your business turnover comes
purely from the African Caribbean hairdressing and barbering services defined in questions 5-7?
Please state approx % ___________________
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Q9 Indicate the services currently offered by your business other than African Caribbean and the services your business plans to offer to meet client demand - tick all appropriate boxes
Currently offered Plan to offer
using existing
staff
Plan to offer by
recruiting
Artificial nail services
Barbering - European hair
Beauty therapy Hairdressing -
European hair
Indian head massage
Natural nail services
Other - please state _______________________________________________
Q10 Indicate the European HAIRDRESSING
services offered by your business- if none leave blank
Currently offered Plan to offer
using existing
staff
Plan to offer by
recruiting
Conditioning treatments
Cutting Colouring Perming Relaxing Neutralising Styling Hair extensions Retailing products Other-please state __________________
_
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Q11 Indicate the European BARBERING Services offered by your business- if none leave blank
Currently offered Plan to offer
using existing
staff
Plan to offer by
recruiting
Cutting Colouring Perming Relaxing Neutralising Styling Facial treatments,
including massage
Shaving and aftercare
Retailing products Other - please state __________________
_ Q12 Indicate the number of staff that work in your
business including yourself. _____________ Q13 Excluding the salon owner, how many of
these are self employed ? _____________
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Q14 Indicate the number of staff working in your
salon in the following job roles that are competent in African Caribbean and European hairdressing.
Number of Staff Competent
in African Caribbean hair at this
Level
Competent in
European hair at this
Level Receptionist Saturday
staff/apprentices
Unqualified working stylist
Unqualified working barber
Salon assistant (Level 1)
Junior stylist (Level 2)
Junior Barber (Level 2)
Senior stylist (Level 3)
Senior barber (Level 3)
Salon manager Salon owner Other - please state full job
title and competence _______________________________________________
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Q15 Fill in the NUMBER of each category of staff in your business (including yourself) in terms of gender and full / part time (place staff members in their main category)
Female full time
Female part time
Male full time
Male part time
Receptionist Saturday staff /
apprentices
Unqualified working stylist
Unqualified working barber
Salon assistant (Level 1)
Junior stylist (Level 2)
Junior barber (Level 2)
Senior Stylist (Level 3)
Senior Barber (Level 3)
Salon Manager Salon Owner Other- please state full job
title _______________________________________________
Q16 Please enter the NUMBER of staff in the
relevant age band 14-16 16-24 25-34 35-44 45-54 55+
Receptionist Saturday staff
/apprentices
Unqualified working stylist
Unqualified working barber
Salon assistant (Level 1)
Junior stylist (Level 2)
Junior barber (Level 2)
Senior Stylist (Level 3)
Senior Barber (Level 3)
Salon Manager Salon Owner Other - please state full job
title _______________________________________________
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Q17 Does your business employ more or less staff than one year ago? - tick one box
More ..................................................... Same .................................................... Less ...................................................... Q18 Do you expect your business to employ more
or less staff in one year's time compared with now? - tick one box
More ..................................................... Same .................................................... Less ...................................................... Q19 Fill in the NUMBER of different categories of
staff (including yourself) with their highest level of qualification achieved or working towards (place staff members in their main category)
Recep-tionist Sat staff/
appren-ticesSalon Asst
L1 Junior stylist L2
No relevant qualifications
African Caribbean manufacturers training
Hairdressing Level 1 NVQ
Hairdressing Level 1 NVQ with African Caribbean options
Hairdressing Level 2 NVQ
Hairdressing Level 2 NVQ with African Caribbean options
Barbering Level 2 NVQ
Barbering Level 2 NVQ with African Caribbean options
Hairdressing Level 3 NVQ
Hairdressing Level 3 NVQ with African Caribbean options
Barbering Level 3 NVQ
Barbering Level 3 NVQ with African Caribbean options
Management NVQ or equivalent
Other - please state qualification and job role __________________
_____________________________
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Q20 Continue question 19 for the additional job roles
Junior barber
L2 Snr stylist
L3 Snr barber L3
Salon Mgr Salon
Owner
No relevant qualifications
African Caribbean manufacturers training
Hairdressing Level 1 NVQ
Hairdressing Level 1 NVQ with African Caribbean options
Hairdressing Level 2 NVQ
Hairdressing Level 2 NVQ with African Caribbean options
Barbering Level 2 NVQ
Barbering Level 2 NVQ with African Caribbean options
Hairdressing Level 3 NVQ
Hairdressing Level 3 NVQ with African Caribbean options
Barbering Level 3 NVQ
Barbering Level 3 NVQ with African Caribbean options
Management NVQ or equivalent
Other - please state qualification and job role __________________
_____________________________
Q21 If you stated 'no relevant qualifications' in
questions 19 and 20 please indicate the average number of years industry experience for an average staff member in this category -tick one box
0-5 ........................................................ 10-15 ..................................................... 15-20 ..................................................... 20+........................................................
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Q22 Indicate which categories of staff have undergone training in the last year (including yourself) and those likely to undergo training next year - tick all appropriate
In the last year Likely next year
Receptionist Saturday
staff/apprentices
Salon assistant (Level 1)
Junior stylist (Level 2)
Junior barber (Level 2)
Senior stylist (Level 3)
Senior barber (Level 3)
Salon Manager Salon owner Other - please state job
title in full _______________________________________________
Q23 Which of the following categories of staff
were recruited to your business last year? Additionally, please indicate if there was any difficulty in recruiting the right people with the right skills for the job - tick all appropriate boxes
Recruited Difficulty Receptionist Saturday
staff/apprentices
African Caribbean hair salon assistant (Level 1)
African Caribbean hair junior stylist (Level 2)
African Caribbean hair junior barber (Level 2)
African Caribbean hair senior stylist (Level 3)
African Caribbean hair senior barber (Level 3)
Salon manager Salon owner Other-please state full job
titles _______________________________________________
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Q24 Please write in the number of staff your business is now actively recruiting
Receptionist _______________ Saturday staff/apprentices _______________ African Caribbean hair
salon assistant (Level 1) _______________
African Caribbean hair junior stylist (Level 2) _______________
African Caribbean hair junior barber (Level 2) _______________
African Caribbean hair senior stylist (Level3) _______________
African Caribbean hair senior barber (Level 3) _______________
Salon manager _______________ Salon owner _______________ Other - please state full job
title _______________
Q25 How does your business recruit staff? - tick
appropriate boxes Yes Advertise in trade
press
Advertise in local press
In the salon Local college Recruitment
agency
Recruitment website
Word of mouth Other - please state in full __________________
_____________________________
Q26 Do you use any of the following in the
running of your business? - tick appropriate boxes
Yes Computer Email Access web sites
on the internet
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Q27 Would your business benefit from more skill
or knowledge in any of the following? - tick appropriate boxes
Yes Background
knowledge of the science of skin and hair
Business planning Health & Safety Hygiene Improving client
care
Increasing retail sales
Information technology
Marketing and public relations
Reception Security of
premises and staff safety
Understanding employment law
Understanding personnel practice
Understanding government training programmes
Other - please state _______________________________________________
Q28 Which trade magazines do you read regularly
for news and information? ____________________________________
____________________________________________________________________________________________________________________________________________________________________________________
_______________________ Q29 Prior to completing this questionnaire, had
you heard of Habia? - tick one box Yes ....................................................... No.........................................................
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Q30 Please indicate what contact methods could
be used by Habia to contact you - tick appropriate boxes
Yes Telephone Email Post Fax Download from
Habia web site
Q31 Habia is forming a group of practitioners who
can assist in further research to benefit the industry. Would you be willing to participate in further surveys?
Yes ....................................................... No.........................................................
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Q32 Please complete your contact details below to give Habia some information about yourself so that we can put your replies in greater context.
Job Title _________________________________________________________________
Name _________________________________________________________________
Business Name _________________________________________________________________
Address _____________________________________________________________________________________________________________________________________________________________________________________________________
Post Code ___________________________________________
Telephone _______________________________________________________________________________________
Mobile Telephone _______________________________________________________________________________________
Fax _______________________________________________________________________________________
Email _______________________________________________________________________________________
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Website _______________________________________________________________________________________
Do you want to receive more information from Habia (including the results of this survey)? Please answer Yes/No below. If you tick 'yes' the information you provide will be kept on a database and used by Habia to send you the results of this survey plus information about Habia and its products and services. The information will not be shared with any third party. If you tick 'no' the information you have provided will not be added to our database. Habia is registered under the terms of the Data Protection Act 1994, which ensures the security of the information we hold and of our contacts. Q33 Would you like to receive further information
about Habia and our products and services? Yes ....................................................... No......................................................... Thank you for your time in responding to
this questionnaire. If you are completing this online please click on the submit
button at the end of this survey. Alternatively fax back to 01302 774949 or
post back to FREEPOST RLXH-BYJK-SRYA, Habia, Oxford
House, Sixth Avenue, Robin Hood Airport, Doncaster DN9 3GG.
PLEASE RETURN BY 16
DECEMBER 2005
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Annex 2 Q1. Indicate your business type – Other Please state Type Number of respondents College 1 Q5. Indicate the African Caribbean hairdressing services currently offered by your business and the services your business plans to offer to meet client demand - other Type Number of respondents Rock setting 1 Corn rows 1 Ghanian braid 1 Secret invisible braid 1 Q6. Indicate the African Caribbean barbering services currently offered by your business and the services your business plans to offer to meet client demand - other Service Number of respondents Conditioning treatment 1 Corn rows 1 Gel twists 1 Q7. Indicate the African Caribbean hair extension services currently offered by your business and the services your business plans to offer to meet client demand – other Service Number of respondents Micro bonding (heat gun) 1 Q9. How much of your business turnover comes purely from the African Caribbean hairdressing and barbering services defined in questions 5-7? Percentage Number of respondents 100 1 98 2 95 2 90 2 85 1 80 5 75 1 70 1 69 1 50 1 40 1 30 1 Q9. Indicate the services currently offered other than African Caribbean and the services your business plans to offer to meet client demand - other Service Number of respondents Eyelash extensions 1 Eyebrow shaping 1
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Q10. Indicate the European hairdressing services currently offered by your business and the services your business plans to offer to meet client demand – other state Service Number of respondents Plaits (single) 1 Cane rows 1 Q12. Indicate the number of staff that work in your business including yourself Number Number of respondents 5 5
10 3 7 2 13 1
8 1 3 1 2 1 Q13. Excluding the salon owner how many of these are self-employed? Number Number of respondents 3 2 2 2 13 1 9 1 5 1 4 1 3 1 Q14. Indicate the number of staff working in your salon that are competent in African Caribbean hairdressing at this level. Other: Job Role Number of respondents Beautician 1 Q15. Indicate the number of staff working in your salon that are competent in European hairdressing at this level. Other: Job role Number of respondents Beautician 1 Q55. How does your business recruit staff – other Method Number of respondents Job centre 1 Q57. Would your business benefit from more skill or knowledge in any of the following - other Business skill gap Number of respondents Free funding for hairdressers 1
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Q58. Which trade magazines do you read regularly for news and information? Magazine Number of respondents Black Beauty & Hair 9 Hairdressers Journal 8 Black Hair 3 Frizz 2 Salon Business 1 NHF Magazine 1 Hype Hair 1 Amina 1 Habia 1 Creative Head 1
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Annex 3 Habia Training Materials Support materials are available from Habia to support the delivery of NVQ/SVQ in African Caribbean hair and the skills gaps identified in this report by telephoning 0845 6 123555 or online at http://secure.habia.org. A selection of these materials covering the main skill gaps identified by the survey are listed below: African Caribbean Hairdressing Technical Skill Gap
Suggested resources
Plaiting/braiding African Caribbean Hairdressing Author - Sandra Gittens
Natural Hair Care and Braiding Author - Diane Carol Bailey
The Multicultural Client Author - Milady
Locing African Caribbean Hairdressing Author - Sandra Gittens
Cap weaving African Caribbean Hairdressing Author - Sandra Gittens
African Caribbean Barbering Technical Skill Gap
Suggested resources
Creating 2D patterns in hair United Colors of Hair Author - Diligence
Creating 3D patterns in hair United Colors of Hair Author - Diligence
Facial treatments including massage
Men’s Hairdressing 2nd ed Author - Maurice Lister
Hair Extensions Technical Skill Gaps
Suggested resources
Locing African Caribbean Hairdressing Author - Sandra Gittens
Wigs African Caribbean Hairdressing Author - Sandra Gittens
European Hairdressing Technical Skill Gaps
Suggested resources
Hair extensions Extensions - The Official Guide to Hair Extensions Author - Theresa Bullock
Retailing European hairdressing products
101 Salon Promotions Author - Robert Oppenheim Marketing and Advertising for the Salon Author - Henry Gambino
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European Barbering Technical Skill Gaps
Suggested resources
Facial treatments including massage
Men’s Hairdressing 2nd ed Author - Maurice Lister
Retailing European barbering products
101 Salon Promotions Author - Robert Oppenheim Marketing and Advertising for the Salon Author - Henry Gambino
Business Skill Gap Suggested resources Background science of black skin and hair
Black Cosmetology Author - Milady Black Skincare for the Practising Professional Author - Angelo Throwler MD/Henry Gambino MD
Marketing and PR 101 Salon Promotions Author - Robert Oppenheim Marketing and Advertising for the Salon Author - Henry Gambino
Understanding employment law
Employment Law for Salons Author - Habia
Business planning Salon Management Author - Martin Green Good Practice in Salon Management Author - Dawn Mernagh-Ward/Jennifer Cartwright
Other resources: 28 Black Styles - Kenneth Young Beautiful Black Styles - Louise Cotter Resources for tutors: African Caribbean Pack - Habia Resources for salon owners: Employment Law for Salons - Habia