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Reinventing Marketing for the Mobile Era 1 Reinventing Marketing for the Mobile Era 1

N o v e m b e r 2 0 1 3

Velti Corporate Solutions Mobile Messaging & mCRM

Let’s get started!

Reinventing Marketing for the Mobile Era 2 2

Who we are

Velti has a proven track record spanning 13 years in the successful delivery of full service Mobile Marketing & Messaging solutions. Testament to our delivery of excellence is the long-term relationships we have with our clients in key markets around the world such as AMEX, Discover, CITI, Telefonica, Vodafone, Samsung, Sony, Ford and Pepsi and many others. With all of these brands Velti has a track record of delivering innovative products and thought leadership, ensuring our partners remain at the forefront of mobile interaction and engagement.

Reinventing Marketing for the Mobile Era 3

Velti Market leadership

3

ALL ABOUT VELTI

North America

SOUTH America

europe CHINA

EASTERN europe / CIS

Middle east

ASIA/PACIFIC

AFRICA

BLUE CHIP CUSTOMER BASE IN +68 COUNTRIES


What we do Our mobile solutions drive revenue, reduce cost and increase efficiency across the entire customer journey

Customer Management

mCRM & Engagement

Customer Acquisi5on

Workflow Management

The essential toolkit for mobile marketing – Technology and creative solutions

Mobile Messaging

Mobile Web App Development

Reinventing Marketing for the Mobile Era 5 5 Reinventing Marketing for the Mobile Era

Customer Management

Ø On-demand Account Information – through SMS response and Apps Ø Two-way SMS Appointment / Booking Reminders Ø Payment Management , Balance Reminders & Fraud Alerts Ø Automate renewal and repeat purchases Ø Service & Delivery Alerts

CONVENIENT, ON-THE-GO CUSTOMER MANAGEMENT ENABLE SELF-SERVICE AND RESPOND QUICKLY TO CUSTOMERS’ NEEDS THROUGH AUTOMATED SMS AND ACCOUNT MANAGEMENT APPS


mCRM & Engagement

Ø Profile customer information, purchasing habits and past history to identify opportunities Ø Target your customers with personalised, timely & relevant SMS and in-app messaging

•  Time sensitive, location based on-site alerts •  SMS Upgrades & Reservation extensions •  SMS Competitions and Voting

Ø Improve the customer experience and build loyalty

REACTIVATE AND RETAIN VALUABLE CUSTOMERS THROUGH MOBILE ENGAGEMENT USE MOBILE DATA TO TRACK CUSTOMER BEHAVIOUR AND RESPOND WITH PERSONALISED OFFERS, SERVICE & SUPPORT


Workflow Management

Ø Two-way service appointment reminders – Open up wasted slots Ø System Alerting - Manage Outages & Alert Engineers Ø Supply Chain Management Ø Workforce updates Ø Employee feedback Ø Disaster recovery / Disaster-related communications

PROVIDE ON-THE-GO INFORMATION EQUIP YOUR WORKFORCE WITH AUTOMATED, INTERACTIVE COMMUNICATION TOOLS TO IMPROVE EFFICIENCY AND STREAMLINE PROCESSES


Customer Acquisition

Ø Use our Shortcode and mobile landing page tools to drive consumers to opt-in through your existing email, ATL and social media channels Ø Drive sales from ‘mobile-recruited’ customers by offering exclusive access to deals Ø Build branded coupons, iOS passes and microsites to send out redeemable offers and promotions Ø Associate revenue with SMS push messaging by sending out unique redemption codes

BUILD A VALUABLE DATABASE OF MOBILE-READY CUSTOMERS GROW A MOBILE SUBSCRIBER BASE THROUGH RECRUITMENT CAMPAIGNS THAT DRIVE SMS OPT-INS


Mobile Messaging Platform


Communicate Pro




Communicate Pro




Communicate Pro


Communicate Pro – Messaging Platform

INTERNATIONAL COVERAGE

247 OPERATIONAL SUPPORT

CLOUD-BASED INFRASTRUCTURE Runs in carrier-grade data centres,

under stringent SLAs

MULTI-STEP CAMPAIGNS Bespoke campaigns and

templates to deliver personalised and relevant responses

OPTIMISED WEB FORMS & LIST MANAGEMENT

Easily embedded in your own site to allow opt-ins

PASSBOOKS & MICROSITES Build personalised offers

that open in any smartphone

PUSH NOTIFICATIONS Send push notifications to

anyone with your app installed on their phone

High-response, interactive messaging Cost-effective and reliable, SMS is the fastest way to connect with your customers –with an open rate of 98%. Communicate Pro offers immediate, real-time communication between you and your customer. Our robust, cloud-based platform enables you to create a dialogue with your customers via SMS, MMS, Push Notifications and Out-Dial.



247 OPERATIONAL SUPPORT

Solutions tailored to the way you work

WE OFFER 3 LEVELS OF SERVICE TO FIT WITH YOUR EXISTING PROCESSES AND SYSTEMS

Use the Communicate Pro software in-house, with easy

back office integration

Plug our enterprise-class API into your own systems,

managed by your in-house technical team

We take care of everything, from campaign

implementation to reporting



A fast, international SMS gateway •  The UK system supports up to 400 messages per

second •  Velti can reach over 180 countries •  Services include Bulk & Premium SMS &

Shortcodes, and Virtual numbers •  Provides APIs and converts protocols for connecting

clients and operators to its backend -HTTP/SMPP/UCP/XML, MO, MT (Premium/Bulk), DR

•  Fully site redundant deployment across two data

centres, 18 high speed resilient servers


Graphical User Interface

Use templates for tried and tested

campaigns

Interactive Campaign Templates make it even easier to set up the right campaign for your specific needs. ü  Optimise based on data analytics and

customer insights: •  Define audiences •  Segment by advanced criteria

such as money spent, campaigns entered

ü  Integrate campaigns with backend

systems using APIs


Graphical User Interface

Create custom campaigns using multi-

step workflow tool


Push Notifications and Couponing

Ø  Notifications are instant and easily visible to users

Ø  Communicate Pro enables broadcasts of messages to reach those with an app installed

Ø  Another way to reach the community to deliver useful information such as:

•  live event data •  promotions

PUSH NOTIFICATIONS MOBILE COUPONS + PASSBOOK

Ø  Build redeemable offers and promotions

Ø  Use SMS messaging to distribute unique redemption codes

Ø  Create coupons in Communicate Pro:

Ø  Alpha-numeric Codes Ø  QR Codes Ø  Microsite- Web & Passbook for

branded coupons Ø  Location aware coupons take it a

step further : use Passbook to deliver iPhones coupons that pop up automatically when a customer is near a store.


Reporting

Create custom campaigns using multi-

step workflow tool

Export data for further processing

Graphical representations of data

ü  Range of predefined campaign types.

ü  Customisable by Vertical ü  Restrictions by user type. ü  Information on best

interaction times

Run reports on various performance indicators such as messages received and profit generated

View information on the best interaction times

Filter by data range


Mobile Web Velt i Corporate Solut ions


Mobile Web

Capitalise on ‘Multi-screening’ and Facilitate Research On-the-go

•  Prioritised product information, specs, price and reviews •  Succinct and shortened content and videos to speed up

load time •  Visible Store Locators and links to maps •  Stock-check and Reserve functionality to drive footfall

into stores •  Mobile product pages that can handle opt-ins and offers

WE BUILD MOBILE WEB EXPERIENCES THAT FOCUS ON THE KEY INFORMATION MOBILE USERS NEED, OFFERING A CONVENIENT WAY FOR YOUR CUSTOMERS TO RESEARCH AND BUY

Reinventing Marketing for the Mobile Era 21 21 Reinventing Marketing for the Mobile Era 21

App Development Velt i Corporate Solut ions


App Development Appeal to the always-connected customer

•  On-demand account information and transaction history •  Scheduled reminders •  Location-based reminders & push notifications •  Recommendations and alerts based on pre-defined

preferences •  Storing and tracking loyalty scheme points

WE BUILD CUSTOMER-FOCUSED APPS THAT EMPOWER YOUR CUSTOMERS TO GET THE MOST OF YOUR SERVICES


CONSUMER JOURNEY


CONSUMER JOURNEY

TV / RADIO MOBILE STORE / POS OUTDOOR MEDIA PRINT MEDIA ONLINE

Med

ia


Cust

omer

Acq

uisit

ion 1/

2 Consumer is a Fan of Corona Music Facebook page and is offered a coupon to download a free music track

Cust

omer

A

Cust

omer

B

1 1

Consumer watches a football match of the local league. During HT Corona TV spot will incentivize consumer to send keyword CORONA to a shortcode for a chance to win 2 El Clásico tickets

Consumer is still in Facebook, after click on the link he is taken at a form where he subscribes “Corona World” and selects which of the 3 songs he would like to download for free

2

2

Consumer receives the reply message asking him to reply with his age or follow a link to verify his enrollment to the Corona World.

Corona World: You are one step away from entering the draw for 2 El Clasico tickets. Reply with your age or follow the link: http://corona.mx/elclasico


Cust

omer

Acq

uisit

ion 2

/2

Consumer in order to complete download he will need to connect his mobile number to his account. He submits then number and receives a SMS with PIN code to complete registration Cu

stom

er A

Cust

omer

B

3 3

Consumer has a smartphone device that recognized automatically after clicking the URL. He is redirected to the relevant App Store and enters loyalty world via FB connect

After successful registration user is offered to invite his Facebook friends to join him at Corona World, so that he can win additional points for every friends joins

4

4

After having complete the registration via Facebook, he enters the draw for the El Clasico post this on his Facebook Account

Corona World: Use PIN code 2345 to complete download. Enjoy great music every day


On-g

oing

Cust

omer

Enga

gem

ent 1

/2

PITBULL visits Mexico for a big concert. Corona World has secured some VIP tickets for the Corona World members. Consumer receives an SMS incentivizing him to use his points to enter the tickets draw Cu

stom

er A

Cust

omer

B

1 1

Local Football derby scheduled for this weekend. Consumer receives an in app alert to gather his friends to enjoy Corona together and register the codes at HT to get double points for every code

Consumer visits the Mobile Site of the Corona World and redeems 5 of his points to enter the draw.

2

2

Consumer invites his friends to this “Social Event”. If they are not members they will need first to join the Corona World

Corona World: PITBULL is in town for one concert only. Enter now to win VIP tickets! Visit: corona.mx/pitbull


On-g

oing

Cust

omer

Enga

gem

ent 2

/2

After 2-3 days consumer receives an SMS message incentivizing him to listen to Corona FM radio station. While listening there will be Music Quiz Questions asked that if answered correctly could help him increase chances to the PITBULL draw Cu

stom

er A

Cust

omer

B

3

3

3 of the invited friends decide to join him on this “Social Challenge”

Consumer listens to radio and answers correctly the question and wins 5 extra entries

4

4

Participant that was the organizer of the event wins the “Social” badge and extra bonus points to the loyalty program

Corona World: More chances for the PITBULL VIP tickets? Stay tuned to Corona FM and answer the QUIZ questions


Case Studies Velt i Corporate Solut ions


Budweiser’s biggest ever consumer promotion, ‘Bud Bucks’, was created and delivered by Velti. Throughout 2007, over 500m bottles of Bud carried a unique code and encouraged consumers to redeem their ‘Bucks’ at a specially created website or by texting the code to a short code. Each code rewarded the consumer with anywhere between five and 100 ‘Bucks’ which then allowed them to go online or visits the WAP site to bid for money-can’t-buy prizes or purchase Bud merchandise.

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Bud Bucks

B U D B O U L E V A R D A truly interactive 3D web experience ‘Bud Boulevard’ was created, where Bud drinkers created accounts and banked their ‘Bud Bucks’. This enabled consumers to bid in classic ‘Highest Bid Wins’ auctions as well as ‘Lowest Unique Bid’ auctions with prizes ranging from Premiership football tickets, trips to watch drag racing in the US and a genuine 1965 Ford Mustang! We also allowed consumers to spend their ‘Bucks‘ in exchange for official Bud merchandise – clothing, games and gadgets.

M O B I L E I N T E R N E T S I T E We created a mobile site that allowed consumers to log into their accounts and place bids on the top five auctions taking place every day. The site featured downloadable content giving Bud a constant presence on thousands of mobile handsets across the UK.

e C R M

We developed and delivered a complex eCRM and SMS programme that contained competitions, access to exclusive content and showcased upcoming auctions.


Beck’s •  Beck’s, as a sponsor of the Lenny Kravitz concert in Bulgaria engaged

with Velti in an on pack mobile campaign in an effort to promote the brand, boost sales, build brand loyalty, and create excitement by associating the brand with a big music event

•  A unique code was printed on Beck’s bottles. Consumers had to send the code via SMS to a short code or register on the promo web site for a chance to win prizes instantly, such as concert tickets, CDs of Lenny Kravitz, iPod shuffles etc.

Carlsberg •  Velti executed a football

orientated text-to-win campaign.

•  Mobile users texted their name and a keyword to shortcode to enter a draw for a trip to England and a ticket to see a Liverpool football match.

•  The service was advertised on-pack and on screens during football matches You are one of the

lucky winners who will travel to Anfield Road for the Liverpool - Manchester game along with Carlsberg!

CARL Simon Stevens

54045

CASE STUDIES


CASE STUDIES

J&B •  The J&B event participants received a unique

2D barcode for every drink they get •  Promotion girls scanned the 2D barcodes, and

the gifts that participants have won, appeared on the mobile screen

•  Brand promotion, sales boost and customers strong engagement with the brand have been achieved

Pernod Ricard Hellas •  Velti developed a downloadable Cocktail

Recipe m-book

•  Brand promotion, database creation and interactivity increase among the brand and the barmen

The classic Margarita •  Promote the new Mike’s Hard Margarita

beverage flavors

•  Targeted mobile media drives rich media engagement, driving users to app

Documents

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