10
Carolyn and Mark bring in his stable stars and main Olympic hopes, Campino and Leonidas 20 NZ HORSE & PONY October 2015 Sir Mark Todd is enjoying a renaissance both in his career and in his family life; he and his wife Lady Carolyn show us around their Wiltshire estate WORDS BY ROWAN DIXON Home is where the HEART is CoverSTORY 27 NZ HORSE & PONY NZ HORSE & PONY 28 VET Dr Dave van Zwanenberg BVetMed (Hons) MRCVS Dave graduated from London University and spent three years working in Devon. In 2008 he moved to Kumeu Veterinary North) and is. NUTRITIONIST Dr Lucy Waldron PhD Lucy has a doctorate in animal nutrition and is a registered nutritionist. She works as an independent nutrition cof meeting thousands onsultant in New Zealand, Europe and Asia. TRAINER Cheski Brown Cheski is the principal of Abderry Equine. She says, “I have had the pleasure of meeting thousands of horses, and I’m fascinated with the subject of how to allow them to be happy baby yeah.” HERBALIST James HartMNZAMH, Dip Herb Med James is a professional member of the New Zealand Association of Medical Herbalists specialising in the treatment of animals, especially horses, dairy cows and goats. TRAINER Neil Davies Neil began training horses full-time in 1977. Over the next 15 years, he started more than 1000 horses under saddle and has trained thousands of so-called videdn Australia, New Zealand and the USA. OUR EXPERT PANEL Se quidus molorum, idellaudit, sereicipsum aut hitatio bearum rae. Vet Dave replies: This is an interesting point you raise. To start, it is worth questioning if the horses that we see living in the wild today are actually truly wild animals or simply feral populations. Certainly the horses we have in our paddocks and stables bear little resemblance to their ancestors who were the product of evolution rather than selective breeding which humans have imposed on them. Although these ancestors would have evolved to eat grasses, it would be a far cry from what is found in the average paddock today. The equine dentition and digestive tract appears to be designed to process a large volume of relatively poor quality EXPERTS WggIcae pro volla verae magnam elignit lamust,Maiorepta quidebit, ulla quiam dolupta Ask the Q I have a question for your experts. All of a sudden it seems people around me have horses who are “grass-affected”. What has suddenly bought this on? After all, horses evolved – over many thousands of years – to eat grass. It seems to me that if a horse displaying natural exuberance and energy is too much for the rider to cope with, they decide he or she is grass-affected and then lock the poor horse up in a small yard, and feed only hay (which after all is just dried grass). This in turn means the horse is unable to move around as nature intended, which has a poor effect on – among other things – the horse’s feet and digestive system. I would be interested in your experts’ comments. A Bannerman, Waikato GRASS-AFFECTED Nutritionist Lucy replies: The problem with grass is that it varies between species in its nutritional value and suitability for horses. In New Zealand in particular, the use of high-sugar and lolitrem ryegrasses (promoted in the dairy industry) causes excitability, acidosis (from excess sugar intake) and behavioural and coordination problems (from the fungal toxins). Horses have evolved on high-fibre, mixed pasture, where the sugar levels are substantially lower. For example, timothy grass reaches around 30% fibre at head, much higher than its lush, green rye counterparts. The level of fibre in the plant is inversely proportional to the amount of sugar it contains, as they require the same molecular basis. Photosynthesis recombines carbon dioxide and water to create the carbohydrate sub-units for both sugars and finally fibre as the plant matures. So, traditional pastures that were a combination of various grass species didn’t affect horses in the same way as modern cultures of rye and clover do, as the sugar was diluted overall. The reason why horses appear suddenly to have been affected by problems with grass is this increased exposure to high-sugar, dairy-type leys over the last decade or more. Some horse owners have little or no choice in the types of pasture their horses have access to – and so must provide other ways to dilute the effects of sugar, such as access to soaked hay. The best plan long-term is to sow horse paddocks with high-fibre, non- lolitrem (or other mycotoxin) grass species. I started doing this several years ago and we have no staggers and have limited sugar problems as a result. Horses who are being locked up in yards need more than just fibre to satisfy their needs. In addition, a balancer or fibre-based feed which contains protein as well as vitamins and minerals should be provided to ensure ongoing health. Horses are not ‘allergic’ to grass, they just don’t perform well on the ‘lolly’ New Zealand Horse &Pony Issue 680 H ORSE PONY January 2016Equestrian Lifestyle 8.50Fairfax Media NEW ZEALAND TREKKING IN HOBBIT COUNTRY Summer beauty tips for riders Natural horsemanship for competition horses METABOLIC SYNDROME Is your horse at risk? MASTERCLASS Building the paces WILLIAMS My inspiration and passion EXCLUSIVE Catriona NEW ZEALAND H ORSE PONY December 2015 Equestrian Lifestyle KATIE LAURIE AT HOME NICHOLSON Andrew EXCLUSIVE Facing the future and why he may never compete again RETRAINING RACEHORSES With Sam Felton SHOW JUMP SCHOOLING With Kirstin Kelly The ultimate Christmas gift guide HOW TO HAVE A HORSEY CHRISTMAS! Top riders share their stories 8.50Fairfax Media Juggling horses with motherhood September 2015 New Zealand Horse &Pony 8.50+Fairfax Media The ultimate equestrian guide to NORTH CANTERBURY t opp Training a gentler way Home on the ranch with J ools H ORSE NEW ZEALAND PONY BLYTH TAIT’S Cotswold haven BALANCE & SELF-CARRIAGE DRESSAGE TRAINING with Vanessa Way GREAT EXPECTATIONS Getting ready for foaling TO HAVE AND TO HOLD Horsey weddings to inspire September 2015 Equestrian Lifestyle NZ Horse & Pony magazine has been a part of the Kiwi equestrian culture for generations. And as the lifestyles of our readers has become increasingly busy and diverse, we’ve remained an oasis of inspiration, aspiration and escape. Today, our magazine brings equestrian style to life, sharing the stories of the horse people, their passions, properties and businesses that continue to define the very best of New Zealand’s equine heritage. NZ Horse & Pony is New Zealand’s premier equestrian lifestyle magazine, showcasing the homes, personalities, fashion and trends of the country’s diverse horse-loving community, along with training insights, expert advice on horse management and care, and all the latest products. Rowan Dixon, Editor charm Coastal Add a dash of laidback seaside flair to your home BY ANNIE STUDHOLME GE HANGING SOLAR LIGHT Featuring a vintaged metal frame, glass dome and a solarcharged LED light, the General Eclectic Hanging Solar Light charges by day and lights by night. Shut The Front Door, Auckland www.shutthefrontdoor.co.nz RRP $89 FREESTANDING LADDER SHELF Finished in a white paint lacquer, the freestanding ladder shelf’s simple design and clean lines make it a fabulous storage and display piece. White Villa, Auckland www.whitevilla.co.nz RRP $378 MACKENZIE WOOLLEN THROW Generously proportioned luxurious throws, hand-woven in New Zealand from 100% local wool, with biodegradable dyes. Coast, Auckland www.coastnewzealand.com. RRP $399 Taupe Rope Doorstop A woven rope doorstop brings casual, coastal appeal and a nautical accent. Redcurrent, stores nationwide www.redcurrent.co.nz. RRP $42 Rustic Horse Ornament This rustic horse ornament on a stand creates a warm decorating accent, complementing French, farmhouse and coastal styles. The Farmhouse, Geraldine Facebook – The Farmhouse Geraldine, (03) 693 8688 RRP $91 MARINE ART Add a tropical touch to your room with these hand-painted turtle décor pieces and wall art. French Country, stockists nationwide 0800 503 500. RRP Turtles from $115, wall art $98 each 92 NZ HORSE & PONY January 2016 Teak Horse Statue Hand-crafted teak horsehead statue. Java Furniture and Giftware, Christchurch www.javafurniture.co.nz. RRP $149 Hampshire Navy Stripe Armchair A classic armchair embracing casual elegance in an off-white linen; the perfect complement to coastal finishes, including coir, rattan and driftwood. Interior Design Online, 0800 436 654, www. interiordesignonline.co.nz RRP $1150 DIVER’S BELL SEARCH LIGHT A stunning floor lamp made from dark nickel on a black wooden stand, 182cm high and fits traditional 60-watt or energy saving bulbs. Interior Design Online, 0800 436 654, www. interiordesignonline.co.nz RRP $1395 Pampa Horse Head The Pampa Horses Series is the work of Argentinian photographer Victoria Aguirre, representing her vision of beauty, freedom and solitude. Prints come framed. Indie Home Collective, Auckland www.indiehomecollective.com RRP $1195 Nautical Paddles and Oars Wall-mounted or propped in a corner, solid timber hand-crafted reproduction nautical paddles and oars add colour and character to a room. Java Furniture and Giftware, Christchurch www.javafurniture.co.nz RRP $99 - $149 COASTLINE LANTERN & CANDLE Made from glass and jute rope, this Vermont & Lewis lantern is ideal for entertaining outside or as a decorative item inside. Comes with white candle. Koop, Lower Hutt. www.koop.co.nz RRP $39.99 NZ HORSE & PONY January 2016 93 HomeCOMFORTS H ORSE NEW ZEALAND EQUESTRIAN LIFESTYLE PONY

H OSE ZEALAND O · 2016. 8. 29. · RRP 91 T with these hand-painted turtle décor pieces and wall art. French Country, stockists nationwide 80 0 00. RRP Turtles rom 115, wall art

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Page 1: H OSE ZEALAND O · 2016. 8. 29. · RRP 91 T with these hand-painted turtle décor pieces and wall art. French Country, stockists nationwide 80 0 00. RRP Turtles rom 115, wall art

Carolyn and Mark bring in his stable stars and main Olympic hopes, Campino and Leonidas

20 NZ HORSE & PONY October 2015

20-27 mark todd oct15hp.indd 20 10/09/2015 2:31:48 p.m.

Sir Mark Todd is enjoying a renaissance both in his career and in his family life; he and his wife Lady Carolyn show us around their Wiltshire estate

WORDS BY ROWAN DIXON IMAGES BY LIBBY LAW

Home iswhere theHEARTis

CoverSTORY

NZ HORSE & PONY October 2015 21

20-27 mark todd oct15hp.indd 21 10/09/2015 3:52:02 p.m.

27 NZ HORSE & PONY NZ HORSE & PONY 28

TroubleSHOOTING

VETDr Dave van Zwanenberg BVetMed (Hons) MRCVSDave graduated from London University and spent three years working in Devon. In 2008 he moved to Kumeu Veterinary North) and is.

NUTRITIONISTDr Lucy Waldron PhDLucy has a doctorate in animal nutrition and is a registered nutritionist. She works as an independent nutrition cof meeting thousands onsultant in New Zealand, Europe and Asia.

TRAINERCheski BrownCheski is the principal of Abderry Equine. She says, “I have had the pleasure of meeting thousands of horses, and I’m fascinated with the subject of how to allow them to be happy baby yeah.”

HERBALISTJames Hart MNZAMH, Dip Herb MedJames is a professional member of the New Zealand Association of Medical Herbalists specialising in the treatment of animals, especially horses, dairy cows and goats.

TRAINERNeil DaviesNeil began training horses full-time in 1977. Over the next 15 years, he started more than 1000 horses under saddle and has trained thousands of so-called videdn Australia, New Zealand and the USA.

OUR EXPERT PANEL Se quidus molorum, idellaudit, sereicipsum aut hitatio bearum rae.Vet Dave replies: This is an interesting point you raise. To start, it is worth questioning if the horses that we see living in the wild today are actually truly wild animals or simply feral populations. Certainly the horses we have in our paddocks and stables bear little resemblance to their ancestors who were the product of evolution rather than selective breeding which humans have imposed on them.

Although these ancestors would have evolved to eat grasses, it would be a far cry from what is found in the average paddock today.

The equine dentition and digestive tract appears to be designed to process a large volume of relatively poor quality

EXPERTSWgg Icae pro volla verae magnam elignit

lamust,Maiorepta quidebit, ulla quiam dolupta

Ask the

QI have a question for your experts. All of a sudden it seems people

around me have horses who are “grass-affected”. What has

suddenly bought this on? After all, horses evolved – over many

thousands of years – to eat grass. It seems to me that if a horse displaying

natural exuberance and energy is too much for the rider to cope with, they

decide he or she is grass-affected and then lock the poor horse up in a small

yard, and feed only hay (which after all is just dried grass). This in turn means

the horse is unable to move around as nature intended, which has a poor

effect on – among other things – the horse’s feet and digestive system. I would

be interested in your experts’ comments.

A Bannerman, Waikato

GRASS-AFFECTED

Nutritionist Lucy replies:The problem with grass is that it varies between species in its nutritional value and suitability for horses. In New Zealand in particular, the use of high-sugar and lolitrem ryegrasses (promoted in the dairy industry) causes excitability, acidosis (from excess sugar intake) and behavioural and coordination problems (from the fungal toxins). Horses have evolved on high-fibre, mixed pasture, where the sugar levels are substantially lower. For example, timothy grass reaches around 30% fibre at head, much higher than its lush, green rye counterparts.

The level of fibre in the plant is inversely proportional to the amount of sugar it contains, as they require the same molecular basis. Photosynthesis recombines carbon dioxide and water to create the carbohydrate sub-units for both sugars and finally fibre as the plant matures.

So, traditional pastures that were a combination of various grass species didn’t affect horses in the same way as

modern cultures of rye and clover do, as the sugar was diluted overall. The reason why horses appear suddenly to have been affected by problems with grass is this increased exposure to high-sugar, dairy-type leys over the last decade or more.

Some horse owners have little or no choice in the types of pasture their horses have access to – and so must provide other ways to dilute the effects of sugar, such as access to soaked hay.

The best plan long-term is to sow horse paddocks with high-fibre, non-lolitrem (or other mycotoxin) grass species. I started doing this several years ago and we have no staggers and have limited sugar problems as a result.

Horses who are being locked up in yards need more than just fibre to satisfy their needs. In addition, a balancer or fibre-based feed which contains protein as well as vitamins and minerals should be provided to ensure ongoing health.

Horses are not ‘allergic’ to grass, they just don’t perform well on the ‘lolly’

Jan

ua

ry 2016

Ne

w Ze

ala

nd H

orse

& Po

ny

Issue

680

HORSE PONY

January 2016 • Equestrian Lifestyle

$8.50 incl GST Fairfax Media

NEW ZEALAND TREKKING IN HOBBIT COUNTRY

Summer beauty tips

for riders

Natural horsemanship for competition horses

METABOLIC SYNDROMEIs your horse at risk?

MASTERCLASSBuilding the paces

WILLIAMSMy inspiration and passion

EXCLUSIVE

WILLIAMS EXCLUSIVE

Catriona

PONYEquestrian Lifestyle

COVER jan16hp.indd 1

16/12/2015 6:04:19 p.m.

NEW ZEALAND

De

ce

mb

er 2

015 N

ew

Zea

land

Ho

rse &

Pony

Issu

e 679

HORSE PONY

December 2015 • Equestrian Lifestyle

KATIE LAURIE

AT HOME

Ne

w Ze

ala

nd H

orse

& Po

ny

NICHOLSONNICHOLSONNICHOLSONAndrew EXCLUSIVE

Facing the future and why he may never compete again

RETRAININGRACEHORSESWith Sam Felton

SHOW JUMPSCHOOLINGWith Kirstin Kelly

The ultimate Christmas gift guide

HOW TO HAVE A HORSEY

CHRISTMAS!Top riders share

their stories

$8.50 incl GST Fairfax Media

Juggling horses with motherhood

NEW ZEALAND

ORSEPONY

Equestrian Lifestyle

RETRAININGRACEHORSES

COVER dec15hp.indd 1 3/11/2015 5:51:43 p.m.

Sep

tem

be

r 2015

Ne

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ala

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orse

& Po

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Issue

676

$ 8.5

0+

GST

Fa

irfax

Med

ia

The ultimate equestrian guide toNORTH CANTERBURY

topp Training a gentler way

Home on the ranch with

opp Training a gentler wayTraining a gentler wayTraining a

Home on the ranch withJools

HORSENEW ZEALAND

PONY

BLYTH TAIT’STAIT’S

Cotswold haven

BALANCE &SELF-CARRIAGE

DRESSAGE TRAININGwith Vanessa Way

GREAT EXPECTATIONSGetting ready for foaling

TO HAVE AND TO HOLDHorsey weddings to inspire

September 2015 • Equestrian Lifestyle

COVER sep15hp.indd 1

11/08/2015 3:54:58 p.m.

NZ Horse & Pony magazine has been a part of the Kiwi equestrian culture for generations. And as the lifestyles of our readers has become increasingly busy and diverse, we’ve remained an oasis of inspiration, aspiration and escape. Today, our magazine brings equestrian style to life, sharing the stories of the horse people, their passions, properties and businesses that continue to define the very best of New Zealand’s equine heritage.

“ NZ Horse & Pony is New Zealand’s premier equestrian lifestyle magazine, showcasing the homes, personalities, fashion and trends of the country’s diverse

horse-loving community, along with training insights, expert advice on horse management and care, and all the latest products.” Rowan Dixon, Editor

charmCoastal

Add a dash of laidback seaside fl air to your home

BY ANNIE STUDHOLME

GE HANGING SOLAR LIGHTFeaturing a vintaged metal frame, glass

dome and a solarcharged LED light, the

General Eclectic Hanging Solar Light

charges by day and lights by night.

Shut The Front Door, Aucklandwww.shutthefrontdoor.co.nzRRP $89

FREESTANDING LADDER SHELF Finished in a white paint lacquer, the

freestanding ladder shelf’s simple

design and clean lines make it a

fabulous storage and display piece.

White Villa, Aucklandwww.whitevilla.co.nzRRP $378

MACKENZIE WOOLLEN THROWGenerously proportioned luxurious throws,

hand-woven in New Zealand from 100%

local wool, with biodegradable dyes.

Coast, Aucklandwww.coastnewzealand.com. RRP $399

Taupe Rope DoorstopA woven rope doorstop brings

casual, coastal appeal and a

nautical accent.

Redcurrent, stores nationwidewww.redcurrent.co.nz. RRP $42

Rustic Horse Ornament This rustic horse ornament

on a stand creates a

warm decorating accent,

complementing French,

farmhouse and coastal styles.

The Farmhouse, GeraldineFacebook – The Farmhouse Geraldine, (03) 693 8688RRP $91

MARINE ARTAdd a tropical touch to your room

with these hand-painted turtle décor

pieces and wall art.

French Country, stockists nationwide 0800 503 500.

RRP Turtles from $115, wall art $98 each

92 NZ HORSE & PONY January 2016

92-93 interiors jan16hp.indd 92 16/12/2015 3:19:39 p.m.

Teak Horse StatueHand-crafted teak horsehead statue.

Java Furniture and Giftware, Christchurchwww.javafurniture.co.nz. RRP $149

charmHampshire Navy Stripe ArmchairA classic armchair embracing casual elegance in an

off-white linen; the perfect complement to coastal

fi nishes, including coir, rattan and driftwood.

Interior Design Online, 0800 436 654, www.interiordesignonline.co.nzRRP $1150

DIVER’S BELL SEARCH LIGHTA stunning fl oor lamp made

from dark nickel on a black

wooden stand, 182cm high

and fi ts traditional 60-watt or

energy saving bulbs.

Interior Design Online, 0800 436 654, www.interiordesignonline.co.nzRRP $1395

Pampa Horse HeadThe Pampa Horses Series is the work of

Argentinian photographer Victoria Aguirre,

representing her vision of beauty, freedom

and solitude. Prints come framed.

Indie Home Collective, Aucklandwww.indiehomecollective.comRRP $1195

Nautical Paddles and OarsWall-mounted or

propped in a corner,

solid timber hand-crafted

reproduction nautical

paddles and oars add

colour and character to

a room.

Java Furniture and Giftware, Christchurchwww.javafurniture.co.nzRRP $99 - $149

COASTLINE LANTERN & CANDLEMade from glass and jute rope, this

Vermont & Lewis lantern is ideal for

entertaining outside or as a decorative

item inside. Comes with white candle.

Koop, Lower Hutt. www.koop.co.nzRRP $39.99

NZ HORSE & PONY January 2016 93

HomeCOMFORTS

92-93 interiors jan16hp.indd 93 16/12/2015 3:20:10 p.m.

HORSENEW ZEALAND

EQUESTRIAN LIFESTYLEPONY

Page 2: H OSE ZEALAND O · 2016. 8. 29. · RRP 91 T with these hand-painted turtle décor pieces and wall art. French Country, stockists nationwide 80 0 00. RRP Turtles rom 115, wall art

READER profileMost NZ Horse & Pony readers are aged 10 -19 (30%) or 25-54 (46%). A large percentage own rural property and live in rural New Zealand. In their leisure time readers enjoy at day at the beach, an agricultural show or their local farmers market.

They’re more likely to have travelled business or first class in the last 12 months, keep up with the latest fashion trends and believe in purchasing quality products

Exercise is important in their daily routine. Alongside an obvious interest in equestrian sport,they enjoy outdoor activities such as jogging,tramping, swimming and mountain biking, with a strong interest in rugby union.

Readers prefer their home environment to be relaxed yet stylish and spend a lot of time in the garden. They prefer to buy organic food and environmentally friendly products.

In the last month they have shopped at a rural supplies store, garden centre, home ware store, decorative furnishing store and automotive store.

Source: Nielsen CMI Q1-15 – Q4-15

80%

85%

83%

87%

84%71%

are female

talked to someone about something they read in NZH&P

seriously consider buying something they’ve seen advertised in NZH&P

more likely to own a business

get ideas and inspiration from an advertisement.

get new ideas from magazines.

Readership: 57,000* Circulation: 8,510**Frequency: Monthly Source: *Nielsen CMI Q1 15 – Q4 15. **ABC total net circulation per issue to 31/03/16.

HORSENEW ZEALAND

EQUESTRIAN LIFESTYLEPONY

Page 3: H OSE ZEALAND O · 2016. 8. 29. · RRP 91 T with these hand-painted turtle décor pieces and wall art. French Country, stockists nationwide 80 0 00. RRP Turtles rom 115, wall art

DISPLAY TECHNICAL SPECIFICATIONS Effective 1 January 2016, excl GST

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HORSENEW ZEALAND

EQUESTRIAN LIFESTYLEPONY

Page 4: H OSE ZEALAND O · 2016. 8. 29. · RRP 91 T with these hand-painted turtle décor pieces and wall art. French Country, stockists nationwide 80 0 00. RRP Turtles rom 115, wall art

INSERTS / GATEFOLDS / SAMPLING OPTIONS: FULL RUN, PART RUN, SUBS ONLY

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EQUESTRIAN LIFESTYLEPONY

Page 5: H OSE ZEALAND O · 2016. 8. 29. · RRP 91 T with these hand-painted turtle décor pieces and wall art. French Country, stockists nationwide 80 0 00. RRP Turtles rom 115, wall art

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HORSENEW ZEALAND

EQUESTRIAN LIFESTYLEPONY

Page 6: H OSE ZEALAND O · 2016. 8. 29. · RRP 91 T with these hand-painted turtle décor pieces and wall art. French Country, stockists nationwide 80 0 00. RRP Turtles rom 115, wall art

• Our digital magazine is perfect for multiple reader families.

• Subscribers receive a print and digital package, we cater for new generation of digital natives and those who prefer online content.

• Enhances reader experience by adding value without restrictions of page space.

We know media consumption is changing and we have too.

Bring your print advertisement alive in digital

Digital Enhancements

Galleries: We place an icon on your advert to alert readers that there are images to view.You can have up to six images in your gallery. Images must be no larger than 1280 px x 1024 px.

Video: Video advertising captures audio and visual attention, getting your message to readers faster than text. We place an icon on your advert to alert

readers that there is a video to view.

DIGITAL magazinewww.nzhorseandponydigital.co.nz

• Search function can be used to locate articles.• Access to the library of magazine back copies.• Opens the possibilities for your adverts to interact

with readers.• Adverts can be enhanced with videos, image

galleries, web links, social media channels or direction to an e-commerce site.

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HORSE PONY

January 2016 • Equestrian Lifestyle

$8.50 incl GST Fairfax Media

NEW ZEALAND TREKKING IN HOBBIT COUNTRY

Summer beauty tips

for riders

Natural horsemanship for competition horses

METABOLIC SYNDROMEIs your horse at risk?

MASTERCLASSBuilding the paces

WILLIAMSMy inspiration and passion

EXCLUSIVE

WILLIAMS

EXCLUSIVE

Catriona

PONYEquestrian Lifestyle

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HORSE PONY

January 2016 • Equestrian Lifestyle

$8.50 incl GST Fairfax Media

NEW ZEALAND TREKKING IN HOBBIT COUNTRY

Summer beauty tips

for riders

Natural horsemanship for competition horses

METABOLIC SYNDROMEIs your horse at risk?

MASTERCLASSBuilding the paces

WILLIAMSMy inspiration and passion

EXCLUSIVE

WILLIAMS

EXCLUSIVE

Catriona

PONYEquestrian Lifestyle

COVER jan16hp.indd 1 16/12/2015 6:04:19 p.m.

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HORSE PONY

January 2016 • Equestrian Lifestyle

$8.50 incl GST Fairfax Media

NEW ZEALAND TREKKING IN HOBBIT COUNTRY

Summer beauty tips

for riders

Natural horsemanship for competition horses

METABOLIC SYNDROMEIs your horse at risk?

MASTERCLASSBuilding the paces

WILLIAMSMy inspiration and passion

EXCLUSIVE

WILLIAMS

EXCLUSIVE

Catriona

PONYEquestrian Lifestyle

COVER jan16hp.indd 1 16/12/2015 6:04:19 p.m.

facebook.com/nzhorsepony www.nzhorseandpony.co.nz

N E W Z E A L A N D

ISSUE 673 $8.50 incl GST JUNE 2015

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SHOW JUMPING BASICS with Tors Rattray

10 signs of GOOD HEALTH

BADMINTON HORSE TRIALS

NATURAL PAIN MANAGEMENT

FEED YOUR HORSE RIGHT!

WORLD CUPFINALS

LIBERTY TRAINING with Tina Fagan

COVER jun15hp.indd 1 12/05/2015 2:17:46 p.m.

N E W Z E A L A N D

ISSUE 673 $8.50 incl GST JUNE 2015

Issue 673 New Zealand Horse & Pony

June 2015

SHOW JUMPING BASICS with Tors Rattray

10 signs of GOOD HEALTH

BADMINTON HORSE TRIALS

NATURAL PAIN MANAGEMENT

FEED YOUR HORSE RIGHT!

WORLD CUPFINALS

LIBERTY TRAINING with Tina Fagan

COVER jun15hp.indd 1 12/05/2015 2:17:46 p.m.

N E W Z E A L A N D

ISSUE 673 $8.50 incl GST JUNE 2015

Issue 673 N

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SHOW JUMPING BASICS with Tors Rattray

10 signs of GOOD HEALTH

BADMINTON HORSE TRIALS

NATURAL PAIN MANAGEMENT

FEED YOUR HORSE RIGHT!

WORLD CUPFINALS

LIBERTY TRAINING with Tina Fagan

COVER jun15hp.indd 1 12/05/2015 2:17:46 p.m.

N E W Z E A L A N D

ISSUE 673 $8.50 incl GST JUNE 2015

SHOW JUMPING BASICSSHOW JUMPING BASICSSHOW JUMPING BASICSwith Tors Rattray

SHOW JUMPING BASICSwith Tors Rattray

SHOW JUMPING BASICS

10 signs of 0 signs of GOOD GOOD HEALTH

BADMINTON BADMINTON HORSE TRIALSHORSE TRIALS

NATURAL PAIN NATURAL PAIN NATURAL PAIN NATURAL PAIN MANAGEMENTMANAGEMENTMANAGEMENT

FEED YOUR FEED YOUR HORSE RIGHT!HORSE RIGHT!HORSE RIGHT!HORSE RIGHT!

TRAININGwith Tina Fagan

N E W Z E A L A N D

ISSUE 673 $8.50 incl GST JUNE 2015

SHOW JUMPING BASICSSHOW JUMPING BASICSSHOW JUMPING BASICSwith Tors Rattray

SHOW JUMPING BASICSwith Tors Rattray

SHOW JUMPING BASICS

10 signs of 0 signs of GOOD GOOD HEALTH

BADMINTON BADMINTON HORSE TRIALSHORSE TRIALS

NATURAL PAIN NATURAL PAIN NATURAL PAIN NATURAL PAIN MANAGEMENTMANAGEMENTMANAGEMENT

FEED YOUR FEED YOUR HORSE RIGHT!HORSE RIGHT!HORSE RIGHT!HORSE RIGHT!

WORLD CUPFINALS

LIBERTY TRAININGwith Tina Fagan

N E W Z E A L A N D

ISSUE 673 $8.50 incl GST JUNE 2015

SHOW JUMPING BASICSSHOW JUMPING BASICSSHOW JUMPING BASICSwith Tors Rattray

SHOW JUMPING BASICSwith Tors Rattray

SHOW JUMPING BASICS

10 signs of 0 signs of GOOD GOOD HEALTH

BADMINTON BADMINTON HORSE TRIALSHORSE TRIALS

NATURAL PAIN NATURAL PAIN NATURAL PAIN NATURAL PAIN MANAGEMENTMANAGEMENTMANAGEMENT

FEED YOUR FEED YOUR HORSE RIGHT!HORSE RIGHT!HORSE RIGHT!HORSE RIGHT!

WORLD CUPFINALS

LIBERTY TRAININGwith Tina Fagan

N E W Z E A L A N D

ISSUE 673 $8.50 incl GST JUNE 2015

Issue 673 N

ew Zealand Horse &

Pony June 2015

SHOW JUMPING BASICS with Tors Rattray

10 signs of GOOD HEALTH

BADMINTON HORSE TRIALS

NATURAL PAIN MANAGEMENT

FEED YOUR HORSE RIGHT!

WORLD CUPFINALS

LIBERTY TRAINING with Tina Fagan

COVER jun15hp.indd 1 12/05/2015 2:17:46 p.m.

Let's get digital! Now you can read your fave equestrian magazine any time,

any place, on any device.All subscribers to NZ Horse & Pony now have FREE access to our digital edition!

Visit www.nzhorseandponydigital.co.nz and enter your subscriber number, and you’re away.

If you subscribe and haven’t received email notifi cation that your digital issue is ready to view, simply email [email protected] or phone 0800 113 566 to update your email address and we will register you for the digital edition.

Not a subscriber? visit www.mags4gifts.co.nzfacebook.com/nzhorsepony www.nzhorseandpony.co.nz

N E W Z E A L A N D

ISSUE 673 $8.50 incl GST JUNE 2015

Issue 673 N

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Ho

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15

SHOW JUMPING BASICS with Tors Rattray

10 signs of GOOD HEALTH

BADMINTON HORSE TRIALS

NATURAL PAIN MANAGEMENT

FEED YOUR HORSE RIGHT!

WORLD CUPFINALS

LIBERTY TRAINING with Tina Fagan

COVER jun15hp.indd 1 12/05/2015 2:17:46 p.m.

N E W Z E A L A N D

ISSUE 673 $8.50 incl GST JUNE 2015

Issue 673 N

ew Zealand Horse &

Pony June 2015

SHOW JUMPING BASICS with Tors Rattray

10 signs of GOOD HEALTH

BADMINTON HORSE TRIALS

NATURAL PAIN MANAGEMENT

FEED YOUR HORSE RIGHT!

WORLD CUPFINALS

LIBERTY TRAINING with Tina Fagan

COVER jun15hp.indd 1 12/05/2015 2:17:46 p.m.

N E W Z E A L A N D

ISSUE 673 $8.50 incl GST JUNE 2015

Issue 673

Ne

w Z

eala

nd

Ho

rse &

Po

ny

June 2015

SHOW JUMPING BASICS with Tors Rattray

10 signs of GOOD HEALTH

BADMINTON HORSE TRIALS

NATURAL PAIN MANAGEMENT

FEED YOUR HORSE RIGHT!

WORLD CUPFINALS

LIBERTY TRAINING with Tina Fagan

COVER jun15hp.indd 1 12/05/2015 2:17:46 p.m.

N E W Z E A L A N D

ISSUE 673 $8.50 incl GST JUNE 2015

SHOW JUMPING BASICSSHOW JUMPING BASICSSHOW JUMPING BASICSwith Tors Rattray

SHOW JUMPING BASICSwith Tors Rattray

SHOW JUMPING BASICS

10 signs of 0 signs of GOOD GOOD HEALTH

BADMINTON BADMINTON HORSE TRIALSHORSE TRIALS

NATURAL PAIN NATURAL PAIN NATURAL PAIN NATURAL PAIN MANAGEMENTMANAGEMENTMANAGEMENT

FEED YOUR FEED YOUR HORSE RIGHT!HORSE RIGHT!HORSE RIGHT!HORSE RIGHT!

TRAININGwith Tina Fagan

N E W Z E A L A N D

ISSUE 673 $8.50 incl GST JUNE 2015

SHOW JUMPING BASICSSHOW JUMPING BASICSSHOW JUMPING BASICSwith Tors Rattray

SHOW JUMPING BASICSwith Tors Rattray

SHOW JUMPING BASICS

10 signs of 0 signs of GOOD GOOD HEALTH

BADMINTON BADMINTON HORSE TRIALSHORSE TRIALS

NATURAL PAIN NATURAL PAIN NATURAL PAIN NATURAL PAIN MANAGEMENTMANAGEMENTMANAGEMENT

FEED YOUR FEED YOUR HORSE RIGHT!HORSE RIGHT!HORSE RIGHT!HORSE RIGHT!

WORLD CUPFINALS

LIBERTY TRAININGwith Tina Fagan

N E W Z E A L A N D

ISSUE 673 $8.50 incl GST JUNE 2015

SHOW JUMPING BASICSSHOW JUMPING BASICSSHOW JUMPING BASICSwith Tors Rattray

SHOW JUMPING BASICSwith Tors Rattray

SHOW JUMPING BASICS

10 signs of 0 signs of GOOD GOOD HEALTH

BADMINTON BADMINTON HORSE TRIALSHORSE TRIALS

NATURAL PAIN NATURAL PAIN NATURAL PAIN NATURAL PAIN MANAGEMENTMANAGEMENTMANAGEMENT

FEED YOUR FEED YOUR HORSE RIGHT!HORSE RIGHT!HORSE RIGHT!HORSE RIGHT!

WORLD CUPFINALS

LIBERTY TRAININGwith Tina Fagan

N E W Z E A L A N D

ISSUE 673 $8.50 incl GST JUNE 2015

Issue 673 N

ew Z

ealand

Ho

rse & P

on

y June 2015

SHOW JUMPING BASICS with Tors Rattray

10 signs of GOOD HEALTH

BADMINTON HORSE TRIALS

NATURAL PAIN MANAGEMENT

FEED YOUR HORSE RIGHT!

WORLD CUPFINALS

LIBERTY TRAINING with Tina Fagan

COVER jun15hp.indd 1 12/05/2015 2:17:46 p.m.

Let's get digital! Now you can read your fave equestrian magazine any time,

any place, on any device.All subscribers to NZ Horse & Pony now have FREE access to our digital edition!

Visit www.nzhorseandponydigital.co.nz and enter your subscriber number, and you’re away.

If you subscribe and haven’t received email notifi cation that your digital issue is ready to view, simply email [email protected] or phone 0800 113 566 to update your email address and we will register you for the digital edition.

Not a subscriber? visit www.mags4gifts.co.nz

Jan

ua

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Issu

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80

HORSE PONY

January 2016 • Equestrian Lifestyle

$8.50 incl GST Fairfax Media

NEW ZEALAND TREKKING IN HOBBIT COUNTRY

Summer beauty tips

for riders

Natural horsemanship for competition horses

METABOLIC SYNDROMEIs your horse at risk?

MASTERCLASSBuilding the paces

WILLIAMSMy inspiration and passion

EXCLUSIVE

WILLIAMS

EXCLUSIVE

Catriona

PONYEquestrian Lifestyle

COVER jan16hp.indd 1 16/12/2015 6:04:19 p.m.

HORSENEW ZEALAND

EQUESTRIAN LIFESTYLEPONY

Page 7: H OSE ZEALAND O · 2016. 8. 29. · RRP 91 T with these hand-painted turtle décor pieces and wall art. French Country, stockists nationwide 80 0 00. RRP Turtles rom 115, wall art

NEW ZEALAND

EQUESTRIAN LIFESTYLE

DIGITAL magazineDigital Products

Email pointer banner: One of the first ads seen by the audience. Appears at the bottom of the monthly notification emails to subscribers. The banner can be linked to your website or facebook page.

Digital Inserts: Insert your digital catalogue. Connect our readers to your e-commerce site by linking products- add an extra $50 and link every product back to your site. This will be linked to a FREE email pointer banner advert.

Page zero: Located opposite the magazine cover; the first full page advert seen.

Jan

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Issue

680

HORSE PONY

January 2016 • Equestrian Lifestyle

$8.50 incl GST Fairfax Media

NEW ZEALAND TREKKING IN HOBBIT COUNTRY

Summer beauty tips

for riders

Natural horsemanship for competition horses

METABOLIC SYNDROMEIs your horse at risk?

MASTERCLASSBuilding the paces

WILLIAMSMy inspiration and passion

EXCLUSIVE

WILLIAMS

EXCLUSIVE

Catriona

PONYEquestrian Lifestyle

COVER jan16hp.indd 1 16/12/2015 6:04:19 p.m.

Digital magazine banner: Be seen on every page. No matter what page is being viewed, your advert will remain at the top of the spread. Add animations and links.

Full page digital advert: Placed in the first 20 pages of the digital magazine.

DIGITAL OPTION EMAIL POINTER DIGITAL PAGE DIGITAL ONLY DIGITAL

BANNER MAGAZINE BANNER ZERO FULL PAGE INSERTS

Dimensions 600 x 150 920 x 60 430 x 604 same as same as(pixels - width x depth) print specs print specs

File type jpeg jpeg or gif jpeg PDF PDF

File Size 100kb 100k 100k N/A N/A

Price ex GST $300 $500 $500 $400 POA

Image Gallery Enhancement +$15 +$15 +$15

Video Enhancement +$10 +$10 +$10

Jan

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Issue

680

HORSE PONY

January 2016 • Equestrian Lifestyle

$8.50 incl GST Fairfax Media

NEW ZEALAND TREKKING IN HOBBIT COUNTRY

Summer beauty tips

for riders

Natural horsemanship for competition horses

METABOLIC SYNDROMEIs your horse at risk?

MASTERCLASSBuilding the paces

WILLIAMSMy inspiration and passion

EXCLUSIVE

WILLIAMS

EXCLUSIVE

Catriona

PONYEquestrian Lifestyle

COVER jan16hp.indd 1 16/12/2015 6:04:19 p.m.

For advertising enquiries contact: Sarah McKinlay, Advertising Manager, DDI 07 282 0128 Mob 027 807 8500, Email: [email protected]

Solina Theron, Advertising Sales, Mob 021 897 815, Email: [email protected]

HORSENEW ZEALAND

EQUESTRIAN LIFESTYLEPONY

Page 8: H OSE ZEALAND O · 2016. 8. 29. · RRP 91 T with these hand-painted turtle décor pieces and wall art. French Country, stockists nationwide 80 0 00. RRP Turtles rom 115, wall art

New Zealand’s home of equestrian news and event coverage.

Display Advertising Campaign Types

WEBSITEwww.horseandponymag.com

COST PER CLICK (CPC) $1 PER CLICK

COST PER THOUSAND IMPRESSIONS (CPM) $/1000 IMPRESSIONS

advertising

Advert Size Dimensions (pixels - width x depth) CPM $/1000 Impressions File Type File Size (max.)

Leaderboard Banner 728 x 90 $25 jpeg or gif 100kb

Medium Rectangle (MREC) 300 x 250 $12 jpeg or gif 100kb

Half page 300 x 600 $35 jpeg or gif 100kb

Large Mobile Banner 320 x 100 $15 jpeg or gif 100kb

Leaderboard banner728 x 90 pixels

Half Page300 x 600 pixels

Medium Rectangle 300 x 250 pixels

For advertising enquiries contact: Sarah McKinlay, Advertising Manager, DDI 07 282 0128 Mob 027 807 8500, Email: [email protected]

Solina Theron, Advertising Sales, Mob 021 897 815, Email: [email protected]

HORSENEW ZEALAND

EQUESTRIAN LIFESTYLEPONY

The immediacy of the digital revolution has changed how audiences connect with news and events, and bought global communities closer than ever imagined.

The perfect complement to our print magazine, NZ Horse & Pony’s website is the place to go for up-to-the minute coverage, news, galleries and interviews with riders and newsmakers from the local and international equestrian scene.

From pony club through the Olympics; we’re there.

Think about diversifying your media mix to incorporate digital advertising within the environment of locally produced, informed equestrian journalism.

Nominate how many ‘clicks’ you want to purchase and we serve the advert until that number of clicks is reached. For this type of campaign we encourage ad material with a strong call to action that encourages people to click on your advert e.g. ticket purchase, sale or promotion.

You pay for the number of impressions i.e. how often the advert is seen. This is a great type of campaign for brand or product awareness.

ADVERTS ARE SERVED ACROSS MOBILE AND DESKTOP PLATFORMS.

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Native advertising - content marketing for your business

WEBSITEwww.horseandponymag.comnative advertising

For advertising enquiries contact: Sarah McKinlay, Advertising Manager, DDI 07 282 0128 Mob 027 807 8500, Email: [email protected]

Solina Theron, Advertising Sales, Mob 021 897 815, Email: [email protected]

HORSENEW ZEALAND

EQUESTRIAN LIFESTYLEPONY

Does your business have a story, tips or information you’d like to tell the New Zealand equestrian audience online?

We can assist your business tell its story through editorial-styled native content which appears alongside premium editorial. Clients can provide their own content, or Manaia Media can write it for them (journalist cost P.O.A). Content marketing is about delivering valuble information to educate your customers, and in turn they reward you with their custom and loyalty.

Your content can be branded with a leaderboard banner and half page advertising unit, with an active click through URL to your website, blog or social media page. Sponsored content is labelled as ‘sponsored’ via a small badge. The byline is always ‘SPONSORED CONTENT BY CLIENT X’.

• 1 x story: max 500 words• 1 x landscape image: 618x360px .jpg (can incorporate an image gallery)• 1 x leaderboard advert 720 x 90 pix• 1 x half page advert 300 x 600 pix • Maximum of 2 links to client’s site/s• 1 x video file or YouTube and vimeo links (optional)• Social media share through relevant NZH&P social media channels i.e. Facebook, Twitter and/or Instagram

accounts.

Sponsored Native Advertising Inclusions

Rates: contact Sarah or Solina for pricing information

Page 10: H OSE ZEALAND O · 2016. 8. 29. · RRP 91 T with these hand-painted turtle décor pieces and wall art. French Country, stockists nationwide 80 0 00. RRP Turtles rom 115, wall art

Manaia Media Limited (Manaia, we, us, our) place material for publication on behalf of the customer (you) subject to these terms and conditions of advertising (Terms).

These Terms apply to all advertising in any of our publications or websites unless we have agreed other terms in writing with you.

1. In accepting any material including electronic material or data for publication, and in publishing it we are doing so in consideration of and relying on the your express warranty, the truth of which is essential that :a) the material does not contain anything:• that is misleading or deceptive or likely to mislead or deceive or which otherwise breaches the Fair Trading Act 1986;• that is defamatory or indecent or which otherwise offends against generally accepted community standards;• that infringes a copyright or trademark or otherwise infringes any intellectual or industrial property rights;• that breaches any right of privacy or confidentiality;• that breaches any provision of any statute, regulation, by-law or other rule or law; andb) the material complies in every way with the Advertising Code of Practice issued by the Advertising Standards Authority Inc. (“ASA”) and with every other code or industry standing relating to advertising in New Zealand;c) publication of the material will not give rise to any liability on our part or in a claim being made against us in New Zealand or elsewhere; andd) the material does not include any cookie, tracking tag or other tracking device unless we have provided our prior written consent to such inclusion, to the extent we consent to you collecting information relating to our users (“User Information”) you may only use such information for the advertiser’s internal statistical purposes and solely in respect of the relevant advertising campaign. For the avoidance of doubt you must not disclose any User Information to any third party and must not use any User Information in connection with any advertising campaigns on any third party properties or websites. If you are a representative of an advertiser, this does not prevent you from disclosing the User Information in summary format only to the advertiser, provided you procure that the advertiser only uses such information in accordance with this paragraph 1(d).2. You agree to indemnify us against any losses, liabilities, costs, claims or expenses whatsoever arising directly or indirectly from any breach of the warranties set out above and from any costs incurred in our making corrections or amendments in accordance with the terms that follow.3. We must receive all creative materials and information from you in accordance with the timeframes specified on the insert order or email confirmation.4. We may refuse to publish, or withdraw material from publication without having to give reason.5. We may publish the material at a time different from originally booked or where applicable in the next available issue if there is an error or delay in publication of the advertising as booked.6. All creative submissions are subject to reasonable approval by us. We may require that material is corrected or amended to conform to style, or for other genuine reasons.7. We may provide guidelines to be followed where you include an Internet addresses in advertising.8. The positioning or placing of any material in a publication or website is at our discretion except where specifically agreed in writing.9. You must tell us as soon as possible if there is an error or omission in any material placed by us on your behalf.10. Campaign advertising impressions will be counted and recognised by our ad-serving engine. A third party ad-serving engine may also be used but its impression count won’t be recognised unless we agree otherwise in writing.

11. If you wish to cancel an advertisement or campaign you must communicate this in writing to us before the publication booking deadline. Cancellations after the booking deadline will incur a cancellation fee of 25% of the monthly total.12. The charge for advertising will be in New Zealand dollars and in accordance with the applicable rate card applying at the time for the publication, unless we agree otherwise in writing.13. Rate card adjustments will be published on our publications and sites. New rates will apply one month after the rate adjustment is published.14. If you are not a New Zealand resident the cost of any advertising you place with us will be zero-rated for GST purposes. If you are a non-resident agent placing advertising on behalf of a New Zealand resident GST will be applied at the standard rate.15. Payment is due on the 20th of the month following publication unless we specify otherwise in writing. If payment is not made by the due date you will be liable for all costs of recovery, commissions and collection fees at market rates.16. We exclude all implied conditions and warranties from these terms except to the extent that they cannot be excluded by law. The guarantees contained in the Consumer Guarantees Act 1993 are excluded where you acquire or hold yourself out as acquiring goods or services for the purpose of a business.17. We will not be liable for any loss including any loss of revenue or profit and any indirect or consequential loss arising from or in relation to any error or omission in publishing or failure to publish and if we are found to have any liability for any circumstance that liability is limited to the cost of the space of the advertisement.18. Where you utilise any aspect of our creative services in the design or production of an advertisement (including photographic or design work) you acknowledge that we own the copyright in such work and that such work is not work for which a commission payment has been made or agreed.You may not use any such advertisement in any other publication without our specific written consent.19. By placing an advertisement for publication you grant us a perpetual, royalty fee license to reproduce the advertisement in any print or electronic media we offer customers now or in the future.20. You acknowledge that you have not relied on any representation made by us or on behalf of Manaia Media Ltd in connection with advertising.21. All DVD’s, Blu-ray disks and videos, and any other restricted publications advertised for sale must include its Classification as determine by the New Zealand Classification Office and may be advertised only in accordance with the conditions imposed by the Classification Office. We may require written evidence of New Zealand classification ratings and Classification Office conditions for each DVD, video or any publication.22. We have the right at any time to provide advertising data (including but not limited to the Customers total advertising rate card spend) for publication by Nielsen Media Research as part of our membership of the IAB of New Zealand and to monitor ad spend of New Zealand.23. You will be charged an additional fee of 5% including GST when making payments by American Express cards or Diners Card.This includes all prepaid advertising lodged via email, telephone or at the front counter of any of our premises.24. In addition to these Terms and Conditions you acknowledge that all advertising including the conditions of payment, delivery and changes to or cancellation of such advertising, will be in accordance with and subject to the conditions notified to you or generally published by Manaia Media Ltd from time to time.25. We may at our sole discretion vary these Terms and Conditions at any time provided that: (a) such amended terms will not affect prior agreed advertising orders; and (b) if you do not agree with a variation then you may cease placing orders with us.

MANAIA MEDIA LTDAdvertising Terms and Conditions for website and publications