GYAN VIHAR SCHOOL OF BUSINESS MANAGEMENT Teaching

GYAN VIHAR SCHOOL OF BUSINESS MANAGEMENT Teaching and Examination Scheme for BBA (Regular) (3 Year Course)

EFFECTIVE FROM ACADEMIC SESSION 2010-11 YEAR: 1 SEMESTER : I

S. No.

Course Code

Course Name Credits

Contact Hrs/Wk.

Exam Hrs.

Weightage (in %)

L T/S P CE ESE

A. Theory 1 BM 101 Behavioral Science- I 4 4 3 30 70 2 BM 103 Business Communication - I 4 4 3 30 70 3 BM 105 Introduction to Financial Accounting 4 4 3 30 70 4 BM 107 Business Mathematics 4 4 3 30 70 5 BM 109 Computer Fundamentals 4 4 3 30 70 6 BM 111 Business Environment & Macro Economics 4 4 3 30 70 B. Practical / Sessionals 7 BM 151 Seminar/Workshop - I 2 4 100 C. Discipline & Extra Curricular Activities 8 DE 101 Discipline and Extra Curricular Activities - I 2 100

Total 28 24 4 Total Teaching Load 28

YEAR: 1 SEMESTER : I1

S. No. Course Code Course Name Credits Contact Hrs/Wk. Exam Hrs. Weightage (in %) L T/S P CE ESE

A. Theory 1 BM 102 Behavioural Science- II 4 4 3 30 70 2 BM 104 Business Communication - II 4 4 3 30 70 3 BM 106 IT for Managers 4 4 3 30 70 4 BM 108 Marketing Management 4 4 3 30 70 5 BM 110 Business Statistics 4 4 3 30 70 6 BM 112 Corporate Financial Management 4 4 3 30 70 7 ES 102 Environmental Studies 2 2 0 0 3 30 70 B. Practical / Sessionals 8 SW 152 Seminar/Workshop - II 2 4 2 100 C. Discipline & Extra Curricular

Activities

9 DE 102 Discipline and Extra Curricular Activities – II

2 100



EFFECTIVE FROM ACADEMIC SESSION 2011-12 YEAR: 2 SEMESTER: III

S. No.

Course Code

Course Name Credits Contact Hrs/Wk.

Exam Hrs.

Weightage (in %)

L T/S

P CE ESE

A. Theory 1 BM 201 Research Methods in Management 4 4 3 30 70 2 BM 203 Human Resource Management 4 4 3 30 70 3 BM 205 Business Law 4 4 3 30 70 4 BM 207 Management & Cost Accounting 4 4 3 30 70 5 BM 209 Quantitative Technique 4 4 3 30 70 6 BM 211 Data Base Management System 4 4 3 30 70 B. Practical / Sessionals 7 BM 251 Seminar/Workshop – III 2 4 100 C. Discipline & Extra Curricular Activities 8 DE 201 Discipline and Extra Curricular Activities - III 2 100

Total 28 24

4

Total Teaching Load 28

YEAR: 2 SEMESTER: IV

S. No.

Course Code

Course Name Credits Contact Hrs/Wk. Exam Hrs.

Weightage (in %) L T/

S P CE ESE

A. Theory 1 BM 202 Operation & Production Management 4 4 3 30 70 2 BM 204 International Business Management 4 4 3 30 70 3 BM 206 Strategic Management 4 4 3 30 70 4 BM 208 E-Commence & E - Business 4 4 3 30 70 5 BM 210 Micro Economics & Its Application 4 4 3 30 70 6 BM 212 Risk & Insurance Management 4 4 3 30 70 B. Practical / Sessionals 7 BM 252 Seminar/Workshop - IV 2 4 100 C. Discipline & Extra Curricular

Activities

8 DE 202 Discipline and Extra Curricular Activities - IV 2 100 Total 28 24 4 Total Teaching Load 28


EFFECTIVE FROM ACADEMIC SESSION 2012-13 YEAR: 3 SEMESTER : V

S. No.

Course Code

Course Name Credits Contact Hrs/Wk.

Exam Hrs.

Weightage (in %)

L T/S

P CE ESE

A. Theory 1 BM 301 Project Management 4 4 3 30 70 2 BM 303 French 4 4 3 30 70 3 BM 305 Elective Major-1 (BM U#- 01 to BM U#- 05 .) 4 4 3 30 70 4 BM 307 Elective Major-2 (BM U#- 01 to BM U#- 05 .) 4 4 3 30 70 5 BM 309 Elective Minor-1 (BM U#- 01 to BM U#- 05 .) 4 4 3 30 70 B. Practical / Sessionals 6 BM 351 SIP Presentation. 4 8 100 7 BM 353 Seminar On Contemporary Issues in Management 4 8 100 C. Discipline & Extra Curricular Activities 8 DE 301 Discipline and Extra Curricular Activities - V 2 100


YEAR: 3 SEMESTER : VI

S. No.

Course Code

Course Name Credits Contact Hrs/Wk. Exam Hrs.

Weightage (in %)

L T/S

P CE ESE

A. Theory 1 BM 302 Entrepreneurship &Small Scale Business

Management 4 4 3 30 70

2 BM 304 Retail & Supply Chain Management 4 4 3 30 70 3 BM 306 Business Ethics & Corporate Governance 4 4 3 30 70 4 BM 308 Elective Major-3 (BM U#- 01 to BM U#- 05.) 4 4 3 30 70 5 BM 310 Elective Major-4 (BM U#- 01 to BM U#- 05 .) 4 4 3 30 70 6 Elective Minor-2 (BM U#- 01 to BM U#- 05.) 4 4 3 30 70 B. Practical / Sessionals 7 BM 352 Research Report Presentation. 2 4 100 8 BM 354 Seminar/Workshop – V 2 4 100 C. Discipline & Extra Curricular Activities 8 DE 302 Discipline and Extra Curricular Activities - VI 2 100


GYAN VIHAR SCHOOL OF BUSINESS MANAGEMENT

ELECTIVES for BBA (Regular) (3 Year Course)

BBA (Regular): 4 MAJOR & 2 MINOR ARE TO BE SELECTED FROM AMONG FOLLOWING ELECTIVE LISTS.

S.No. Course ELECTIVE: FINANCE:

BM UF- 01 Banking Concept & Finance BM UF- 02 Securities & Securities Market BM UF- 03 International Finance BM UF- 04 Securities Analysis BM UF- 05 Financial Services

S.No. Course ELECTIVE: MARKETING:

BM UM- 01 International Marketing BM UM- 02 Services Marketing BM UM- 03 Advertising Management BM UM- 04 Consumer Behaviour BM UM- 05 Market Research

S.No. Course ELECTIVE: HR

BM UH- 01 Industrial Relation BM UH- 02 Manpower Planning BM UH- 03 Human Resource Development-Strategies & Symptonm BM UH- 04 Organizational Leadership BM UH- 05 Organizational Change & Intervention Strategies

S.No. Course ELECTIVES: INFORMATION TECHNOLOGY MANAGEMENT:

BM UI- 01 Computer Networks BM UI- 02 Internet & Web Page Design BM UI- 03 Multimedia Systems BM UI- 04 Strategic Management of Information Technology

BM 101 Behavioral Science – I C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Total Contact Hours - 38

I Introduction to Management: Concept & Nature of Management, Managerial Skills & Levels, Basic Functions of Management

6

II

Introduction to Organization Behavior: Nature of Organization Behavior, Framework and Models of Behavior

6

III

Individual Dimensions of Organization Behavior: Individual Behavior and Learning, Motivation – Theories and Models

8

IV Behavioral Aspects: Personality, Perception, Attitude and Value 10

V Structural Dimensions: Organizational Theory, Organization Design Forms of Organizational Structure

8

Books Recommended 1. Robbins, Stephen: Organization Behavior, Pearson Publications 2. Luthans : Organization Behavior 3. Pareek Udai: Organization Behavior, Oxford Publishers

BM 102 Behavioral Science - II C (L, T, P) = 4 (4, 0, 0)


I Interactive Dimensions of OB: Interpersonal Behavior, Group Dynamics & Behavior, Leadership

8

II

Conflict Management: Communication, Power & Politics, Organizational Conflicts & Negotiation

8

III

Organizational Culture: Learning Organizational, Organizational Culture, Knowledge Management

7

IV Organizational Change & Development: Process of organizational change, Implementation of change & resistance to change, Organizational development.

7

V OB Research: TQM & OB, OB research methods 7

Books Recommended 1. Robbins, Stephen: Organization Behavior, Pearson Publications 2. Luthans : Organization Behavior 3. Pareek Udai: Organization Behavior, Oxford Publishers

BM 103 Business Communication – I C (L, T, P) = 4 (4, 0, 0)


I Introduction to Communication: Concept & Objectives, Nature & Role of Communication, Effective Communication, Barriers of Communication

6

II

Communication Process: Types of Communication, Formal & Informal, Upward & Downward, Vertical & Horizontal, Grapevine, Listening Process – Types

6

III

Verbal & Non-verbal Communication: Oral & Written, Business Correspondence, Letters, Internal Office Notes, Orders & Feedback, Body Language

7

IV Oral Communication: Group Discussion, Public Speaking, Interviews 10

V Presentations: Concept & Characteristics, Presentation Skills, Use of audio & visual aids

8

Books Recommended 1. C.B. Gupta – Business Communication & Customer Relations (S.Chand

& Co.) 2. Webster’s Guide to Effective Letter Writing – Harpes & Rowe 3. Karl Eric Roserngen – Communication: An Introduction 4. Asha Kaul – Business Communication – Prentice Hall 5. Sushil Behl – Business Communication Today Response Books

BM 104 Business Communication – II C (L, T, P) = 4 (4, 0, 0)


I Business Communication in Functional Department: Appointment Letters, Preparation of Resume, Tenders & Quotations

8

II

Internal Communication: Memos & Office Orders, Inter-departmental communication

6

III

External Communication: Correspondence with Banks, Correspondence with Insurance Companies

7

IV Report Writing: Concepts, Types of Report-Writing. 6

V Presentations: Meaning, Presentation Skills, Use of audio & visual aids 6

Books Recommended:

1. Singh, B – Principles & Practices of Bank Letters – Skylark Publications, New Delhi 2. Rai, U and Rai, S.M – Principles of Business Communication – Himalaya Publishing, Mumbai 3. Pillai, R.S. and Bhagavathi – Modern Commercial Correspondence – S. Chand, New Delhi

BM 105 Introduction to Financial Accounting C (L, T, P) = 4 (4, 0, 0)


I Introduction to Accounting: Accounting Mechanics, Journal Ledger – Meaning, Posting and Balancing

7

II

Preparation of Financial Statement: Trial Balance and Adjustments, Profit & Loss Accounts, Form of Balance Sheet

7

III

Capital & Revenue Expenditure and Receipts: Capital & Revenue Receipts,

Capital & Revenue Profit & Loss

7

IV Accounting for Non-Profit Organization: Receipts and Payments Accounts, Income and Expenditure Problems

8

V Bills of Exchange: Parties to a Bills of Exchange, Types, Promissory Notes, Dishonor of Bills

7

Books Recommended:

1. S. N. Maheshwari: - Advanced Accountancy, Vol I & II. 2. Sharma, Shah & Agarwal – Financial Accounting

BM 106 IT for Managers C (L, T, P) = 4 (4, 0, 0)


I Information Technology for Managers: Information Technology: An overview, Computer system, Networking Technologies

7

II

Management Challenges: Security, Ethical & Societal Challenges of IT, Other Challenges & Social Solutions, Enterprise & Global management of IT

7

III

Information System: Information Systems Functional Area applications, Transaction processing system-I Human Resource and marketing management, Transaction processing systems-II Operations and financial management integrated applications

7

IV System analysis and computer languages: Building Information Systems, System Analysis and Design, Computer programming and language

8

V Support systems for Management Decisions: Database Resource Management, Data ware housing and data mining, Tactical and strategic information management: DSS and ESS, Intelligent support systems, Emerging Trends in IT

7

Books Recommneded:

James A O’ Brein, Management Information System: Tata McGraw-Hill Henry Lucas, Information Technology for Management: Tata McGraw-Hill

BM 107 Business Mathematics C (L, T, P) = 4 (4, 0, 0)


I Introduction to Arithmetic: Averages, mixtures, Computation of interest, discounting of bills, Percentages, ratios and proportions

7

II

Algebra: Number System – real. Imaginary, rational and irrational, Elementary knowledge of sets, Venn diagram – simple applications and solutions, Truth table and its application

7

III

Indices and surds, Compound interest, Linear simultaneous equations (3 variables only), Quadratic equations

7

IV Menstruation: Area and perimeter of triangles, circles, parallelogram, Volume and surface of cube, prism, cylinder, pyramid

8

V Geometry: Differentiation , Optimization using Calculus, Point of inflexion absolute and local maxima and minima, Derivative as a rate measure, Application in Business

8

Books recommended:

1. B.M Agarwal – Basic Mathematics & Statistics – Sultan Chand 2. N.K. Nag – Basic Mathematics & Statistics – Kalyani Publishers 3. A.P Verma – Business Mathematics & Statistics – Asian Books 4. M.R. Varade – Basic Mathematics & Statistics – Vidyan and Prakashan BM 108 Marketing Management C (L, T, P) = 4 (4, 0, 0)


I Introduction to Marketing: Definitions & Core Concepts, Marketing & Selling, Marketing Environment – Micro & Macro

7

II

Market Segmentation: Concept, needs & variables, Attributes of effective segmentation, Concept & selection of target market, Concept & strategies of positioning

7

III

Product Management: Definition & classification of Product, Levels of product, Concept of product line Decisions, Product mix definition, Definition of Brand, Selection of Brand Name and Brand Equity

7

IV Pricing Decisions: Concept of Price, Factors affecting pricing, Methods of pricing 6

V Channel management & Marketing communication: Concept & Importance of Distributed Channels, Functions of marketing channels, Types of marketing Intermediaries, Marketing Communication – concept, Introduction Elements of Promotion Mix

6

Books Recommended:

1. Kotler P and Armstrong, G – Principles of Marketing – Pearson Prentice Hall, New Delhi 2. Ramaswamy, V.S and Namakumari, S – Marketing Management – McMillan, New Delhi 3. Saxena, R – Marketing Management – Tata McGraw Hill, New Delhi 4. Stanton, W.J – Fundamentals of Marketing

BM 109 Computer Fundamentals C (L, T, P) = 4 (4, 0, 0)


I Introduction: Computer: Definition, Types of computer, computer generation, Basic Block Diagram of Computer, Computer configuration, Topologies, Networking of Computer

6

II

Memory: Memory: Definition, Types of Memory, Various types of storage, Input & Output devices

6

III

Number system: Binary , Octal, Decimal, Hexadecimal number, Arithmetic operation of various number system, Negation in the binary system (compliments), ASCII & EBCDIC Codes

6

IV Classification of computer languages : S/w &H/w: Definition & its types, application of software, Machine language, Assembly & High level language, Brief idea of OS, Assembler, Interpreter, Compiler, Flowchart, Algorithm

7

V Introduction to Programming Languages: Need of Programming Language, Procedural & structural Programming language, Data types: Constant & variables, Operators & Expressions, Input & Output statements, Conditional & control statements, Overview of C, C++, JAVA

6

Books Recommended:

1. P.K. Sinha & Balaguruswami 2. Rajararaman & Balaguruswami 3. Amit Choudhary BM 110 Business Statistics C (L, T, P) = 4 (4, 0, 0)


I Introduction to Statistics: Definition, Function and Scope, Collection and Presentation of Data, Classification, frequency Distribution, Diagrammatic and Graphic presentation of Data

7

II

Measures of Central Tendency: Arithmetic mean, Weighted average mean, Median, mode, Geometric and harmonic mean

7

III

Measures of Variation: Range, Coefficient of variation, Quartile deviation, Standard deviation 7

IV Correlation and Regression Analysis: Methods of studying correlation for grouped and ungrouped frequency distribution, Equation of regression lines for grouped and ungrouped frequency distribution

7

V Basic concepts in Probability: Counting Rules, Permutations & Combinations, Dependent & independent events, Bayes Theorem

7

Books Recommended: 1. Gupta and Gupta – Business Statistics- Sultan Chand & Sons, New Delhi 2. Chandan, J – Statistics for Business Economics – Vikas, New Delhi 3. Das, N.G – Statistical Methods - M Das & Co. – Kolkata

BM 111 Business Environment and Macro Economics C (L, T, P) = 4 (4, 0, 0)


I Business Environment: Nature, Concept & Significance, Types of business environment & factors (Economic Socio cultural and technological, Political factors influencing it).

6

II

Economic Trends: Liberalization, Privatization, Globalization, MNCs & Foreign Collaboration, Approach to Foreign Direct Investment

7

III

Introduction to Macro economics: Definition; importance, growth, Limitations of Macro Economics, Macro Economics Variable

7

IV National Income: Concept, Definition, Method of Measurement, National Income In India, Problems in Measurement of National income and Precautions

7

V Money Market: Functions and Forms of Money, Monetary And Fiscal Policy

7

Books Recommended:

1. Sheikh Salim: Business Environment, Pearson 2. Justin Paul: Business Environment, PHI 3. Francis Cherulinam: Business Environment, Himalaya

BM 112 Corporate Financial Management C (L, T, P) = 4 (4, 0, 0)


I Introduction to Financial Management: Concept& Objective, Functions, Roles & Scope

6

II

Concept of Value & Return: Future Value & Present Value, Annuity 6

III

Analysis of Financial Statements: Fund Flow Statement, Cash flow statement, Ratio Analysis

8

IV Cost of Capital & Capital Structure : Cost of Debt, Equity & overall cost of capital, Capital Budgeting, Theories of Capital structure & Restructure

8

V Valuation : Dividend Policy, Valuation of a Firm 7

Books Recommended:

1. Prasanna Chandra – Financial Management 2. S. N. Maheshwari – Fianancial Management 3. I. M Pandey – Financial Management 4. James C. van Horne – Fundamentals of Financial Management

BM 201 Research Methods in Management C (L, T, P) = 4 (4, 0, 0)


I Research & Research Design: Meaning of research, Nature of research, Applications of research, Research Design-Exploratory, Descriptive and Causal.

6

II

Data Collection: Primary & secondary sources of data collection, questionnaire, interviews, observations, projective techniques.

6

III

Sampling: Sampling, sampling process, probability techniques, non-probability technique

8

IV Hypothesis Testing: Two-tailed and one tailed of hypothesis, chi-square and analysis of variance, simple regression and correlation, the sign test, the rank-sum test, the man-whitney test, rank correlation.

8

V Scaling & Report Writing : Types of scale- nominal, ordinal, interval and ratio, scaling techniques-socio metric, scalogams, Report writing.

7

Books Recommended: Kothari Research Methods in Management

BM 202 Operation and Production Management C (L, T, P) = 4 (4, 0, 0)


I Operation Research: Operation management - introduction. Forecasting demand. Transportation and assignment problems.

6

II

Production Management: Nature and scope of production management – process planning and design facility location; types of manufacturing systems & layouts; layout planning and material handling - principals-equipments, line balancing-problems, production planning and control

8

III

Facilities Planning: Capacity planning - process planning - aggregate planning - scheduling maintenance management concepts - work study, method study, work measurement, work sampling, work environment.

7

IV Material Management: Material management - an overview, production control, storage and retrieval system. Inventory control - JIT, EOQ, EOQ problems with shortage, allowed, standardization, and waste management.

7

V TQM and Project Management: Concept of total quality (TQ). International quality certification and other standards and their applicability in design, manufacturing. Humanistic and marketing aspects of TQ. Total quality of services, Total quality and safety. .

7

Books Recommended: 1. S.N. Chery Production and Operation Management 2. E. E. Adams Production and Operation Management 3. K. Bedi Production and Operation Management

BM 203 Human Resource Management C (L, T, P) = 4 (4, 0, 0)


I Introduction to HRM: Concept, Nature & Scope, HRM vs. Personnel Management, Objectives, Functions

6

II

Human Resource Planning: Process & Objectives, Methods of Manpower Search, Job Analysis and Design, Recruitment & Selection

8

III

Management and Development of HR: Concept & Steps of Training, Process of Executive Development, Performance Appraisal – Meaning & Benefits

8

IV Compensation Management: Elements of Compensation, Factors affecting Compensation, Fringe Benefits, Time Wage and Piece Wage System

7

V Employee Relations: Industrial Disputes – Concept & Causes, Trade Unionism – Meaning & Objectives, Collective Bargaining – Need & Importance, Worker’s Participation – Concept & Evaluation

7

Books Recommended 1. Gary Dessler – Human Resource Management 2. Pareek U. & T.V Rao – Designing & Managing Human Resource Systems 3. Ashwathappa – Human Resource Management

BM 204 International Business Management C (L, T, P) = 4 (4, 0, 0)


I Introduction of IB:- Domestic v/s international business scope of IB, driving force of IB, force restricting IB, why to study IB.

6

II

Cultural Environment:- Definition of culture, components of culture

language religion, values, attitudes, customs & manner, education, family,

aesthetics

7

III

Economics, Political & Legal Environment:- Eco system Mkt allocation,

command allocation, mixed allocation political system-democracy,

authoritiaritios, legal systems, methods of entry in foreign markets, laws

culture to bribery concept practices

7

IV International Business org:- Types of IB, new deeds in global org. 6

V International Trade Environment: Trade theories mercantilism, absolute advantage, comparator adv, FDI..

6

Books Recommended:

1. Francis Cherunilam – International Business – 2. International Business Management – Charles Hill and Arun Jain – Tata McGraw Hill 3. International Business – Oded Shankar and Ludong Luo

BM 205 Business Law C (L, T, P) = 4 (4, 0, 0)


I Introduction to legal Environment: Definition of Law, Classification of law, Indian judiciary system, Indian Contract Act, 1872: Essentials Of Valid Contract, Discharge Of Contract, Remedies For Breach Of Contract, Hypothecation, Mortgage, Quasi Contracts, Special contracts: Contracts of Indemnity, Guarantee, Bailment, Pledge and Agency

8

II

Sale of Goods Act 1930 : Meaning of Sale and Goods , Conditions and Warranties, Transfer of Property, Rights of an unpaid seller

6

III

The Negotiable Instruments Act 1881: Essentials of a Negotiable instruments, Kinds of negotiable instrument holder and holder in due course, Negotiation by endorsements, crossing of a cheque and Dishonour of a cheque

6

IV Environmental law : Land pollution, Water pollution, Air pollution , Noise pollution, thermal and oil pollution

6

V The Companies Act 1956: Characteristics, types of companies, memorandum and articles of association, prospectus, Shares – kinds, allotment and transfer, debentures, essential conditions for a valid meeting, kinds of meetings and resolutions. Directors, Managing Directors-their appointment, qualifications, powers and limits on their remuneration, prevention of oppression and mismanagement, winding up of the Company and its types.

8

Books Recommended: 1. Maheshwari, S.N. and S.K. Maheshwari; A Manual of Business Law, Himalaya Publishing House. 2. Kuchhal M.C.,”Modern Indian Company Law”,2004,Shree Mahavir Book Depot. 3. Kuchhal, M. C.; Business Law, Vikas Publishing House, New Delhi, 2004. 4. Kapoor, N. D.; Elements of Mercanlite Law, Sultan Chand & Sons, New

BM 206 Strategic Management C (L, T, P) = 4 (4, 0, 0)


I Introduction to Strategic Management: Concept, Meaning and Need, Role of SM in Business and non-Business organization, SM Process, Organizational Mission, Vision, Objectives, Goals & Ethics

6

II

External, Operating & Internal Environment: Social, Ethical, Economic, Technological, Legal/Political, Global Environment, Sources of External Environment Information, External Stakeholders & Environmental Uncertainty, Competitive forces-customers, suppliers, existing competitors, potential competitors and entry barriers, Internal resource and competitive advantage

8

III

Strategic Alternative Development: Value of developing strategic alternatives, Generic Business Strategies, corporate strategies, Functional strategies

6

IV Structure & Strategy: Strategy structure fit, Business level structures – Functional, product/market, project matrix, network, Corporate level structures – divisional, strategic business units, corporate matrix, translational

6

V Strategic Control: Meaning of strategic control, System, elements of strategic control system, Feed forward control, feedback control and concurrent control, Criteria for evaluation – quantitative/qualitative, Corporate restructuring

6

Books Recommended: 1. Grant, RM – Contemporary Strategy Analysis – Blackwell Publishers 2. Harrison, J.S, St. John, CH – Strategic Management of Organizations & Stakeholders – South Western

College Publishing 3. Prasad, LM – Business Policy & Strategy – Sultan Chand & Sons 4. Michael, VP – Globalization, Liberalization & Strategic Management – McGraw Hill

BM 207 Management & Cost Accounting C (L, T, P) = 4 (4, 0, 0)


I Introduction to Management Accounting: Difference between Financial Accounting and Management Accounting. Generally accepted Accounting Principles. Accounting Standards. Financial Statement, Profit & Loss Account, Balance Sheet, Format of Profit & Loss Account & Balance Sheet.

8

II

Financial Statement Analysis: What is Ratio Analysis, types of Ratio, Application of Various Ratios. Interpretation of various Ratio, importance & limitation of Ratio

8

III

Cash Flow Statement: Introduction, Elements of Cash flow, AS-3, Preparation of cash flow statement

8

IV Cost Accounting: Introduction to Cost Accounting: Meaning & Definition, scope & use of Cost Accounting, Cost Centre, Cost Accounting & Financial Accounting, Cost Concepts, Classification of Cost.

6

V Elements of Cost Accounting: Material, Labour, Overhead, Variance Analysis

6

BM 208 E-Commerce & E-Business C (L, T, P) = 4 (4, 0, 0)


I Introduction to E-Commerce: Meaning and concept, electronic versus traditional commerce, Media convergence, E-commerce and E-Business, Channels of e-commerce, Business applications of e-commerce.

7

II

Internet Concepts and Technologies: Concept and Evolution of internet, Web technologies, Client server concept, Hypertext information to network, Benefits of hypertext, HTTP, HTML potential competitors and entry barriers, Internal resource and competitive advantage

8

III

Business Models of E-Commerce and infrastructure: E-Commerce Models, Supply obtain Management remote servicing, E-commerce Resources and infrastructure resourced and planning for infrastructure

7

IV Electronic Payment Systems: Special features required in payment system for e-commerce, types of E-Payment systems, E-Cash and currency servers, E-cheques, credit cards, Debit cards. Business issues and economic implications: credit and legal risks of E-payment system.

7

V Security issues in E-Commerce: Security issues of E-Commerce, Exposure of Resources, types of threats, sources of threats, security tools and risk management approach

7

Books Recommended: 1. Sudhir Sharma – E-Commerce (Tata McGraw Hill) 2. Agarwal, K.N and Deeksha Agarwal – Business on Net – What’s & How’s of E-Commerce

(McMillan) 3. Kosivr, David – Understanding Electronic Commerce, Microsoft Press.

BM 209 Quantitative Techniques C (L, T, P) = 4 (4, 0, 0)


I Introduction and Matrix Algebra: Definition & classification of quantitative techniques, methodology ,advantages. Definition of matrix, their types & operations, determinant of a matrix, adjoint & inverse of a matrix, methods of matrix to solve linear equations

6

II

Linear Programming: LLP problem formulation, graphical, Simplex methods to solve LLP, issues in LLP, Dual of a given LLP, two phase method

8

III

Decision Theory: Types of decision situations, different decision rules/criteria under these situations, EVPI, decision tree analysis

6

IV Game Theory: Two persons zero sum games, Pure & mixed strategy, Methods of their solution.

6

V Transportation and Assignment Problems: Methods of solving transportation Problem, MODI Method, their issues & techniques to solve them, Methods of making initial assignment, optimality test methods, their issues & techniques to solve them, concept, method to solve them–hungarian method, their issues.

8

Books Recommended: 1. Khandelwal, Gupta Quantitative Techniques 2. Khandelwal, Gupta & Gupta Quantitative Techniques 3. Dr. N. P. Agarwal Quantitative Techniques 4. Khandelwal, Gupta, Agrawal, Ahmed Quantitative Analysis for Management

BM 210 Micro Economics and its Application C (L, T, P) = 4 (4, 0, 0)


I Managerial Economics: Meaning, Nature and scope, Role and responsibility of managerial economics.

6

II

Concept of Demand and supply: Utility Analysis, Law of Demand, Demand determinants, Demand Distinctions. Law of Supply

7

III

Cost Analysis : Cost and Production Analysis, Cost concepts and classification, Cost output relationship

7

IV Production Analysis: Production function-laws of variable proportion & returns to scale, Economics and diseconomies of scale

7

V Market Structure and Pricing Decision: Price output determination under perfect competition, Monopoly, Monopolistic competition and Oligopoly.

7

Books Recommended:

1. Managerial Economic-Varvnay & Maheshwari 2. Managerial Economic- D. N. Dwivedi 3. Micro Economic- M. L. Seth 4. Theory of micro Economic- M. L. Jhingen

BM 211 DATABASE MANAGEMENT SYSTEM C (L, T, P) = 4 (4, 0, 0)


I Introduction to DBMS: Database System Applications, Purpose of Database System, View of Data, Database Languages, Relational Databases, Database Design, Data storage & Querying, Database Architecture, Database User & Administrators.

8

II

Entity Relationship Modeling: Basic Modeling Concepts – degrees of data abstraction – entity relationship model, Constraints, ER Diagrams & Design Issues, Weak Entity Set, Extended ER Features Normalization: Forms of Normalization Database tables and normalization – normalization and data base design, Higher level normal forms – Denormalization

8

III

Structured query language: SELECT Statement – distinct clause – handling of null values – ORDER BY clause, WHERE clause – relational operators – logical operators (AND, OR, NOT), SQL Operators – (BETWEEN, AND, IN, LIKE) – numeric functions – string functions – date functions – conversion functions – GROUP BY clause – group functions – HAVING clause – joining tables – SET Operators (UNION, INTERSECTION, MINUS) – Sub queries.

8

IV Object oriented databases: Object oriented concepts – features of an object oriented DBMS – How object orientation affects database design – Advantages and disadvantages of OODBMS. OO versus OR, Web based databases.

6

V Database security and administration: Database security – access control – GRANT, REVOKE – GRANT, REVOKE on views and integrity constraint – data as a corporate asset – the evolution of database administration function – The DBA’s managerial role.

6

BM 212 RISK & INSURANCE MANAGEMENT C (L, T, P) = 4 (4, 0, 0)


I Insurance-An Introduction-Origin and Development of Insurance, Risk Hazards, Management of Risk, Meaning, Characteristics, Functions and Social and Economic significance of Insurance. Principles of Insurance- Insurable Interest, Utmost Goodfaith, Warranties, Causa proxima, Subrogation.

7

II

Types of Insurance Contracts-Essential elements of Contract Insurance, Difference between General Contracts and Contracts of Insurance, Life Insurance Contracts, Indemnity Contracts, Procedure of Issuing Insurance Policy under Insurance, Over-Insurance, Re-Insurance, Nomination, Assignments, Revival, Renewal and Cancellation Insurance Act-1938 (Main provision only)

7

III

Life Insurance- Meaning, Need, Functions and Development of Life Insurance in India, Important Plans-Annuity Insurance Plans, Term Insurance Plans, Group Insurance Plans, Unit Linked Insurance Plans and other Plans. Calculation of Premiums and Settlement of Claim in Life Insurance-Basis for Premium, Calculation of Premium, Settlement of Claims by Death, by Maturity and other claims.

8

IV Life Insurance Agents- Meaning of an Agent, Procedure of becoming an Agent, Agency Law, Qualities of ideal Insurance Agent, Code of conduct. Fire Insurance-Meaning, Scope, Issue of Fire Insurance Policy and settlement of claims, Marine Losses

8

V General Insurance-Meaning, Scope, Settlement of claims, working of general Insurance companies. Libralisation and Insurance-Opening up of Insurance Sector for Private and Foreign Companies. Insurance Regulatory and Development Authority (IRDA). Emerging challenges and prospects of Insurance.

7

BM 301 Project Management C (L, T, P) = 4 (4, 0, 0)


I Introduction to Project Management: An Overview, Project Management Environment, Project Management Process

7

II

Project Initiation: Project Idea Generation & Screening, Market & Technical Analysis, Overview of Financial Analysis

7

III

Project Planning: Project Scope Management, Identifying Project Activities, Activities – Sequencing, Estimating Duration & Scheduling

7

IV Project Implementation & Control: Building Project Team, Project Review & Control, Project Communication Management, Project Cost & Risk Management, Project quality & Procurement Management

6

V Project Auditing & Closing: Project Auditing, Project Closing 6

Books Recommended:

1. P. Chandra – Project – PMH 2. Das Gupta – Guidelines for Project Evolution 3. Nagarjuna – Project Management 4. Motto P K – Project Formulation in Developing Countries

BM 302 Entrepreneurship and Small Scale Business Management

C (L, T, P) = 4 (4, 0, 0)


I Introduction: Definition, meaning, importance and relevance types & characteristics and classification of entrepreneurship, identification of business barriers to entrepreneurship. Opportunities, environment scanning in rough 7 Domains of market attractiveness & porter’s 5-forcus model

7

II

Needs, Tools techniques: For market assessment & survey, entrepreneurship motivations & environment innovations & creativity.

7

III

Business plan writing, scope, type, process of identifying target market, survey industry & competition analysis.

6

IV Entrepreneurship development program: Objectives, Programs of EDP, Entrepreneurial development cause Relevance & Accruements or EDP

6

V Small business management: Starting up a new business venture, Scope of fund raising to start up a new venture.

6

Books Recommended:

1. Jain P.C handbook for New Entrepreneurs: Oxford University Press 2. Drucker Peter F: Innovation & Entrepreneur 3. Lalitha D Rani : Women Entrepreneur. APH Publishing Corporation

BM 303 French C (L, T, P) = 4 (4, 0, 0)


I BASIC KNOWLEDGE OF FRENCH: Les alphabets, Les Jours de la semaine , Les mois de l’annee , Les saisons , Les nombres, Les couleurs , Les salutations , Les professions, Les legumes et fruits

10

II

VERBS CONJUGATIONS : Conjugation: Verbs: I, II, III, Exercise based on verbs conjugation

5

III

ELEMENTARY KNOWLEDGE OF GRAMMER: Sentences - affirmative, negative, interrogative, Singular and Plural, Masculine and Feminine, Passé recent

7

IV TRANSLATION: (FRENCH TO ENGLISH) : Paragraph translations from French to English, Book referred: Cours de Langue et de Civilisation Francaises - I (Lesson; 1 to 20)

10

V COMPREHENSION: Comprehension, Answer the questions based on the text given.

5

Books Recommended: Cours de Langue et de Civilisation Francaises - I Apprenons le Francais Larousse compact Dictionary: French-English/ English-French

BM 304 RETAIL & SUPPLY CHAIN MANAGEMENT C (L, T, P) = 4 (4, 0, 0)


I Meaning of Retailing: types of retailers, retailing in India; Retail Market Strategy and Consumerism. Customer Relationship Management- Meaning, importance, CRM process;, The need of studying consumer behavior, factors influencing the retail shopper. Management Information System in retailing-focus on safety at retail outlets, Handling of inventory shrinkages

7

II

Marketing Strategies for Retailing: Retail product mix, Marketing Management and Related issues in retailing- Meaning of Retail marketing, role of pricing in retail market, pricing strategies and methods in retail market, promotion in retailing Retail product mix, Marketing Management and Related issues in retailing- Meaning of Retail marketing, role of pricing in retail market, pricing strategies and methods in retail market, promotion in retailing

7

III

Merchandise Management: Meaning of Merchandise Management, function, roles & responsibilities of merchandising, categorizing the buying process, functions of buying for different types of organizations.

6

IV Supply Chain Management: An introduction, nature & concept, evolution, Components & Functions of Logistics Management .Customer Service: Introduction, Nature & Components, Customer service cost, Strategic customer service management & Measurement, Customer service strategy

7

V Emerging issues and challenges: Recent developments in Retail & supply Chain Management. Case Study on National & International Major Retail players

6

Books Recommended:

1. Logistics & Retail Management By John Ferme,Leigh Sparks 2. Retailing at Century end: Some challenges for Management and research. Dawson J

BM 306 Business Ethics & Corporate Governance C (L, T, P) = 4 (4, 0, 0)


I Introduction to Business Ethics: An Overview & its Importance, The Ethical Organization & its Corporate Code, Ethics & Role of Law, Ethical Dilemma & issues at Workplace

7

II

Management and Ethics: Ethical issues in Strategic Management, Ethical issues in Marketing Management, Ethical issues in Operations Management, Ethical issues in Human Resource Management, Ethical issues in Financial & Accounting, Ethical issues in Purchase Management

7

III

Corporate Social Responsibility: A Historical Perspective of Corporate Social Responsibility, Corporate Responsibility – Stakeholders, The Role of Business in Society

6

IV Corporate Governance – An Introduction: Corporate – An Introduction, Issues in Corporate Governance, Models of Corporate Governance, Evolution of Corporate Governance

7

V Corporate Governance – Codes & Law: Board Structures & Style, Roles & Responsibilities of Board of Directors. Case Studies

6

BM 351 SIP Presentation

The summer training project report will be evaluated on internal and external basis. Evaluation and presentation of the report will be done by internal and external examiners. The student will submit written report and make an oral presentation before a panel of internal examiner (director/principal of the institute or his or her nominee) and external examiner (to be appointed by director/principal of the institute from a panel proposed by the board of studies and approved by the vice chancellor of SGVU). The assessment of the report and its presentation will be jointly done by the internal and external examiner.

BM 352 Research Report Presentation

The candidate will be allotted the research project by the faculty of the institute in consultation with the director /principle. The performance evaluation of the student at comprehensive viva examination will be done by a panel of internal and external examiner. The candidate will be examined on the project through presentation & viva-voce. There will be no internal assessment. The student will make an oral presentation before a panel of internal examiner (director/principal of the institute or his or her nominee) and external examiner (to be appointed by director/principal of the institute from a panel proposed by the board of studies and approved by the vice chancellor of SGVU). The assessment of the report and its presentation will be jointly done by the internal and external examiner.

BM 353 Seminar on Contemporary Issues in Management

Paper BM 353 is on Seminar on Contemporary Management issues. Here the faculty members will assign contemporary issues concerning with Indian Corporate sector like, merger & acquisition, current

economic issues, global interface, stock market developments, new HR initiatives, recent trends in marketing trends, etc. to the students. The student will prepare seminar under guidance of faculty members to be allotted by the director/principal of the institute. There will be no internal assessment. The student will submit written report and make an oral presentation before a panel of internal examiner (director/principal of the institute or his or her nominee) and external examiner (to be appointed by director/principal of the institute from a panel proposed by the board of studies and approved by the vice chancellor of SGVU). The assessment of the report and its presentation will be jointly done by the internal and external examiner.

BBA Electives Finance Group

BM UF - 01 Banking Concept & Finance C (L, T, P) = 4 (4, 0, 0)

Unit Course Contents Total Contact Hours – 30

I Introduction: Evolution of Commercial Banks, Meaning and definition of Banking, Features and classification of banks

6

II

Banking System: Basic Concept of different Types of Banking Systems, An overview and structure of Indian Banking System, Recent development in Banking Sector

6

III

Commercial Banking: Basic Concepts of Commercial Banks, Role of Commercial banks in Financial Market, Creation of Credit, Factors affecting credit creation

6

IV Commercial Banks and Customer Relationships: Definition of customer, Features of contractual customer relationships, Customer orientation, Rights of a customer and a banker, Protection to collecting and paying under NI Act, Banking Ombudsman, Consumer forums

6

V Recent Trends : Recent regulations on Commercial Banks in India, Capital Adequacy Norms, SARFAISI Act 2002

6

Books Recommended:

1. Varshney. P.N. – Banking Law and Practice 2. Paramemeswaran, R & Natarajan, R – Indian Banking 3. Vaish, M.C – Money, Banking and International Trade

BM UF - 02 Securities and Securities Market C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Total Contact Hours

I Securities and Securities Market: Different kinds of Equity and Debt Securities, Meaning and definition of Banking, Features and classification of banks

6

II

Savings and Investment: Concept of savings and investments, Relationship between savings and investments

6

III

Stock Market: Nature and Functions, Regulation of Indian Stock Market, Stock Market Terminology

6

IV Investment: Investment Decisions, On- line trading and Net trading, Yield on Securities , Mutual Funds

6

V Analysis and Theories: Fundamental and Technical Analysis, Capital Market Theory, Arbitrage Pricing Theory

6

Books Recommended: Financial Management: Prasanna Chandra James Clark: Management of Investment Sarkis J. Kheury: Investments Graham Doodd and Cottle :Security Analysis

BM UF - 03 International Finance C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Total Contact

Hours - 35

I International Economics: International Finance-need, meaning & implication of globalization, Integration of Financial markets, Theories of international trade-Introduction, developments & trade barriers. International trade finance in India-role of EXIM bank, exchange control regulations.

6

II

Global Financial System: International monetary system-exchange rate mechanism, history & recent developments. Foreign exchange market-exchange rate quotations, types of transactions, settlement dates, quotes for various transactions, India forex market. Exchange rate determination-PPP principle, interest rate parity (IRP) & relationship b/w them, reasons for departure from IRP. Exchange rate forecasting-forward rate as predictor, demand-supply app., monetary, asset & portfolio balance app., news as a determinant, technical analysis.

8

III

Exchange Risk Management: Introduction-foreign exchange exposure & its types, foreign exchange risk management of exchange risk-management of transaction, translation and economic exposures.

7

IV International Projects: International Project appraisal- appraisal for FPI international financial markets and instruments-origin, instruments & supply in international financial markets, decision criteria for resource mobilization, equity instruments (GDR, ADR), debt instruments, international equity investments-advantages, risks, international CAPM & international & sting-short-term FM-cash management in MNC, centralized cash management-system, practical issues in CM. International accounting and taxation-international accounting, translation of financial statements of foreign entity, international taxation.

8

V International Trade: Trade blocks-WTO, international cartels, OPEC, multinational & bilateral treaties, GATT, EC, NAFTA, UNCTAD, US-Russia bilateral investment trends, trade, aid & development. EXIM policy-objectives, trade regulation for –export/imports. Documentary credits-L/C & its parties, operation & types of L/C, documents under a L/C. Export finance & exchange control regulations governing exports-incentives available to exporters, export control regulations. Import finance & exchange regulations relating to import finance-import financing, prerequisites for opening an import L/C, customs procedure for clearance of imports in India

6

Books Recommended: Allan, Shapira Multinational Financial Management Charles & Henery International Financial Management. Rita & Eugene International Financial Management. Francis & Maximo International Financial Management. Van Horne International Financial Management.

BM UF - 04 Security Analysis C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Total Contact Hours

- 35

I I Investment Scenario: Concept, objectives & Constraints of investment classification, Financial Markets & Real Investment avenues, organization, power & function of SEBI.

6

II

Risk & Return Pattern: Concept of Risk & Return, Reduction of Risk diversification Quantifying portfolio risk and return, measurement of risk in portfolio and SMI and its application.

8

III

Equity market and equity valuation models: Markets and their functions, major stock exchange and their integration, listing and dematerialization of securities, valuation method (DDM), and measure of relative value (P/E, P/BV, P/S Ratios), free cash flow to equity models (FCFE).

7

IV Bond valuation and risk measurement tools: Bond’s terminology and its type and value, bond yield measure, bond price analysis, risk of bonds, theories of interest rates type of risks, duration, convexity, immunization of risk.

7

V Bonds with warrants, convertible bonds callable bonds, FRN’s , Real assets and approach to estimate its market value, Methods to calculate capitalization rate, objective and types of mutual funds, advantages & services of mutual funds.

7

Books Recommended: Prasanna Chandra Investment Management : A security Analysis James Clarke Management of Investment VK Bhalla Investment Management: A security Analysis

BM UF - 05 Financial Services C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Total Contact

Hours - 30 I An Introduction to Investment Banking in India, Investment Banking and Merchant

Banking distinguished. Core Services, Support Services, Regulatory Framework for Investment Banking.

6

II

Operational Framework of Investment Banking in India: Initial Public offers, Rights issue & Secondary Public offer. Public offer of Debt services.

6

III

Corporate Advisory services of Investment Banking in India: Business Advisory services. Project Advisory services. Financial restructuring Advisory. Merger & Acquisition advisory.

6

IV Financial Evaluation of Leasing: Introduction, lessee’s & lessor’s perspective. Hire Purchase Finance & Consumer Credit : Introduction, conceptual framework, Legal framework, Financial Evaluation, Consumer Credit.

6

V Housing Finance: Introduction, NHB, Equity support, Refinance support, Housing finance system, Mortgage-base-Securitization. Venture capital Financing: Introduction, Theoretical framework, Indian venture capital scenario.

6

Books Recommended: 1. Financial Services : M.Y. Khan 2. Investment Banking: Subramanian

Marketing Group

BM UM - 01 International Marketing C (L, T, P) = 4 (4, 0, 0)


I Introduction: An overview to international business and trade theories - introduction to marketing communication, free trade v/s protection, classical, modern theories, gain and terms of trade.

6

II

International Business Management: International business management - the economic environment, social & cultural, political legal and regulatory environment, competitive advantage in global environment, market entry expansion and partnership.

6

III

International Finance & Institutional Systems: International finance & institutional systems - foreign exchange, balance of payments, importing and exporting, trade blocks, international monetary fund & world bank, the triad and other manner.

7

IV International Marketing Mix Elements: International marketing mix elements - product decisions, pricing decisions, marketing channel & place decision promotion decisions, organizing & controlling.

6

V Strategic Issue for International Marketing: Strategic issue for international marketing - marketing information system & research, segmentation, targeting & positioning, planning process.

5

Books Recommended: 1. Cherunilam. F: International Business (or International Marketing) – PHI, New Delhi 2. Varshney, R.L and Bhattacharya, B – International Marketing Management – Sultan Chand, New

Delhi 3. Terpstra, V – International Marketing

BM UM - 02 Services Marketing C (L, T, P) = 4 (4, 0, 0)


I Introduction: Concept of Services Marketing, Differences between Services and Goods, Classification of Services

6

II

Services Marketing Management: Concept of Internal Customer, Internal Marketing

6

III

Positioning: Positioning in Services Marketing, Role and Importance of Positioning

6

IV Services Marketing Mix: Introduction, Elements and Concepts 6

V Application of Services Marketing: Bank, Insurance, Hospitality, Healthcare. 6

Books Recommended: 1. Wordruffe, H – Services Marketing – OUP – New Delhi 2. Lovelock – Services Marketing – PHI, New Delhi 3. Zeithmal-Bitnar – Services Marketing

BM UM - 03 Advertising Management C (L, T, P) = 4 (4, 0, 0)


I I Introduction: Definition of Advertising, Characteristics and Benefits, The advantage world – advertisers, advertising agencies, Media and the target of audience

6

II

Advertising Planning: Setting of Advertising Objectives, Definition of the target audiences, Product personality and perceptions, Marketing objectives, Applying DAGMAR, Advertising appropriation – methods.

6

III

Creative Strategy: The Positioning Strategy, The choice of appeal and the mode of message, The theme, Use of comparative messages

6

IV Media Decisions: Concept, role of media, Types of media, media characteristics, Media planning models (press models & cinema models), Concept of Media Scheduling

6

V Evaluation of Advertising Effectiveness: Areas of assessment of Effectiveness, Basic approaches for testing advertising, Methods of pre and post testing.

6

Books Recommended

1. Aakar, DA, Myers, JG & Batra R – Advertising Management – PHI, New Delhi 2. Mohan, M – Advertising Management – Concept and causes – TMH, New Delhi 3. Kazmi & Batra – Advertising Sales Promotion – Excel, New Delhi

BM UM - 04 CONSUMER BEHAVIOUR C (L, T, P) = 4 (4, 0, 0)


I Consumer Behavior: An Introduction, Framework of Buyer Behavior Model 6

II

Influences on Buyer Behavior: Family influences, Social influences ,Social classes, Cultural influences, Social Stratification

6

III

Consumer Decision Process: Pre-Purchase, Post-Purchase, Models of Consumer Behavior

7

IV Consumer Attitudes: Formation of Consumer Attitude, Modification of Consumer Attitude

6

V Understanding Consumer Motivation: Consumer Personality and Self Concept, Learning, Memory and Behavior Modification

6

Books recommended 1. Phillip Kotler “Principles of Marketing Management ” New Delhi : Prentice Hall of India, 2004

BM UM - 05 MARKET RESEARCH C (L, T, P) = 4 (4, 0, 0)


I Introduction to Marketing: Nature & scope of Marketing Research , Functions of marketing research

6

II

Marketing Research process & Design: Research process, Types of research design – Exploratory, Descriptive and Casual

6

III

Sources and methods of collecting data : Primary and Secondary Collection of data, Differentiate between Primary and Secondary, Sources of collection of Primary data

7

IV Sampling and Scaling: Concept of Sampling, Probability and Non- Probability of sampling, Attitude Measurement of scale

6

V Marketing Research Application : New product development , Advertising Research

7

Books Recommended:

1. H.W. Boyd & R. Westfall: Marketing Research: Text and Cases. 2. G.C. Beri: Marketing Research 3. Majumdar & Raneanj: Marketing Research- Text Application and Case Studies.

Human Resource Group

BM UH - 01 Industrial Relations C (L, T, P) = 4 (4, 0, 0)


I Introduction to Industrial Relations: Conceptual aspects of industrial relations system and interaction among the principal parties within social, economic, and political context. Public policy on industrial relations, tripartism, legal framework and voluntarism.

7

II

Institutional Setting, their Growth and their Structure & Strategies: Institutional setting, trade union growth, structure and strategies, employee organizations, and their working.

6

III

Dispute and Settlement Machinery: Working of different dispute prevention and settlement machinery, industrial dispute patterns, labor-management co-operation.

6

IV Labor Market and Employment’s Aspects: Structure and working of labor market at different levels. Aspects of employment.

6

V Wages, Allowances and Benefits: Wages and dearness allowances. Fringe benefits and bonus issues.

6

Books Recommended:

Charles Harvard University Labor Problems in the Industrialization in India Mamoria & Mamoria Dynamics of Industrial Relations

BM UH - 02 Manpower Planning C (L, T, P) = 4 (4, 0, 0)


I Introduction: definition and concept of HRP, benefits, process. HRP components. 7

II

HR planning and corporate strategies: HR planning as a strategic process-employees as resources-goal attainment, linking HR process to strategy, involvement in strategic planning process, strategic HR Planning model, staffing system

7

III

Job analysis: meaning and definition, job analysis process, techniques of job analysis, methods and practice of job analysis, competency based approach.

6

IV HR Forecasting: Forecasting Manpower Needs, the Forecasting Process, Inventorying available talent, Projecting Future Talent Supply, forecasting Staffing Requirements. Index analysis-expert forecasts-Delphi technique-nominal group technique-HR budget and staffing table, scenario forecasting, regression analysis.

8

V Career planning and succession management: definitions, concepts, stages of career development process and organizational HR Policies, carrier Anchors – Stages of growth and career, career processes Succession management process and Management development programmes, objectives of MDP’s, Job rotation, Auditing MDP’s management development methods, challenges of succession management, Replacement analysis

7

Books Recommended:

1. Deepak K. Bhattacharya – Human Resource Planning, Oxford Publication 2. Gary Dessler – Human Resource Management, Pearson

BM UH – 03 Human Resource Development – Strategies & System C (L, T, P) = 4 (4, 0, 0)


I Field of HRD: Field of HRD - concept, goals, challenges, HRD mechanisms - processes and outcomes.

7

II

HRD Instruments: HRD instruments – trends, HRD as a total system. HRD system design principles. An overview of HRD practices.

6

III

Line Managers and HRD: Line managers and HRD, motivational aspects of HRD, analyzing the role for development, counseling and monitoring.

6

IV Performance Appraisal and Training: Learning through training. Training methods, performance appraisal process, methods of performance appraisal.

7

V HRD Culture and Climate: HRD culture and climate, organizing of HRD, HRD in service industry, emerging trends and perspectives.

6

Books Recommended: 1. Udai Pareek - Human Resource Systems – Oxford Publication BM UH – 04 Organizational Leadership C (L, T, P) = 4 (4, 0, 0)


I Introduction to Leadership: Understanding Leadership, Leadership roles, Traits, Motives and characteristics of leaders.

7

II

Effective Leadership Behavior and attitudes: Task-related attitudes and behaviors – relationship-oriented attitudes and behaviors. Super Leadership

6

III

Leadership Styles: The Leadership continuum, various leadership styles, selecting the best leadership style. Developing Teamwork.

6

IV Leadership Culmination: Leadership Succession, Leadership Challenges 7

V Level 5 Leadership, Narcissistic Leaders. 6

Books recommended: 1. Audrin: Leadership, Cenage Publication

2. . Luthans Fred : Organization Behavior 3. Robbins Stephen : Organization Behavior 4. Senge, Peter : The Learning Organization

BM UH – 05 Organizational Change & Intervention Strategies C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Total Contact

Hours - 32 I Organization Change: Understanding Change, Factors Influencing Change,

Managing Resistance to Change, Change Agents, Disruptive Innovations 7

II

Introduction to OD: Concept & Definition of OD, Process of OD, Organizational Diagnosis: Diagnosing Organization, Diagnosing Groups and Jobs, Collecting and Analyzing Diagnostic Information

6

III

Human Process Interventions: Interpersonal and Group Process Approaches, Process Consultation, Third-party, Team Building. Organizational Process Approaches: Organization Confrontation, Intergroup Relations, Grid OD, Large Group Intervention

6

IV Techno Structural Interventions: Restructuring Organization, Reengineering, Employee Involvement, Parallel Structures, Total Quality Management, Work Design, Motivational Approach, Sociotechnical Systems Approach, Job Design Approach

7

V Strategic Interventions: Transorganizational Development, Mergers & Acquisitions, Transformational Change, Cultural Change

6

Books Recommended: Wendell L.French Organizational Development Cummings & Worley Organizational Development & Change Alderter Organizational Development

S. Neelmeghani Management Development Information Technology Group

BM UI – 01 Computer Networks C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Total

Contact Hours35

I Network, Network protocols, Edge, Access networks and physical media. Protocol Layers and their services models

II

Application layer: protocol and service provided by application layer, transport protocol. The world wide web. Electronic mail, SMTP, mail message formats and MIME and mail access protocols.

III

Transport layer: Transport layer service and principles, multiplexing and demultiplexing applications. Connectionless transport. UDP segment structure and UDP checksum. Principles of reliable data transfer-GO back to N and selective repeat.

IV Network layer and routing: Network service model, routing principles. Link state routing algorithm, A distant vector routing & OSPF algorithm.

V Router components; input port, switching fabric and output port. IPV6 packet format. Point to point protocol (PPP), transition states, PPP layers-physical layer and data link. Authentication PAP and CHAP, network control protocol (NCP)

Recommended books:- 1. J.F. Kurose and K.W. ross-computer networking, pearson eduction Asia. 2. B.A. Forouzan Data communications and networking, Tata Mc-Graw Hill.

3. Garcia and Widjaja-Communication networks, Tata Mc-Graw Hill BM UI – 02 Internet & Web Page Design C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Total Contact

Hours - 32 I Internet Connection Concepts: Client – Server, Peer to Peer, Domain Name

System, Telephone, Cable & Satellite Connection 7

II

Intranet Connectivity & Applications: Intranet Feature & Framework, LAN,MAN & WAN, Workstation and Client Software, Network Cards, Cabling with Intranet, Hubs, Switches & Routers

6

III

E-mail Technology: Features & Concept of E-mail System, Message Headers, Address Book, Attachments, Filtering & Forwarding Mails

6

IV Internet Network: Hub, Switch, Routers & Bridges, ISDN 7

V Web Technologies: Elements of the Web, Web Pages and Web Site, Web Resources – Search Engines , News Groups & Chat, HTML, ASP (Active Server Pages), PHP

6

Books recommended 1. M.L. Yount – Internet & The Complete Reference, Tata Mc-Graw Hill Company 2. Harley Hanh – The Internet Complete Reference, Tata Mc-Graw Hill Company 3. Daniel Minoli – Internet and Intranet Engg., Tata Mc-Graw Hill Company

BM UI – 03 Multimedia Systems C (L, T, P) = 4 (4, 0, 0) Unit Course Contents Total Contact

Hours-30 I Introduction to multimedia, multimedia information, multimedia objects,

multimedia in business and work. Convergence of computer. Communication and entertainment products and stages of multimedia projects, multimedia hardware, memory & storage devices, communication devices.

7

II

Multimedia building blocks text Sound MIDI, digital audio, audio file formats, MIDI under, window environment audio & video capture.

5

III

Data compression Huffman coding, Shannon fano algorithm, Huffman Algorithms

4

IV Speech compression & synthesis digital audio concepts Sampling variables, loss less compression of sound, loss compression & silence compression.

6

V Image: multiple monitors, bitmaps, vector drawing, lossy graphic compression, image file formatic animations images standards. JPEG, compression, Zig Zag coding, multimedia database. Contents based retrieval for text and images.

8

Recommended books:- 1. Ralf Steinmetz & Klara nahrstedt-Multimedia computing, communication & applications, pearson education asia. 2. Prabhat K. Andleigh-Multimedia system design, Prentice hall, Iran Thukrar

BM UI – 04 Strategic Management of Information Technology C (L, T, P) = 4 (4, 0, 0)


I Introduction: Key issues in information system & management, the role of CEO.

7

II

Strategic IT Initiatives: Analytical framework for strategic IT initiatives. Sustaining competitive advantage of use of IT & management. IT & intensive strategic growth

6

III

Learning and Role: Creative learning, organizational learning and role of information technology in business transformation.

6

IV IT Infrastructure and Policy: Information partnerships. Managing in the market space - national information infrastructure and IT policy at the national level.

7

V IT Resource and function: Planning for strategic IT resource. Managing the IT function. Outsourcing IT function.

6

Books Recommended:

Alter S: Information Systems; A Management Perspective, California, Addison Wesley

Galliers, R.D: Strategic Information Management: Challenges and Strategies in Managing Information Systems, Oxford, Butterworth, Heinemann

Mckenney, James L; Waves of Change – Business Evolution Information Technology, Boston, HBS Press.

Documents

GYAN VIHAR SCHOOL OF BUSINESS MANAGEMENT Teaching