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8/22/2019 GW MMM Week-3 Managers
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WEEK-3
MANAGERS
Media Management & Marketing
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MANAGERS
Individuals who achieve goals through otherpeoples are Managers.
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MANAGERS
Managers get things done through other
people.
They make decisions
Allocate Resources
&Direct activities of others to attain goals
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MANAGERSBASIC ROLE OF MANAGERS
1. Interpersonal Role
2. Informational Role
3. Decisional Role
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MANAGERSBASIC ROLES OF MANAGERS
Interpersonal Role
It involves coordination and interaction with
employees.
Informational Role
It involves handling, sharing, and analyzing of
information.
Decisional Role
It requires decision making.
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MANAGERS10 BASIC ROLES OF MANAGERS
Interpersonal Role1) Figurehead
2) Leader
3) Liaison
Informational Role4) Monitor
5) Disseminator
6) Spokesperson
Decisional Role7) Entrepreneur
8) Disturbance Handler
9) Resource Allocator
10) Negotiator
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10 BASIC ROLES OF MANAGERS
Interpersonal Role1) Figurehead
As a Symbolic head required to perform a number
of routine duties of a legal or social nature.2) Leader
Responsible for the motivation and direction of
employees.3) Liaisons
Maintains a network of outside contacts who
provide favors and information.
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10 BASIC ROLES OF MANAGERS
Informational Role4) Monitor
Receives a wide variety of information & serves asnerve center of internal and external and information
of the organization.5) Disseminator
Transmits information received from outsiders or fromother employees to members of the organization.
6) Spokesperson
Transmits information to outsiders on organizationsplans, policies, actions, and result; serves as expert
on organizations industry.
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10 BASIC ROLES OF MANAGERS
Decisional Role7) Entrepreneur
Searches organization and its environment foropportunities and initiates projects to bring about
change.
8) Disturbance Handler
Responsible for corrective action when organizationfaces important unexpected disturbances.
9)Resource Allocator
Makes or approves significant organizational decisions.
10) Negotiator
Responsible for representing the organization at majornegotiations.
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FUNCTIONS OF MANAGERSMANAGERIAL SKILLS
1. Political
2. Conceptual
3.
Interpersonal4. Diagnostic
5. Technical
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FUNCTIONS OF MANAGEMENTMANAGEMENT SKILLS
PoliticalIt is used to build a power base and establish connections.
Conceptual
It is used to analyze complex situations.
InterpersonalIt is used to communicate, motivate, guide and delegate.
Diagnostic
It is the ability to visualize most appropriate response to a
situation.Technical
It is the expertise in one's particular functional area.
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FUNCTIONS OF MANAGEMENTLEVELS OF MANAGEMENT
1. Top Level Managers
2. Middle Level Managers
3.
Lower Level Managers
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FUNCTIONS OF MANAGEMENTLEVELS OF MANAGEMENT
Top Level Managers
It consists of the board of directors, president, vice-resident, CEOs and other members of the executives.
They are responsible for controlling and overseeing theentire organization.
They set a tone at the top and develop strategic plans,company policies, and make decisions on the
direction of the business.
In addition, top level managers play a significant role inthe mobilization of outside resources and are
accountable to the shareholders and general public.
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FUNCTIONS OF MANAGEMENTLEVELS OF MANAGEMENTMiddle Level Managers
It consists of general managers, branch managersand departmental managers.
They are accountable to the top management fortheir department's function.
Their roles can be emphasized as executingorganizational plans in conformance with the
company's policies and the objectives of the topmanagement, they define and discuss
information and policies from top managementto lower management
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FUNCTIONS OF MANAGEMENTLEVELS OF MANAGEMENTLower Level Managers
It consists of supervisors, section leads,foremen, etc.
They focus on controlling and directing.They usually have the responsibility ofassigning employees tasks, guiding and
supervising employees on day to dayactivities, ensuring quality and quantityproduction, making recommendations,
suggestions, and up channeling employee
problems, etc.
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FUNCTIONS OF MANAGEMENT
THANK YOU