gurlal bba 5

8/3/2019 gurlal bba 5

1/14

Click to edit Master subtitle style

5/3/12

Role of advertisement insecure-net

SUBMITTED BY:-

GURLAL SINGHBBA-5th SEM.92261032


2/14


5/3/12

INTRODUCTION TO

THE COMPANY


3/14

5/3/12

Secure-Net is an innovative and successful trainingprovider based in Chandigarh. Secure-Net is a

pioneer in establishing itself as the Global Hub forIT Training.


4/14

5/3/12

OBJECTIVES OF THE STUDY :-

To know how much customers aware about brand.

Which kind of Advertisement consumers like to watch.

Does the Advertisement effects the consumers.

What are the roles of advertisement regarding the decisionmaking of customers.

To know about todays most striking media.

To know about the Views & Suggestions of the Customers.


5/14

5/3/12

RESEARCH METHODOLOGY:-

Sampling Plan:The sample was selected for the study by random method. This type of sampling where each & every item in

the population has an equal chance of inclusion in the sample.

Sample unit:Under the study the customers are considered the sample unit in Chandigarh city.

Sample size:The sample for research consisted of 100 customers in Chandigarh City. The sample was spread all over the

city of Chandigarh. The sample size was restricted to 100 because of financial & time constraint.


6/14

5/3/12

DATA ANALYSIS & INTERPRETATION:-

1. How old are you?

37%

33%

30%

19-22 23-26 27-30

From the above data it is quite clear that there are 37% respondents of 19-22 years.33% respondents are of 23-26 years and 30% respondents are of 27-30 year


7/14

5/3/12

2. What elements you think is most essential in anadvertisement? Element of advertising

25%

29%24%

22% Benefits

Price

Appeearance of

the product

Celebrities

According to 25% respondents Benefit elements is most essential in an advertisement whileaccording to 29% respondents Price elements is most essential in an advertisement. 24%respondents gave their response to Appearance of the product. According to 22%respondents which celebrities promotion the product element is most essential in anadvertisement.


8/14

5/3/12

3.Whether the brand Effects On YourPurchasing Decision?Effect of Brand

75

25

0

10

20

30

40

50

60

70

80

YES

NO

According to 75% respondents think brand effect on their purchasing decision and 25%respondents think brand is not Effect their purchasing decision


9/14

5/3/12

4.Which means of advertising do you think is

most effective?Various means of Advertising

27%

5%

22%

40%

6

%

0%

10%

20%

30%

40%

50%

Displaying

boardoutside

building's /

wa

ll

Magazines

Newspapers

Television

commercials

other

According to 27% respondents Displaying board outside the buildings wall are themost effective while only 5% respondents gave their answer in favour of Magazine. Alarge number of respondents i.e. 40% gave their response in favour of TelevisionCommercials. 22% gave their response in favour of Newspaper ads and 6% gavetheir response to othersource of advertisement


10/14

5/3/12

QUESTIONNAIRE:-

01. How old are you? 23-26 27-30

19-22

02. What is your gender? Female Male

03. Whether the Brand effects on your purchasing decision Yes No


11/14

5/3/12

4. Whether the Advertisement effects on your purchasing decision ? Yes No

5. If yes then specify then the extent to which they effect thedecision? 25% 25-50% 50-75% 75% and above


12/14

5/3/12

FINDINGS:-Out of hundred respondents most of 37 % are between 19-22 age

29% respondents think that price is most essential for advertisement.

Out of 100 respondents people think TV ads more effective ratherThen other ads.

Companies are misleaded by result of using the products

78% customers think that advertising effect their purchasing decision.

Out of 100 respondents 82% customers are satisfied with current

display ads.

False description would like to change in current ads.


13/14

5/3/12

LIMITATIONS:-

1.It is difficult to know whether willing respondents are truly representative.

2.There may be some uncertainty about the response. Co-operation on the part of informationmay be difficult to presume.

3.The information supplied by respondent may not be correct and it may be difficult to verifythe accuracy.

4.The method used only for the literate people so that they can be understand the writtenquestions properly.


14/14


5/3/12

THANKS YOU

Documents

gurlal bba 5