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GUIDELINES

FOR

SUPPORT TO STATE EXTENSIONPROGRAMMES FOR EXTENSION REFORMS

(ATMA) SCHEME, 2014

DEPARTMENT OF AGRICULTURE & COOPERATIONMINISTRY OF AGRICULTURE

GOVERNMENT OF INDIA

SEPTEMBER, 2014

Published : 2014

Copyright : Department of Agriculture and Cooperation (DAC),Ministry of Agriculture, Government of India,New Delhi.

Printed at : Karshak Art Printers, Hyderabad. Ph : 040-2761 8261

Table of Contents

Sl.No. Item Description Page No.

Guidelines for the Centrally Sponsored Scheme “National Mission on 1Agricultural Extension and Technology (NMAET)” to be implementedduring the XII Plan.

1 Sub-Mission on Agricultural Extension (SMAE) 6

2 Support to State Extension Programmes for Extension Reforms 8(ATMA Scheme)

3 Cafeteria of Activities 18

4 Other Operational Matters 26

5 Convergence of Extension Work 29

6 Budget Allocation, Release & Utilisation 34

7 Monitoring and Evaluation 36

8 Annexures 38

I (a) Inter Departmental Working Group (IDWG) 39

I (b) State Agricultural Management and Extension Training 41Institute (SAMETI)

I(c) ATMA Governing Board (GB) 42

I(d) ATMA Management Committee (MC) 44

I(e) Block Technology Team (BTT) 46

I(f) Farmers Advisory Committees at Block, District, and State Level 47

II ATMA Cafeteria

II(a) Specialist and Functionary Support Eligible Under the Scheme 49

II(b) Duties / Responsibilities of the Specialists and Functionaries 50

II(c) Abstract of Number of Posts, Remuneration and Eligibility 54

III (a) List of Activities eligible under the Scheme ‘Support to 57State Extension Programmes for Extension Reforms’ andAssociated Cost Ceilings / Norms

III(b) Innovative Technology Dissemination Component 66

III(c) Illustrative List of Optimum & Realistic Targets and Likely Shortfall 67which may be met from RKVY

Appendix - I to ATMA Cafeteria: Concept of Farm School 68

Appendix-II to ATMA Cafeteria 70

Summary of Important Farmer Oriented Activities benefiting 71individual farmers

Convergence between Agricultural Research and Extension 72

Form GFR 19-A 75

Audited Statement of Expenditure for the year ………………… 76

Annexure - VII 77Activity Mapping for Panchayati Raj Institutions

ATMA GUIDELINES 2014 under National Mission on Agricultural Extension & Technology1

1. Genesis:

1.1 Agricultural Technology, including theadoption/promotion of critical inputs, andimproved agronomic practices were beingdisseminated under 17 different schemes of theDepartment of Agriculture & Cooperation duringthe 11th Plan. The Modified Extension ReformsScheme was introduced in 2010 with the objectiveof strengthening the extension machinery andutilizing it for synergizing the interventions underthese schemes under the umbrella of AgriculturalTechnology Management Agency (ATMA).NMAET has been envisaged as the next steptowards this objective through the amalgamationof these schemes. National Mission on AgriculturalExtension and Technology (NMAET) consists of 4Sub Missions:

(i) Sub-Mission on Agricultural Extension(SMAE)

(ii) Sub-Mission on Seed and Planting Material(SMSP)

(iii) Sub-Mission on Agricultural Mechanization(SMAM)

(iv) Sub-Mission on Plant Protection and PlantQuarantine (SMPP)

1.2 While four separate Sub-Missions areincluded in NMAET for administrativeconvenience, on the ground these are inextricablylinked to each other. The common threads runningacross all 4 Sub-Missions are Extension &Technology. Seeds, pesticides and machinery arethree important agricultural inputs whosetechnological and economic significance needs tobe disseminated to all the farmers through

efficacious extension machinery. However,besides the core component of ensuring easyavailability of these key inputs (i.e. Seeds, Pesticidesand Machinery) at reasonable prices, there will bea subject specific capacity building element builtin the latter three Sub-Missions as well. Agriculturalextension and technology have to go hand in handand that is the genesis of the National Mission onAgricultural Extension and Technology.

2.The aim of the Mission is to restructure &strengthen agricultural extension to enable deliveryof appropriate technology and improvedagronomic practices to the farmers. This isenvisaged to be achieved by a judicious mix ofextensive physical outreach & interactive methodsof information dissemination, use of ICT,popularisation of modern and appropriatetechnologies, capacity building and institutionstrengthening to promote mechanisation,availability of quality seeds, plant protection etc.and encourage the aggregation of farmers intoInterest Groups (FIGs) to form Farmer ProducerOrganizations (FPOs).

2.1 SMAE : Sub-Mission on AgriculturalExtension will focus on awareness creation andenhanced use of appropriate technologies inagriculture & allied sectors. Gains made in the pastwill be consolidated and strengthened throughincreased penetration of extension functionaries.Personnel trained under Agri-Clinics and Agri-Business Centres Scheme (ACABC) and Diplomain Agricultural Extension Services for Input Dealers(DAESI) will also provide extension services to thefarmers. Use of interactive and innovative methodsof information dissemination like pico projectors,low cost films, handheld devices, mobile basedservices, Kisan Call Centres (KCCs) etc., will be

Guidelines for the Centrally Sponsored Scheme“National Mission on Agricultural Extension and Technology (NMAET)”

to be implemented during the XII Plan


used and convergence brought among extensionefforts under different programmes and schemesat village level through the institution of ATMA(Agricultural Technology Management Agency)and Block Technology Teams (BTTs).

2.2 SMSP: Adoption of quality seeds is the mostcost effective means for increasing agriculturalproduction and productivity. The interventionsincluded in the Sub-Mission will cover the entiregamut of seed chain from nucleus seed to supplyto farmers for sowing and also to the majorstakeholders in the seed chain and also providefor support for infrastructure to create an enablingenvironment for development of the Sector. SMSPalso envisages strengthening of Protection of PlantVarieties and Farmers’ Rights Authority (PPV&FRA)in order to put in place an effective system forprotection of plant varieties, rights of farmers andplant breeders and to encourage development ofnew varieties of plants.

2.3 SMAM: There is a strong co-relation betweenfarm power availability and agriculturalproductivity. Therefore, Sub-Mission onAgricultural Mechanization will focus on farmmechanization. The Sub-Mission will mainly caterto the needs of the small and marginal farmersthrough institutional arrangements such as customhiring, mechanization of selected villages, subsidyfor procurement of machines & equipments, etc.

2.4 SMPP: Sub-Mission on Plant Protectionincluded in NMAET envisages increase inagricultural production by keeping the crop diseasefree using scientific and environment friendlytechniques through promotion of Integrated PestManagement. Strengthening and Modernization ofPest Management Approach aims at this vitalaspect of Plant Protection and also coversregulatory requirements of pesticides. Thecomponent on Strengthening & Modernization ofPlant Quarantine facilities in India is regulatory innature with the aim of preventing introduction and

spread of exotic pests that are harmful to crops byregulating/restricting import of plant/plant products.Monitoring pesticide residues in food commoditiesand environmental samples is also included in thisSub-Mission. The component on National Instituteof Plant Health Management (NIPHM) will promoteenvironmentally sustainable Plant HealthManagement practices in diverse and changingagro-climatic conditions, pesticide management,and Bio-security through capacity buildingprogrammes.

3. Linkages between different Sub-Missions:

3.1 Farmers’ skill trainings and field extension ascontained in all 4 Sub Missions of NMAET (viz.SMSP, SMAE, SMAM and SMPP) will be convergedwith similar farmer-related activities going onthrough ATMA. Five-tiered modes of extensioncarried out in broadcast or interactive electronicmodes will also cut across extension activities in allthe four Sub Missions. Mutually synergetic linkageswill be established among various activities insteadof unilaterally mandating that all such farmer-centricactivities will be carried out through ATMA.

3.2 Process Flow for Action Plans encompassingcapacity building programmes included in all thefour Sub-Missions: Strategic Research andExtension Plan (SREP) is a comprehensivedocument prepared at the district level identifyingresearch/ extension priorities for district, keepingin mind agro-ecological conditions and existinggaps in technology generation and disseminationin all agriculture and allied sector areas/ activitiesincluding in the area of Seeds, Mechanization,Plant Protection. The gaps in all farmer centrictrainings and field extension in respect of otherSub-Missions of NMAET would also be includedin the SREP. SREPs will be prepared incoordination with the line departments, KrishiVigyan Kendras (KVKs), Panchayati Raj Institutions(PRIs), Private Sector, farmers and other stake-holders at the district level.


Similar training & field extension relatedcomponents in other programmes of DAC andState Governments will also be implementedthrough ATMA.

Funds earmarked for such activities underdifferent Sub-Missions of NMAET, Missions &Schemes / Programmes will be utilized throughATMA. Similarly, ATMA funds also will be suitablyused to cover training & field extension objectives/activities of other Sub-Missions, Missions andSchemes / Programmes. Manpower under ATMAwill be effectively utilized for extension relatedactivities under various Sub-Missions. Some otherfield activities (e.g. Pest Scouts) can also beperformed by extension under workers underATMA. State Extension Work Plan (SEWP) willcontain proposals on farmer centric activitiescutting across all Sub-Missions. Such convergencearrived at through SREP / SEWP will avoidduplication and ensure wider coverage in terms

of outreach to farmers and gamut of activities.Such convergence at the grassroots level will alsoprovide correct focus on nature of activities to becovered under different extension activities. FiveTiered Modes of Awareness Campaign (TV,Newspapers, Booklets, KCC, Internet, SMS) willalso be used for disseminating information orproviding services under all schemes andprogrammes pertaining to agriculture and alliedsectors (including various Sub-Missions ofNMAET).

Technical, legal, administrative & regulatoryfunctions and other components (not related tofarmer centric extension) will continue to bedischarged independently under the respectiveSub-Missions.

Detailed guidelines of each of the four Sub-Missions are included in subsequent chapters.

SMSP SMAE SMAM SMPP

SeedVillageProgramme

Farm Schools,Demo Plots,Trainings,Exposure Visits

Capacity Buildingby Institutionsidentified by theStateGovernment

Pest Monitoring(including PestScouts), FFSs, IPMTraining toFarmers

Illustrative List of Farmer Centric Trainings and Field Extension


4.1 A National Level Steering Committee ofthe Mission chaired by Secretary (Agriculture)

4.1.1 For the effective implementation of theNational Mission on Agricultural Extension &Technology (NMAET), a Steering Committeewould be constituted and notified. The membersof the Committee would be -

Secretary (A&C), DAC – ChairpersonAddl. Secretary (Extn.), DAC – Vice ChairpersonAdditional Secretary (Seeds), DAC – MemberAdditional Secretary (M&T), DAC – MemberAdditional Secretary (PP), DAC – MemberAS & FA, DAC – MemberAdvisor, Planning Commission – MemberJoint Secretary (Extn.), DAC – MemberJoint Secretary (Seeds), DAC – MemberJoint Secretary (M&T), DAC – MemberJoint Secretary (PP), DAC – MemberDDG (Extn.), ICAR – MemberDDG (Crops), ICAR – MemberDDG (M&T), ICAR – MemberDDG (PP), ICAR – MemberDirector (Extension) – Member Secretary

4. Structure of the Mission:

4.1.2 Terms of Reference:

The Committee will be policy making bodygiving overall directions and guidance to theMission.

The Committee will act as an EmpoweredCommittee and will decide inter-componentchanges among Sub-Missions.

Review the performance of NMAET at leastonce a year.

Chairperson will have the power to co-opt,invite other official members.

4.2 The Joint Secretary (Extension) would be theMission Director for NMAET to ensure that it isimplemented effectively and expeditiously andconvergence among all Sub-Missions is achieved.The Mission Director, NMAET will coordinate withall the Sub-Mission Heads (respective JointSecretaries) to look after all inter Sub-Mission issuesincluding compilation of reports, convergence atfarmer level through SREP & SEWP etc., replies tointegrated issues / matters / questions on NMAET.

The respective Sub-Missions may also constitute higher level monitoring and supervisory bodies.

National LevelSteering

Committee (Chaired bySecy (A&C)

National Mission Director(NMAET) - JS (Extn.)

Executive Committeeof SMAE - Chaired

by JS (E)

Executive Committeeof SMSP - Chaired

by JS (Seeds)

Executive Committeeof SMAM - Chaired

by JS (M&T)

Executive Committeeof SMPP - Chaired

by JS (PP)


4.3 Overall in-charge of each of the Sub-Missions will be the Joint Secretary concerned ofthe respective Sub-Mission. However,convergence of farmer centric extension relatedactivities will be overseen by the Extension Divisionthrough the instrumentality of SEWP. MissionDirector, NMAET also will help in bringing aboutsynergies among various Sub Missions.

4.4 Executive Committee on different Sub-Missions will be headed by the respective JointSecretaries to oversee the activities of the Sub-Mission and to approve the State Work Plans.

4.5 An expanded IDWG headed by the APC orPrincipal Secretary (Agriculture) at State level(after including all Sub-Missions related officers)and ATMA Governing Board at District level willmonitor and will be accountable for the effectiveimplementation of the Mission. There will be anImplementation Committee under thechairmanship of the Commissioner / Director(Agriculture) and consist of officials and non-officials pertaining to various Sub Missions.

4.6 Guidelines of each of the Sub-Missions willalso enumerate the Coordination Committees andother Committees for effective implementation ofthe programmes at State Level.


1. Sub-Mission on Agricultural Extension (SMAE)


1. Background and Strategy:

1.1 SMAE: Restructuring and strengthening ofagricultural extension machinery has to be ajudicious mix of extensive physical outreach ofpersonnel, enhancement in quality throughdomain experts & regular capacity building,interactive methods of information dissemination,Public Private Partnership, pervasive & innovativeuse of Information & Communication Technology(ICT) / Mass Media, Federation of groups andconvergence of extension related efforts undervarious schemes and programmes of Governmentof India and the State Governments. The objectiveof this Sub-Mission is to appropriately strengthen,expand and up-scale existing Extension &Information Technology (IT) Schemes. The on-going Extension Schemes include the CentralSector and Centrally Sponsored Schemes beingimplemented by the Extension Division/Directorateof Extension. Even in the case of Central SectorSchemes which are proposed to be subsumed

within the Mission, a greater role has beenenvisaged for the States through their activeinvolvement in planning, implementation andmonitoring. The 11th Plan Schemes included thefollowing:-

A. Centrally Sponsored Schemes

1. Support to State Extension Programme forExtension Reforms

2. National e-Governance Plan - Agriculture

B. Central Sector Schemes

1. Mass Media Support to AgriculturalExtension

2. Agri Clinics & Agri Business Centres(ACABC)

3. Extension Support to Central Institutes

4. Strengthening/Promoting AgriculturalInformation System including Kisan CallCentres (KCC)


2. Support to State Extension Programmes forExtension Reforms (ATMA Scheme)


2.1. Introduction:

Extension Reforms in India were pilot tested in 28Districts in 7 States from 1998 to 2005. Thissuccessful experiment served as a basis to launchthe Scheme “Support to State ExtensionProgrammes for Extension Reforms” in the year2005-06. It was revamped, expanded andstrengthened comprehensively in the year 2010.Coverage of the scheme was increased in a phasedmanner. It is currently operational in 639 districtsand the remaining rural districts are also proposedto be covered.

The 12th Plan Approach Paper identifies severalchallenges faced by the agricultural extension andalso gives suggestions to deal with the same. Someof these include integrating Krishi Vigyan Kendra’s(KVKs) problem solving skills and the feedbackthey provide to State Agricultural Universities(SAUs) and National Agriculture Research System(NARS) with ATMA and strengthen district levelplanning; using technology to reach out to thefarmers, raising capability of rural poor to conserveand manage their livestock and fisheries resourcesand derive sustainable incomes; link small farmersto markets; promote decentralized participatoryresearch as well as knowledge intensivealternatives in rain-fed regions.

2.2 Aims and Objectives:

2.2.1 The Scheme ‘Support to State ExtensionProgrammes for Extension Reforms’ aims at makingextension system farmer driven and farmeraccountable by disseminating technology tofarmers through new institutional arrangements viz.Agricultural Technology Management Agency(ATMA) at district level to operationalize theextension reforms on a participatory mode.

2.2.2. This Scheme shall focus on the followingkey extension reforms:

Encouraging multi-agency extensionstrategies involving Public/ PrivateExtension Service Providers.

Ensuring an integrated, broad-basedextension delivery mechanism consistentwith farming system approach with a focuson bottom up planning process.

Adopting group approach to extension inline with the identified needs andrequirements of the farmers in the form ofCIGs & FIGs and consolidate them asFarmers Producer Organisations;

Facilitating convergence of farmer centricprogrammes in planning, execution andimplementation.

Addressing gender concerns bymobilizing farm women into groups andproviding training to them.

The above objectives shall be met throughstrengthened institutional arrangements, dedicatedmanpower, Innovative Technology Disseminationcomponent and revamped strategy as describedin para 2.3 below.

2.3 Strategy

ATMA component will be implemented throughthe institutional mechanism as detailed below:

2. Support to State Extension Programmes for Extension Reforms(ATMA Scheme)


2.3.1 State Level:

(i) The State Level Sanctioning Committee (SLSC)set up under Rashtriya Krishi Vikas Yojana(RKVY) is the apex body to approve StateExtension Work Plan (SEWP) which will form apart of the State Agriculture Plan (SAP). In thosecases where SLSC meeting cannot be held intime or there is any other administrative reason,SEWP can be approved by the ExecutiveCommittee of SMAE on the recommendationof Inter Departmental Working Group (IDWG).

(ii) The SLSC will be supported by the InterDepartmental Working Group (IDWG) whichis responsible for day-to-day coordination andmanagement of the Scheme activities within theState.

(iii)The State Nodal Cell (SNC), consisting of StateNodal officer, State Coordinator, State GenderCoordinator and supporting staff will ensuretimely receipt of District Agriculture Action Plans(DAAPs), formulation of State Extension WorkPlan (SEWP) duly incorporating farmers’feedback obtained through State FarmerAdvisory Committee (SFAC) and its approval bythe SLSC. The SNC will then convey theapproval and monitor implementation of thesework plans by State Agricultural Management& Extension Training Institutes (SAMETIs) andATMAs. The SAMETIs will draw-up and executean Annual Training Calendar for capacitybuilding of the Extension Functionaries in theState. While doing so, the SAMETI will checkduplication and overlapping of training content,training schedule, and trainees themselves.

2.3.2 District Level

ATMA is an autonomous institution set up at districtlevel to ensure delivery of extension services tofarmers. ATMA Governing Board is the apex bodyof ATMA which provides overall policy direction.

ATMA Management Committee is the executivebody looking after implementation of the scheme.District Farmers Advisory Committee is a body toprovide farmers’ feedback for district level planningand implementation. With dedicated staff providedfor the ATMA, it will continue to be the district levelnodal agency responsible for overall managementof agriculture extension system within the district,including preparation of Strategic Research andExtension Plan (SREP). The process flow forformulating Action Plans has been described inpara 2.6 below.

2.3.3. Block Level

The Block ATMA Cell consisting of BlockTechnology Team (BTT) (a team comprising officersof agriculture and other allied departments withinthe block) and Block Farmers’ Advisory Committee(BFAC) (a group exclusively consisting of selectedfarmers of the block) will prepare the Block ActionPlan (BAP) and provide necessary extensionsupport within the Block in its execution.

2.3.4 Village Level

(i) The Farmer Friend (FF) will serve as a vital linkbetween extension system and farmers atvillage level (one for every two villages).

(ii) Agri-entrepreneurs, Diploma holders inAgricultural Extension Services for InputDealers (DAESI), Input Dealers and extensionworkers in non-governmental sector willsupplement the efforts of extensionfunctionaries.

(iii) Commodity Interest Groups (CIGs), FarmerInterest Groups (FIGs) and Food SecurityGroups (FSGs) will serve as a nodal point forinformation & technology disseminationamong its members.

(iv) Farm Schools will serve as a mechanism forfarmer-to-farmer extension at every Block.


2.5 The following Committees shall be set upat various levels. State Level:

(i) Inter- Departmental Working Group(IDWG)

(ii) SAMETI Executive Committee(iii) State Farmers Advisory Committee

(SFAC) District Level:

(i) ATMA Governing Board(ii) ATMA Management Committee(iii) District Farmers Advisory Committee

(DFAC) Block Level:

(i) Block Technology Team (BTT)

(ii) Block Farmers Advisory Committee(BFAC)

The composition, functions and mandate ofthese Committees have been given at Annexures1(a) to (f).2.6 Process Flow for Action Plans:

SREP is a comprehensive document identifyingresearch/ extension priorities for district, keepingin mind agro-ecological conditions and existinggaps in technology generation & dissemination inall agriculture and allied sector areas/ activitiesincluding Horticulture, Animal Husbandry,Dairying & Fisheries. All extension related activitiesunder other Sub-Missions of NMAET (viz. SMAM,SMPM and SMPP), will naturally form part of SREP.SREPs will be prepared in coordination with theline departments, NGOs, Krishi Vigyan Kendras(KVKs), Panchayati Raj Institutions (PRIs), PrivateSector, farmers and other stake-holders at thedistrict level.

2.4 The organizational structure at various levels has been depicted in the following diagram:


Similar training & field extension relatedcomponents in other programmes of DAC andState Governments will also be implementedthrough ATMA.

Funds earmarked for such activities underdifferent Sub-Missions of NMAET, Missions &Schemes / Programmes will be utilized throughATMA. Similarly, ATMA funds also will be suitablyused to cover training & field extension objectives/ activities of other Sub-Missions, Missions andSchemes / Programmes. Such convergencearrived at through SREP / SEWP will avoidduplication and ensure wider coverage in termsof outreach to farmers and gamut of activities.

Various Action Plans shall emanate from SREP asfollows:

These SREPs are Five year vision documentswhich shall be revisited to accommodatenewly identified gaps and emerging areas ofimportance.

SREPs will form the basis for formulation ofBlock Action Plans (BAPs) on an annual basis.Block Action Plans are then consolidated atthe District level to prepare the DistrictAgriculture Action Plans (DAAPs).

District Plans are worked out in such amanner that these serve as subset of theComprehensive District Agriculture Plans(CDAPs) prepared for the District underRashtriya Krishi Vikas Yojana (RKVY).

The DAAPs will be consolidated in the formof State Extension Work Plan (SEWP) whichthen forms a part of State Agriculture Plan(SAP).

2.7 Components of the Scheme:

2.7.1 Specialist and Functionary Support atvarious levels:

The component of manpower support has beenfurther strengthened to accelerate implementationof ATMA Scheme in Mission mode during 12th

Plan. It has been decided to re-designate theSubject Matter Specialists (SMSs) as AssistantTechnology Managers (ATMs) subject to anaverage figure of 3 Assistant Technology Managers(ATMs) per block has been envisaged in place of2 SMSs per block provided so far.

2.7.2 Cafeteria of Activities:

Optional items form the ATMA Cafeteria from wherethe State can choose activities as per its priorities. TheCafeteria also contains mandatory components whichinclude manpower, training of extension personnel,organization of Farmers’ Advisory Committees,Farmer Friends, joint visits with scientists, low costpublications etc. Annexure-III (a).

2.7.3 Innovative Technology DisseminationActivities:

Use of interactive & innovative methods ofinformation dissemination like Pico Projectors, lowcost films, hand held devices, mobile basedservices etc. and other innovative extension

Illustrative List of Farmer Centric Trainings and Field Extension under other Sub-missions ofNMAET to be Implemented through ATMA

SMSP SMAE SMAM SMPP

SeedVillageProgramme

Farm Schools,Demo Plots,Trainings,Exposure Visits

Capacity Buildingby Institutionsidentified by theStateGovernment

Pest Monitoring(including PestScouts), FFSs, IPMTraining toFarmers


approaches (e.g. Kala Jatha/ street Play) areincluded as mandatory activities placed atAnnexure-III(b). These should be implemented asper the details given in para 3.4.

2.7.4 Increasing Coverage of Activities, Inclusionof New Activities and Infrastructure Support:

Funds available under RKVY can be used tosupplement extension activities undertaken underthis Scheme which has provisions for the sameunder the 12th Plan [para (f) of Annexure-C1 andPara 9 of Annexure-C2 of RKVY Guidelines, 2014].Targets under SMAE have had to be curtailed dueto financial constraints, though ideally a broadercoverage is needed to ensure efficacious andsustainable interventions. For example, fundsunder ATMA for Display Boards at village levelhave been provided for 45% villages only.Similarly, hand-held devices (tablet PCs) are to beprovided under same for implementing Farm CropManagement System (FCMS) in only 200 districts.More villages / districts for the aforesaid activitiescan be covered under RKVY. Similarly, otherprogrammatic interventions like National FoodSecurity Mission, National Horticulture Missionalso have some components relating to agriculturalextension which could be used in a convergentmanner under the scheme. Indicative activitieswhich can be taken up under RKVY scheme, ifthe State so desires, are given at Annexure –III (c).

2.8 Specialist & Function ary Support:

Extension related manpower is proposed at threelevels viz. State, District and Block level. Specialistand functionary support eligible under the schemeis given at Annexure II (a). Roles andresponsibilities of extension related manpowerprovided under this Scheme is given in Annexure-II (b), and abstract of number of posts, eligibilityand qualification, remuneration (enhancedconsiderably in case of contractual functionaries),etc. at Annexure II (c).

Hierarchical structure of officials under SMAE(including ATMA and NeGP-A) is as follows:

2.8.1 State Level:

(i) State Nodal Cell: The State Nodal Cell (SNC)will consist of State Nodal Officer, StateCoordinator, Gender Coordinator and supportingstaff. In order to carry out State level activities, asspecified in ATMA Cafeteria, and to ensureconvergence with various departments at Statelevel and to assist the State Nodal Officer (i.e.Director / Commissioner of Agriculture) in overallmanagement of agricultural extension systemwithin the State, one State Coordinator has beenapproved for each State/ Union Territory. The StateNodal Officer (SNO) shall be designated by theState Government, which will also provide requisiteMinisterial support. The State Coordinator is to beengaged on contract basis under this Scheme. Thefunctions of State Coordinator and GenderCoordinator are given in Annexure-II (b). TheGender Coordinator will perform the functions asper the Annexure-II(b) to safeguard the interest ofwomen famers. The Gender Coordinator willshare all gender related findings and strategies withthe State Coordinator and will function under theoverall supervision of State Coordinator, and theState Coordinator under the overall supervision ofState Nodal Officer.

(ii) SAMETI: In order to ensure regular trainingand skill upgradation of State and District / Blocklevel extension functionaries and for reaching outto the grass root level extension functionaries andfarmers through field visits, the followingmanpower is provided for SAMETI in each State.Director, SAMETI shall work under the overallguidance of the State Nodal Officer identifiedunder ATMA scheme. However, in cases wherethe State Nodal Officer is not an officer of equivalentor higher rank than Director, SAMETI, may workunder the overall guidance of the officer underwhom State Nodal Officer is placed. The FacultyMembers (Deputy Directors) of SAMETI shall reportto Director SAMETI. The duties of DirectorSAMETI/ Faculty are given in Annexure-II (b).


(ii) On an average three Assistant TechnologyManagers (ATMs) are to be placed in eachBlock (2 to 4 depending on size of the Block)exclusively for delivery of extension servicesin agriculture and allied sectors as per priorityareas for various Blocks.

(a) In N.E. states and other hilly States viz.H.P., J&K, and Uttarakhand, the numberof ATMs deployed per block should be asfollows:Blocks having upto 5000 farm householdsand the area of the Block being upto 800sq. km, 2 ATMs would be deployed.However if the area of the Block is morethan 800 sq.km, 3 ATMs could beconsidered;

(b) In all other States Blocks having upto12000 farm households and the area ofthe Block being upto 1000 sq. km, 2 ATMswould be deployed. However, if thenumber of farm households/ Blockexceeds 20000 and the area of the blockis more than 1000 sq.km, the deploymentof ATMs can go up to 4. All other Blockswill have 3 ATMs. However, averagefigure of more than 3 per state will needto be concurred by the Government ofIndia, so that overall country average doesnot exceed 3.

2.8.2 District Level:

Each ATMA Unit consisting of the following corestaff of five persons, under the overall supervisionof PD, ATMA, will be responsible for managementof agricultural extension services within the Districtincluding holding of regular meetings of ATMAManagement Committee (MC) and ATMAGoverning Board (GB):(i) Project Director - 1(ii) Deputy Project Directors - 2(iii) Accountant-cum-Establishment Clerk - 1(iv) Computer Programmer/Operator - 1

The Project Director ATMA shall report to theChairman, ATMA GB and also function asChairman of ATMA Management Committee. Thetwo Deputy PDs would work under theadministrative control of PD, ATMA. The duties &responsibilities of PD & Deputy PD, Accountant-cum-Establishment Clerk and ComputerProgrammer/Operator are given at Annexure-II (b).

2.8.3 Block Level:

(i) One Block Technology Manager (BTM) isprovided in each Block to co-ordinate theATMA related activities of the BTT and BFAC.BTM will work under the overall supervisionof the BTT Convener for all ATMA relatedactivities at the Block level.

The overall staff position at State level is given below.

Posts State HQ. SAMETI

No. State Coordinator Accountant/ Computer Totalof + Director Dy. cum- Programmer/ Staff

Blocks Gender Director Establishment OperatorCoordinator Clerk

< 100 1 + 1 1 4 1 1 9

100 – 400 1 + 1 1 8 1 1 13

> 400 1 + 1 1 12 1 1 17


The areas of expertise (i.e. Agriculture,Horticulture, Animal Husbandry, Dairying,Fisheries etc.) of these ATMs will bedecided based on priorities for variousBlocks. These ATMs shall be providedrequisite connectivity and mobility toperform the requisite functions.The duties of BTMs and ATMs are givenat Annexure II(b).

(c) Block level and District level manpoweravailable under various schemes will bepooled for regular coverage of groups ofVillages / Panchayats for extension relatedexpertise. However, domain expertise ofvarious extension personnel in a Block /District will be suitably used to ensure all-round outreach to farmers.

(d) Panchayat-wise roster giving the nameand mobile number of the extensionworkers’ availability on the pre-decideddays (giving day of a week / fortnight etc.)will be displayed on a Board at vantagepoints in various villages. This DisplayBoard will also contain contact details ofother agricultural functionaries of thearea.

2.9 Mode of Recruitment and Remuneration:

(i) The BTM and ATMs at Block Level will beengaged by Project Director (PD), ATMA oncontract basis through a mechanism identified bythe State. BTMs and ATMs should be preferablybelow 45 years of age, as their work involvesextensive travel/ field activities. While, the ATMswill remain under the administrative control ofBTM, the BTM will work under administrativecontrol of PD, ATMA. However, some States mayprefer to link the BTM & ATMs with PD, ATMAthrough the Block Development Officer (BDO), ifactivities of Agriculture and allied departments arealready being coordinated by the BDO at Blocklevel.

(ii) The posts of State Coordinator, GenderCoordinator, BTM & ATM at Block level andComputer Programmer/ Computer Operator (atState & District Level) are to be filled on contractbasis with lump-sum remuneration. An annualincrease of 10% in emoluments of BTMs, ATMsand computer operators has been provided forsuch employees who continue in theiremployment for one year beyond 2014-15. Allother posts may be filled by deputation/secondment / appointment for the scheme periodor such other mode as the State Government maydeem appropriate. In the rare administrativeexigencies that the State Government deemsappropriate, regular vacancies of the level ofDeputy Directors in the SAMETIs, Deputy ProjectDirectors in ATMAs and Accountant-cum-Establishment Clerk also may be filled oncontractual basis. However, Project Directors andDirector (SAMETI) should in no case be deployedon contractual basis. Contractual employees(against regular vacancies) may be paid grossemoluments not exceeding the following ceilings:

(i) Deputy Director, SAMETI : Rs.44400

(ii) Deputy Project Director, ATMA : Rs.42000

(iii) Accountant-cum-Establishment Clerk : Rs.22500

10% increase per annum will be given aftercompletion of one year of service (to thesatisfaction of the State Government) from the dateof fixation of emoluments as per revised norms.Such contractual appointment against regularvacancies is only an interim arrangement till thetime these vacancies are filled using any othermode indicated above. The contractual staffshould be preferably engaged through an agencyidentified by the State in view of the long termramifications of hiring contractual staff directly. TheStates should ensure that enough publicitythrough newspapers is given before engagingcontractual manpower and selecting service


The persons already hired and working as BlockTechnology Managers or Assistant TechnologyManagers at earlier emoluments of Rs. 15000 and5000 respectively may be allowed to continue athigher emoluments after carrying out a screeningprocess by way of performance review by theState Agriculture Department. Resultantvacancies due to weeding out of non-performersand new vacancies may be filled as per theprocedure given in the foregoing paragraph.

Note:1. It is clarified that higher amounts to

existing contractual employees have to bepaid only after performance review andscreening on the lines described above.

2. The amounts listed above are upperceilings and the State Government areadvised to fix remunerations accordingly.However, the State Government may paylesser amount in order to keep parity withsimilarly paid employees in otherdepartments / organizations.

If, for reasons to be recorded in writing, thecandidates for various posts with prescribedqualifications as given at Annexure-II (C) are notavailable, the qualifications may be relaxed by theIDWG subject to ratification by the SLSC underintimation to the Government of India.

2.10 Support for Innovative Activity at VillageLevel (Farmer Friend):

(i) It is necessary to identify and groom progressivefarmers (including women farmers) with requisitequalification (Senior Secondary/High School) &experience as Farmer Friend (FF), one per twocensus villages. In case of non-availability ofprogressive farmers with requisite qualifications, atsome places, a progressive farmer, with requiredoral and written communication skills, may beconsidered. Only experienced and achieverfarmers (say, with an age of more than 40 years or

providers / placement agencies (for givingmanpower). It must be ensured that only genuine/reputed service providers are selected by acompetitive bidding process. Bidding parameterwill be profit margin that a bidder is quoting overand above the gross aggregate emoluments of allthe persons of various categories which areproposed to be hired through a bid process.

The State Government should also be invariablyinvolved in the selection of candidates even if theyare engaged through a private service provider.The selection process should be transparent and itshould be ensured that an Excel Sheet containinglist of all applicants is provided by the placementagency before shortlisting the eligible candidates.Online applications must also be enabled so as toget access to the database. Candidates need to becalled for written test / interview only in the orderof merit based on academic excellence &experience as per a pre-determined formula. Itmust be ensured that employees get theemoluments stipulated in these Guidelines byinsisting on payment by cheque to them. Thecontractual staff will also be eligible for gettingbenefits of EPF, ESIC as admissible from time totime as per prevalent laws & instructions and / oroptions exercised by the stakeholders concerned.Service Tax, statutory dues and contractor’smargins are to be indicated separately under theexpenses shown for manpower component. Whilerenewing the contract, the State Governmentshould ensure that the existing/experiencedcontractual manpower is retained and thecontractor does not terminate their services withoutassigning any reason. Satisfaction of theAgriculture Department of the State at anappropriate level will be the determining factorregarding continuation of persons after initialperiod of deployment.

The States may also follow any procedure prevalentin the State for hiring contractual staff directly.


so, as the State Government may deemappropriate) are to be designated as FarmerFriends. Farmer Friend will lead by example andis expected to have up-graded skills and would beavailable in the village to advice on agriculture andallied activities. The Farmer Friend will beidentified by BTM on a resolution of GramPanchayat (GP), which will, in turn, consult CIGs/FIGs working in the Panchayat area.

(ii) Farmer Friends will be provided with specialopportunity for upgradation of skills throughtrainings, study tours and visits to SAUs / otherinstitutes, by utilizing support available underATMA. ̀ 6,000 per Farmer Friend per year will beshared equally by the Centre and the State to meetcontingency expenditure which FF incurs towardsdischarge of his duties, including incidentalexpenses incurred on acquisition of knowledge.The States may decide on a higher fixed amountof more than ` 6,000/- per annum for Farmer

Friend. However, contribution of the Governmentof India shall not exceed ̀ 3,000/- per Farmer Friendper year.

(iii) Since Farmer Friends provide a vital linkbetween public extension system and farmers atvillage level, it is essential to select experienced,progressive and practicing farmers who are notlooking forward to this task as an alternativemeans of livelihood. It has been noticed that insome States, unemployed youth farmers with littleexpertise have been designated as Farmer Friends.Consequently, they start looking at it as anemployment opportunity in the State Governmentin the long run. Such employment was neverenvisaged under the scheme. In fact, the small sumof ` 6,000/- per annum has been provided to theFarmer Friends to meet contingent expenditure forassisting fellow farmers. It should not be perceivedas remuneration.


3. Cafeteria of Activities


at the Regional level and the State AgriculturalManagement & Extension Training Institutes(SAMETIs) at the State level which will providenecessary trainings to the ATMA functionariesand other concerned officers of the States.

(iii) Other Activities: The Cafeteria also supportsorganization of Agri-Exhibitions, RegionalFairs, Krishi Expos, rewards and incentives forexemplary extension work, farmer awards andmonitoring and evaluation of the Schemeincluding review workshops, Induction andRefresher Training of ATMA staff, qualityresource material development,documentation of success stories, etc. at Statelevel.

3.1.2. District / Block Level:

District / Block level activities are furthercategorized in four groups namely:(i) Farmer Oriented Activities;(ii) Farm Information Dissemination;(iii) Research-Extension-Farmer (R-E-F) linkages(iv) Innovative Technology Dissemination

activities

Some of the activities under the cafeteria havebeen categorised as mandatory activities whichhave been given in the remarks column of thecafeteria.

(i) Farmer Oriented Activities include developmentof SREP, mobilization of farmer groups, womenfood security groups, training/ exposure visit offarmers, conducting demonstrations, all aimed atempowering farmers and improving theirparticipation in technology dissemination process.

(ii) Farm Information Dissemination, local levelagricultural exhibitions, low cost publications,information dissemination through printed

3.1. ATMA Cafeteria:

(i) Some additional / new activities and revisedunit costs for a few existing items in the 11th

Plan, as indicated in bold and italics, havebeen included in the Cafeteria of Activities asgiven at Annexure-III. The Cafeteria providessupport for State, District and Block levelactivities. Support for Innovative TechnologyDissemination interventions is also providedunder the scheme. The States may chooselocally suitable activities from the CafeteriaAnnexure- III (a) in keeping with priorities ofthe states, whereas Support to InnovativeTechnology Dissemination components givenat Annexure III (b) are essential componentsto be included in the SEWP by the states.

(ii) Expansion in Coverage: RKVY funding canbe resorted to as per para 2.7.4 supra andindicative list is at Annexure III (c).

3.1.1. State Level:

(i) Infrastructure Support: Infrastructure supportwas provided for upgrading State level traininginstitutions such as SAMETIs till 2013-14. Thecafeteria does not provide for this support fromthe year 2014-15. However, enhancedtraining requirements will put pressure oninfrastructure in the existing training institutes.Some of these institutes may need to constructadditional training facilities and procurenecessary equipment. If the states desire toupgrade their training infrastructure further,RKVY funding may be accessed for the same.

(ii) Human Resource Development (HRD): DAChas strengthened a network of traininginstitutions in the country by supporting theNational Institute of Agricultural ExtensionManagement (MANAGE) at Hyderabad; fourRegional Extension Education Institutes (EEIs)

3. Cafeteria of Activities


3.2.2 Unit Cost Ceilings : The norms as laid downin these Guidelines have to be adhered to but inexceptional cases and for reasons to be recordedin writing, ATMA Governing Board (GB) may gobeyond these ceilings by up to 10% withoutexceeding overall allocation. Similarly, IDWG canauthorise relaxation of up to 15%. All such casesshall have to be reported in next year’s Work Planso that appropriate advisories can be issued. Anydeviation of more than 15% from the prescribednorms/ceilings or any activity not specified in theguidelines can be taken up by States only with theprior approval of DAC.

3.2.3 Support for ICT, Connectivity & Mobility:The modified ATMA Cafeteria has enhanced focuson use of Information and CommunicationTechnology (ICT). Experts of SAUs/ KVKs, BTMsand ATMs at Block will be available on mobilephone, to provide information of immediateimportance to Farmer Friend, FIGs and farmers.SMS (Short Messaging Services) alerts on weather,incidence of pest and diseases and other croprelated important matters are already being sentthrough the SMS Portal for Farmers. Basic ITinfrastructure has been provided to SAMETI andATMA under the Scheme. It has been and can befurther supplemented under AGRISNET, NeGP-A,RKVY and other schemes. These equipment shallbe fully utilized for extension related activities. Innew SAMETIs/ ATMAs, requisite IT and otherrelated equipment can be procured underAGRISNET / NeGP-A / RKVY schemes. The facultymembers of SAMETI, officers of ATMA, BTMs andATMs should be accessible on their cellularphones. A specific provision to ensure mobility andconnectivity of the BTMs and ATMs has been keptin their emoluments.

3.3. Main Activities included in the Cafeteria:

3.3.1 Farm Schools:

Farm Schools provide the vital link between the

materials, and development of technologypackages in electronic form are covered.

(iii) Research-Extension-Farmer (R-E-F) linkagesbased activities include organization of Farmer-Scientist Interaction at local level, joint visits byscientist and extension personnel for whichsubstantial financial provision has been made inthe cafeteria, organization of Field-days and KisanGoshties and support for local level researchableissues which emanate from SREP.

(iv) Innovative Technology Dissemination (ITD)Interventions include production of low cost filmsand public viewing of the same using PicoProjectors, Display Boards, use of Hand HeldDevices for Farm Crop Management System(FCMS) and dissemination of information,innovative methods of extension such as kala jatha,certified crop advisor, etc. and quality resourcematerial development. The details of the activitiesare given at para 3.4 below.

3.2. Cafeteria Guidelines:

3.2.1 Earmarking of Funds: The mandatoryactivities indicated in the Cafeteria shouldinvariably form a part of the State Extension WorkPlan. Administrative Expenditure including TA/DA, hiring of vehicles and POL and operationalexpenses at District / Block level shall not exceedthe amount provided for in the cafeteria. Financialallocation has been made specifically for theconduct of BFAC, DFAC, and joint visits ofScientists & Extension Functionaries under thecafeteria.

The States should compute their budgetaryrequirements for mandatory activities, cafeteriaactivities as per State’s priorities, manpowersupport and emoluments as per approved norms.Any savings in administrative expenses can bediverted to other categories but not vice–versa.


progressive / achiever farmers and others in avillage. Such farmers should be selected broadlyadhering to transparent methodology of selectionenunciated in Para 4.1.3. These farmers wouldnormally be the ones who have been accepted byother farmers as achiever farmers for their successin adoption of technologies, yield difference, andincome raised in agriculture and other alliedsectors. Some important points related to FarmSchools have been listed in Appendix-I to theATMA Cafeteria. Cost norms for operationalisingFarm Schools have been rationalized as given inAppendix-II. Ceilings fixed on individual itemsshall be adhered to. In order to have a visibleimpact and to ensure proper monitoring, clusterapproach needs to be adopted by coveringvarious Blocks in rotation every year.

3.3.2 Demonstrations:

It is necessary to follow a cluster approach inorganization of demonstration plots within a blockto have a discernible impact on the production ofcrops/ allied area. Further details regarding FarmSchool norms and selection criteria (by draw oflots after short-listing farmers based on location oftheir plots, size of holding, past track record etc.)have been given in Appendix-I to the Cafeteria.The norms for organizing demonstrations shouldbe in line with the approved cost norms of NationalFood Security Mission (NFSM) in case of rice/wheat/ pulses and coarse grains. These have beengiven in the cafeteria.

3.3.3 Formation of Commodity Interest Groups:I. CIGs should be promoted / mobilized for all

major commodities (Size 20-25 farmers).II. FIG/CIG members should meet at least once

in a month to discuss activities and to decidefuture course of action.

III. BTT and BFAC shall monitor functioning ofall CIGs on a regular basis.

IV. CIGs at village level should be federated atblock level and subsequently at district level

into Farmer Producer Companies in keepingwith the overall structure of Farmer ProducerOrganisations.

V. CIGs should maintain proper register &records (commodity/ proceedings / savings /accounts).

VI. To ensure household food and nutritionalsecurity, Farm Women’s Food SecurityGroups (FSGs) @ at least 2 per block are tobe formed each year. These FSGs are to beprovided support for training, publicationand access to inputs @ ` 10000 per group.These FSGs should serve as “Model FoodSecurity Hubs” through establishing kitchengarden, backyard poultry, goatery, animalhusbandry & dairying, mushroom cultivation,etc.

3.3.4 Induction Training & Refresher Courses forExtension

Workers: [given at A.2 (b) and (c ) of the Cafeteria]

An Induction Course with an average duration of(6 days course + travel) needs to be organized ata cost of ̀ 1000 per day per participant as and whenthe BTMs & ATMs are recruited. Besides, a 3 dayrefresher course each year on (4 days includingtravel) at the same cost as given above on transferof skills in specific areas (based on croppredominance) and generalized knowledge incommon crops, for extension functionaries underATMA scheme should also be organized.

3.3.5 Joint Visits by Scientists and ExtensionFunctionaries:

In order to ensure proper mobility for field visits ofthe scientists accompanied by extension workers,funds have been provided for meeting theexpenditure towards hiring of vehicles or POL. Thenumber of field visits should increase graduallyfrom about three visits per month to one visit perweek in the last two years.


suitable proposals for funding after competitivebiddings, if any. This total amount of ` 9 crore isin addition to similar PPP efforts that can beundertaken through the State Governmentsconcerned as per the provisions of para 5.1.7within the Cafeteria provisions. Once the proposalsare selected by GOI, states may undertakecompetitive bidding process in case there are morethan one eligible parties for the same area (i.e. leastcost for best or same results or alternatively onquality-cum-cost basis).

3.4. Main Activities included in InnovativeTechnology Dissemination (ITD)Component:

3.4.1. Display Boards:

Once the desired number of extension personnelare in place, it is necessary to ensure their outreachto the farmers on a periodical basis. For thispurpose, Display boards are to be put up in allinhabited villages (5.92 lakh) in the country. FromATMA funds, at least 45% of the villages need tobe covered. These display boards shall indicatethe name of the extension worker assigned to thePanchayat and his/her contact number. TheseBoards will also contain broad details of mainschemes (including their major components,eligibility, subsidy pattern etc.) applicable in thatarea. Besides Panchayat headquarters, the DisplayBoards can be alternatively put up in prominentplaces in various villages such as Fair Price Shops,Milk Cooperative Societies, PACs etc. All thedisplay boards shall be in position by thepenultimate year of the Plan period to ensure thatthe farmers know about contact details and visitroster of the extension workers to the designatedvillages for extension support to farmers. Visits ofextension workers will also be monitored throughGlobal Positioning System (GPS) as they would becarrying hand-held device during their village visit.

3.3.6 Incentive for Exemplary Extension Work:

High quality services of extension workers needto be incentivized by providing cash incentivesand awards. While selecting the person for award,three factors should be broadly considered. Firstly,percentage increases in productivity in ademonstration plot, secondly percentage reductionin gap between productivity in lab conditions andproductivity in the field and thirdly income per unitarea. The first factor will ensure that extensionworkers pay attention to even those farmers whohave lagged behind in the region so far due tovarious socio economic reasons. The secondfactor will, of course, develop a benchmark for thearea. The third factor will give boost to quality,reduce cost of production and establish firmlinkages with the market. The third factor isparticularly significant in case of non-food crops.It is proposed to have six awards (3 sets of first andsecond position) at District level each year. Theawards will be worth ` 15000 and ` 10000 peraward for 1st and 2nd position in each of the threeseasons viz. Kharif, Rabi and Zaid.

KVK scientists also can compete among themselvesand with the officers related to AgriculturalExtension with respect to Front LineDemonstrations and convergence activities withATMAs carried out by them during the year.Approximately 50 KVK Scientists/ ExtensionOfficers will be sent every year for studying bestextension practices and for undergoing trainingsin premier institutions within India or abroad forwhich a sum of ` 1 crore per year is earmarked.

Besides the above awards, best PPP (PublicPrivate Partnership) initiatives in the field ofagriculture and allied area may be supported. Anamount of ̀ 1 crore for this purpose is provided inthe cafeteria which would gradually be increasedto ` 3 crore in 2015-16, and ` 5 crore in the lastyear of the Plan period. State Governments maysend the proposals to GOI who would then select


3.4.2.Pico/ Ultra-Light Portable Projector + LowCost Films:

Pico projectors (or alternatively ultra-light portableprojectors) have been found to be very appropriatein rural areas and these are easier to operate withoutany laptop. 2 Pico Projectors per block are to beprovided to field functionaries for disseminatingbest agricultural practices during the 12th Plan.These will be used by ATMA functionariesincluding BTMs & ATMs during their visits tovillages.

The low cost films would focus on specific themesand preferably directed by farmers themselves soas to have greater acceptability among theaudience. Video need not be of broadcast qualitybut will have to be in High Definition Videoformats such as .mp4 which can be easily playedon laptops or projectors. These films will also bemade available on the internet for display throughe-Panchayats and Common Service Centres andalso for direct use. This task of showing agriculturerelated films and success stories will be performedby the ATMs. Existing films in the DAC, ICAR,SAUs, States and non-Government entities shouldalso be used after dubbing in regional language.

3.4.3 Use of Hand Held Devices:

Use of hand-held devices for on the spot data entryand subsequent updation through voicerecognition has been pilot tested with thecollaboration of IIT, Chennai. Farm level planningand farmer empowerment using these technologiesare being attempted on a pilot basis in two districtsin Tamil Nadu. About 450 districts (i.e. 70% of alldistricts under ATMA) are to be covered by theend of 12th Plan period. At least 20000 extensionworkers (average of about 45 units per district) in400 districts are to be covered during the XII FiveYear Plan. Estimated cost of a hand-held device isapproximately ̀ 20000 with three years warrantyper set at the time of formulation of NMAET.

Additionally, General Packet Radio Service (GPRS)charges of aprox. ` 5000 per annum per set (forabout 2 GB monthly 3G data connection) isrequired. Backend data processing, contingencycharges on recurring expenses and capital &recurring cost of an authentication device(biometric or magnetic reader – to link it to NationalPopulation Register or to Unique ID) are alsorequired @ 25% of the hardware/software cost. Inmost places backend data processing cost can bemet from NeGP-A and AGRISNET resources andnumber of devices can be increased to that extent.Considering paucity of funds, it is proposed todownscale this component to 50% of theproposed numbers from ATMA funds. However,States may like to take up additional numbers asrequired from other resources like from State’s ownfunding or from RKVY funding, etc. The basic ideabehind these electronically generated farm wisedetails is to ensure whether full yield potential of acrop has been achieved by the farmer (and whathe needs to do to minimise the gap) and whetherthe farmers need to shift to some other crop. Gapsbetween the yield obtained and potential yield inthat area and cost benefit ratio of better inputs(including irrigation) will also be conveyed whilerecording the data. Geographic InformationSystem (GIS) based analysis of data shall be carriedout for better macro level planning and also formicro level detailing for a village or even a field.Focus will be given on rain-fed areas where farmersget hit by vagaries of weather frequently. Thesedevices will also be used to provide instantaneousonline and offline information to farmers from theFarmers’ Portal and other similar services.

3.4.4 Kala Jathas, Certified Crop Advisors andOther Innovative Methods:

Path-breaking and interesting methods such as‘Kala Jathas’ (road shows), Wall Posters, ExtensionBuses, Certified Crop Advisors etc. have been triedsuccessfully in some States to deliver the messageeffectively and informally in an interactive manner.


pattern would be 25:25:50 (Dealer: Government:Company).

The funds would be released to SAMETI.

3.5.3. The PD, ATMA may prepare an inventoryof agricultural graduates trained under thescheme of Agri-Clinics & Agri-Business Centresand the list of agri-entrepreneurs established inthe district by browsing MANAGE website(www.agriclinics.net) and DAESI trained inputdealers. Agri-preneurs and DAESI trained inputdealers can be appointed as Volunteer Specialiststo support Farmer Friends in taking up variousactivities in the villages under their controlincluding smooth functioning of Farm Schools andin imparting skill based trainings. These agri-preneurs and DAESI trained input dealers shouldalso act as para-extension workers

3.6. Setting up of Community Radio Stations(CRSs)

i. Community Radio Stations (CRSs) have to bepromoted in a big way to expand the reach oflocalised technologies to the farmers locatedwithin a radius of 20 to 50 Kilometers.

ii. A total amount of not more than ` 65 lakh(including capital and recurring cost) is proposedto be provided as assistance per CRS spread overoperation period. There will be a ceiling of Rs. 15lakhs on the capital cost but the same can bereviewed if substantially higher range than thepresent standard of 20 kilometre radius isproposed to be covered. Support for contentcreation at a rate not exceeding Rs. 3500 per hournormally with a diminishing support structure of730, 548 and 183 hours respectively for first,second and third year will be provided. SomeNGOs and KVKs may also use innovativetechnologies meeting minimum systemrequirement or contribution from some privateplayers to reduce the capital cost. Subject tocompliance of minimum technical specification

In addition to the sum of ` 25 lakh per Stateprovided in the ATMA Cafeteria for this purpose,an additional sum of ` 5 lakh per district isprovided for the purpose. The districts coveredshould increase gradually from 100 to 300 by theend of the 12th plan period.

3.5. Involvement of Agri - Clinics & Agri-BusinessCentres and DAESI Trainees

3.5.1.Supplementary Manpower through ACABC:

Assuming a growth rate of 5% in the trained agri-preneurs from 2014-15 onwards and a success ratewhich is progressively increasing, there will beapproximately a total of 23331 ACABC ventures(including 10743 ventures established during 11th

Plan). These trained candidates should be involvedin delivering extension services to the farmers.

3.5.2.Supplementary Manpower through DAESI:

Another avenue for involvement of privateentrepreneurs in extension related activities isDiploma in Agricultural Extension Services forInput Dealers (DAESI). So far, 2130 input dealershave been trained by MANAGE and givendiploma. In addition to this, University ofAgricultural Sciences, Bangalore has conducted aDAESI like programme on its own. Some States likeOrissa have subsidized this programme byproviding ` 15,000 per candidate out of RKVYfunds. This step of Orissa Government has provedsuccessful. This programme should be up-scaledin the following manner assuming a batch size of40: (i)100 courses by MANAGE facilitators= 4000 (40x100), (ii) 25 Agri Business Companieswith 4 courses each = 4000, and (iii)100 coursesby NGO/SAU/ICAR KVKs = 4000. (Thus, 12000candidates would be trained each year). Thetraining cost is proposed to be subsidized to theextent of ̀ 10,000 in case of (i) & (iii) and `5,000in case of (ii) above. In those cases where AgriBusiness Companies are involved, cost sharing


for setting up of Community Radio Station, break-up of ` 65 lakh is permitted to be changed fromcapital cost to recurring cost or recurring costfrom one year to another. If cost of productioncan be reduced without diluting quality norms orthere is some other financial support likeadvertisement revenue or part of capital cost isdiverted to recurring expenditure or a time lagbetween setting up of CRS and start ofprogrammes, recurring cost also can be taken toeven beyond 3 years subject to overall cost ceiling.During the XII Five Year Plan, 1/3rd of the districts,on an average should have a Community RadioStation per State. Further year-wise cost ceilingsper CRS have been given in the Cafeteria ofActivities.

iii. Funding to private institutions along withGovernment and Quasi-government organizationsfor setting up Community Radio Stations (CRSs) canbe considered.

iv. Community based organizations, Agencies/NGOs registered under Societies Registration Act,1860 or any other such Act and recognized bythe Central Government /State Government andserving in Agriculture and allied areas includingSAUs and /KVKs are eligible for funding.Registration at the time of application should be atleast three years old.

v. The willing Organizations should have basicinfrastructure and facilities in the form of a roomof about 400 sq. feet/ electricity/ necessarymanpower to run and operate the CRSs.

vi. ATMA MC of the District concerned mayselect Suitable proposal/s; recommend them to theNodal Officer/ Commissioner of Agriculture of theconcerned State for onward transmission to DACthrough the competent committee, i.e., the IDWGhaving representation of SAU/ICAR Institutes/KVKsconcerned so that the proposal are not referredagain to ICAR by I&B Ministry which causes aconsiderable delay in granting approvals.

vii. The PD, ATMA would regularly review theperformance of CRSs along with other activitieswith the BTMs. In addition, ATMA GB wouldreview the performance in detail with regard tocontent creation, involvement of local community,suitability to local conditions, release/ utilizationof funds for/by CRS and convergence & synergywith SAU/ KVKs.

Detailed Guidelines for Funding of CommunityRadio Stations are available athttp://agricoop.nic.in/radiocguidelines.pdf


4. Other Operational Matters


4.1.1. Extent of coverage: The Scheme shall beimplemented in all rural districts of the countryexcept 12 districts of Assam which are presentlycovered under World Bank assistance. Thesedistricts will also be covered when World Banksupport ceases.

4.1.2. In order to carry out the extension activitiesin difficult areas an additional 5% allocation for227 districts (36% out of 618) in the difficult areasviz. Left wing affected districts, North Eastern andHill States for field activities may be utilized.

4.1.3. Individual beneficiary oriented activities:

(i) The Cafeteria of Activities contains someindividual beneficiary oriented componentsas well. Some such activities (includingtraining, demonstrations, farm schools, farmer-scientist interactions & exposure visits) havebeen culled out from the Cafeteria andsummarized in Annexure-IV.

(ii) Transparent and objective selection ofbeneficiaries is of paramount importance notonly to generate confidence of the farmers

in the Scheme but also to ensure that benefitsof extension services get disseminated to allsections of the Society. Therefore, selectionof beneficiaries should be done in thefollowing manner:

All Panchayats in a Block should becovered on a rotation basis under variouscomponents. The Panchayats to becovered in a year should be decided bythe BTT in consultation with the BFAC.

Activity mapping of Panchayati RajInstitution (PRI) is at Annexure – VII.

Number of beneficiaries of differentcategories including SC/ ST in shortlistedPanchayats will be decided by the BTT inconsultation with BFAC so as to have abalanced coverage.

At least 50% beneficiaries must be Smalland Marginal Farmers and 30%beneficiaries should be women farmers /farm women.

4.1. Other Operational Matters:


Individual beneficiaries of demonstrationplots, inter-district & inter-state trainingswithin a Panchayat area and all farmergroup beneficiaries should be selected bythe respective Gram Sabhas or GramPanchayats in consultation with FIGs andFOs working in the area, as the StateGovernment may decide. However, if forsome reasons, the list of beneficiaries is notfinalized in the above manner within thestipulated time frame, the FAC inconsultation with FIGs and FOs may selectthe beneficiaries for various activitiesunder the scheme.

For rewards and incentives at differentlevels, beneficiaries may be identified bythe States in a transparent manner. It shouldbe ensured that no farmer gets doublebenefits of the same kind from differentschemes.

ATMAs should capture UniqueIdentification (UID) details of the farmerbeneficiaries under the components ofavailing training, exposure visits,demonstration plots, farm schools,revolving fund for the CIGs etc. andupload the details in the ElectronicMonitoring System developed by theDepartment.

4.1.4. Common Issues related to ATMA Cafeteria 2014:

i. Minimum 30% of resources meant forprogrammes and activities are required to beallocated to women farmers and womenextension functionaries. Specificdocumentation of expenditure andperformance for women may be kept.

ii. No expenditure shall be incurred fromextension work plan allocation on in-eligibleitems. In the event of any such expenditure,the in-eligible expenses shall be deducted fromthe State’s allocation, next year.

iii. Operational Expenses under State Level,District & block level Activities and InnovativeActivities may also include library, internet,telephone and other contingencies.

iv. Any sub-detailing not specified under ATMACafeteria such as for Demonstrations,Trainings and Exposure Visits, would be asapproved under an appropriate scheme of theCentral/ State Govt., otherwise, prior approvalwould have to be obtained from IDWG.

v. Unless otherwise specified under somecompelling circumstances, or in case of Stateswhich are not eligible for RKVY funding, theSLSC set up in the State for consideringproposals for RKVY funding will also considerand approve SEWP and carry out periodicmonitoring. In exceptional cases, the existingprocedure for approval of SEWP throughIDWG at the State level and ExecutiveCommittee of SMAE will continue to befollowed. The IDWG under the chairmanshipof APC/PS (Agriculture) may continue toperform monitoring of the Scheme to ensurethat the Extension Reforms are executed as perthese Guidelines. The IDWG shall meet atleast once in every quarter.

vi. Programmatic funds should be spent on rain-fed areas at least in proportion to the extent ofrain-fed areas in the district.


5. Convergence of Extension Work


5.1. Convergence

5.1.1. Farmers’ skill trainings and field extensionas contained in all 4 Sub Missions of NMAET [Viz.Sub-Mission on Agricultural Extension (SMAE),Sub-Mission on Seed and Planting Material (SMSP),Sub Mission on Agricultural Mechanization(SMAM) and Sub Mission on Plant Protection andPlant Quarantine (SMPP)] will be converged withsimilar farmer-related activities going on throughATMA. Thus, for instance, Seed Villageprogrammes under SMSP, capacity building offarmers through institutions identified by the StateGovernment under SMAM and pest monitoring,Farmer Field Schools & Integrated PestManagement (IPM) trainings to farmers underSMPP will only be carried out through the districtlevel institutions of ATMA and Block TechnologyTeams. Mutually synergetic linkages will beestablished among various activities instead ofunilaterally mandating that all such farmer-centricactivities shall be carried out through ATMA. Forinstance, half day’s training given under SeedVillage Programme shall also be made part of FarmSchools as, in any case, training on seedtechnologies form a part of 6 critical stages duringwhich farmers are trained under Farm Schoolsconducted under ATMA. Similarly, the AssistantTechnology Managers recruited under ATMA shallalso double up as Pest Surveillance Scouts. Thisconvergence should be institutionalized byensuring that State Extension Work Plan [whichemanates from Strategic Research and ExtensionPlan (SREP)] covers field level training & extensioncomponents for all modes of Mission. SREP is anideal platform to provide convergence from theconceptual level and prioritization point of view.IDWG will further underline such a convergentapproach at the State level.

5.1.2. A single ATMA Governing Board headedby the District Magistrate will providecommonality in approach & implementation andavoid duplication. ATMA Governing Board shallact as an over-arching umbrella at District levelto oversee all extension related activities in otherMissions like National Horticulture Mission(NHM), National Food Security Mission (NFSM),Rashtriya Krishi Vikas Yojana (RKVY) as also theother Sub-Missions under NMAET. Such a holisticapproach will avoid duplication of efforts andpromote more extensive & inclusive coverage ofbeneficiaries. The Integrated ICT platforms (suchas Farmers’ Portal, State Agriculture Portals, CentralAgriculture Portal) will also provide requisiteimpetus to implementation in the field level.

5.1.3. Convergence with other Farmer CentricSchemes of DAC: With the given man-powersupport, ATMAs will also look after the work relatedto RKVY, NFSM, National Project on Soil Healthand Fertility Management etc. as mandated underrespective schemes. There should be fullconvergence of extension related work beingcarried out under different programmes/schemes.The field level extension workers under thesedifferent programmes/schemes should work inconjunction with the dedicated manpower beingprovided under this Scheme under the umbrellaof BTT or ATMA, as the case may be. While theseextension related workers & consultants underother schemes/programmes can continue to act asexperts in their respective fields, they should alsodouble up as multifunctional extension workers inthe jurisdiction to be assigned to them by the BTT/ATMA. Budget for extension related componentsin different schemes and programmes of DACshall be dovetailed at district level through ATMA.Once all the extension related workers startworking in unison, they shall be fully responsiblefor achieving convergence & synergy in extension


related work under RKVY, NFSM, NationalProject on Soil Health & Fertility Management toachieve complementarities and check duplicationof efforts and resources.

5.1.4. Convergence with Research System: ATMAscheme provides for active involvement ofResearch System/ Research Agencies at differentlevels of implementation. State AgriculturalUniversities (SAUs) and Krishi Vigyan Kendras(KVKs) have to be fully involved not only inpreparation of SREP and Extension Work Plans butalso in implementation of various programmes inthe field. They will be represented in all bodies,namely, ATMA GB and ATMA MC in districts,SLSC/ IDWGs at State level, BTT - BFAC Meetingsat Block level. In addition, each KVK scientist maybe made in charge of one or more Blocks withinthe district. The KVK Scientist will technically advisethe BTT and will also be actively involved inpreparation of BAPs, especially with regard toresearch related issues/gaps and strategies. He willalso take feedback from his colleagues in the KVKin respect of their respective areas of expertise.

A joint circular on convergence betweenAgricultural Research and Extension signed by theSecretary (DARE) & DG, ICAR and the Secretary(A&C) was issued to all concerned on 27th January,2011. Its operative portion placed at (Annexure-V) will continue to hold good for 12th Plan periodalso. In addition to the points listed in the circular,the following points have been added:(i) Zonal Project Directors, State Agriculture

Commissioners / Directors and Directors(Extension) of the SAUs concerned shalltogether take a quarterly meeting with KVKsand ATMAs.

(ii) Interface meetings between PD, ATMA andPC, KVK should alternately take place in thesetwo offices. However, PC, KVK shouldinvariably attend ATMA GB and MCmeetings.

5.1.5 Joint Visits by Scientists and ExtensionFunctionaries:

Quite often it has been seen that scientists of theUniversities and ICAR Institutions refrain frommaking field visits due to inadequate provision ofmobility in their budget. In order to ensure propermobility of the scientists accompanied by extensionworkers, funds have been provisioned in the 12th

Plan scheme for meeting the expenditure towardshiring of vehicles or POL expenses for field visitsof scientists along with extension functionaries. Itis expected that the number of field visits wouldincrease gradually from about three visits per monthto 1 visit per week in the last two years.

5.1.6 Convergence with DevelopmentDepartments : Necessary convergence with all linedepartments is to be ensured through theirinvolvement in the process of preparation of SREPand Work Plans at Block, District & State levels.Work Plans to be submitted to SLSC for fundingunder the Scheme should explicitly specifyactivities to be supported from resources of otherschemes and those proposed under ATMAProgramme. Necessary convergence is to beensured through integration of ComprehensiveDistrict Action Plans (CDAPs) and DistrictAgriculture Action Plans (DAAPs) – all of whichwill form an integral part of State Agriculture Planto be approved by State Level SanctioningCommittee (SLSC) under Rashtriya Krishi VikasYojana (RKVY). Further, within approvedallocations of Scheme, the State Level SanctioningCommittee (SLSC) may also approve intercomponent changes as per need during the courseof implementation of the Work Plan, within ambitof Guidelines, which should be reported to DACimmediately. Active involvement of Panchayati RajInstitutions (PRIs) in the selection of beneficiariesfor various farmer oriented activities, includingselection of Farmer Friend should be ensured.


5.1.7 Convergence with & Involvement of Non-Governmental Sector:

(a) In order to ensure promotion of multi-agencyextension strategies, and to implement schemeactivities in Service Provider or Public-Private-Partnership (PPP) mode, at least 10% ofscheme allocation on recurring activities atdistrict level is to be incurred through Non-Governmental Sector viz. NGOs, FOs, PRIs,Cooperatives, Para-Extension Workers, Agri-preneurs, Input Suppliers, Corporate Sectoretc. in either of the two modes listed below insub-para (b) and (c). Since a lot of manpowerand infrastructure has been given under theScheme for providing extension services, theState Government should fix an upper limiton extension services in Service Provider orPPP mode. This percentage limit should beclearly spelt out in the SEWP.

(b) Non-governmental implementing agenciesviz. NGOs, FOs, PRIs, Para-Extension Workers(except Agri-preneurs trained under ACABC)and Cooperatives will be eligible for servicecharge with a ceiling of 10% of the cost ofextension activities (but no staff cost)implemented through them in addition to thecost of activity. Outsourcing will neverthelessbe confined to such activities where theorganisation concerned has expertise andrequisite skills and the manpower deployedunder ATMA is unable to perform such tasksdue to multifarious tasks. Agri-preneurs underACABC can also be covered for this 10%service charge and 100% cost of activity afterthey clear their loan liability though they canbe called as experts on honorarium anytimefor any training organized otherwise. Theseorganizations are free to voluntarily contributeto the cost of training or fully / partially bearthe service charges.

Exclusion of any Agri-preneurs or Para-extension workers from this category whichare considered big enough so as to fall in sub-para (c) below can be done at the discretionof the State Governments concerned. Theseagencies will be identified at the district levelon the basis of merit and approval of ATMA(GB) will be obtained.

(c) Other organizations from private sector [i.e.other than the ones listed in sub-para (b)above] should be involved in extensionactivities in PPP mode only if they share thecapital and/or recurring expenditure to theextent of at least 50%. Organizations fallingin the categories as per sub-para (b) above canalso anyway participate in PPP activities as perthis sub-para.

The Government support for PPP activitiesherein will not exceed 50%. Organizationscovered by this sub-para cannot act as aservice provider. The State should resort toat least two stage competitive bidding process(technical and financial bids) if there are morethan one bidders competing to take up similaractivities in the same area. Bidding parameterhas to be outcome based such as increasedproductivity, diversification of cropped areaas per area priorities, increase in farmers’income etc. A technically qualified bidderseeking least amount of Government supportwill be declared successful. Quality and CostBased Selection (QCBS) can also be done aftergiving due weightage to bidders’ credentials,projected targets etc.

(d) Expenditure incurred by the State Governmentfor both categories of extension work (viz.service provider and PPP mode) shall counttowards the threshold figure of 10% asstipulated in sub-para (a) above.


(e) States should select agencies which have goodreputation of State level standing & with hightechnical capabilities in the area /activitychosen for their involvement to avoidcollaboration with frivolous agencies. The Statelevel functionaries shall facilitate necessarycoordination between the private partner andATMA institutions at the district level so thatapproved activities are implementedexpeditiously. Funds to private partner mayalso be released at the State level at thediscretion of the SLSC/ IDWG.

5.2. Networking:

State level bodies/ officers viz. State Nodal Officer/State Coordinator/ Gender Coordinator will ensurenetworking of all ATMAs so as to foster informationsharing (success stories, best practices, research/extension issues, application of innovativetechnologies & strategies, etc.). All District ATMAsshall establish their own portals to shareinformation regarding their activities/ innovations/successes to the outside world. This Portal shallalso have links to related websites both at Stateand National level.


6. Budget Allocation, Release & Utilisation


6.1. Allocations and Scheme Cost:

6.1.1. Centre-state share: The funding supportfor the Scheme shall be in the ratio of 90:10(Centre : State) for all components except FarmerFriend and ITD components. For Farmer Friend,it will be 50:50 ratio between the Centre and theStates. In case of Innovative TechnologyDissemination (ITD) interventions 25%expenditure will need to be borne by the States.100% GOI funding support to be provided to UTs(without legislature) for all components.

6.1.2. State-wise Allocation criteria : Some Stateshave very small districts whereas some other Stateshave very large districts but the size of the Blockdoes not vary very much from State to State.Therefore, funds available under the scheme shallbe initially allocated to States after givingweightage to the number of Blocks, number offarm families in the State and progress ondeployment of dedicated manpower. Actualrelease of resources to States shall, however, beon the basis of approved work plans, pace ofutilization of funds and physical progress.

6.1.3. Incentive to States for Better Performance:The States may prepare a large shelf of projects/activities and submit them to the Department atbeginning of financial year. Better performingStates will be encouraged to seek higher revisedallocations against approved activities in respectof Work Plans submitted by them. Such allocationsover and above tentative allocation alreadycommunicated to States will depend upon relativeprogress in implementation and pace ofexpenditure amongst various States and over allavailability of funds. Additional support will beprovided on ‘first-come-first served basis’. However,it is clarified that the expenditure during the yearwill be restricted by States to funds actually placedat their disposal by the DAC and States should notincur expenditure in excess of funds already

available with the States. Any proposal to the DACin the following financial year for reimbursementof excess expenditure will not be entertained.

6.2. Release of Funds:

6.2.1. Funds will be released for implementing theScheme before the commencement of sowingseason, normally in two installments. 50% of theannual allocation would be released as Firstinstallment upon approval of SEWP. The Statewill be required to submit a written request forfunds. Release of second installment will dependupon furnishing of the following documents:(i) Audited Utilization Certificates (AUCs) &

Audited Statement of Expenditure (SoE) forthe previous year.

(ii) Monthly Progress Report for previous month(iii) Annual progress report for the previous year(iv) Up-to-date data entry on Extension Reforms

Portal.(v) Release of corresponding State’s share

against funds provided by CentralGovernment upto the previous year.

Monthly and Annual progress reports need to begenerated electronically only at the http://extensionreforms.dacnet.nic.in. No manualreports shall be deemed to be valid from the dateof issuance of these guidelines. However, signedAudited Utilization Certificate and AuditedStatement of Expenditure will need to be sent[Annexure-VI(a) and VI(b)] till the time digitalversions of the same are uploaded.

6.2.2. The States need to follow a definite timeframe for fund releases from State level to Districtlevel (within a fortnight of receipt of funds fromDAC) and from Districts to line departments/ otheragencies (within 10 days of receipt of money atdistrict level) to ensure expeditious implementationof the Scheme.

6. Budget Allocation, Release & Utilisation


7. Monitoring and Evaluation


7.1. Monitoring and Evaluation (M&E):

7.1.1. Activities of the scheme shall be monitoredand evaluated at periodic intervals through aspecific mechanism generated at different levels –Block, District, State & National Level. M&E willbe conducted through BFAC and BTT (BlockLevel) & ATMA GB (District Level). To achievenecessary convergence, SLSC set up in the Stateto consider and approve C-DAPs under RKVYfunding will also consider and approve SEWP andcarry out periodic monitoring. The IDWG underthe chairmanship of APC/Principal Secretary(Agriculture) may continue with the day to daymonitoring to ensure that the Extension Reformsare executed in line with the broad policyframework.

7.1.2. Cumulative Monthly Progress Reports(MPRs) for each district are to be uploaded by theProject Director, ATMA in a web-based interfaceavailable at http://extensionreforms.dacnet.nic.in.by day 5 of the following month. After ensuringthat all the districts have entered their data, theSNO will validate this data for the entire State byday 10 of the following month. No paper reportsare to be submitted and all data is to be enteredelectronically only w.e.f. April 1, 2014. Non-adherence to MIS schedule described above willresult in no further release of funds to the State.Effective M&E will be ensured through regular fieldvisits of Inter Disciplinary Teams in project areas,reports, interfaces, conferences etc. The schemealso provides for concurrent Monitoring &Evaluation (M&E). DAC will also organizeconcurrent M&E including impact evaluation asneeded as part of its scheme “Extension Supportto Central Institutes/ DOE”. Besides, all activitiesof the scheme would continue to be reviewed onquarterly basis in meetings held at National Level.

7.1.3. Progress of extension work done by ATMsat Block Level, Farm Schools, Demonstration Plots,Trainings, Exposure Visits and Farmer Friends will

be closely monitored using ICT infrastructure andby regular monitoring & meetings by BTT at blocklevel, ATMA at district level and SLSC at State level.A web-based interface has been provided for thepurpose. Individual-wise data of farmers undertrainings and exposure visits needs to be enteredin the web based interface given above using theICT infrastructure already available there andbeing further augmented under NeGP-A. Till thetime hand-held devices are made available as apart of ITD Interventions, BTMs and ATMs shouldbe encouraged to use their Smart Phones using asoftware to be provided to upload pictures oftrainings. Suitable incentive not exceeding Rs. 50per training will be provided for uploading thepictures of such trainings.

7.1.4. Impact Assessment Studies of extensionwork done by Farm Schools, CIGs & FFs underATMA shall be got conducted by expert agenciesand corrective action shall be taken timely to attainobjectives of revitalization of Agriculture ExtensionSystem.

7.1.5. Extensive touring of officers of theDepartment of Agriculture and Cooperation/Directorate of Extension, MANAGE faculty, State /District level officials will be carried out for the on-spot monitoring of field activities being undertakenunder various Sub-Missions of NMAET.

7.1.6. Concurrent Evaluation: It is concerned withhow the program is delivered. It deals with thingssuch as when the program activities occur, wherethey occur, and who delivers them. Thus, itinvolves the evaluation of all the activitiesundertaken to achieve programme objectives. Theinformation generated through this evaluation canbe used for improving implementation of theprogramme by focusing on mid-season/ termcorrection. It is also referred as ‘formative’ or‘process’ evaluation.


8. Annexures


ANNEXURE-I (a)

INTER DEPARTMENTAL WORKING GROUP (IDWG)

In pursuance of the number of mechanisms built into the project design and to ensure effectivecoordination amongst Departments like Agriculture, Animal Husbandry, Fisheries, Horticulture, SoilConservation etc., a State level Inter Departmental Working Group under the Chairmanship of theAgriculture Production Commissioner/ Principal Secretary (Agriculture) with the following compositionwould continue to monitor the scheme activities. The IDWG will meet once in every Quarter.

Composition

1. Agriculture Production Commissioner/ Principal Secretary (Agriculture) Chairman

2. Secretary (Finance) Member

3. Secretary (Agriculture) Member

4. Secretary (Horticulture) Member

5. Secretary (Animal Husbandry) Member

6. Secretary (Rural Development) Member

7. Secretary (Fisheries) Member

8. Secretary (Soil Conservation) Member

9. Secretary (Women & Child Development) Member

10. Secretaries of related Departments Member

11. Vice Chancellor(s) of SAU(s) Member

12. Director(s) of ICAR Institutes in the State Member

13. NABARD Representative at the State level Member

14. Director, Doordarshan Member

15. Director, All India Radio Member

16. Director (SAMETI) Member

17. Two Progressive Farmers (preferably 1 male and 1 female) Member

18. Gol Representative (not below the rank of Director) Member

19. Commissioner/Director (Agri.)/State Nodal Officer Member Secretary


Note: In departments like Horticulture, SoilConservation etc., where separate Secretaries donot exist, Directors of the Departments concernedmay act as Members on the IDWG.

Key functions of IDWG To consider and recommend State

Extension Work Plan for its approval byState Level Sanctioning Committee headedby Chief Secretary/ Addl. Chief Secretaryor Executive Committee in DAC.

Support and monitor the functioning ofState Nodal Cell including timelypreparation for necessary approvals andits subsequent execution.

Provide a mechanism for interactions withthe Department of Agriculture &Cooperation and amongst variousDepartments within the State includingAgricultural Research system.

Promote an enabling environment withnecessary policy directions for achievingnecessary convergence amongst all Sub-Missions of NMAET/ all Stakeholdersrelated to the execution of SMAE activitiesat State, District and Block levels.

To internalize Innovative concepts andinstitutional arrangements successfullydemonstrated by the ATMAs for thepurpose of up-scaling and replication.

To provide guidance on HRD/ Capacitybuilding matters through State levelCommittee/ Executive Committee ofSAMETI.

To provide guidance to Chairmen, ATMAGoverning Board for day to day executionof ATMA activities.

To provide guidance for convergencemechanism for all Farmer centric schemes.

To deal with any other policy issue relatedto implementation of the project, whichemerges from time to time.


ANNEXURE-I (b)

(ii) STATE AGRICULTURAL MANAGEMENT AND EXTENSION TRAINING INSTITUTE (SAMETI)

The State Agricultural Extension Management andTraining Institute (SAMETI) would be strengthened interms of infrastructure and manpower. The State LevelCommittee (SLC) suggested as part of the guidelinesfor development of complimentarity in State/ DistrictTraining Plan communicated to States vide D.O. letterNo. 26(4)/2008-AE dated 4.12.2008 will function asExecutive Committee of SAMETI with the samecomposition and mandate. In addition to themembership of the SLC stipulated in the guidelinesdated 04.12.2008, three farmers shall be nominatedby the State Farmers Advisory Committee to participatein the deliberations of Executive Committee of SAMETI.The SLC will guide the SAMETI to achieve the aimsand objectives specified in the Guidelines with theinvolvement of all suggested Stakeholders.

Key functions of SAMETI

Provide capacity building support in ExtensionManagement related areas to the extension

functionaries from public, private and non-governmental sectors.

Provide consultancy in the areas like projectplanning, appraisal, implementation, monitoring& evaluation, etc.

Develop and promote application ofmanagement tools for improving the effectivenessof Agricultural Extension services.

Organize need-based training programmes formiddle level extension functionaries.

Develop modules on Management,Communication, Participatory Methodologiesetc, as a sequel to the feedback from trainingprogrammes.

Organize Annual Workshop involving all theagricultural related training Institutes in the Stateto achieve synergy in training and capacitybuilding for functionaries of agriculture and allieddepartments.

Will coordinate with MANAGE in organizingDAESI programme.


ANNEXURE-I (c)ATMA GOVERNING BOARD (GB)

The ATMA Governing Board (GB) is a policy making body which provides guidance, reviews & steersthe progress and functioning of the ATMA.

Composition

Note:

i) States may identify any other officer, not below the rank of CEO, Zila Parishad /Chief DevelopmentOfficer/Additional District Collector for 1& 2 above, under intimation to DAC.

ii) States may also co-opt additional members, if required.

iii) All farmer representatives are to be nominated by the District Farmers Advisory Committee byconsensus or by majority.

1. District Magistrate / Collector Chairman 2. Chief Executive Officer (CEO), Chief Development Officer (CDO)

District Head of Agriculture Department Vice-Chairman

Deputy Chairman 3. Representative of Zila Panchayat/Zila Parishad Member 4. Joint Director / Deputy Director (Agri.) Member 5. Joint Director / Deputy Director (Hort.) Member 6. Joint Director / Deputy Director (Animal Husbandry/Fishery/Sericulture) Member (one of them as

per local priorities) 7. A representative from Zonal Research Station (ZRS) Member 8. Programme Coordinator, Krishi Vigyan Kendra Member 9. One Farmer representative (nominated from DFAC) Member 10. One Livestock Producer ( nominated from DFAC) Member 11. One Horticulture Farmer ( nominated from DFAC) Member 12. Representative of Women Food Security Group Member 13. Representative of FIG/CIG Member 14. One SC / ST farmer representative ( nominated from DFAC) Member 15. A representative of NGO Member 16. Lead Bank Officer of the District Member 17. A representative of District Industrial Center Member 18. Representative of Agriculture Marketing Board Member 19. Representative of input supplying Association Member 20. A representative of trained input dealers who is also providing extension

services Member

21. One Fisheries / Sericulture representative Member 22. A DRDA Representative Member 23. Project Director ATMA Member-Secretary-cum-

Treasurer (Ex-officio)


Appointment / Nomination / Term of Members:

Non-official members of GB will be appointed fora period of 2 years by APC on the recommendationof the Chairman of GB.

Some initial appointments would be staggered toensure that about two-thirds of the members wouldcarry on for an additional year on the GB.

Thirty per cent of the farmer representatives on theGB would be reserved for women farmers to ensurethat their interests are fully represented.

Key functions of ATMA Governing Board

The key functions of ATMA Governing Boardwould be to:

1. Review and approve Strategic Research andExtension Plan (SREP) and annual actionplans that are prepared and submitted by theparticipating units.

2. Receive and review annual reports presentedby the participating units, providingfeedback and direction to them as needed,for various research and extension activitiesbeing carried out within the district.

3. Receive and allocate project funds to carryout priority research, extension and relatedactivities within the district.

4. Foster the organization and development ofFarmers’ Interest Groups (FIGs) and FarmersOrganizations (FOs) within the district.

5. Facilitate greater involvement of privatesector and firms and organizations inproviding inputs, technical support, agro-processing and marketing services to farmers.

6. Encourage agriculture lending institutions toincrease the availability of capital to resourcepoor and marginal farmers, especially SC, STand women farmers.

7. Encourage each line department, plus theKVK and ZRS, to establish farmer advisorycommittees to provide feedback and inputfor their respective Research - ExtensionProgrammes.

8. Enter into contracts and agreements asappropriate to promote and supportagricultural development activities within thedistrict.

9. Identify other sources of financial support thatwould help in ensuring the financialsustainability of the ATMA and itsparticipating units.

10. Converge human and financial resourcesavailable for extension under differentschemes and programmes of DAC.

11. Establish revolving funds / accounts for eachparticipating unit, and encourage each unitto make available technical services, such asartificial insemination or soil testing, on a costrecovery basis moving towards full costrecovery in a phased manner.

12. Arrange for the periodic audit of ATMA’sfinancial accounts.

13. Adopt and amend the rules and by-laws forthe ATMA.

14. Hold meetings of ATMA GB every quarteror frequently.

15. Any other functions that support effectivefunctioning of ATMA in the district.


ANNEXURE-I (d)

ATMA MANAGEMENT COMMITTEE (MC)The Management Committee would be responsible for planning and execution of day-to-day activitiesof ATMA.

Composition

Key functions of Management Committee (MC)1. Carry out periodic Participatory Rural

Appraisal (PRA) to identify the problems andconstraints faced by different socio-economic groups and farmers within thedistrict.

2. Prepare an integrated, Strategic Researchand Extension Plan (SREP) for the district thatwould specify short and medium term

adaptive research as well as technologyvalidation and refinement and extensionpriorities for the district.

3. Prepare annual District Agriculture ActionPlans in consultation with DFAC whichwould be submitted to the ATMA GoverningBoard for review, possible modification andapproval.

Note:(i) States may also consider co-opting additional members, if required.(ii) All farmer representatives are to be nominated by the District Farmers Advisory Committee by

consensus or by majority.

1. District Head of Dept., Agriculture Chairman

2. Project Director of Agriculture Technology Management Agency Co-Chairman

3. District Head of Dept., Horticulture Member

4. District Head of Dept., Animal Husbandry Member

5. District Head of Dept. Fisheries Member

6. District Head of Dept. Sericulture Member

7. Head, Krishi Vigyan Kendra Member

8. Head, Zonal Research Station Member

9. Project Officer, District Rural Development Agency Member

10. One representative of Farmers’ Organization promoted by an NGO Member

11. Representative of NGO, if any, involved in agricultural extension Member

12. District level NABARD Officer Member

13. Lead Bank Officer Member

14. A representative of trained input dealers who is also providing extension services

Member

15. Two progressive farmers (one of whom should be a woman) (nominated from DFAC)

Member

16. Two Deputy Project Directors ( of which one will be nominated as Member Secretary)

Member Secretary


4. Maintain appropriate project accounts foraudit purposes.

5. Coordinate the execution of these annualaction plans through participant linedepartments, ZRSs, KVKs, NGOs, FIGs / FOsand allied institutions, including privatesector firms.

6. Establish coordinating mechanisms at theBlock level, such as Farm Information &Advisory Centres (FIACs) that would integrateextension and technology transfer activitiesat the block and village levels.

7. Provide periodic performance reports asrequired by DAC to the Governing Boardoutlining the various targets andachievements.

8. Provide secretariat to Governing Board andinitiate action on policy direction, investmentdecisions and other guidance received fromthe Governing Board.

9. ATMA Management Committee shall meetonce in a month to review the progress invarious blocks and submit the report to StateNodal Cell/ DAC.


It is an Inter Departmental Team of Agriculture andLine Departments operating at block level. Anindicative composition of BTT is given below.However, the composition would change fromplace to place depending on the critical areaspertaining to different blocks in a State.

Composition:

BTT shall consist of Chairman Block PanchayatSamiti, Block level officers of Agriculture,Horticulture, Animal Husbandry, Fisheries, PlantProtection, Veterinary Science, Soil Conservation,Extension, Sericulture, Corporative, Marketing etc.Block Technology Manager would be the MemberSecretary. A designated scientist from the KVK willalso attend meetings of BTT, provide requisitetechnical guidance and take feedback for hiscolleagues in the KVK in respect of their respectiveareas of expertise.

The senior most official at the Block level shall headthe Block Technology Team as BTT Convener.

ANNEXURE-I (e)

BLOCK TECHNOLOGY TEAM (BTT)

Key functions of Block Technology Team (BTT)

Operationalize the SREP in each block andmove towards single window extensionsystem.

Help district core team in up-gradation ofSREP.

Prepare Block Action Plan detailingextension activities to be undertaken.

Coordinate the implementation ofextension programmes detailed in theBlock Action Plan.

Facilitate formation of FIGs/ Women FoodSecurity Groups/ FOs at the block level andbelow.

Support ATMA Management Committeein discharging its function by providinginputs related to the Block.

Facilitate planning and implementation ofFarm Schools in all major sectors in theBlock.

The Block Technology Team (BTT) shallmeet every month to review the progressand report the same to ATMAManagement Committee.


ANNEXURE-I (f)

FARMERS' ADVISORY COMMITTEES AT BLOCK, DISTRICT AND STATE LEVEL

I. The Block Farmers Advisory Committee (BFAC) shall consist of 20-25 members covering differentcategories of farmers within the given Block, with due representation to women farmers and weakersections of the society. An indicative composition of BFAC is given below.

Composition

Note:

(i) Additional four Members could beco-opted from the farming communitypracticing various agriculture relatedenterprises in the Block.

(ii) Duration of a BFAC shall be two years afterwhich new set of farmers shall constitutethe BFAC.

(iii) The States shall evolve and notify theirown transparent and democraticmechanism for nomination of farmers toBFAC while giving due weightage tomembers of CIGs, FIGs, SHGs and

progressive farmers in the area. Adequaterepresentation should be given to SC/STand small & marginal and women farmers.

(iv) Chairman shall be elected out of the abovemembers on rotation basis.

(v) BTM shall also act as Member Secretaryto BFAC.

II. District Farmers’ Advisory Committee shallcomprise not more than 25 farmers (numbers willthus need to be restricted depending on numberof blocks in the District):

S. No. Member Occupation1. Farmers (2) Agriculture

2. Farm Women (2) Agriculture

3. Farmers (2) Horticulture

4. Farm Women (2) Horticulture

5. Farmers (2) Live Stock Producers

6. Farm Women (2) Live Stock Producers

7. Farm Women (2) Mahila Mandal

8. Farmers (2) Yuvak Mandal

9. Farmers (2) Input Dealers

10. Farmers (2) Farmer Groups

11. Farmers (2) BDC Members (Block Dev.Council)


(i) 1 to 2 farmers each nominated by theBFAC as per consensus or majority.

(ii) Selected District level award winningfarmers.

(iii) PD (ATMA) shall act as Chairman ofDFAC.

III. State Farmers’ Advisory Committee shallcomprise not more than 30 farmers (numbers willthus need to be restricted depending on numberof districts in the State):

(i) 1 to 2 farmers each nominated by theDFAC.

(ii) Selected State level award winning farmers.

(iii) SNO shall act as Chairman SFAC.

Key functions of Farmers Advisory Committees:

Act as an agency for providing farmers’feedback and inputs for preparation /compilation of Action Plans and forprioritization of activities as follows:

(i) BFAC to BTT.

(ii) DFAC to ATMA GB and MC (throughnominated representatives).

(iii) SFAC to SAMETI for training related needsand SNC for finalisation of SEWP (throughnominated representatives).

NOTE: These administrative bodies will necessarilyconsider suggestions given by these AdvisoryCommittees based on technical feasibility andfinancial viability (including availability of funds).Ifinputs are not received from these AdvisoryCommittees before the meetings of BTT, ATMA (GBand MC), SAMETI or by SNC in time, the respectiveadministrative bodies need not delay theirdeliberations and decision making solely on thisaccount.

FACs shall meet as per the followingperiodicities:

(i) BFAC: Once in a month during the seasonand quarterly in lean season.

(ii) DFAC: Quarterly and preferably beforeATMA MC.

(iii) SFAC: Quarterly.

Help in formation and nurturing of FarmerInterest Groups at Block level and below.


ANNEXURE – II (a)

SPECIALIST AND FUNCTIONARY SUPPORT ELIGIBLE UNDER THE SCHEME

* The sum of Rs. 16000 is envisaged on an average for a Computer Programmer with a B. Tech. / MCAqualification and requisite skill sets / experience. Thus, Computer Programmers may be a higher amount than Rs.16000 as per State Government norms but not below the prevailing market rates. However, Computer Programmersmay actually be needed in very limited places and States are expected to give such justification in their SEWP or bymaking a specific reference to the Government of India. In most offices, Computer Operators may suffice as thework is confined to data entry and small level trouble-shooting / hand-holding. The States may choose to deployComputer Operator (wherever software development or customization needs are not high) with minimumqualification of Graduation and Post Graduate Diploma in Computer Applications or equivalent certificate from areputed organization. Such persons may be paid a monthly remuneration as per State Government norms (includingminimum wages) but not below the prevalent market rates, so as to ensure continuity. Computer Operators beingdeployed under NeGP-A will also be used in tandem to ensure their availability in various Blocks of the Districtfor allied department and organisations also.

Specialist and Ceiling on Unit Proposed Ceiling RemarksFunctionary Support Cost Norms for ActivitySTATE LEVELState Nodal Cell1. State Coordinator (one) Rs.50000/month each Rs.6,00,000/year for each One State Coordinator2. Gender Coordinator (one) Rs.40000/month each Rs.4,80,000/year for each One Gender CoordinatorSAMETI1. Director (one) Faculty positions linked2. Faculty in the thrust areas to No. of Blocks in the

(4 or 8 or 12) State(<100 Blocks – 4,(HRD, Agriculture Extension Pay Scales/ remuneration as per Annexure-II (c) 100-400 Blocks–8 andManagement, IT & Post > 400 Blocks – 12)Harvest Management) Director’s post should

3. Accountant-cum- not be filled onEstablishment Clerk (one) contract basis.

4. Computer Programmer(one)/ Computer Operator Rs.16000/month* Rs.1,92,000/year As given in Annexure II (b)

DISTRICT AND BLOCK LEVELAT DISTRICT LEVEL1. Project Director, ATMA (1) As given in Annexure II (c)2. Dy. Project Director Project Director’s post

ATMA (2) Pay Scales/ remuneration as per Annexure-II (c) can not be filled on3. Accountant-cum- contract basis.

Establishment Clerk (1)4. Computer Programmer / Rs.16000/month Rs.1,92,000/ year See note given below

Computer Operator (1)AT BLOCK LEVEL1. Block Technology Rs.20000+Rs. 5000 Rs.3,00,000/ year

Manager (BTM) (1) as opex/ month 2. Assistant Technology Rs.11000+ Rs. 4000

Manager (Average as opex/ month Rs.1,80,000/ year3 per block)


S. No. Name of Designation of Post Duties/ ResponsibilitiesUnit /

Agency

1 Village 1.Farmer Friend (FF) - Mobilization of farmers / constitution of FarmerInterest Groups.

- Conducting field demonstrations, Kisan Goshtiesand facilitating preparation of Village ResearchExtension Action Plan

- Liaison with ATM at Block level for exchange ofinformation related to agri. and allied activities atfield level

- Attending meetings of Gram Sabha, maintaininga daily diary of activities

- Ensuring dissemination of information throughmulti media

- Any other work assigned by BTT.

2 Block 1.Assistant Technology - To provide requisite technical & knowledgeManager (ATM) support to farm school, FF, FIGs/CIGs/FSGs/FPOs

and farmers in general.- In consultation with Block level officers of agri. and

allied departments & BTMs, ATMs will providenecessary inputs to Common Service Centers &Kisan Call Centres.

- Any other work assigned by BTM.

2.Block Technology - Coordination with line departmentsManager (BTM) - Organizing meetings of BTTs & FACs, Feedback

to BTT and ATMA- Assist the BTT in the preparation of BAPs- Operationalisation of Farm Schools- Compilation of progress of implementation- Advise to the farmers/ FIGs/ CIGs/ FPOs in

consultation with line departments.- Maintain an inventory of FIGs/FOs/CIGs/ FPOs

within the Block.- BTM will also assist the BTT in carrying out

functions listed at Annexure-I(e)

ANNEXURE-II (b)

DUTIES/ RESPONSIBILITIES OF THE SPECIALISTS AND FUNCTIONARIES


3 District 1. Project Director - Liaison with SNO and SAMETI at State level andATMA coordination between line departments including

KVK, PRI, Private Sector and Planning Units atdistrict level.

- Finalization of District Annual Action Plans- Review of the progress of implementation of

Extension Reform, RKVY and NFSM.- Convening meetings of GB, ATMA- Hold ATMA Management Committee Meetings- Serve as Member Secretary of District Level

Committee suggested in the guidelines (referred atpara 5.1.1.)

2. Deputy Project - Overall responsible for research related issues andDirector - I activities

- Review & prioritization of local research needsbased on SREP.

- Coordination and follow-up with KVK and otherR&D institutions for assessment, refinement,validation and adoption of new technologies.

- Organizing district level R-E-F interface, KrishiMelas/ Exhibition etc.

- Capacity building of extension functionaries of allline departments in collaboration with KVKs andother institutions.

3. Deputy Project - Serve as Member Secretary of ATMA MCDirector – II - Coordination with Line Departments including

Pvt. Sector.- Compilation of Block Action Plans into DAAPs.- Implementation, monitoring of DAAP, RKVY &

NFSM and feed back to PD, ATMA.- Capacity building of farmers and FIGs in

collaboration with KVKs and other institutions.

4.Computer Programmer - To maintain the Extension Reforms portal up-to-/Computer Operator date and maintain the complete data related to the

scheme.- Maintain and update data of the District of all other

web based portals under NeGP-A or otherinitiatives in Agriculture and allied sectors.


5.Accountant-cum- - To maintain up-to-date account of the schemeestablishment clerk

4. State Level 1. Director - Capacity building of extension functionaries.Training - Development of Human Resources as perInstitute emerging needs.SAMETI - Networking with the concerned institutions of both

Public & Pvt. Sector.- Organizing studies.

- Convening meetings of Executive Council andGeneral Council of SAMETI.

- Accounts & Administrative matters of SAMETI.

2. Deputy Director / - Organizing training courses of their respective areas.Faculty - Networking with the resource persons.

- Evaluation of training courses.- Training need assessment.- Preparation of Annual Training Calendar.- Regular field visits to different parts of the districts

to interact with farmers and grassroot levelfunctionaries.

3.Computer 1. Computer Programmer : Basic programming skillsProgrammer/ in developing testing / debugging of applicationComputer Operator software (including static & dynamic websites) and

database management.

2. Computer Operator : Quick and accurate dataentry operations in English & language of the State;full command over office automation packagessuch as MS Office / Open Office; Should be ableto handle basic hardware issues (includingOperating System, Anti-virus, PDF etc.) relating toPCs, printers and switches.

To maintain the Extension Reforms portal up-to-date and maintain the complete data related to thescheme.

4. Accountant-cum- - To maintain up-to-date account of the schemeestablishment clerk using computerized software.


5. State 1.State Coordinator - Liaison with the ATMAs at district level and lineH.Qrs deptts.including SAU/ SAMETI at state level and

Nodal Cell Ministry of Agriculture at National Level.- Compilation of DAEP, DAP etc. into state plan.- Compilation of progress and timely feedback to

State and Central Government.- Assessment for capacity building of the line

departments.

2.Gender - Ensure flow of benefits under all schemes to womenCoordinator farmers.

- Collection of gender dis-aggregated data, andconducting studies and action research in criticalthrust areas

- Promote Farm Women’s Food Security Groupsand prepare training module so as to ensurehousehold food security.

- Document the best practices/ Success Stories/Participatory Material Production related to womenin Agriculture

- Block-wise documentation, prioritization andaddressal of farm women’s needs andrequirements in agriculture and all allied sectors

- Will report to State Coordinator in r/o genderrelated information.


Ann

exur

e –

II (c

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act

of N

umbe

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Pos

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* Total emoluments including Operational Expenses towards Mobililty & Connectivity for BTM and ATM.

** 4 Deputy Directors/ Faculty are proposed to be in the area of Agricultural Extension Management, Human ResourceDevelopment, Information Technology & Marketing/ Post Harvest Technology. Additional / alternative areas ofspecialization can be included or number of experts for certain areas of specialization may be increased (in case of biggerStates having 12 to 16 functionaries) or the State may take any other administratively pragmatic decision in this regard tomeet the objectives of the Scheme subject to overall ceilings. Savings accruing on any account including availability ofmanpower from State resources can be used for providing supporting staff and computer operators.

*** 2 ATMs in small blocks, 3 in medium blocks and 4 ATMs in large blocks. Average figure per Block for the State shouldnot exceed 3. This upper ceiling of average figure will continue to be 2 for the States having very small Blocks.

Note : The positions of Coordinators at State & Block level (Block Technology Manager) and Supporting Staff viz. ComputerProgrammer both at State & District level & Assistant Technology Manager at Block level may be preferably engaged oncontractual basis through an Agency identified by the State as per the due procedure. The State Government should beinvolved in the selection of candidates even if they are engaged through a private service provider. If applicable, contractualemployees will be eligible to get EPF, ESIC, service tax and service provider’s profit up to a limit of 38.17 percent fromATMA scheme on the contractual emoluments.


Not

e: N

ewly

incl

uded

/ mod

ifie

d ite

ms

in th

e C

afet

eria

are

giv

en in

Bol

d an

d It

alic

s.

Ann

exur

e-II

I(a)

ATM

A C

AFE

TERI

A

LIST

OF

AC

TIV

ITIE

S EL

IGIB

LE U

ND

ER T

HE

SCH

EME

‘ SU

PPO

RT T

O S

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EXT

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ON

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MM

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OR

EXTE

NSI

ON

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AN

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Cos

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ms

S.In

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Rem

arks

No.

to b

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Act

ivity

A.

Stat

e Le

vel A

ctiv

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A.1

Mon

itorin

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(a) Q

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view

Per

0.75

2.25

Up

to a

max

imum

of 3

Wor

ksho

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wor

ksho

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nd R

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orks

hop/

Inte

rface

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Inte

rface

(b) C

oncu

rren

t Mon

itori

ngU

p to

8

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for

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tes

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rly a

ctiv

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rd P

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E ha

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Ann

ually

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bel

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ieve

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me

10

.00

Lakh

for S

tate

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ject

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. The

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valu

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w

ith 1

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200

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cks

up e

very

yea

r dur

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the

cour

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plem

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ppor

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Thr

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mid

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is in

itia

ted

at th

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prop

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The

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ay b

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r

with

ove

r 400

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enga

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per

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r dat

a co

llect

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com

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Per y

ear

Up

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5

.00

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for S

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clud

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pera

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l exp

ense

s for

SFA

C a

lso.

Dep

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l Wor

king

b

elow

100

blo

cks

Gro

up o

n ex

tens

ion

refo

rms a

nd o

ther

7

.00

Lakh

for S

tate

sco

ntin

genc

ies

incl

udin

g

with

100

to 2

00 b

lock

sO

pera

tiona

l sup

port

TA/ D

A, h

irin

g of

veh

icle

/ 8

.50

Lakh

for S

tate

sPO

L, a

nd c

ontin

genc

ies

w

ith 2

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400

blo

cks

for o

ffice

rs o

f Sta

te N

odal

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Sta

te C

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inat

or 1

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Lak

h fo

r Sta

tes

and

Gen

der C

oord

inat

or

with

ove

r 400

blo

cks

(Am

ount

Rs.

in L

akhs

)


Cos

t nor

ms

S.In

dica

tive

Act

iviti

esU

nit

Uni

t Cos

tTe

ntat

ive

Cei

ling

Rem

arks

No.

to b

e U

nder

take

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eilin

gon

Act

ivity

A.2

(a) T

rain

ing

cour

ses-

Nat

iona

l/Pe

r day

0.01

5*A

vg. 2

.0 p

er b

lock

Up

to 1

0 fu

nctio

nari

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er B

lock

for t

rain

ings

Inte

r Sta

te /

with

in th

e St

ate

per

pref

erab

ly b

etw

een

3 to

30

days

.(S

AM

ETI)

leve

l - B

oth

Gov

t.&Pa

rtic

ipan

tN

on-G

ovt.

extn

. fun

ctio

narie

s(in

clud

ing

NG

Os,

Par

aEx

tens

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Wor

kers

, Inp

utSu

pplie

rs, F

arm

er F

riend

s,A

TM, B

TM, P

roje

ct D

irec

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Dy.

Pro

ject

Dire

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, Dire

ctor

& F

acul

ty o

f SA

MET

I, of

ficer

sof

Sta

te N

odal

Cel

l

(b

) Ind

uctio

n Tr

aini

ng o

fPe

r day

per

0.01

0* A

ctua

lA

ctua

l no.

of B

TMs &

ATM

s in

posi

tion

in 2

014-

15A

TMA

func

tiona

ries

Part

icip

ant

and

the

new

ly re

crui

ted

BTM

s & A

TMs i

nsu

bseq

uent

yea

rs.

(c) R

efre

sher

Tra

inin

g of

all

Per d

ay p

er0.

010*

Act

ual

A

ctua

l num

ber o

f all

tech

nica

l fun

ctio

narie

s min

usA

TMA

func

tiona

ries

Part

icip

ant

the

BTM

& A

TM w

ho a

re b

eing

pro

vide

d w

ithin

duct

ion

trai

ning

. T

wo

trai

ning

s of 3

day

dur

atio

n(i.

e. 4

day

incl

udin

g tr

avel

) eac

h.

(d) D

evel

opm

ent o

f Qua

lity

Per d

ay p

er0.

015*

1

5 W

orks

hop

Day

s pe

r10

Exp

erts

/ Par

ticip

ants

are

exp

ecte

d to

par

ticip

ate

Reso

urce

Mat

eria

l for

Tra

inin

g P

artic

ipan

t

Stat

e fo

r sta

tes w

ith le

ssin

eac

h W

orks

hop

to b

e he

ld o

nce

in tw

o ye

ars.

& H

RD In

terv

entio

ns

than

100

blo

cks

3

0 W

orks

hop

Day

s pe

r

Stat

e fo

r sta

tes w

ith 1

01-4

00 b

lock

s 4

5 W

orks

hop

Day

s pe

r

Stat

e fo

r sta

tes w

ith

mor

e th

an 4

00 b

lock

s

A.3

Exp

osur

e V

isit

of e

xten

sion

Per p

artic

i-0.

01A

vg. 0

.75

per b

lock

Up

to 5

func

tiona

ries

per

Blo

ck p

er b

atch

of a

nfu

nctio

nari

es a

nd P

RI m

embe

rspa

nt p

er d

ayEx

posu

re V

isit.

Max

imum

per

iod

of a

n ex

posu

re v

isit

to p

rogr

essi

ve st

ates

. (A

gro

upno

t to

exce

ed 7

day

s (ex

clud

ing

jour

ney

time)

.of

min

imum

5 p

artic

ipan

ts).

A.4

Org

aniz

atio

n of

Sta

te le

vel

Per Y

ear

6.00

6.00

One

Exh

ibiti

on /

year

exhi

bitio

ns/ K

isan

Mel

as/ F

ruit/

Veg

etab

le sh

ows e

tc.


Cos

t nor

ms

S.In

dica

tive

Act

iviti

esU

nit

Uni

t Cos

tTe

ntat

ive

Cei

ling

Rem

arks

No.

to b

e U

nder

take

nC

eilin

gon

Act

ivity

A.5

Part

icip

atio

n in

Kri

shi E

xpo

&Pe

r Sta

te2.

002.

00A

ctua

ls li

mite

d to

the

activ

ity c

eilin

gRe

gion

al F

air o

rgan

ized

/su

ppor

ted

by D

AC

.

A.6

Aw

ard

for b

est p

erfo

rmin

gPe

r Yea

r1.

501.

50Tr

ophi

es a

nd c

ertif

icat

es c

an b

e gi

ven

for o

vera

llA

TMA

perf

orm

ance

and

for s

elec

ted

activ

ities

.

A.7

(a) F

arm

er A

war

ds-B

est f

arm

ers

repr

esen

ting

diffe

rent

are

asof

agr

icul

ture

St

ate

leve

lpe

r yea

r0.

505.

00 p

er st

ate

10 fa

rmer

s per

stat

e @

2 fa

rmer

s per

act

ivity

per f

arm

er

D

istr

ict l

evel

per y

ear

0.25

2.50

per

dis

tric

t10

farm

ers p

er d

istr

ict @

2 fa

rmer

s per

act

ivity

per f

arm

er

(b) I

ncen

tive

for E

xem

plar

yN

o. o

f0.

25 p

er se

ason

0.15

+ 0

.10

for f

irst

2 A

war

ds p

er 3

cro

ppin

g se

ason

@ R

s.15

000

Exte

nsio

n W

ork

to D

istr

ict/

Aw

ards

for K

hari

f,an

d se

cond

pri

zes

for

1st p

ositi

on a

nd R

s. 1

0000

for 2

nd p

ositi

onBl

ock

leve

l Ext

ensi

onRa

bi a

nd Z

aid

resp

ectiv

ely

in e

ach

(thric

e a

year

).fu

nctio

narie

sse

ason

(c) I

ncen

tivis

ing

Scie

ntis

ts a

ndLu

mp

sum

1.00

cro

re lu

mp

sum

for i

ncen

tivis

ing

Scie

ntis

ts a

ndex

t. pe

rson

nel

ext

. per

sonn

el. T

he st

ates

may

nom

inat

e Sc

ient

ists

and

exte

nsio

n fu

nctio

nari

es a

s per

the

num

bers

indi

cate

d be

low

:St

ates

with

< 2

0 di

stri

cts –

1 o

ffic

ial

Stat

es w

ith 2

1-30

dis

tts -

2 of

ficia

lsSt

ates

with

> 3

1 di

stts

. – 3

off

icia

ls.

The

nam

es m

ay b

e se

nt to

MA

NA

GE

for p

roce

ssin

gof

app

licat

ions

at G

oI le

vel.

(d) L

umps

um g

rant

for

Lum

p su

mR

s.1

cror

e , 3

cro

re a

nd 5

cro

re in

the

year

201

4-15

,PP

P m

odel

15-1

6 an

d 16

-17

resp

ectiv

ely

are

lum

p su

m a

mou

ntfu

nds a

vaila

ble

for t

he p

urpo

se. S

tate

s may

forw

ard

suita

ble

prop

osal

s fo

r PPP

mod

el to

GO

I, w

how

ould

then

allo

cate

the

fund

s acc

ordi

ng to

mer

it.

A.8

(a) O

pera

tiona

l Exp

ense

s for

Per y

ear

Avg

. 0.1

4 pe

r Blo

ck w

ithSA

MET

Ia

min

imum

of 9

.00

per S

AM

ETI


Cos

t nor

ms

S.In

dica

tive

Act

iviti

esU

nit

Uni

t Cos

tTe

ntat

ive

Cei

ling

Rem

arks

No.

to b

e U

nder

take

nC

eilin

gon

Act

ivity

(b) D

ocum

enta

tion

of su

cces

sPe

r yea

rA

ctua

l5.

00st

orie

s etc

. (pr

epar

atio

n an

ddi

ssem

inat

ion)

. for

SA

MET

I

(c

) Veh

icle

hir

ing

and

POL

Per y

ear

- 4

.00

for S

AM

ETI

(d

) Non

-Rec

urri

ng E

quip

men

tO

ne ti

me

- R

s. 3

.00

for l

ess t

han

One

tim

e G

rant

shal

l onl

y be

use

d w

hen

the

hard

-fo

r SA

MET

I

100

bloc

ksw

are/

equ

ipm

ent b

ecom

es o

bsol

ete.

R

s.4.

5 w

ith

100-

200

bl

ocks

R

s. 6

.0 w

ith 2

01-4

00

bloc

ks·

R

s. 8

.00

with

m

ore

than

400

blo

cks

BD

ISTR

ICT

LEV

EL A

CTI

VIT

IES

I.

Far

mer

ori

ente

d ac

tiviti

es:

B.1

Dev

elop

ing

/ Rev

isiti

ngPe

r dis

tric

t1.

51.

5 pe

r dis

tric

tO

ne ti

me

Stra

tegi

c Re

sear

ch &

Exte

nsio

n Pl

an (S

REP

)

B.2

Trai

ning

dur

atio

n of

farm

ers

shal

l be

5 to

7 d

ays,

3 to

5 a

nd 1

to 2

day

s du

ratio

n re

spec

tivel

y fo

r Int

er-S

tate

, with

in S

tate

and

with

in D

istr

ict

Trai

ning

s (in

clud

ing

trav

el)

(a) I

nter

-Sta

tePe

r far

mer

0.01

250.

625

per b

lock

Cos

t nor

ms a

re in

clus

ive

of:(i

) Tra

vel c

ost b

y bu

s or

per d

ayce

iling

seco

nd c

lass

slee

per (

actu

al c

ost)

ii) R

efre

shm

ents

/M

eals

and

Sta

y d

urin

g tra

inin

g (a

ctua

l am

ount

shou

ldno

t exc

eed

Rs.

450

per f

arm

er/d

ay) (

iii) E

xpen

ditu

reon

trai

ning

ven

ue (a

ctua

l and

shou

ld n

ot e

xcee

dR

s. 3

000

per d

ay in

clud

ing

audi

o-vi

sual

aid

s),

trai

ning

mat

eria

l (iv

) Tra

inin

g ki

t and

agr

icul

tura

lin

puts

, if a

ny (s

houl

d be

lim

ited

to R

s.30

0/-

Part

icip

ant)

(v) C

ost o

f hon

orar

ium

(lim

ited

tono

rms a

s per

Mod

el T

rain

ing

Cou

rses

Gui

delin

es fo

rou

tsid

e ex

pert

s and

not

for d

epar

tmen

tal o

ffici

als)

(b) W

ithin

Sta

tePe

r far

mer

0.01

cei

ling

1.00

per

blo

ckan

d/or

trav

el o

f the

trai

ner (

actu

al) (

vi)M

isce

llane

ous

per

day

and

foo

d co

st d

urin

g tr

avel

, if a

ny (R

s.25

0).

(vii)

Fiel

d vi

sits

(Rs.

500

0 su

bjec

t to

a m

axim

um o

fSt

ate

appr

oved

rate

s for

tran

spor

tatio

n). I

t is r

eite

rate

d


Cos

t nor

ms

S.In

dica

tive

Act

iviti

esU

nit

Uni

t Cos

tTe

ntat

ive

Cei

ling

Rem

arks

No.

to b

e U

nder

take

nC

eilin

gon

Act

ivity

that

the

amou

nts g

iven

abo

ve o

nly

indi

cate

cei

lings

and

only

act

ual c

ost s

houl

d be

pai

d af

ter e

xerc

isin

gec

onom

y. T

he P

rogr

ess R

epor

ts sh

ould

con

tain

onl

yth

ese

actu

al a

mou

nts.

Con

side

ring

fixe

d co

st o

ntr

avel

of f

arm

ers,

trai

ning

cos

t sho

uld

go d

own

asnu

mbe

r of d

ays i

ncre

ase

or n

atur

e of

refr

eshm

ent /

mea

ls sh

ould

impr

ove.

Any

dev

iatio

n fr

om th

ese

cost

nor

ms o

f tra

inin

g no

rms u

nder

item

s B.2

(a) t

o(c

) sho

uld

be g

ot a

ppro

ved

by th

e ID

WG

whi

ch in

clud

es S

tate

s’ F

inan

ce S

ecre

tary

.

(c) W

ithin

Dis

tric

t lev

elPe

r far

mer

0.00

4 / 0

.002

54.

00 p

er b

lock

Like

ly e

xpen

ditu

re o

r Sta

te /

loca

tion

spec

ific

cost

per d

ayce

iling

norm

s nee

ds to

be

got a

ppro

ved

in a

dvan

ce b

y th

eA

TMA

Gov

erni

ng B

oard

. Lim

it of

Rs.

400

for

Dis

tric

t lev

el tr

aini

ng o

nly

if it

is re

side

ntia

l,ot

herw

ise

Rs.

250

subj

ect t

o ac

tual

s. T

he li

mit

ofR

s.25

0 w

ill a

gain

hav

e tw

o co

mpo

nent

s Rs.

150

for

two

times

tea

/ sna

cks,

lunc

h an

d m

isce

llane

ous

expe

nses

. Act

ual t

rave

l cos

t will

be

in a

dditi

on to

this

.

B.3

Org

aniz

ing

dem

onst

ratio

ns

(a) D

emon

stra

tion

(Agr

i.)Pe

rU

pto

0.04

5.00

per

blo

ckFr

on

tlin

e d

emon

stra

tio

n a

t Fa

rm S

cho

ol o

n a

de

mon

strat

ion

per

dem

o* o

fm

axim

um a

rea

of 2

.5 a

cre

at sa

me

rate

s as a

ppro

ved

0.4

ha. A

s pe

run

der t

he G

uide

line

s of

Nat

iona

l Foo

d Se

curi

tyA

ppen

dix-

IM

issi

on fo

r the

cro

ps m

entio

ned

ther

ein.

For

oth

ercr

ops

rate

s, ra

tes m

ay b

e de

cide

d by

ATM

A M

Csu

bjec

t to

a m

axim

um o

f Rs.

400

0 ac

res c

over

ing

item

s men

tione

d in

NFS

M G

uide

lines

. The

app

rove

dno

rms u

nder

NFS

M fo

r Ric

e/ W

heat

/ Pul

ses i

sR

s.30

00/ a

cre

and

Rs.

2000

/ acr

e fo

r coa

rse

cere

als.

(b)

Dem

onst

ratio

nPe

r0.

04 p

er2.

00 p

er b

lock

(alli

ed se

ctor

)

dem

onstr

atio

nde

mo

for

allie

d se

ctor

s

B.4

Expo

sure

vis

it of

farm

ers

(a)

Inte

r Sta

tePe

r day

/0.

008

0.40

per b

lock

Up

to 5

farm

ers p

er B

lock

per

bat

ch o

f an

Expo

sure

part

icip

ants

Vis

it. M

axim

um p

erio

d of

an

expo

sure

vis

it no

t to

exce

ed 7

day

s (ex

clud

ing

jour

ney

time)

.(the

cos

tsh

ould

be

limite

d to

act

ual t

rave

ling

expe

nditu

rean

d bo

ardi

ng/ l

odgi

ng c

ost).

Lik

ely

expe

nditu

re o

rSt

ate

/ loc

atio

n sp

ecifi

c co

st n

orm

s nee

ds to

be

got

appr

oved

in a

dvan

ce fr

om th

e AT

MA

Gov

erni

ng B

oard

.


Cos

t nor

ms

S.In

dica

tive

Act

iviti

esU

nit

Uni

t Cos

tTe

ntat

ive

Cei

ling

R

emar

ksN

o.to

be

Und

erta

ken

Cei

ling

on A

ctiv

ity

(b)

With

in th

e St

ate

Per d

ay/

0.00

40.

80 p

er b

lock

Sam

e as

giv

en a

bove

, exc

ept t

hat t

he m

axim

umpa

rtic

ipan

tpe

riod

of a

n ex

posu

re v

isit

not t

o ex

ceed

5 d

ays

(exc

ludi

ng jo

urne

y tim

e).

(c)

With

in D

istr

ict

Per d

ay/

0.00

30.

30 p

er b

lock

Sam

e as

giv

en a

bove

, exc

ept t

hat t

he m

axim

umpa

rtic

ipan

tpe

riod

of a

n ex

posu

re v

isit

not t

o ex

ceed

3 d

ays

(exc

ludi

ng jo

urne

y tim

e).

B.5

Mob

iliz

atio

n of

farm

er g

roup

s o

f dif

fere

nt ty

pes

incl

udin

g F

arm

er In

tere

st G

roup

s, W

omen

Gro

ups,

Far

mer

Org

aniz

atio

ns,

Com

mod

ity

Org

aniz

atio

ns, a

nd F

arm

er C

oope

rativ

es e

tc.

(a

) Th

eir c

apac

ity b

uild

ing,

Per g

roup

/0.

051.

00 p

er b

lock

Upt

o 20

gro

ups p

er b

lock

skill

dev

elop

men

t and

per y

ear

supp

ort s

ervi

ces

(b) S

eed

mon

ey /r

evol

ving

fund

Per g

roup

0.10

1.00

per

blo

ckO

nly

to v

iabl

e gr

oups

on

com

petit

ive

basi

s

(c) F

ood

Secu

rity

Gro

ups

Per g

roup

0.10

0.20

per

blo

ck2

FSG

s/Bl

ock

is m

anda

tory

. Th

ese

will

be

all

wom

en fa

rmer

s’ g

roup

s and

See

d M

oney

will

be

give

n fo

r Hou

seho

ld fo

od se

curi

ty g

arde

n.

B.6

Rew

ards

and

ince

ntiv

es –

Per y

ear

0.20

1.00

per

dis

tric

tB

est o

rgan

ized

gro

up re

pres

entin

g di

ffere

ntFa

rmer

Gro

ups

per g

roup

ente

rpri

ses (

5 gr

oups

)

B.7

Farm

er A

war

dsPe

r yea

r0.

100.

50 p

er b

lock

Bes

t far

mer

s rep

rese

ntin

g di

ffere

nt e

nter

pris

es a

tpe

r far

mer

Bloc

k Le

vel

II

. Fa

rm In

form

atio

n d

isse

min

atio

n

B.8

Dis

tric

t lev

el e

xhib

ition

s,Pe

r dis

tric

t-

4.00

per

dis

tric

tki

san

mel

as, f

ruits

/ve

geta

ble

show

s.

B.9

a) In

form

atio

n di

ssem

inat

ion

Per d

istr

ict

-4.

00 p

er d

istr

ict

thro

ugh

prin

ted

leaf

lets

etc

and

loca

l a

dver

tisem

ents

.

b) lo

w c

ost p

ublic

atio

nPe

r 0

.72

per b

lock

Des

irab

le c

ompo

nent

-10

copi

es o

f 6 p

ublic

atio

ns @

Publ

icat

ion

12

pub

licat

ion

(max

.) to

be

dist

ribu

ted

in a

ll th

evi

llage

s of t

he b

lock


Cos

t nor

ms

S.In

dica

tive

Act

iviti

esU

nit

Uni

t Cos

tTe

ntat

ive

Cei

ling

R

emar

ksN

o.to

be

Und

erta

ken

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Appendix – I to ATMA CAFETERIA

CONCEPT OF FARM SCHOOL

Key features of the Farm Schools to be promoted under the ATMA programme are given below:

i. Farm Schools would be operationalized at Block/Gram Panchayat level.

ii. These would be set up in the field of outstanding or achiever farmers. The list of such farmershaving potential for organising farm schools in the Block for different sectors will be identifiedjointly by FAC and BTT and sent to ATMA GB through the Panchayat Samiti (block level electedbody of Panchayati Raj Institutions). “Farm Schools” and “Farm School Trainers” for each seasonwill finally be approved by the ATMA GB.

iii. “Teachers” in the Farm Schools could be progressive farmers, extension functionaries or expertsbelonging to Government or Non-Government Sector.

iv. One of the main activities of Farm Schools would be to operationalize Front Line Demonstrationsin one or more crops and/or allied sector activities. These demonstrations would focus on IntegratedCrop Management including field preparation, seed treatment, IPM, INM, etc.

v. Farm Schools would provide season long technical backstopping / training to target farmers byhaving an interactive session once at least during each of the 6 critical stages in a cropping season.

vi. While selecting the trainee farmers, about 50% representation should be given to small and marginalfarmers. Preference may be given to members of CIGs / FIGs.

vii. “Students” will visit Farm Schools as per specified schedule or as may be necessary. “Teachers”may also visit students as may be necessary.

viii. Knowledge and skills of “teachers” would be upgraded on a continuous basis through training atdistrict/ state/ national level institutions and/or exposure visits, etc.

ix In addition to technical support through Farm Schools, knowledge and skill of “students” may alsobe upgraded through training at district/ state level and exposure visits, etc. “Students” would havethe responsibility of providing extension support to other farmers in the respective village orneighbouring villages.

x. Maximum Service Charge to achiever farmer may be 10% of the total cost incurred on item No.1-5 of Farm School cost norm given at (Appendix – II)

xi. Achiever Farmer, while conducting the Farm School, can take the technical support from KVKscientists and extension personnel to explain the scientific rationale behind a particular practice.

xii. Either Training or Exposure Visit of about 5 to 6 days of the Progressive/ Achiever Farmer is supportedunder the Farm School as per norms approved in the Cafeteria.


xiii. Trainees would bear their own travel expenses BTM should act as coordinator for Farm Schoolswith periodic monitoring of the activities done at his level (at least 1 visit at every critical cropstages) to oversee and monitor the functioning & maintain record of visits. He may arrange anInterface between the achiever farmers (taking up Farm School) and the BTT & KVK scientists atleast on quarterly basis to exchange ideas at district level.

xiv. Performance of all farm schools in each block should be reviewed at BTT-FAC meetings on a half-yearly basis and by ATMA GB on an annual basis.

xv. For the reasons to be recorded in writing, highly successful Farm Schools may be continued foranother season or two, with provision of only recurring expenses during subsequent years/seasons.When continued in subsequent seasons, the participants should be selected from villages/panchayatsnot covered in the earlier Farm Schools.

xvi. States may consider suitably awarding the best Farm School in the district/state.

xvii. Trainings in Farm School should be flexible and non-lecture based with emphasis on hands-on-experience, observation, analysis and discussions.

xviii. Farm School concept (nature, periodicity & training) needs to be revisited and improved by takingvarious innovative steps such as involving non-academic experts also from farming and businesscommunity and also including Indigenous Technical Knowledge. New training aids like PicoProjectors can be used.


Appendix-II to ATMA Cafeteria

# Average tentative figure

* Lump-sum amount of up to Rs. 4000 (once for a set of Farm Schools) will be provided to the BTMso that capital assets are reused on a rotational basis as far as possible.

** Expenditure may be met from B2/B4 of cafeteria of activities.

OPERATIONALIZING FARM SCHOOL AT BLOCK / GRAM PANCHAYAT LEVEL/COST NORMS/ CEILINGS

Farm School (Block /GP Level) Rupees

1 Frontline demonstration at Farm School on a maximum area of 2.5 acre 7,500#at same rates as approved under the Guidelines of National Food SecurityMission for the crops mentioned therein. For other crops rates, rates maybe decided by ATMA MC subject to a maximum of Rs. 4000/acre coveringitems mentioned in NFSM Guidelines.

2 Grant towards logistics support to Farm School 1,000*

3 Contingency 2,000

4 IPM Kit to 25 Farm School trainees @ Rs. 200/- per kit. 5,000

5 Details of interactions / training at Farm School

(a) Honorarium for maximum two external trainer for maximum 6 visit @maximum of Rs.250 per visit per trainer 3,000

(b) Travel expenses for maximum two external trainer for maximum 6 visits @maximum of Rs.150 per trainer per visit 1,800

(c) Food expenses for 28 participants @ Rs.30 per participant per day for 6 events. 5,040

(d) Printed literature @ Rs.50 per participant for 28 participants and trainers 1,400

Total: 26,740

6 Maximum service charge to achiever farmer/ Implementing agency runningthe Farm School as per decision of GB, ATMA 2,674

7 Either Training or Exposure Visit of Achiever Farmer for about a week **

Grand Total: 29,414


Annexure IV

Summary of Important Farmer Oriented Activities benefiting individual farmers

Activity Details Ceiling of Cost Proposed ceiling RemarksNorms (Max.) for activity (If the cost norms are

reduced the numberof farmers day can be

increased pro rata)

Training of farmers a) Inter-State Rs.1250/farmer/day Avg. Rs.62500 per block Avg. 50 farmers days perfor maximum period blockof 7days. b) Within State Rs.1000/farmer/day Avg. Rs.1 lakh per block Avg. 100 farmers days

per block

c) Within district Rs.400 (for residential) Avg. Rs.4 lakh per block Avg.1000 farmers days& Rs. 250 (for non- per blockresidential)/farmer/day

Demonstrations a) Demonstration Rs.4000/ demonstration Avg. Rs.5 lakh per block Avg. 125 demonstrations(Agri.) of 1 acre per block

b) Demonstration Rs.4000/ demonstration Avg. Rs.2 lakh per block Avg. 50 demonstrations(allied sector) per block

Exposure visit of Inter State Rs.800/farmer/day Avg. Rs.40000 per block Avg. 5 farmer per blockfarmers- maximum for 10 days.duration of 10 days Within the State Rs.400/farmer/day Avg. Rs.80000 per block Avg. 25 farmer per blockexcluding travel time for 8 days.

Within District Rs.300/farmer/day Avg. Rs.30000 per block Avg. 100 farmers perblock for one day.

Farmer Scientist District level Rs.20000/ Interaction Rs.40000/district 2 Interactions per yearInteractions

Farm School Rs. 29,414 Minimum 3 F.S./blockper Farm School -about 25 trainee

farmers/school


In order to enable the farmers to draw the fullbenefit of the scientific and other manpoweravailable within the State, the following decisionshave been taken:-

Besides regular participation in ATMA GB &Management Committee, the ProgrammeCoordinators of the KVKs in the District shouldhave an interface meeting with the ProjectDirector, ATMA once a month during the croppingseason and work out a strategy of providing cropadvisories to farmers for various stages of cropgrowth. Scientists available in the KVKs will adviseand mentor Block Technology Teams in identifyingtechnological needs in various Blocks in theDistrict and programmatic interventions to meetsuch needs.

The SAU should designate an expert who wouldbe in-charge of one District to provide instantguidance to extension functionaries in the District.He / she will work in tandem with District Head ofAgriculture and Allied Departments, ProjectDirector ATMA and Programme Coordinator,KVK. A fixed amount of Rs. 24000 per annumper district has been provided to meet mobiletelephone expenses of these officials related toreturning calls of the farmers and other stakeholdersthat they may receive. IDWG may decide on break-up of the amount among four such officers asabove in every district after considering mobilephone expenses already being reimbursement bythe State Government and other organisationsconcerned and actual comparative necessity.

Comprehensive District Agriculture Plan (CDAP)or District Agriculture Action Plan (DAAP) underATMA developed on the basis of the StrategicResearch and Extension Plan (SREP) should berefined in the process jointly by ATMA and KVKs

from the Block level and acted upon for thepurpose.

(a) Project Director ATMA and ProgrammeCoordinator of KVK should jointly visit at leastfive villages every month in the District to guideand supervise the extension related workassigned to scientists and the extensionofficers, including BTM & ATM supportedunder ATMA. At the end of the month, a jointprogress report will be submitted by the ProjectDirector, ATMA and Programme Coordinatorof KVK, to the Secretary (Agriculture)/Director(Agriculture) of the State and the SAU.

(b) In consultation with the Secretary (Agriculture)of the State, the Vice Chancellor(s) of theUniversity(ies) will allocate districts to specificscientists in the SAU, who would interactagain with the ATMA and KVK of the assigneddistricts and provide technological inputs tothe farmers through this mechanism.

(c) Every month, both for (a) and (b) above, theminimum number of villages to be visited bythe ATMA and KVK personnel and theminimum number of field visits by SAUscientists shall be fixed by the Vice Chancellorof the State Agriculture University inconsultation with the Secretary (Agriculture)/Agriculture Production Commissioner.Thorough review of the feedback from the fieldvisits should be taken in the next monthlymeeting for taking immediate correctiveaction.

(d) Quarterly meetings should be organized bythe Vice Chancellor of the University in whichan interface would take place between theKVKs, District Agriculture Officers, ProjectDirector ATMA and the scientists of the SAUsand the action taken will be reported to

ANNEXURE-V

Convergence between Agricultural Research and Extension


Secretary (Agriculture) or AgricultureProduction Commissioner as the case may be.The Vice Chancellor of the University will alsogive a brief summary of the quarterly activitiesand progress to DG, ICAR.

(e) ATMA and KVK should coordinate with eachother in the conduct of Field Days, KisanMelas, Goshties and setting up of FarmSchools, so that there is no duplication incoverage and they should ensure percolationof appropriate scientific practices down to thefield level.

(f) ATMA Management Committee havingProgramme Coordinator, KVK as its membermay review the progress of technologyapplication - related activities funded byATMA. Besides this, the KVK may also providean Agricultural Technology Update (ATU) onhalf yearly basis i.e. before the start of Kharifand Rabi crop seasons to the ATMA for itswider dissemination among the farmers of thedistrict.

(g) Funds for KVK activities under ATMAprogramme will be released directly to KVKsunder intimation to respective controllingauthorities i.e. Director ExtensionEducation(DEE) & Comptroller and Directorsof ICAR Institute in case of KVKs run byUniversities and ICAR institutes respectively.For the KVKs run by NGOs, funds will bereleased directly to KVKs under intimation toZonal Project Directors of the zone concerned.Utilisation Certificates for the funds releasedby ATMA will be provided by the KVKs only.However, the respective host organisationsand monitoring authorities (i.e. Universities,ICAR institutes and Zonal Project Directors)will continue to supervise all activities of KVKsincluding the ones related to ATMA.

(h) The long term researchable issues may bedocumented, agro-climatic zone-wise with the

involvement of Zonal Agricultural ResearchStations (ZARS). These issues will be formallycommunicated to the concerned ZARSthrough the respective SAUs with theapproval of the Inter- Departmental WorkingGroup (IDWG). The IDWG having Vice-Chancellor/s of SAUs as well as Director(s) ofICAR institutes in the State as its members willreview the progress of research work taken upby the ZARSs on such issues.

(i) KVKs will provide advice to ATMA and theDistrict Administration for the implementationof Flagship programmes of the DAC namely– NFSM, NHM, RKVY, NAIS etc. The KVKScientists will technically advise the BlockTechnology Teams (BTTs) and will also beactively involved in preparation of BlockAction Plans (BAPs), especially with regard toresearch related issues/gaps and strategies.Regular participation of a KVK scientist in themeetings of Block Technology Teams will beensured at least once in a quarter. Theparticipating scientist will also take feedbackfor his colleagues in the KVK in respect of theirrespective areas of expertise.

(j) In case of escalated queries in Kisan CallCentres, KVKs will give requisite technicalinputs to district level officials as per therequirements of Kisan KnowledgeManagement System.

(k) Successful and innovative models ofconvergence between SAUs andDevelopment Departments of the State inAgriculture and Allied Sectors (eg: DistrictAgriculture Technology Transfer Centres ofAndhra Pradesh) need to be developed andreplicated in all the States.

(l) All steps as laid down in the Guidelines forModified ATMA Scheme Guidelines, 2014 toensure better convergence between researchand extension will be taken.


(m) Zonal Project Directors, State AgricultureCommissioners / Directors and Directors(Extension) of the SAUs concerned shalltogether take a quarterly review with KVKsand ATMAs.

(n) Interface meetings between PD, ATMA andPC, KVK should alternately take place in thesetwo offices. However, PC, KVK shouldinvariably attend ATMA GB and MCmeetings.

** Additional requirement of TA/DA, etc. will bemet by the respective Departments from theirown budgetary allocations. However, fundsavailable under ATMA Cafeteria for Research-Extension-Farmer linkages may also beappropriately utilized.

Senior officials from DAC and DARE/ ICARwould be visiting the States from time to timeto review the progress in getting bettercoordination and interface between thescientific community and the State agriculturemachinery on the one hand and the farmerson the other.

** (In order to ensure proper mobility of thescientists accompanied by extension workers,funds have been provided for meeting theexpenditure towards hiring of vehicles or POLexpenses for field visits of scientists along withextension functionaries during the 12th Planperiod, which is included in the cafeteria.)


ANNEXURE-VI (a)

FORM GFR 19-A(See Government of India’s Decision (I) below Rule 150)

FORM OF UTILIZATION CERTIFICATE __________

Certified that out of Rs. _______ lakh grant-in-aidsanctioned during the year ________ in favour of theState Government of _______________________under E.R. Scheme this Ministry/ Department letter No.& date given in the margin, Rs._______ lakh onaccount of Bank interest accrued and Rs.________lakh on account of unspent balance of the previousyear, a sum of Rs._________ lakhs has been utilizedfor the purpose for which it was sanctioned andbalance of Rs._______ lakh remaining un-utilized atthe end of the year will be adjusted towards grant-in-aid payable in next year.

2. Certified that I have satisfied myself that theconditions on which the grants-in-aid was sanctionedhave been duly fulfilled/being fulfilled and that I haveexercised the following checks to see that the moneywas actually utilized for the purpose for which it wassanctioned.

3. Kinds of checks exercised:-

Sanction orders of GoI – during the year _______

1. UC is issued based on Audited Accounts – during the year ______

2. Annual Progress Report – during the year _______

(Signature with Stamp)Director of Agriculture

Department of Agriculture

S. No

Letter No. & Date Amount

1.

2.

Total: -


ANNEXURE-VI(b)

Audited Statement of Expenditure for the year …………………

This statement is signed based on audited accounts for the year ………………….

SNO (ATMA)

Directorate of Agriculture,Government of ………………….

Sl Implementing Unspent Release Expenditure ClosingNo. Agency/State Balance as during Incurred during Balance as on

on 1st April_____ the year ________ the year _____ 31st March ______

1. SNO, H. Qrs.

2 SAMETI

3 ATMA…….

4 ATMA…….

5 ATMA…….

6 ATMA…….

7 ATMA…….

8 ATMA…….

9 ATMA…….

10 —————-

TOTAL


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Documents

GUIDELINES - BAMETIbameti.org/wp-content/uploads/2014/09/ATMA-Guideline-New-Rup.pdfQuarantine (SMPP) 1.2 While four ... Kisan Call Centres (KCCs) ... SMS) will also be used for disseminating