Guide: How to make Venus White successful in Your Practice.

A percentage of every sale of Venus White is donated to support breast cancer research.

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Make every day a Venus White day.Personalized Professional Whitening and Oral Care

Whitening can be a very profitable part of your business. Say, for instance, that you are able to sell the following each month at these example prices to the patient.

Plus you can offer Venus White maintenance and oral care products to help patients retain their bright, healthy smiles! To help you achieve your maximum potential, it is important that patients are aware of the solutions you offer and that your staff is educated and enthusiastic. This guide will provide tips on how to make the most of Venus White in your practice.

2 Venus White Max (in-office whitening treatments)@ $600 each10 Venus White Pro (take-home whitening used with custom trays) @ $400 each

10 Venus White Ultra (pre-filled, disposable whitening trays)@ $45 each—No chair time equals 100% profitThis results in $5450 in revenue monthly. THAT’S $67,800 ANNUALLY!

Your personalized online Venus Smile StoreNow, you can offer your patients easy, convenient access to personalized professional whitening and oral care products! The Venus Smile Store enhances patient care and provides an ongoing revenue source for your practice—without the hassles of inventory management and sales tax administration. View an example at www.venussmilestore.com/drpratt.

Don’t wait! Ask your Heraeus Kulzer Representative about becoming a part of this exciting program.

With the oral care market growing exponentially and more and more patients looking towards cosmetic dentistry, we are thrilled to introduce you to Venus White Professional Whitening and Oral Care. Our comprehensive product offering provides a whitening solution for every patient, plus maintenance and oral care products to help retain bright, healthy smiles.

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Below are 9 tips for successfully integrating Venus White into your practice. Consistently implementing these ideas will allow you to make the most of the Venus White support tools, and help ensure that your practice gains the maximum benefit from offering whitening and oral care.

Reach beyond your own patient base.Consider advertising in local publications—many regions have bridal magazines or “welcome to the area” flyers where local businesses can advertise. You can feature a special whitening offer to attract new customers—such as: Receive 50% off Venus White Professional Teeth Whitening with a new patient exam and cleaning.

Take each patient’s shade.A simple task that has proven effective in increasing whitening cases is simply taking the patient’s shade at every appointment. You can even have the patient take his or her own shade. Use smile assessments.Smile assessments are a great way to identify which patients are the best candidates for whitening and oral care solutions, and can help initiate the conversation. Each day, identify several scheduled hygiene patients who will receive smile assessments and make sure that it is part of your new patient paperwork. Save these assessments so you can follow up with patients later for additional treatment opportunities. Identify patients who are whitening candidates.Based on smile assessment responses or information patientsrelay during appointments, take a few minutes duringrecare appointments to educate patients about Venus White.Also, include whitening as a component of every restorativetreatment presentation.

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1Read all of the provided information, instructions and marketing support tools.Review all materials to gain an understanding of the benefits Venus White offers to your patients and practice. This will help you answer patient questions and offer value. Motivate and train the entire team.Share all of the Venus White information and marketing materials so everyone fully understands the product and can talk to your patients about it. Schedule a Lunch-and-Learn with your Heraeus Kulzer Representative to review the products with the team. Set and track goals for the team.Think about realistic and attainable goals for your practice as a result of offering Venus White. Discuss these goals with the team, document them, and implement a plan to reach them. Try utilizing a contest or incentive plan to get everyone excited! Track the production and discuss feedback and ideas at staff meetings.

Display Venus White patient marketing materials.Strategically display the Venus White patient materials in your reception area. This will get your patients thinking about whitening during their visit to your practice. Displaying these materials in operatories will further interest and engage your patients and make these materials handy for staff. Create an online presence by placing our Venus White web banners on your practice website. Send out patient communications (letters, postcards, newsletters).Announce that your practice is now offering Venus Whitein your practice newsletter. You can also customize our pre-drafted patient letter or email text and send it to your entire patient base. Don’t forget to ask them to forward your email on to friends and family members!

Additionally, postcards are available to order through www.heraeusdentalmarketing.com and can be customized with your practice info. Keep whitening top-of-mind by including Venus White statement stuffers in all mailings to patients.

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9Ask your Heraeus Kulzer representative about customizable patient marketing materials available to promote Venus White in your practice or visit www.heraeusdentalmarketing.com today!