Gül Begüm ŞEMİS. Milestones Appointments Due dates Check lists Approval 01.03.2012The FOAK Process Phase I2 Project Process

The FOAK Process:Phase I

Gül Begüm ŞEMİS

The FOAK Process Phase I 2

sequence

timing

• Milestones• Appointments• Due dates• Check lists• Approval

01.03.2012

Project Process


Process ≠ Bureaucracy

PROCESSDoing right

things at the right

time

Coordinate

Avoid rework

01.03.2012


FOAK

Phase I

• Generate the idea• Define the project

• Gain support

Phase II

• Begins with Approval of proposal• Steps to take secure an optimal partner and perform

the project

Phase III

• Transition of assets to catcher for commercialization

01.03.2012


Research Team Industry Team Proposal Team IBM Project Team Client Team Joint Project Team FOAK Board Program Management Team (PMT)

KEY PLAYERS

01.03.2012


• A flash of genius

• Suggestion from a client

• Recognized need

• New perspective

Generate Ideas

01.03.2012


Generate Ideas

•Listing existing and new assets

Identify Assets

01.03.2012


Generate Ideas

Identify Assets

• An idea must create a value for IBM and the client

• If idea was born in the market it has to be analyzed in the company

• Bring forward raw ideas and get the input from various participants

Identify Market Segment

01.03.2012


Generate Ideas

Identify Assets


Engage the Industry Research

Relationship Manager

•Serving industry strategy, strengthening and differentiating IBM’s offerings by injecting thinking around research labs•Bring industry insights brand messaging and requirements into labs01.03.2012


Generate Ideas

Identify Assets


Engage the Industry Research Relationship

Manager

• Must make sens to industry’s vision• Fit the vision• Understand how the innovation can be

introduced into it• Identify the segment of client’s

business• Increase profit, lower costs, provide

competitive advantage• Influential and visible in the market

place

Translate into Market Terms

01.03.2012


Generate Ideas

Identify Assets


Engage the Industry Research Relationship

ManagerTranslate into Market

Terms

• Eventual commercialization

• Clear and persuasive to executives on the industry team

Gain IBM Industry Support

01.03.2012


Generate Ideas

Identify Assets


Engage the Industry Research Relationship Manager



• Client discussions• FOAK team addresses the key requirements

of financial institutions• Bases on a real-world approach• Schedule jobs on computer grid• Improvement in time

Test with existing clients

01.03.2012


Generate Ideas

Identify Assets


Engage the Industry Research Relationship Manager




• Contributions from everyone to refine their idea and to position their project for the market

• Idea has enough details to propose to FOAK Porposal Team

• A function can be added, usage can be made easier,concept can be enhanced

Refine the Idea

01.03.2012


Generate IdeasIdentify Assets

Identify Market SegmentEngage the Industry

Research Relationship ManagerTranslate into Market

TermsGain IBM Industry Support


Refine the Idea

• Enables Proposal Team to educate the catcher on the project and gain additional input into how they might craft the project to ensure synergy with catcher’s plans.

• Smoother transition of assets upon successful completion of the project

• Cathcer can estimate what level of additional investment will be required to commercialize the assets

Gain Catcher Concurrence

01.03.2012

3 things that FOAK Proposal Team has to do:

1. Identify the catcher2. Determine the additional effort

will be required on part of the catcher to commercialize the

asset3. Gain catcher’s sponsorhip, support and firm commitment to

commercialization





TermsGain IBM Industry Support


Refine the IdeaGain Catcher Concurrence

• Proposal Team investigates how the proper elements might be put together and modified to create a project that fits the specific needs while fitting within the time and resources constraints of the FOAK program

• Reduce the probability of suprises• Make analysis and compearision easier for

FOAK Board

Develop a Structural Proposal

01.03.2012





TermsGain IBM Industry SupportTest with existing clients

Refine the IdeaGain Catcher Concurrence


• Send the outline of the project to FOAK Board before the meeting

• Board decides in 24 hours• Reasons to get declined :

• Lack of sponsorhip• Too narrow or too broad a scope• Weak asset commercialization plans• Not aligned with a market segment or

solution area

Submit to FOAK Board

01.03.2012

17

Generate Ideas

Identify Assets

Identify Market

Segment

Engage the Industry Research

Relationship Manager

Translate into Market

Terms



Refine the Idea

Gain Catcher Concurrence


Submit to FOAK Board

01.03.2012


A good idea that has no relevance to client’s needs and priorities isn’t really a good idea. It is a good idea only when clear business

value exists.

01.03.2012

Systematically explore and document options for

commercialization of the innovation

Dont’t be afraid to engage the experts to help form projects and steer them

toward market needs

Sell an innovation on its business value, not just

technical function, and get market validation early

FOAK Phase-I

Make sure that an innovation as

it evolves continues to be

relevant and important to the

plans and strategy of the

intended commercialization organization.

Make innovation communications to stakeholders easy to evaluate by using common

formats, instructions and

designs.

The FOAK Process Phase I 1901.03.2012

Documents

Gül Begüm ŞEMİS. Milestones Appointments Due dates Check lists Approval 01.03.2012The FOAK Process Phase I2 Project Process