Google Algorithm Penalties

THE CAUSE, EFFECT AND SOLUTION

“Google only loves you when everyone

else loves you first.”

– Wendy Piersall

Google has been pounding websites heavily using the soft

creatures, i.e. Panda, Humming Bird and Penguin

Algorithms

Penguin 2.1

Penguin 2.1 made its presence in October 2013. Bad

Backlinks from article directories, paid links, low quality

directories, PR sites, social bookmarking, Sitewide links and

Link farms forced Google to penalise websites using Penguin

(ver-5) Algorithmic Penalty.

As a result, websites lost 80% of their organic traffic.

Solution: Backlink Audit was introduced to clean up all badlinks

using the disavow tool

Panda Algorithmic Penalty

What tensed the Panda? Duplicate content, Thin content,

Scrapped Content, Low quality content, Copied Content!!!!

Thus, websites with all the above mentioned content were wiped

out totally in June 2013 from the SERP’s irrespective of how good

backlinks they had.

Solution: Google just wanted fresh and unique content. Wise

websites achieved this by blogging, FAQs, Presentations, etc.

The Tossing Humming Bird Algorithmic

Penalty

Though this Algorithmic Penalty was given the name of the smallest

bird, it had bigger effects on websites with Lean content and long

tailed keywords.

August 2013 was the devastating period for websites with lean

content.

As a result, websites that ranked top for long tailed keywords

disappeared in SERP’s

Solution: Google demanded website owners to build pages with fresh

long content & Question Answer style.

For result-oriented SEO services in Adelaide, contact

Adelaide Local SEO Services

Call: 0435 998 725

Visit: www.adelaidelocalseo.com.au