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Graphic chart GSA
Table of Contents:
1 - The logo Page 2
A - Briefing Page 3
B - Concept Page 4
C - Colours Page 5
D - Typography Page 6
E - Measures Page 7
F - Restrictions 1 & 2 Page 8-9
G - Acronyms 1 & 2 Page 10-11
2 - Horizon line Page 12
Specifications Page 13
3 - Applications Page 14
A - Business card 1 & 2 Page 15-16 B - Letterhead 1 & 2 Page 17-18
C - Envelops 1, 2 & 3 Page 19 -20 - 21
D - Email signature Page 22
E - Compliment card Page 23
Credits Page 24
EuropeanGlobal NavigationSatellite SystemsAgency
1 - The logo A - Briefing Page 3 B - Concept Page 4
C - Colors Page 5
D - Typography Page 6
E - Measures Page 7
F - Restrictions 1 & 2 Page 8-9
G - Acronyms 1 & 2 Page 10-11
2
EuropeanGlobal NavigationSatellite SystemsAgency
Graphic chart GSA
3
A - BriefingThe new logo provides an update to the existing logo and visual identity (see example, above).
Although it maintains the old logo’s main symbolism, it provides a more effective, streamlined branding by incorporating the European aspectinto the flag as opposed to having the EU flag complement the logo.
1 - The Logo > A - Briefing Graphic chart GSA
4
1 - The Logo > B - Concept
B - Concept1 The eight stars of the European flag represent “infinity” (when placed
horizontally, the number 8 becomes the symbol for infinity)> Technology – Modernization – Development > It means Innovation.
2 The angle of the stars represents the differentpositions of a satellite in relation to the Earth. > Rotation – Movement – Speed > It denotes European diversity.
3 The increasing size of the stars expresses dimensionand they add perspective to the logo. > Distance – Reconciliation – Connection > It represents the human side.
4 The curvature is the horizon. It represents the Earth and the sunreflecting off its surface as seen from a satellite at sunrise.> Renewal – Discovery – Dream > It denotes the concept.
5 The exact proportions of the European flag are used, with the officialblue darkened to give the presentation a stronger feeling of depth. > Space – Serious – Professionalism > It denotes responsibility.
EuropeanGlobal NavigationSatellite SystemsAgency
Graphic chart GSA
5
1 - The Logo > C - Colours
C - Colours
Web :#14267b
R : 20G : 38B : 123
Quadri :C : 100M : 100Y : 0K : 10
PMS :PANTONE 280 C
Web :#FFEB00
R : 255G : 255B : 0
Quadri :C : 0M : 0Y : 100K : 10
PMS :PANTONE Yellow C
Web :#848687
R : 132G : 134B : 135
Quadri :C : 0M : 0Y : 0K : 60
PMS :PANTONE 424 C
EuropeanGlobal NavigationSatellite SystemsAgency
Graphic chart GSA
6
1 - The Logo > D - Font
D - Typography
Neo Sans
NeoSanLigNeoSanLigItaNeoSanRegNeoSanMedNeoSanBol
NeoSanMed
NeoSanLig + NeoSanMedBody: 30,5ptLine spacing: 29ptHorizontal Scale: 100%Vertical scale: 90%
EuropeanGlobal NavigationSatellite SystemsAgency
NeoSanLig
EuropeanGlobal NavigationSatellite SystemsAgency
To support the image, a modern, ‘tech-focused’ font is used in orderto enhance the space theme. The ‘Neo Sans’ font meets these requirements. Utilizing subtle and unconventional curves, the ‘Neo Sans’ font provides a fluidity that hints at a futuristic design.
Graphic chart GSA
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1 – The Logo > E - Measurements
E – Measurements The flag uses the same proportions as the European Commission logo (European flag), or 2/3. The entire logo must comply with the proportional values as shown below:
144 mm
40 mm
7,8 mm
84 mm60 mm
2,9 mm 4,5 mm
EuropeanGlobal NavigationSatellite SystemsAgency
EuropeanGlobal NavigationSatellite SystemsAgency
8 mm
12 mm
11 mm
Graphic chart GSA
8
1 - The Logo > F - Restrictions 1
F - Restrictions 1When the logo is used on a black or dark colour background,the fonts and the horizon (see page 13) become white.
In the positive version of the logo, the flag disappears and the symbol (stars and horizon line) changes to blue. The text remains unchanged.
The minimum distance between logo and horizon is 100 mm
EuropeanGlobal NavigationSatellite SystemsAgency
EuropeanGlobal NavigationSatellite SystemsAgency
Graphic chart GSA
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1 - The Logo > F - Restrictions 2
F - Restrictions 2 The logo in its minimum acceptable size. When used on a black or dark background,the flag is represented in white and the symbols (stars and horizon) in blue.Text and acronyms (see page 10) must be white (see page 8).
7 mm
25 mmEuropeanGlobal NavigationSatellite SystemsAgency
EuropeanGlobal NavigationSatellite SystemsAgency
EuropeanGlobal NavigationSatellite SystemsAgency
EuropeanGlobal NavigationSatellite SystemsAgency
EuropeanGlobal NavigationSatellite SystemsAgency
EuropeanGlobal NavigationSatellite SystemsAgency
EuropeanGlobal NavigationSatellite SystemsAgency
Graphic chart GSA
10
1 - The Logo > G - Acronyms 1
G - Acronyms 1
62 mm
7,5 mm
78 mm
GSA
GSA
NeoSanReg
NeoSanReg
NeoSanMed
NeoSanMed
NeoSanLig
NeoSanLig
40 mm
60 mm
60 mm
6,9 mm
40 mm
Body: 61ptHorizontale scale: 100%
Vertical scale: 90%
Body: 50ptLine spacing: 39,8ptHorizontal scale: 100%Vertical scale: 90%
When the name of the agency is duplicated or repeated, the use of the acronym (GSA) is encouraged. It should also be used when the logo is too small for reading as the GSA acronym will ensure the visual impact of the logo is maintained. The choice of the horizontal or vertical version depends on layout graphic requirements of a particular use.
Graphic chart GSA
11
1 - The Logo > G - Acronyms 2
G - Acronyms 2
5,5 mm
EuropeanGlobal NavigationSatellite SystemsAgency
GSCNeoSanReg
NeoSanMed
NeoSanLig
60 mm
57 mm
Body: 48ptHorizontal scale: 100%Vertical scale: 90%
EuropeanGlobal NavigationSatellite SystemsAgency
GSMCNeoSanReg
NeoSanMedNeoSanBol
NeoSanLig
Body: 48ptHorizontal scale: 100%Vertical scale: 90%
When using a three-letter acronym, the stylistic variants of the fontsabove must be followed. For four-letter acronyms, see the example below.
Graphic chart GSA
2 - Horizon line Specifications Page 13
12
EuropeanGlobal NavigationSatellite SystemsAgency
Graphic chart GSA
13
2 – The horizon line > Specifications
Specifications
Middle of the document
Middle ofthe horizon line
Min. 10 mm
When using a black or dark background, the opacity must be set to 80%.The white version will have 100% opacity.
The horizon line must have an opacity of 50% of the colour used.
!!! Attention: the horizon line is NOT an identical copyof the line used in the logo. It’s larger!!!
150 mm
Min. 17 mm Min. 7 mm
9,5 mm
The horizon line must be placed in a "visual" way. It always goes in the footer (except for the email signature) and in the middle of an A4 page. The line in "script" fades out to the right, giving the impression that the center is more to the left than it really is. To restore the visual effect, the line must moved slightly to the right.
(See page 8 for the positioning of elements above the horizon line and colour possibilities)
Graphic chart GSA
3 - Applications A - Business cards 1 & 2 Page 15-16
B - Letterheads 1 & 2 Page 17-18
C - Envelopes 1, 2 & 3 Page 19 -20 - 21
D - E-mail signature Page 22
E - Compliement card Page 23
14
EuropeanGlobal NavigationSatellite SystemsAgency
Graphic chart GSA
15
3 - Applications > A - Business card 1
A - Business card 1
www.gsa.europa.eu
HeadquartersJanovského 438/2170 00 Prague 7 – HolesoviceCzech Republic
Tel : +32 (0)2 000 00 00Mobile : +32 (0)000 00 [email protected]
Firstname NameFunction
54 mm
85 mm
5 mm
10 mm
10 mm
5 mm
18 mm
5 mm
5 mm
NeoSanMedNeoSanLigBody: 7pt Line spacing: 8,5ptHorizontale scale: 100% Vertical scale: 100% Colour: Grey (see page 5)
NeoSanLigBody: 7ptHorizontal scale: 100%Vertical scale: 100%Alignment of text: RightColour: White
NeoSanMedBody: 10ptLine spacing: 8,5ptHorizontal scale: 100%Vertical scale: 100%Colour: White
NeoSanLigItaBody: 7ptLine spacing: 8,5ptHorizontal scale: 100%Vertical scale: 100%Colour: Grey (see page 5)
NeoSanLigBody: 7pt Line Line spacing: 8,5ptHorizontale scale: 100% Vertical scale: 100% Colour: Grey (see page 5)
Graphic chart GSA
16
3 - Applications > A - Business card 2
A - Business card 2
www.gsa.europa.eu
5 mm
European GNSS Service CentreCarretera Ajalvir km 4 (28850)Torrejón de Ardoz, MadridSpain
Tel : +32 (0)2 000 00 00Mobile : +32 (0)000 00 [email protected]
Firstname NameFunction
5 mm
5 mm
5 mm
Using the logo withthe acronym GSC(See page 11)
GSC
www.gsa.europa.eu
5 mm
Galileo Security Monitoring Centre8 Avenue du Président Kennedy78102 Saint-Germain-en-LayeFrance
Tel : +32 (0)2 000 00 00Mobile : +32 (0)000 00 [email protected]
Firstname NameFunction
5 mm
5 mm
5 mm
Using the logo withthe acronym GSMC(see page 11)
GSMC
14,3 mm
14,3 mm
Graphic chart GSA
27 mm
80 mm
19 mm
43 mm
60 mm
10 mm
7,5 mm
70 mm
20 mm
95 mm
105 mm
10 mm
10 mm
17
17,5 mm
39 mm
5 mm7,5 mm
B - Letterhead 1
Dear,
At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium volupta-tum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolo-rum fuga excepturi sint occaecati.
European GNSS Service CentreCarretera Ajalvir km 4 (28850)Torrejón de Ardoz, MadridSpain
Headquarters Janovskeho 438/2170 00 Prague 7Holesovice, Czech Republic
European GNSS AgencyTel : + 32 (0)2 298 52 [email protected]
EuropeanGlobal NavigationSatellite SystemsAgency
GSC
Firstname NameFunction
Adress + numberPostcode + city, country
Your ref. : CCCSubjec: XXX
Firstname NameFunction
Enc.: XXXXCc.: XXXX
City, 0 month 0000GSA/2014/XXX/XX/DXXXXXX
Headquarters Janovskeho 438/2170 00 Prague 7Holesovice, Czech Republic
European GNSS AgencyTel : + 32 (0)2 298 52 [email protected]
Calibri RegularBody: 11pt
Line spacing: 12ptAlignment: Left
Colour: Black
Calibri Regular - Corps : 9pt - Interlignage : 10ptCalibri BoldBody: 11ptAlignment: LeftColour: Black
Calibri RegularBody: 11ptLine spacing: 12ptAlignment: LeftColour: BlackCalibri Regular
Calibri BoldBody: 11ptLine spacing: 12ptAlignment: LeftColour: Black
Calibri RegularBody: 11pt
Line spacing: 13ptAlignment: Justified with the last line aligned to the left
Colour: Black
18
B - Letterhead 2
Calibri BoldCalibri Italic
Calibri RegularCalibri Bold
Body: 11ptBody: 9pt
Body: 9ptBody: 9pt
Line spacing: 10ptAlignment: LeftColour: Black
NeoSanMedNeoSanLigCorps : 7ptInterlignage : 8,5ptCouleur : Gris (v. page 5)
Dear,
At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium volupta-tum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolo-rum fuga excepturi sint occaecati.
Firstname NameFunction
Adress + numberPostcode + city, country
Your ref. : CCCSubjec: XXX
Firstname NameFunction
Enc.: XXXXCc.: XXXX
City, 0 month 0000GSA/2014/XXX/XX/DXXXXXX
C - Envelopes 1
3 - Applications > C - Envelopes 1
19
Headquarters Janovskeho 438/2170 00 Prague 7Holesovice, Czech Republic
European GNSS AgencyTel : + 420 234 766 [email protected]
114 mm
229 mm
10 mm
10 mm
17 mm
17 mm
10 mm
20 mm
10 mm
Graphic chart GSA
These two examples are not in a 1:1 scale. Use the indicated distances for reference.
EuropeanGlobal NavigationSatellite SystemsAgency
GSC
European GNSS Service CentreCarretera Ajalvir km 4 (28850)Torrejón de Ardoz, MadridSpain
Headquarters Janovskeho 438/2170 00 Prague 7Holesovice, Czech Republic
European GNSS AgencyTel : + 32 (0)2 298 52 [email protected]
NeoSanMedNeoSanLigBody: 7ptLine spacing: 8,5ptHorizontale scale: 100%Vertical scale: 100%Colour: Grey (see page 5)
10 mm
17 mm
10 mm
EuropeanGlobal NavigationSatellite SystemsAgency
Headquarters Janovskeho 438/2170 00 Prague 7Holesovice, Czech Republic
European GNSS AgencyTel : + 420 234 766 [email protected]
C - Envelopes 2
3 - Applications > C - Envelopes 2
20
324 mm
229 mm
10 mm
17 mm
Graphic chart GSA
Header and footer for an envelope containing documents in A4.
This example is not in a 1:1 scale.Use the indicated distances for reference.
NeoSanMedNeoSanLigBody: 7ptLine spacing: 8,5ptHorizontale scale: 100%Vertical scale: 100%Colour: Grey (see page 5)
10 mm
17 mm
10 mm
EuropeanGlobal NavigationSatellite SystemsAgency
GSC
C - Envelopes 3
3 - Applications > C - Envelopes 3
21
324 mm
229 mm
10 mm
20 mm
Graphic chart GSA
Header and footer for an envelope containing documents in A4.
This example is not in a 1:1 scale.Use the indicated distances for reference.
European GNSS Service CentreCarretera Ajalvir km 4 (28850)Torrejón de Ardoz, MadridSpain
Headquarters Janovskeho 438/2170 00 Prague 7Holesovice, Czech Republic
European GNSS AgencyTel : + 32 (0)2 298 52 [email protected]
NeoSanMedNeoSanLigBody: 7ptLine spacing: 8,5ptHorizontale scale: 100%Vertical scale: 100%Colour: Grey (see page 5)
D - E-mail signature
3 - Applications > D - E-mail signature
22
European GNSS Service CentreCarretera Ajalvir km 4 (28850)Torrejón de Ardoz, MadridSpain
Tel : +32 (0)2 298 52 10Mobile: +32 (0)498 98 52 [email protected]
HeadquartersJanovskeho 438/2170 00 Prague 7Holesovice, Czech Republic
Tel : +32 (0)2 298 52 10Mobile: +32 (0)498 98 52 [email protected]
Headquarters Janovskeho 438/2170 00 Prague 7Holesovice, Czech Republic
Firstname NameFunction
Calibri BoldCalibri ItalicBody: 11ptAlignment: LeftColour: Black - Grey
Calibri RegularCalibri BoldBody: 11ptAlignment: LeftColour: Grey (see page 5)
The email signature is built directly into the email program of the user.Fonts: Calibri Régular and Calibri Bold 11pt.
Graphic chart GSA
EuropeanGlobal NavigationSatellite SystemsAgency
GSC
Firstname NameFunction
E - Compliement card
3 - Applications > E - Compliement card
23
Graphic chart GSA
These two examples are not in a 1:1 scale. Use the indicated distances for reference.
NeoSanMedNeoSanLigBody: 7ptLine spacing: 8,5ptHorizontale scale: 100%Vertical scale: 100%Colour: Grey (see page 5)
100 mm
210 mm
10 mm
10 mm
15 mm
17 mm
With compliments
Headquarters Janovskeho 438/2170 00 Prague 7Holesovice, Czech Republic
European GNSS AgencyTel : + 420 234 766 [email protected]
100 mm
210 mm
10 mm
10 mm
15 mm
20 mm
GSC
European GNSS Service CentreCarretera Ajalvir km 4 (28850)Torrejón de Ardoz, MadridSpain
Headquarters Janovskeho 438/2170 00 Prague 7Holesovice, Czech Republic
European GNSS AgencyTel : + 32 (0)2 298 52 [email protected]
10 mm
10 mm
With compliments
Credits
Brussels 2014EuropeanGlobal NavigationSatellite SystemsAgency
The logo GSA and the Graphic chart have been developed
by GOPA-Cartermill / Chan Geeroms
Tel. : +32 (0)2 280 17 [email protected]
www.gsa.europa.eu 24