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GS1 EPC & Data Transparency Management Douglas Hill Chief Operating Officer GS1 Denmark IT University, Denmark 22 nd May 2012

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GS1 EPC &

Data Transparency Management

Douglas Hill

Chief Operating Officer

GS1 Denmark

IT University, Denmark

22nd May 2012

© 2011 GS1 Denmark

Slide stack contents

Psssst I have a secret

About GS1

GS1 standards

Managing (big) data with EPC

Conclusions

Questions

Who is GS1?

© 2011 GS1 Denmark

GS1 in a nutshell

GS1 is the most

widely used supply

chain standards

system in the world

• Known as the barcode people

• Formerly EAN, 2005 GS1

• Created 1977, GS1 not-for-profit organization

• We are a UN recognised NGO

• We are business partner neutral

• We are user-driven and user-governed

• We serve all companies, all sizes

• We have reach & traction

© 2011 GS1 Denmark

111 Member Organisations.

145 Countries served.

Local services, global reach.

Countries with a

GS1 Member

Organisation

Countries served on a

direct basis from GS1

Global Office (Brussels)

GS1 Member Organisations

© 2011 GS1 Denmark

Core Markets

Retail Consumer

Goods

Food &

Beverage

Healthcare

& Life

Sciences

Electronics

& High Tech Logistics &

Transport

© 2011 GS1 Denmark

GS1 liaisons and connections example in

healthcare

International

Organisation for

Standardization

European

Committee for

Standardization

Health Level 7

International

Society for Blood

Transfusion

International

Health

Terminology SDO

International Society

for Quality in

Healthcare

European

Association of

Hospital

Pharmacists

European

Association of

Medical Device

manufacturer

Clinical Data

Interchange Standards

Consortium

World Customs

Organization World Health

Organization

© 2011 GS1 Denmark

GS1 all about YOUR numbers

GS1 is the most

widely used supply

chain standards

system in the world

• 111 Offices globally & 145 countries

• 2,000 employees

• 2,000,000 user companies

• Active in over 25 sectors

• Globally, over 2 trillion transactions/year

‘Barcode reads’

GS1 System of

standards

Identify, Capture & Share

business information

© 2011 GS1 Denmark

GS1 philosophy

Global standards

for unique

identification

Global standards

for data carriers

Global standards

for electronic data

exchange

Identify > Capture > Share AND….. Manage business data

GS1 System of

standards

• Identify

• Capture

• Share

© 2011 GS1 Denmark

GS1 ID keys

GS1 Identification Keys

GTIN – Trade Item/product code

GLN – Global location number

SGTIN/SGLN – EPC serialised versions

GRAI – Returnable assets

GIAI – Assets

GSRN – Service relationship nr.

GDTI – Document id

SSCC – Logistics shipping code

© 2011 GS1 Denmark

3 major GS1 Identification Keys

13

E.G. Used on GS1 Logistics label •GS1 keys encoded into logistics labels

•As a barcode AND EPC number

GS1 System of

standards

• Identify

• Capture

• Share

© 2011 GS1 Denmark

Data carriers

At least 5 billion barcodes are

read every day, all over the

world

New “Young gun” in town = EPC

Wanted

Big reward $$

© 2011 GS1 Denmark

What is EPC?

EPC = Electronic product code

• A Nr used to identify an object INSTANCE

• Combines a silicon chip and an antenna

• EPC tag data is associated to other data

• GS1 keys can be applied in EPC format

© 2011 GS1 Denmark

EPC architecture – a suite of

standards to help you manage data

GS1 EPC

architecture:

Tags = ID

EPCIS = Hold info

F-ONS = Find EPCIS

Managing (big) data

with GS1 & EPC

Or…….”Managing data across

distributed networks where

value is added at the nodes!”

© 2011 GS1 Denmark

Growing data capture an issue?

GS1 is the most

widely used supply

chain standards

system in the world

• 111 Offices globally

• 2,000 employees

• 2,000,000 user companies

• Serve 145 countries

• Active in over 25 sectors

• 5 billion “beeps a day”

• Globally, over 2 trillion transactions/year

………the tip of the iceberg

© 2011 GS1 Denmark

Making data visible

Data, data, everywhere, and no products apparent,

Data, data, everywhere and none of it transparent!

Adapted by Hill from ‘The Rime of the Ancient Mariner’, Coleridge, T. 1798

20

Data generation set to rise [at least] 40% per year*.

5 “Libraries of congress-worth” of data created by barcode reads per year#

*(McKinsey report, 2011)

#(Hill, 2012)

© 2011 GS1 Denmark

GS1 Today:

2 trillion

transactions/year

Transaction data

GS1 5 years:

11 trillion

transactions/year

Event driven data

© 2011 GS1 Denmark

Big data – what McKinsey say

“Leaders in every sector will have to grapple with the implications of big

data*, not just a few data-oriented managers.”

“Simply making big data more readily available to relevant stakeholders

in a timely manner can create tremendous value.”

McKinsey's Business Technology Office

*Big data – Large sets of captured data from enterprises and the Internet of Things

© 2011 GS1 Denmark

The trick is…connecting data!

• Digital data (to track products through the networks)

• Physical data (to identify products on the ground/sea)

23

Need to aggregate and filter big data across the supply

chain to create knowledge – we do this through EPC

standards

© 2011 GS1 Denmark

How GS1 EPC helps manage data

EPC provides a common

framework of specifications

(F)ONS, Object name service Find other dbs that hold info on EPC

The EPCIS – information services Where the ‘real’ data resides

© 2011 GS1 Denmark

EPC framework

Search and

Discovery

GEN 2

Tag

Security Specifications

EPCIS protocols Tag Data Standards

© 2011 GS1 Denmark

WHY

•Business Step (e.g., packing)

•Status (e.g., sold)

WHAT

individual asset instances

(e.g. SGTIN, SSCC, GRAI...)

WHERE

•Read Point (GLN)

•Business Location (GLN)

WHEN

Timestamp of this event

...recorded as an EPCIS Event using GS1 keys for object & location

The EPCIS – information service.

© 2011 GS1 Denmark

Standardised track and trace queries

© 2011 GS1 Denmark

EPCIS . . .

is not an application, but rather a GS1 EPC Standard

defines interfaces for the capture and query of data

can be integrated into ERP / tracking & tracing applications

augments rather than supplants traditional EDI

requires serialised identification objects!

does not require RFID

can be used with GS1 bar-coded objects

Clearing up some misconceptions on EPCIS

© 2011 GS1 Denmark

GS1 EPC/RFID rolled out . . .

29

Retail & Consumer Goods

• Inventory management in Apparel & CPG

• Anti-counterfeiting for luxury goods

• Traceability of fresh foods and livestock

Transport & Logistics

• Shipment tracking in cross-border

• Asset visibility in the rail network

• Letter/parcel tracking in the international postal system

• Warehouse management for T&L operators

Aerospace & Defense

Parts tracking

Baggage handling

© 2011 GS1 Denmark

Benefits of EPC Technology

For end users

• Globally MAINTAINED and

rolled-out standards

• One architecture for all GS1

keys

• Cross sector applicability

• No development costs

For software houses

• EPC certification available

to software houses

• GS1 partner programs

available

• Global standards with global

applicability

Conclusions

21/05/2012

© 2011 GS1 Denmark

Final thoughts

‘Big data’ is coming

Think about GS1 EPC standards as a solution

The GS1 keys are the basis for data management

To manage different types of data (assets, Item, Logs)

To manage data across extended supply chains

The EPC technology is available now

The standards are free

The challenge is in the sharing not the technology

© 2011 GS1 Denmark

33

See you at the GS1 stand!

..... And how many ties?

Douglas Hill

Chief Operating Officer

GS1 Denmark

Vesterbrogade 149

1620 København V

T + 45 39 27 85 27

W www.gs1.dk

E [email protected]

Supplementary slides

© 2011 GS1 Denmark

The EPC (F)ONS EPCIS network

© 2011 GS1 Denmark

EPCIS query of supply chain events

Query

&

Response

Query

&

Response

Query

&

Response

Query

&

Response

EPCIS query

pharmaceutical

plant logistics

provider

pharmacy •customs

•regulatory

•consumers

“Where are the drugs we ordered?”

“Which serialised blister packs were produced on line 33F in week 37?”

“Who had custody of these articles at any given point?”

“What has been commissioned and is waiting for us to pick up?”

© 2011 GS1 Denmark

GS1 EPC/RFID

Helps companies track their products and

assets more effectively through the whole

supply chain

Information about the product is stored on a

EPC/RFID tag on the item and transmitted

through radio-waves – so you can read it

even if the product is moving fast or if you

cannot directly see it

Global standards for RFID-based identification Immediate automatic identification and tracking of an item or asset

© 2011 GS1 Denmark

GS1 EPC Information Service

(GS1 EPCIS)

Helps organisations share data about the

location of products or assets within their

company and across multiple stakeholders

Provides end-to-end supply chain visibility

by answering questions such as What

product was Where, When it was there and

Why it was there (physical events data)

A service that works with barcodes and

EPC/RFID, in supplement to existing

enterprise systems

Global standard for sharing physical event data Real-time information on the movements of products in the supply chain

© 2011 GS1 Denmark

How GS1’s EAN-13 GTIN maps

into an EPC 96 bit SGTIN

© 2011 GS1 Denmark

Example business application EPCIS

Several identification

types could be read by

the same equipment:

a) Item

b) Rtn asset

c) Fixed asset

d) Service relation

e) Document