Growth Division Marketing Plan 2013

Vendors

• Aerohive• Exinda• Imperva• Infoblox• Palo Alto Networks

Aerohive Campaigns

WebinarsEmails

Exinda Marketing CollateralExinda’s 4 Campaigns

Network Control Video Control BYOD Web Traffic Control

Email Email Email Email

Direct Mail Piece Direct Mail Piece Direct Mail Piece Direct Mail Piece

Telemarketing Activity

Reseller Enablement ToolsBattle cards, white papers, case studies, technical webinar, product guide and Presentations

Exinda Campaigns

WebinarsEmails

Infoblox Efficiency Campaigns

Email Direct Mail OnDemand Webinar Live Webinar Networking Event

Email - with choice of call to action

Direct Mail – with choice of call to action

OnDemand Webinar Links

PPT to host live webinar / WP to follow up

Slides for live event presentation

Reseller Enablement Tools Battlecards, FAQs, Introductory Videos, Call Scripts

Sales Incentives To drive awareness and momentum within the partner sales team

Marketing IncentivesTo motivate the marketing contacts at the partner to run these campaigns

Efficiency Campaigns

• IP Management– Main message: Managing Today’s

IP Addresses Demands Automated Network Control

– Follow up: Dummies Guide DM

Book and Blitz Campaign

Palo Alto Campaign

Direct Mails Emails

Palo Alto App Attack Campaign

• Ultimate Test Drive– Providing our key partners with at least 1 ultimate test drive

event half year.– Exclusive Networks host event in the new training suite in Alton.– EDM

• AVR in a day– Key target end user customers onsite demo. – EDM

• Mixer Events– Modern Malware– Mobility

Tried and Tested Events