Growing Your Business with Social Media David Gerzof Richard
@DavidGerzof
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Social Media is NOT new Humans are about Connecting &
Sharing The two core ingredients of all social media
platforms.
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Two Time Periods Pre-Internet & Post-Internet
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Who Will Tell Your Story? Customers? Competitors? Outsiders?
The question is who NOT when or if How you prepare and engage will
make all the difference Define your voice - meme
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Marketing Your Business Typical Marketing Questions: Who are we
marketing to? Who are our decision makers? Where are they? What
Influences their decisions?
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A Few Places Where They Might Be Facebook Connection to
friends, sharing of life through updates YouTube Popular video
sharing platform, 2 nd largest search engine after Google Flickr
Popular photo sharing site Blog Wordpress, Blogger etc. used on
your domain Twitter Fastest Growing Micro-blog quick updates
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Marketing Your Business Typical Marketing Questions: Who are we
marketing to? Who are our decision makers? Where are they? What
Influences their decisions?
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Listen first.. Set up a listening post www.search.twitter.com,
http://www.google.com/realtime www.search.twitter.com
http://www.google.com/realtime Find where people are talking about
the problem you solve Listen to you customers & potential
customers
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then act Three Es of Social Media: Engage Entertain
Experiment
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BlendTec
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Great Customer Service Tool People want instant resolutions
They know: brands should care about their digital reputations News
travels fastest by social media Great Examples @ComcastCares
@Zappos_Service @Boloco
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Tap into your Customers Your best content will come from your
customers: Happy customers Unhappy customers Potential
customers
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What Do I Need? And/OrAnd
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SEO Benefits Fresh, original content most important element of
on site SEO Social media allows you to create relevant content on a
daily basis Having a blog, Facebook page, and Twitter allows to
placing relevant keywords on your site, adding more searchable
pages
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Manage Your Social Media If properly managed, social media
could be one of your companys top marketing and crisis
communication tools Own your accounts Monitor whats being said set
up listening posts Engage individuals online and offline Enforce
your social media policies The Sentinel Effect