Growing Your Brand

Our Leaders 30 years leading RP and communication

companies, including Ketchum and Fleishman Hillard

Laurence Gabriel

30 years seasoned leader in PR, including Harvard, TBWA, Grayling

François Ramaget

18 years Strategic Communication Senior Partner including at Ketchum

Laurence Collin25 years Senior Management in the PR market

Patricia Attar

CEO

Director of Strategy

Partner

Senior Consultant

Our History

Our Ambition / Change the Game

Our Motivation / The Vis ion

Our DNA / The Res ilience

Our Strength / Our Teams

2008Francois creates Aspect which becomes Gootenberg in 2011

Gootenberg

2012Laurence leaves Ketchum and creates her own PR agency. Patricia join her

Gen-G

2020

M&A Gen-G & Gootenberg comes ONE

AIMPACT

2019

GEN / G launch Aimpact Ecosystem

GEN / G

Data based PR

Consulting / PR

Consulting / PR / PA / FinComms / Data

AI / Consulting / PR / PA / FinComms / Data Marketing

OurDNA Communication

Strategy Public Relations

Social Media Crisis management

Public Affairs Financial comms

OurExpertise

• Consumer Tech, BtoB TechInformation Technology

• Banking, Asset Management, FintechFinancial Services

• Energy & Services providersEnergy & Environment

• Hospital and Industry solutionsHealthcare

• CPG, Food, Leisure, ServicesConsumer

• Institutions & Public Public

OurMarket Information

Technology

Financial Services

Energy & Environment

Healthcare

Consumer

Public

OurPractices

Consumer B to B Corporate & Crisis

Public Affairs Financial Aimpact

We wantedMore

aim high and impact

10

What is

o A Alliance & Artificial Intelligence

o I Influence, International, Intelligence

o M Marketing

o P Performance hack / Public relations / Public Affairs

o A Acceleration

o C Communication

o T Transformation

MISSION

VALUES VISION

• Audit brand’s and communication• Shape new interaction between

s takeholders• Accelerate bus iness and trans formation• Enhance Company’s culture• Support Decis ions Process• Improve your ROI

OUR MISSION

• Knock down all divis ions walls• Unifying Talents and Company’s services• Performance drive at a global scale

OUR VISION

Aim high and impactPioneering the bus iness

360 – fit for purposeCoherence, Difference, Pertinence

OUR VALUES

Own what’sNext

PR PA Fin. Comms

Digital AI Growth acceleration

International roll-out

Brand evaluation Strategy

The Alliance of Experts for Corporate Governance Transformation

Impact + Resilience

CaseSTUDIES

PA / PR Support in the ride sharing market

Context/issue

•Heetch is a French ride sharing company positioned as the night mobility application for young people

• With legal issues linked to the status of Heetch drivers, Heetch had to implement a strong crisis communication plan

Strategy

•Position Heetch as a key player in the sharing economy with a clever niche market

•PR around fundraising after the relaunch of Heetch in the official ride sharing market

Results

•Successful media campaign / Change in the perception of the service

•Rise in brand awareness while keeping Heetch DNA with its young audience.

•Today, Heetch is still a referent and the 2nd

brand most quoted in the ride sharing market

Launching a global leader

Context

•Lime is renting Dock-Free Bikes & Scooters in more than 60 US cities

•The company aims at extending its smart mobility service across Europe.

• June 18 : The Paris launch of its Lime-Scooter service is a major milestone for building brand awareness

PR Strategy

•Schedule the launch on the day Paris mayor announces the end of the electric car sharing service !

•Communicate on a smart, equitable and fun service

•Let journalists discover the Lime-S experience through Products demos

Results

•An exceptional ad campaign for free !

•Ad equivalent 5.8 M€

•Huge media interest with more than 900 clippings in 3 months•Including 140

national TV•Potential

audience 90 M people

Positioning a tech brand with influential media

Context

• Dassault Systèmes, the 3DExperience company, provides business and people with virtual universes to imagine sustainable innovations

• Dassault Systèmes needs awareness for its solutions within 12 industries from aerospace to CPG

• Increase DS visibility in IT and business medias. thanks to impacting projects in France or abroad

Strategy

• Pushing the story of DS “virtual twin experience” “from things to life”

• Support impacting projects in France or abroad

• Regular contact with core target media.• Regular organization

of interviews with key speakers

• Support for press trips in France or abroad.

Results

• More than 1,000 clippings a year including major business publications

Protecting brand reputation

Context

• Assisting H&M global retail brand in a series of reputation attacks linked to Islamic fashion, textile workers conditions, overconsumption accusations …

Strategy

• Tailored H&M reaction based on mapping / monitoring of the fashion ecosystem

• Mediatrain H&M corporate speakers, prepare Q&As and statements

Results

• H&M Ethical standards promoted with key corporate media / Brand and allied voice made heard

• H&M less associated with the fast fashion trend

202

138

10488

58 53

0

50

100

150

200

250

2019 CoverageContext

•Mirabaud is a private Swiss bank offering asset management and wealth management services

•Mirabaud needs to position as expert in the global financial markets

Strategy

•Position Mirabaud speakers within the business and economy news flow (financial results, central bankers and states decisions, ..)

•Byline placement, interviews, partnerships with key corporate media

Results

•800 articles in 2019 with a strong presence in key business media / print and broadcast

•Consolidating Mirabaud leadership in terms of share of voice vs. private players

Consolidating brand awareness with the most sought-after target

Bio Leaders

CEOBackground

• Founder of Gen-G• After 30+ years as

General Manager of agencies of the Omnicom group, she decided to launch her own agency in 2012. Her goal : To bring her holistic know-how and business vision to French & intl companies

• Her claim : Ensure brand expression is well positioned and communication effectively contributes to the business

Expertise

• Her purpose is to reveal the potential of people and projects. Solution-oriented, she brings effective answers to the challenges of organizations

• With a tech DNA, she knows how to communicate on the most complex subjects.

• Lifestyle topics are also her playground -because brand expression is her signature

Project

• Gen-G develops with the acquisition of Gootenberg and the launch of the Aimpact alliance

• Aimpact is an alliance of partners committed to develop an exclusive platform for managing the performance of marketing communication plans

• Its goal is that organizations can define and measure their internal and external expression to accelerate their development

Laurence Gabriel

Partner

Patricia Attar

Background

• Patricia Attar is a partner at Gen-G agency since 2012• She brings a strong expertise (18 years) acquired in

international PR agencies (Ketchum Pleon) in the innovation/technology and lifestyle sectors.

• She is involved in consulting & team management for a large range of agency's clients (from high-potential start-ups to large international groups - Dassault Systèmes, Ricoh or Pukka Herbs/Unilever), covering BtoC, BtoB, corporate and crisis communication issues.

• A media expert, she loves to take up challenges and imagine communication plans where the strategic dimension and the brand stakes are combined with creativity, for a media impact in line with the business objectives.

DirectorBackground

• Graduate engineer turned to comms consulting

• 20+ years experience as General Manager for large PR network branch offices, Harvard PR, TBWA Corporate, Grayling

• Founder of Gootenberg

Key Skills

• Extensive PR experience• IT and

Corporate, large listed companies

• Brand positioning and messaging

• Programmes localization and team coordination

• Crisis prevention and speaker's training

Major references

• Corporate : Danone, Ferrero, McArthurGlen, Confused.com, Best Western, H&M

• Services : IBM, Hays,

• Technology : Microsoft, NEC, Forrester, Cloudera, Verint, Medidata, ./.François Ramaget

Principal

Laurence Colin

Background

•Strong experience acquired in PR agencies and in-house

•Former board member of Unisys France

•Head of external relations department at Sun Microsystems France.

Key skills

•Laurence’s expertise includes :•Corporate

positioning•PR programme

implementation•Media Relations

based on long term relationship with top Tech & Finance media

References

•She is managing corporate and product programmes for Finance and Tech players, e.g. Mirabaud Asset Management, Forrester Research, Verint (CRM solutions), Planet (New Space)

ThankYou