aaronmontgomery.info

E-mail Marketing to Grow Your Business

aaronmontgomery.info

Hello!I am Aaron Montgomery

Co-Host -2 Regular Guys Podcast

Blog - aaronmontgomery.info

Instagram -@AaronM_STL -

Facebook aaronmontgomery.info -

2

To help me learn more about you plus we can get the blood flowing! Stand Up• Feels Icky When they Say the Words “EMail Marketing”• Has Over 100 Unread Emails showing as notification on their phones• Used their Email Inbox as their ToDo List• Is religious about getting to Inbox Zero• Has sent an Email to a customer or potential customer• Has NEVER Done any email marketing

Thanks so much for indulging in my fun, everyone can take your seat and just a couple more quick questions just by a show of hands• First APA Show (Congrats, first step to more success.)? 5+APA Shows under your belt,

10+, 20+ • Does Engraving• Does Sublimation• Doesn’t make anything at all.

aaronmontgomery.info

What is Email Marketing?

3

This is what the arabian prince does when he has oil money to give you if you will only send him $1000 first. This is what some random company that can’t spell does trying to sell you Viagra-I have done it to | not understanding how it worked and having FOMO-This is not email marketing, we are going to talk about sending communications to people who want to get your email

You are email marketing anytime you send an email to a customer or potential customer!

aaronmontgomery.info

“Email marketing is a cost-effective

solution that gives businesses the

power to reach customers in a

place most people visit every day —

their inbox.”

Ryan Pinkham, Content Manager, Constant Contact

4

Anyone here not have an email address? Anyone still using their really bad 90’s email? JJ ReddickYes if you emailed WoodyVBer13@yahoo.com I would probably still get it…EMail is going to be around for the long haul - The first promotional email campaign was sent in 1978 to a total of 400 people.(The sender was a man named Gary Thuerk who worked for Digital Equipment Corp. His email blast was sent to 400 recipients as a promotion for his company’s computers, and it actually resulted in $13 million in sales. Taking into account inflation, that’s equivalent to about $51 million today.)

4.9 Billion People with Emails in the World-Email is the currency of the web, and anybody who is online has an active email address. -When it comes to connecting with your prospects and customers, there’s no channel with a wider reach than email.-For every $1 spent, email marketing generates $38 in ROI

aaronmontgomery.info

Building your list: No Nos

Grabbing Everyone

Buying Lists

Blind Required

5

Here is how to be Spam not Email Marketing

aaronmontgomery.info

Yes!

Social Media

Website Forms

White Papers

Webinars

6

Some methods of getting people that want to be on your email list.

These are just ideas, what are some other creative wahy you use to get emails?-Asking your customers if they want to be on your list?-Contests / Enter to Win-Live Events

aaronmontgomery.info

Yes!❖ Clear Message of What

❖ Consistent Delivery

❖ Content for the Subscriber

❖ Easy to Unsubscribe

❖ Sweat the Small Stuff

7

aaronmontgomery.info

Tools

Grow Manage Create Track8

To effectively Email Market, you do need to use a service. Can’t just send in the BCC as that will get your email address blacklisted. -These companies work really hard to make sure your emails get through. Hundreds of companies, but these are the 4 most popular.

Best email marketing services (27 - Found from 8 reviews on Google first page.)http://www.toptenreviews.com/business/marketing/best-email-marketing-services/http://www.wpbeginner.com/showcase/best-email-marketing-services/#http://www.reviews.com/email-marketing-services/http://www.pcmag.com/article2/0,2817,2453354,00.asphttp://www.awwwards.com/best-top-10-email-marketing-services.htmlhttps://www.ventureharbour.com/email-marketing-software-tools-one-best/http://www.businessnewsdaily.com/8276-best-email-marketing-software.htmlhttp://www.thesimpledollar.com/best-email-marketing-services/

Want to learn more about Active Campaign and how to keep readers engaged. Check out this video from my friend Will at Red Canoe Media - Play Video - https://www.aaronmontgomery.info/wp-content/uploads/2019/11/RedCanoe.mp4

aaronmontgomery.info

Types

Promotions

Educational

Newsletter

Transactional

9

Finally these are some types of emails you can and should be sending-Doesn’t have to be one or the other, can be all mixed together in one email as long as it has the items we discussed 2 slides ago.-Transactional emails are the most opened emails of all and the ones most people spend the least time on.

Number one key to ALL EMail Marketing is to have a CLEAR Call to Action - What do you want the reader to do?

https://www.truconversion.com/blog/conversion-rate-optimization/want-to-increase-sales-10-powerful-tactics-to-write-a-hard-hitting-call-to-action/https://www.criticalmention.com/blog/marketing/five-highly-effective-call-to-action-examples/https://www.grammarly.com/blog/call-to-action/

Transactional Email Examples:● Proof Sign-offs● RFP● Sending Tracking Details

aaronmontgomery.info

DRIP

Day 2 Message: Here is what to expect when you do business with us… (Explain your process)

10

thedatabasediva.com

Link to full details - https://drive.google.com/file/d/1stCa5WXtcvkY4dtuox9m21wsY5VCOQFF/view?usp=sharing

aaronmontgomery.info

DRIP

Day 4 Message: Detail Check In: Did I include everything you needed to make your decision in my proposal?

11

thedatabasediva.com

Link to full details - https://drive.google.com/file/d/1stCa5WXtcvkY4dtuox9m21wsY5VCOQFF/view?usp=sharing

aaronmontgomery.info

DRIP

Day 7 Message: Here is what to expect when you do business with us… (Meet the Team)

12

thedatabasediva.com

Link to full details - https://drive.google.com/file/d/1stCa5WXtcvkY4dtuox9m21wsY5VCOQFF/view?usp=sharing

aaronmontgomery.info

DRIP

Day 10 Message: Happy Customer case Study #1

13

thedatabasediva.com

Link to full details - https://drive.google.com/file/d/1stCa5WXtcvkY4dtuox9m21wsY5VCOQFF/view?usp=sharing

aaronmontgomery.info14

aaronmontgomery.info15

aaronmontgomery.info16

http://unbounce.com/email-marketing/emails-your-customers-will-love/

1) Would I want to read this? 2) Am I speaking as I wish to be spoken to? 3) Can I cut more out?4) What is the call to action?

aaronmontgomery.info

● Have an Email Plan / Update Regularly

● Make Your List Opt In

● Segment Your List

● Do A/B Testing on Subjects / From / Graphics

● Ask 4 Simple Questions

What Happens to Spammers?

Best Practices

and

Tips for success!

Do NOT

Spam!

17

aaronmontgomery.info18

aaronmontgomery.info

aaronmontgomery.info/seminars

When you go to aaronmontgomery.info/seminars - Going to ask you for some quick feedback. In that feedback box put - Send me the marketing template along with any other feedback about today’s presentation. Then you should be taken