Groupwork Process and Research Document

A Co n n e c t i o n E n gi n e

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Groupwork Connection Engine

Kelly McNicholasSenior Thesis 2013

Professor Peter ChanAdvisor R. Brian Stone

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INTRoduCTIoN SCoPE

As always, I was prompted by my professors with solving a problem. Choosing a thesis topic was more of a choice between millions of problems then my areas of interest. I saw a problem in the connections between professionals with business skills, and non-profits who need those skills the most.

I proposed to learn through experience the aspects of social media interface design. To create a connection engine that connects local and non-profit organizations (need) with programmers, Illustrators, artists, etc, with a skill. To support the “good design for everyone” movement. To create an easy grant search to inspire non-profits to keep working for the funds to get their projects completed.

In 7 months, I researched all aspects of the project, reaped the data to inform a direction, found answers, and designed a solution. My deliverables are the collection of my research; a fully designed static website, examples of motion responses, a context scenario video, and a visual summary of my work.

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dESIgN SoluTIoNdESIgN PRoBlEM

Young and less-established professionals are often left to take projects for issues and organizations that they are uninterested in or disagree with, out of necessity. Either because they can not find work that interests them, or that work can not pay them adequately. Non-profits and local businesses often cannot acquire smart branding, or fully functioning websites because they don’t see the importance, know where to look, or have the funds to afford it. I think there is a way to connect eager people with a skill, to businesses that do good, and spread good design in every community.

A symbiotic relationship between the professionals and the organizations. A website that prompts professionals and businesses to make brief profiles highlighting the organization’s mission and the professional’s experience and skill. organizations post projects with the pay they can afford. Professionals can search the project listings for interesting opportunities or interesting organizations and know that they will be compensated for their work. organizations respect that the professionals may have full time jobs or course work. Professionals recognize that organizations are not corporations with corporate funding. To help non-profits and local businesses budget their projects, there is a grant support portion of the website. It collects grants and organizes them by eligibility and application date. There is also grant application support with tips and examples to help non-profits better tell their story. Established designers and design firms can offer to go pro-bono on projects to spread the ideas of designing for good.

gRouPWoRK

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groupwork

RESEARCh PRoCESS SoluTIoN

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RESEARCh

Research

My research began by identifying the users, stakeholders, and methodologies of the systems surrounding the problem. My focus was on local Columbus non-profits, and business-related professionals, specifically designers. I started researching a general understanding of my problem, then moved into the specifics of non-profit desires and freelance motivators, and how those two groups can collaborate with each other.

NoN-PRofIT dESIRES

fREElANCE MoTIvAToRS

NoN-PRofIT/fREElANCE CollABoRATIoN dEduCTIoNS

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NoN-PRofIT dESIRES

Non-profit organizations vary in their resources, budgets, and needs. What they have in common is that 100% of their funds go to expanding their outreach, improving their service, and helping their audience. This means no funding for nonessentials, and a close watch on the budget. Non-profits often have business needs, such as design work, that they cannot allocate sufficient funds to. Non-profits desire inexpensive or pro-bono professional help.

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REAdINg

Branding for Non-profits by dK holland

Non-profits need to consider their brand just like any for-profit or corporation. The non-profit world is full of fuzzy brands mostly because non-profit organizations are too busy focusing on service delivery or fund-raising to consider the core work of branding.

When design materials are paid for from grants and fundraising, organizations appear resourceful and valued.

Many non-profits are too quick to hand over the organization’s branding to an outside consultant and assume a reactive role instead of being involved in the branding.

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There are non-profit specific, design brief guidelines, that protect both parties with a small budget.

Professionals should learn the basics of branding for a low budget, no maintenance client.

There is a list of helpful questions to ask a non-profit when branding them, as well as strategies for helping them move through the brand process.

Work with a client rather than for by determining a brand leader, or an internal member of the organization who carries the brand decisions though the board, coworkers, and clients.

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NoN-PRofIT SuRvEY

I had an idea about how the design work was done in the non-profit sphere, however I wanted to get a 1st person understanding. I asked area non-profits to answer a few questions about their experience with designers, freelance work, and budgeting that work.

My take aways were that design work was primarily done in house by someone with marginal design skills. design work was also freelanced out or done by a volunteer.

It was never an essential part of the budget.

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RESEARCh

How were their design elements (logo, website, etc) developed?• Worked with a freelance designer / allows them easy access• Created in-house and reviewed annually• Volunteers for the organization• Had several local companies bid on the project.• Staff, volunteers, or board members who happened to have time and enough design skills to get by.

Have they ever worked with a freelance designer, programmer, or marketer?8/10 have worked with a freelancer.

If yes, how was their experience?7/8 had a good experience

Have they ever used an online resource to acquire freelancers or volunteers? Please explain.2/10 used an online resource.

How important is design in the budget?Not Important!

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vETERAN AdvICE fRoM fulCRuM CREATIvE

“fulcrum Creative specializes in creating, elevating, and sustaining brands for organizations that positively impact their communities.”

They are specialists of designing with non-profits. I talked to a lead creative, liz Samuelson, about how fulcrum works and what advice she has for working with non-profits. These are the problems she has identified:

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1Firms that donate their time. going to a firm for pro-bono or discount priced work seems like

it would be a good way for non-profits to get high quality work for a low price. often firms take on pro-bono work and skimp on quality because they just can’t allocate time for something they aren’t being compensated for.

2 Taking on a student intern. Students are fresh andpassionate about getting hands-on work experience,

but this too has setbacks. The quality of work suffers when an inexperienced student works independently without guidance from a seasoned professional. They are left with only the untrained eyes at the organization editing their work.

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BENChMARKS

There are two websites are currently generating connections between non-profits and professionals. I took a lot of inspiration from what already works in their systems.

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Catchafire’s mission is to provide talented individuals with meaningful pro-bono experiences in order to build capacity for social good organizations.

GOOD GOOD

BAD BAD

Non-profits hand select their own professionals, and Catchafire is there to help with its account management services.

Marketed to young professionals who want to give back.

Professionals can search for jobs by their expertise, location, and cause. There is also a running feed of open jobs.

Non-profits search through an extensive and organized list of topics that they need a professional for. They can post smaller single-skill jobs.

Makes teams of differently skilled people so businesses can get everything they need all-in-one.

Teams are made up of experienced and skilled professionals.

Professionals have to apply for the positions they want to donate time in and sign a contract agreeing to Taproot’s mission promising quality .

They help Corporations develop pro-bono programs.

Taproot has environmental diversity, and nondiscriminatory policies that all parties must adhere to.

All work is done pro bono.

only services the NY city area.

There are no case studies, or community design discussions.

face-to-face meetings aren’t mandatory.

No project organization / timetable templates.

Non-profits have to apply for projects, and have to have a large need like a total re-brand.

only services 5 major cities.

Experienced professionals don’t always have the time they say they do, especially in after-hours professions like design, writing, and web development.

only marketed to experienced professionals not to newer freelancers or students.

A non profit organization that makes business talent available to organizations working to improve society.

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fREElANCE MoTIvAToRS

freelance work is hard to plan out or predict and it is often unstable. People who freelance are use to that work environment and thrive in it. freelancers are no strangers to doing work for non-profits. What motivates them to do non-profit work vs for-profit work is where groupwork comes in.

freelancers want to be compensated fairly, have new projects, and be there own boss.

freelancers choose to work for non-profits because they believe in the organization’s cause. They can usually have a lot of freedom and they can do as much or as little as they would like if the work is pro bono.

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dESIgNER SuRvEY

I asked young designers what they would want from a non-profit freelance opportunity. I wanted to see where their values were with that kind of work, and what their experience was in that field.

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After a survey taken by designers:

Most had done freelance work

They were contacted through word of mouth, personal referrals

They had not used an online resource for freelance work

They would like to do freelance

Slightly more than half would work for a small business or non-profit

linkedIn, Personal site, Behance, Tumblr, and flikr were the most common online portfolios sites.

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PRofESSIoNAl fREElANCE SuRvEY

I used the AIgA’s Adequate survey of design salaries, a freelance calculator called freelanceswtich, and a salary survey on simplyhired to determine the fair compensation rates for groupwork. however I wanted a more robust idea of what people would charge for non-profit work. I conducted a survey of multiple skills to gain more information.

My take aways were that younger people charged less, and overall people charged less for non-profits.

designsalaries.aiga.orgfreelanceswitch.com/rateswww.simplyhired.com/a/salary/home

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Professional Writing: $29/hrTech/web development: $50/hrStrategist: $80/hrPublic Relations: $40/hrPhotographer: 20$/hrArtist/Illustrator: 25$/hrMarketer: $70/hrhuman Resources: $40/hrfundraiser: $40/hrdesigner: $40/hrAccountant: $60/hr

data was generated by averaging information found online with personal responses.

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IdEAl SITuATIoN

My inspiration for groupwork’s work flow was the design career of Jeremy Tinianow. he is a recently graduated freelance designer, who volunteers and works mainly in the space of non-profits. he is the Creative director of the Columbus Idea foundry and has done work for The Waste-Not Center, and CCAd.

he struggles to find work that inspires him and will let him pay the bills.

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Columbus Idea foundry logo and wordmark, 2012 Jeremy Tinianow.

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NoN-PRofIT / fREElANCECollABoRATIoN dEduCTIoNS

from this research I understood what groupwork needed function as and what I needed to strive for with the design. It had to respect and benefit both professionals and organizations equally.

groupwork aims to deliver good work to organizations and compensate the professionals for the work.

groupwork is an opportunity for organizations to receive trusted high-quality work.

groupwork is an opportunity for freelance professionals to make working for non-profits their job.

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oRIgINAl goAlS

Advice for working with non-profits Advice for designing with non-profits and a discussion forum for tips on working with Boards of directors.

Enforce locality (area code search)divide the site into cities making it extremely local. Professionals can only take on work in the area that they live.

Build a team / or just one professionalA team of differently-skilled professionals is a great way to strengthen the success of a project, but it also makes it harder to get a project started. Team projects are optional.

Pay everyoneMake working for non-profits your career.

Grant support + budget plansgrant support and financial support to help non-profits factor a design/marketing budget into their yearly budget. have typical costs of services determined and determine how much the organization can budget for those services. Then calculate how extensive the project can be and how long it can take by what they can afford.

determine what an organization wants (value) by how much they can budget. direct them to grant support to find sources for the rest of the funds.

Workflow templatesSuggest workflow templates, and contracts for time lines, payment plans, and copyrights.

Discussion forumThe professional profile can post their work to get feedback from the whole community. Build an online community of people who support non-profits and a place for constructive criticism and idea sharing.

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REAlIzEd SoluTIoNS

Advice for working with non-profits Every new professional is asked to read a little about working with non-profits before they begin. The article is saved in their “favorites” section for future reference and extended reading.

Encouraged localityThere are benefits to working locally, but it is not required. Projects are listed by relative distance to the professional.

Build a team, or just one professionalorganizations can add more than one professional skill to their projects, and if they need multiple people to fill the multiple skill sets, they can form a team.

Pay everyoneCompensation is required, and fair compensation receives higher traffic. Professionals can volunteer to go pro-bono only after they have been accepted for the project

Grant Support + budget plansgrant support is an entire section of the site available to organizations. They can search for grants and read information on how to apply for them. If a grant ia a fit for a certain organization it will be sent to them in their messages.

Work flow templatesThe site has an integrated project agreement, that also functions as a workflow map. It’s information is generated on both ends and becomes an interactive calendar after it is approved as a formal agreement.

Discussion forumfeedback is a section on the site that organizations can post the progress of their projects. Professionals can get feedback, reviews, and advice from other professionals on groupwork.

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PERSoNAS

The final result of my research was to determine the real users of groupwork.

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freelance Professional

Experienced Professional

Small Business owner

Non-Profit Manager

Young freelance professionals, who just entered the workforce and are excited about working with people who are doing good. They want to make their living off of helping small businesses and non-profits that support the community.

Experienced Professionals who want to donate their skills to a deserving local business or non-profit.

local businesses that don’ t have time to get to everything, but they have the funds to pay a freelance professional for some help.

Non-profits that struggle to find the money to pay for necessary business services. They need an easy way to get dependable service at a price they can afford.

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PRoCESS

dESIgN dIRECTIoNS

WoRdMARKdEvEloPMENT

WIRE fRAME CoNTINuuM

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dESIgN dIRECTIoNS

The website should motivate serious work. It should be balanced and thoughtful for both professionals and organizations. It should be official but not stiff, so projects are taken seriously but still inspire innovation and creativity without the fear of failing.

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01 BRIghT IdEAS

02 duSTY

PRoCESS

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fINAl dIRECTIoN

Inspired by: work ethic, focus, intelligence, professionalism, and passion for using talents for good.

It’s dark but not menacing or negative.

It uses grays and blacks without being masculine; gray as a result of blacks and charcoals accented with pale pink.

It has glows and lights from gradients and depth shadows.

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MYRIAdMyriadMyriad

MYRIAdMyriadMyriad

PRoCESS

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WoRdMARK dEvEloPMENT

My naming exercises and wordmark development occurred simultaneously. I worked to figure out which name and form would have the most meaning and power in my applications.

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P&OLAB

PRoCESS

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WIREfRAME CoNTINuuM

I used several stages of wireframing to determine the final navigation through the groupwork site. I researched existing sites, sketched my plan, refined it, made a click through, and finalized the wireframe after several additions and removals.

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PRofESSIoNAl PRofIlE

SEARCh foR PRoJECT

ShARE fEEdBACK

Professional profile pages feature the differences between what jobs the user would like to do and what they can do. organizations contact them for their passions vs. their skills.

The projects are written and posted by people with a need and are connected by the titles or skills required for the project. After a project is posted the engine will “connect” and suggest people with like skills.

A “converse” feature that would work like a Reddit thread as a way for people to talk about a projects progress as a whole community.

PRoCESS

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Post a Project

Organization Professional

Find a Project Profile

log in.log in.

Join a discussion

Search for Project

Read

Read

Enter Pay Rate

Request funds support

Apply for Project!

Work on projectReview Project

Review Work

log in.

Review Applications

Sign Agreement

finish Agreement

Create Profile

Create Profile

Prove 501c3 status or small business status.

Entire grant support library and guidelines for adding work into budget plan.

Check if rate is “fair compensation approved”

Check if project has a “fair compensation approved” check mark.

Working with Non Profits

Fair compensation guidelines

Before applying for a new project, the professional must participate in a discussion on someone else’s project.

Every Project gets a temporary profile page for the groupwork community to follow its progress.

organization name

contact

profile rep. name + title

about / mission

type of organization

http:linktowebsite.com

name

education

specialties

profession

additional skills

interests

http:linktowebsite.com

resume

contact

PRoJECTS

PRoJECTS on groupwork

Feedback

INITIAl WIREfRAME WAlK-ThRough

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H log in

Find Post

Create a profile: Organization

Log

in

feed

bac

k

Fin

d

Post

Professional

Organization

don’t have an account?

Post a Project Find a Project Feedback ProfileLogo

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make working with non-profits and local business your job!

New Organization Profile

organization name

contact profile representative name and title

type of organization

about / mission

link to website

Are you a,

Non-Profit

Small Business

501c3 number

employer identification number

New Organization Profile

organization name

contact Picture

Submit

profile representative name and title

type of organization email

pasword

about / mission

link to website

Create a profile: Professional

New Professional Profile

name

specialties

resume contact Picture

Submit

profession

other skills

education

interests

email

pasword

link to website

example of work

example of work with this site

project title additional contacts

required skills

compensation rate

predetermined key

description of the

project oOfpro-ject

Post a new project. Funds support

Grant writing Help

search for grants

check if compen-sation rate is “fair

agreement template submit

Upload agreement

Funds support

Grant writing help

Artical by AIGAlink to site

Artical ab grantfinder.comlinks

Essay by fulcrum creativelinks

factoring work from this site into your budget

how ro use the grant section to find extra fund-ing for quality work.

porfessional budget plan advice

Zip code or

43201

saved grants(Folder)

Type of Organization

Arts Org.

Arts Org.

Link

Link

Link

Link

Link

Grant #1 from...(save)

Grant # 2 about.....(save)Grant 3 by this for you.... (save)

search for grants

factoring work from this site into your budget plan.

No grant applications saved

search for grants

Projects

Project Agreement

guidelines for writting a sucessful Project agreement

template links for further reading

links for further reading

links for further reading

project title additional

professionals

compensation

predetermined key

description of

Post a new project.


funds

agreement.pdf

Before you submit,have you read Fair Com-pensation Guidelines?

this document explains xxx’s compensation guidelines and gives an overview for working with profes-sionals in different fields

download .pdf I have read Fair Compen-sation Guidelines

arts organimal aidenvironmentaleducationchild educationcommunityemergency responce...

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1

2

2

3

deadline

deadline

deadline

deadline

deadline

back to search

Grant #1 from...(folder)

Grant # 2 about.....(folder)

Proposal draft.wdoc

essay #1.pdf

909 form compleated

Open projects

Promotional video for the Audubon society

Branding tune-up for AIDS Resource Center

fair compensation approved

fair compensation approved

Learn more

Learn more

Search:

Filter by skill

Filter by cause

enter zip code

Apply


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Promotional video for the Autobond Society

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Before you apply,have you read Working With Non-Profits?this document has some pointers about working with non-profits, and how to communicate with leaders who may not speak the same professional language

download .pdfI have read Working With Non-Profits

Before you apply,have you given feedback on 3 projects?this is our little system of checks and balances. Every project on xxx has its own page, and everyone is asked to give some feedback so they can recieve!

Feedback

Application

name

email

why you want to work on this project?

steps you would take to fin-ish and estimated time and compensation for each step

see agreement tem-plate

submit

Professional Profile

New Professional Profile

name

specialties

resume contact Pictureprofession

other skills

education

interests

link to website

example of work

example of work with this site

sett

ing

s

sett

ing

s

gra

nts

pro

ject

s

pro

ject

s

mes

sag

e

mes

sag

e

Pro

file

Pro

file

Projects messages

messages


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Web development work


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I type...

Current Projects

Projects


Branding tune-up for AIDS Resource Center

Search:

Filter by skill

Filter by cause

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Diciis aut ullandelest volut optatis idebitatiaes solo blani doles suntinc testium quias volliquas excestiunt ex exero maio bla (learn more)

Project Description: Diciis aut ullandelest volut optatis idebitatiaes solo blani doles suntinc testium quias volliquas excestiunt ex exero maio bla Diciis aut ullandelest volut optatis idebitatiaes solo blani doles suntinc testium quias volliquas excestiunt ex exero maio bla


images

comment

showing top comments

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Projects

accepted, working project. About project (edit)

description....

about project.... (edit)

Promotional video for the Audubon society Promotional video for the Audubon society

images (add images) images (add images)

Professional Projects

OrganizationProjects

Feedback


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Web development work


1

2

Review applications

Frank Whatever a videographer.

review profile Contact

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project title

name

additional contacts

required skills

compensation rate

(edit)

predetermined key

email

description of the

project oOfpro-ject

Project


agreement

edit agreement

save draft to project

Contact

Agreement draft

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Web development work Facillup tatur? Quia volorpos deniendandam et molum as ea consed mint premquiaest et audiciur aspediat.

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Organization profile

Organization Profile

organization name

contact Picture profile representative name and title

type of organization email

pasword

about / mission

link to websitemessages



Projects

accepted, working project. About project (edit)

description....


images (add images)

Projects

about project.... (edit)


images (add images)

Website map.indd 1 1/14/13 10:24 AM

MASTER fRAME

PRoCESS

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oN-ThE-WAll NAvIgATIoN MAP

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MoquPS.CoM

PRoCESS

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SoluTIoNS

WEB PAgES uSER vIdEo

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WEBPAgES

The final website focuses on the needs of both freelance professionals and non-profit organizations.

The professional log-in sets up a profile that showcases their talent. It lets professionals search for projects based on their interests. The agreement protects their hard work and time.

organizations have profiles that allow for a team, with a multiple member login. They have support and guidance when posting a project and generating an agreement. organization profiles have a funds section that includes grant tips and help, along with a grant search, so organizations can pay for the work they need.

SoluTIoNS

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hoMEPAgEThe front page of groupwork fosters community. It calls attention to admirable professionals, and encourages everyone to contribute to feedback and see what other collaborations are working on.

fINd A PRoJECTProfessionals can use the navigation on this page to find the projects that are the best fit for them. They can search by name, location, their skill, and organization type. Projects that compensate fairly move to the top of the search.

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SoluTIoNS

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PRofESSIoNAl PRofIlE

The professional profile focuses on their skills. Choosing the viewer option brings up more information about the professional’s personal interests and breadth of talents. There is a section of projects done on groupwork specifically, so professionals can display their ability to work with non-profits.

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oRgANIzATIoNPRofIlE

organization Profiles focus on their mission, their members, and anything that helps professionals understand what kind of organization they are.

Both profiles have a reviews section and a star rating. The reviews are where the professional or organization is reflected on after a collaboration. The star rating is how many times the profile has been saved to someones favorites.

favorites is where members can save anything from groupwork to their profile, including people they would like to work with, articles and projects they want to follow.

SoluTIoNS

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NEW PRoJECT

The first step to a new project is creating what professionals will see when the organization posts the project. That is; a brief description, the skills they are looking for, and the people involved. The next step is generating a tentative agreement that the professional will adjust and edit until both parties agree.

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PRoJECT AgREEMENT

The project agreement has all the elements of a formal agreement, and it acts as a binding statement of work. After both parties agree to the project terms, the agreement also becomes a schedule, active calendar, and payment tracker.

SoluTIoNS

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MESSAgE

fuNdS SuPPoRT

Messages are organized by project so there is no confusion when working with multiple projects.

This is the search engine for organizations to find andsave grants.

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foldER

PAYMENTS

An internal storage system for every project to make it easier to communicate large project files.

An organized and protected payment system that ensures payments are made and received according to the agreement.

SoluTIoNS

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fEEdBACKThe groupwork community comes together on feedback. Projects are posted and everyone can see what others are doing and leave thoughts, suggestions, and praise to improve the project.

SoluTIoNS

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ChARACTERS

lISA MAx

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uSER vIdEo

My video follows Max a designer, and lisa a director at green Energy ohio. green Energy ohio needs a website overhaul, and Max just graduated with a degree in user Experience. he applies for the project, and the video shows their journey through the website redesign.

SoluTIoNS

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SCENES

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SoluTIoNS

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APPENdIx ANd ThANKS.

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oRgANIzATIoNS

Special thanks to these organizations for responding to my survey

full RESPoNSES

our current website was developed by a company we contracted with in 2010 when we decided we needed an updated look to our site. We worked with a freelance designer to create our current design using Sphere’s Blackbaud services, which allows us easy access to edit the content.

our other branding for event and program materials is created in-house and reviewed annually to make sure it’s consistent and continually appropriate

Camp Sunrise’s materials have been developed by graphic designers that are volunteers for the organization. That includes the website, brochures, videos, letterhead, special event invitations, etc.

how were your design elements developed?

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Special thanks Joel diaz and Charles farmer for meeting me in person to answer my questions.

how important is design in your budget?

our current logo design was done in conjunction with our website redesign a few years back, all part of a complete re-branding (which we’ve done a just a few times over our 32-year history). for that process we had several local companies bid on the project.

We had a working group made up of a couple of staff members and a couple of board members who have done most of the recent design work. Some of it has been done by staff, volunteers, or board members who happened to have time and enough design skill to get by.

design is a minimal part of our budget. We depend on staff and community volunteers for most design work.

design is important but it has not impacted the budget to date

Particular projects, like the annual report, will have the work of a design company budgeted in, as will large projects (like a website redesign). Typically, though, we try to do the design work in-house and will out source only a select number of projects every year on an as needed basis.

There has never been a line item set aside for design in our budget per se. We did hire a design intern for the first time this summer.

Being a non profit, we are very budget-conscious. We nearly always try to get design services donated.

design is really not as important as it should be.

We are paying for the website design but it is not much at all.

usually, not a top priority. Next year is our 100th anniversary so we will be budgeting more for design.

They spent about 30,000$ on about 50,000$ worth of work from fulgrin.

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PRofESSIoNAlS

Thanks to my entire class for taking my surveys and helping me through the design and redesign of this project. Congratulations to everyone who worked constantly to pull their projects together; cheers to those who managed to do it with their sanity.

Special thanks to Tyler Mitchell, Adam Evans, Alex Safchuk, Jeremy Tinianow, and lexie Alley for letting me use their work as examples.

green Energy ohio and all other organizations on the site are examples and not involved in the project.

Special thanks to Chris Braun, Kaylyn Thomas, Ethan Schaefer, Chris Johnson, lauren grove, Morgan grove, Amber hammond, and Barb McNicholas (my mom) for taking my compensation survey. Special thanks to my mom for helping me with additional sources.

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Professional task/skill catchafire simplyhired personal AIgA

Accountant $20/hr $50/hr bookkeeping $160/hr - $4000/15-25hrs $110hr for staff financial modeling $160/hr - $4000/15-25hrs 14$/hr fiscal report $40-50/hr investment advice 133$/ hr - $2000/5-15hrs microsoft excel training 133$/ hr - $2000/5-15hrs operating budget review $160/hr - $4000/15-25hrs $40-50/hr organizational budget creation $150/hr - $12000/25-80 hrs $40-50/hr designer $19/hr $25-30/hr $28/hr, $22/hr $40/hr brochure/miss print materials $133/hr - $2000/5-15hrs $25-30/hr, $30+/hr, $21/hr Poster $30–$50/hr, $30–$50/hr, annual report $30–$50/hr Infographic $266/hr $4000/15-25hrs $25-30/hr, $30–$50/hr logo $266/hr $4000/15-25hrs $25-30/hr merchandise $133/hr - $2000/5-15hrs $25-30/hr save-the-date or invitation $133/hr - $2000/5-15hrs $25-30/hr, $30–$50/hr brand and logo $266/hr $4000/15-25hrs $25-30/hr, $30–$50/hr web user interface $150/hr - 12000/50-80hrs $25-30/hr $26/hr web design $150/hr - 12000/50-80hrs 26$/hr $25-30/hr, $20-$40/hr, $26/hr stationery $133/hr - $2000/5-15hrs $25-30/hr, $30–$50/hr Motion/video $60-$80 $31/hr brand messaging/tune up $30+/hr, advertisement $30–$50/hr fundraiser $40-50/hr $40/hr crowdfunding $160/hr - $8000/25-50 doner relations strategy $160/hr - $8000/25-50 fundraising plan review $133/hr - $2000/5-15hrs grant proposal budget $266/hr $4000/15-25hrs membership strategy $160/hr - $8000/25-50 pitch deck intensive $266/hr $4000/15-25hrs human Resources hR systems $266/hr $4000/15-25hrs $40/hr hR talent plan $160/hr - $8000/25-50

Marketer $67/hr $50/hr $70/hr annual report writing $150/hr - 12000/50-80hrs $200 brand messaging $160/hr - $8000/25-50 branding tune up $266/hr $4000/15-25hrs copywriting $133/hr - $2000/5-15hrs e-newsletter $133/hr - $2000/5-15hrs $30–$50/hr google ad words $266/hr $4000/15-25hrs marketing plan $160/hr - $8000/25-50 marketing plan tune up $133/hr - $2000/5-15hrs search engine optimization $133/hr - $2000/5-15hrs web copy $266/hr $4000/15-25hrs google ad words $266/hr $4000/15-25hrs $300 fact sheet $200/hr - $3000/5-15hrs online marketing $160/hr - $8000/25-50 storytelling $266/hr $4000/15-25hrs creation of marketing plan $2000 update marketing plan $1000 web marketing plan $3000 market research Photographer $20/hr photography $133/hr - $2000/5-15hrs $20/hr photo essay $133/hr - $2000/5-15hrs $20/hr Artist/Illustrator $25/hR Art/ Illustration $266/hr $4000/15-25hrs $25/hr

Public Relations $25/hr $45/hr $40/hr communication materials review $200/hr - $4000/15-20hrs communication plan $150/hr - $12000/26-80 hrs event planning $150/hr - $12000/50-80 hrs $20/hr press kit and distribution $160/hr - $8000/25-50hrs press list $133/hr - $2000/5-15hrs $20/hr press release for special event $133/hr - $2000/5-15hrs $20/hr public relations plan $160/hr - $8000/25-50hrs wordpress development $133/hr - $2000/5-15hrs social media campaign $160/hr - $8000/25-50hrs $32/hr $10-$20/hr $24/hr social media starter plan $160/hr - $8000/25-50hrs

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Special thanks to Andre Barringer, and Cale leRoy for spending extra time helping me with my work.

Thanks to my Thesis group, Sara olson, Kim gombita, Ciera Mahon, Katie Kramer, and Michael Bower.

Special thanks to Connie Krestakos at uniprint for being so helpful.

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Strategist $80/hr $45-50/hr $61/hr $80/hr board structure strategy $160/hr - $8000/25-50hrs business plan $150/hr - $12000/50-80 hrs market analysis $160/hr - $8000/25-50hrs online survey $133/hr - $2000/5-15hrs strategic plan $150/hr - $12000/50-80 hrs vision and mission tune up $266/hr $4000/15-25hrs Tech. $50/hr google office suite $133/hr - $2000/5-15hrs salesforce database customization $150/hr - $12000/50-80 hrs 30-50/hr salesforce training $133/hr - $2000/5-15hrs tech. expert advice $533/hr - $8000/5-15hrs 20-60/h app development $40/hr, 25-45/hr google ad words $10-20/hr, 15-30/hr search Engine optimization $1000

Professional $29/hr Writing grant Writing $35 - $40/hr $30/hr pitch deck $35 - $40/hr web content $30 - $35/hr, $8/hour also print content $30 - $35/hr general copywriting $20 - $30/hr, $8/hour. annual report writing $250 for a project magazine article $40/article

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Thank you to my Professors Peter Chan and Brian Stone for their help and guidance on this project, and on everything else in the last two years.

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Documents

Groupwork Process and Research Document