Group9_SectionF_MR1

8/9/2019 Group9_SectionF_MR1

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MARKETING RESEARCH

Submitted by: PGP 1:-Section-F G!ou" #

S$No. G!ou" Membe!% Ro&& No$

1 Ashish Kumar 2014PGP452

2 Byju Subhash S 2014PGP088

3 Kuldeep Kumar Jha 2014PGP174

4 Sashi !ada" #P$20110%0

5 Sar&ha K'hli 2014PGP331

( Shubhi Si)*h #P$2011104

7 +')y ,arey $amme) 2014PGP40(

Client: Wanna Puf


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Contact Details-Ram Narayan (Manager, Mob#+9!9"!!!$

MDP MRP R% &y'ot

esis Discussion Point )n*ormation Neee

&o to

increas

e te

Custom

er

oot*all

in

Wanna

Puf.

What are the reasons forwhich people visit the

restaurant?

1 Why do customers visit the

restaurants?

H1: Celebrating an occasion

is the main reason to visit arestaurant.

H2: Change of taste is an

important reason for going

to a restaurant.

H3: Customers prefer to visit

the restaurant to spend

uality time with family and

friends.

What are the occasions on

which you visit arestaurant?

When do you feel the

need to go out to the

restaurant?

Why do you visit a

restaurant?

Why do people li!e to

visit Wanna "u# anddoes it o#er change in

taste and spending

uality time?

2 What are the di#erent

customer groups that visit theplace?

H$: %oungsters visit the

restaurant more than olderpeople.

H&: %oungsters spend more

than 's $((( monthly.

H): College*+chool students

li!e the restaurant more

than the professionals.

Whom do you generally

visit the place with?

How much do you

generally spend per visit at

restaurants?

Why do you li!e Wanna

"u#?

With whom do the

customers visit Wanna"u#?

What is their spending

per visit?

What aspects do they

li!e about Wanna "u#?

3. How do customers get to

!now about the restaurant?

H,: -riends suggestions*

word of mouth is the most

important factor to decide a

restaurant.

H: 'eviews at internet sites

li!e /omato*faceboo! pages

is given the highest priority.

H0: dvertisements and

banners are the main source

of !nowledge.

oes suggestion of friends

inuence your decision to

go to that restaurant?

o you visit any website to

4nd out about restaurant?

oes advertisements help

in deciding the restaurant?

How did you come to

!now about Wanna

"u#?

id you consult any

friend or website or

social media page or

see any advertisement

elsewhere?

$ 5s ambience a factor that

customers consider when

deciding on restaurants?

H1(: 6oo! and feel of the

restaurant is an important

factor in deciding a

oes the interior e#ect

your choice?

What aspects about the

ambience7 interiors of

Wanna "u# appeal to


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What are the important

factors people considerwhile eating out?

restaurant.

H11: +eating arrangement is

not an important factor

while selecting a restaurant.

H12: Customer pro4levisiting the restaurant

e#ects the decision.

H13: "resence of music*89

sets*screening of maor

sport events attracts

customers.

5s comfort and spacious

seating arrangement

matter?

8he atmosphere of the

place with respect to the

customers e#ects yourdecision?

oes additional sources of

entertainment li!e music7

89 screens; lighting

e#ects7 pool side7 etc.

e#ect your decision?

the customer?

& 5s price a deciding factor for

customers in choosing a

restaurant?

H1$: mbience decides the

willingness to pay.

H1&: uthenticity of taste

should be worth the price

the customers pay for.

How much ambience

decides the willingness to

pay?

5s uality of food

proportional to the price

you pay for the dish?

5s the pricing of dishes

at Wanna "u# usti4ed?

) 5s healthy food a deciding

factor in choosing which

restaurant to eat from?

H1): Customers prefer

uality of food to hygiene.

o you consider eating

healthy food at

restaurants? How much

important is hygiene in

deciding the restaurants?

How healthy and

hygienic is the food at

Wanna "u#?

, o advice from friends and

colleagues inuencecustomers< decisions?

H1,: Word of mouth*friend


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dining places? customers.

H2(: 9ariety of cuisine is

more important than

number of di#erent dishes of

the same cuisine served.

inuence your decision?

Would you li!e to have

regional dishes included in

the menu?

Wanna "u#? Would you

li!e to ma!e any

recommendations for

addition?

Where should the

restaurant be located?

1( 5s location in heart of the

city important?

H21: 'estaurants near malls

and city mar!et attracts

more customers.

o you prefer restaurants

in malls or city mar!ets?

id location or travel

time e#ect your

decision to visit Wanna

"u#? oes presence of

competitors li!e

=uru>ripa7 Chef


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especially social media

reinforces customer attitude.

H31: +ending personali/ed

greetings and invitation on

birthdays*anniversary help

in retaining customers.

oes websites li!e /omato

and having a faceboo!

page help you in deciding?

Would you li!e get special

discounts on your

anniversary*birthday?

more?

What are the other

reasons inuencing

customer decisions?

1) oes hospitality play a

maor role in inuencing

customers?

H32: B#ective

communication s!ills and

!nowledge of menu of the

sta# helps increase

customer eperience.

Having !nowledgeable and

wellDbehaved sta#

strengthens your

preference?

5s the sta# at Wanna

"u# cordial and

!nowledgeable?

1,. How e#ective is service at

the restaurant?

H33: +peedy delivery and

fast service impacts

customer for revisits.

H3$: Home delivery an

important factor in choosinga restaurant.

5s delivery time an

important factor?

+hould the restaurant have

home delivery?

How uic! is the service

at Wanna "u#? How

much is the ideal time

according time it should

ta!e for an order? Will

you li!e to have homedelivery from Wanna

"u#?

1. o the chef


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http://youtu.be/8sGktj_se04

Dro'bo4 lin0s

https://www.dropbox.co/s/ejk3ed3j!wbk""/#a$$a%!0pu&&%!0'G(%!0).copressed.p4*d+,0

https://www.dropbox.co/s/carw8kdpxs-)bwq/#a$$a%!0pu&&%!0'G(%!0!.copressed.p4*d+,0
http://youtu.be/8sGktj_se04https://www.dropbox.com/s/ejk3ed3j2mwbkgg/Wanna%20puff%20FGD%201.compressed.mp4?dl=0https://www.dropbox.com/s/carw8kdpxs71bwq/Wanna%20puff%20FGD%202.compressed.mp4?dl=0http://youtu.be/8sGktj_se04https://www.dropbox.com/s/ejk3ed3j2mwbkgg/Wanna%20puff%20FGD%201.compressed.mp4?dl=0https://www.dropbox.com/s/carw8kdpxs71bwq/Wanna%20puff%20FGD%202.compressed.mp4?dl=0

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Group9_SectionF_MR1