Group4

Aki Leo Kiyohito

Naniwaya sports shop

OVERVIEW OFNaniwaya sports shop

Number of employees・・・ 3

Store capital・・・ 3,000,000yen

Founded・・・ Approximately 1950

EC category・・・ B2C

Technologies in use・・・ Internet

Sports wear Sports supplies

Product

Current objectives of EC? Increasing marketing channels

Increase sales

Targeting what customers?

Various people of nationwide

Not product that not familiar people

EC to use the device

nothing

EC to use in terms of strengths and weaknesses

Strong point・・・ respond quickly

Weak point・・・Many trade

Any alliance or partnership?

●Transport companies Yamato,Yuupakku

●Bank　　　　 NicosUFJ 　 bank

Methods of EC payment?

Cash on delivery

A bank transfer

Cash document

Language in use?

Japanese

English

Resources allocated for EC?

printer, PC, digital camera

Investment in EC・・・ Only with PCs, it is not so high.

Web presence・・・ Do not want to use the catalogue. Want to use one's photograph. Because feel of a material looks to be good. This is feelings of the managers.

Current performance of EC・・・As for the profit, store is the top than

EC. The number of the orders has more EC than store.