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8/3/2019 Group Project Brief - Office of Intercultural Relations
1/23
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PublicRelationsProgram
forBrookeHarrisandtheOfficeofInterculturalRelations
SpringArborUniversity
Presentedby:
LauraGuikema
BethanyJelen
JordanKennedy
KristenLarson
LillianWilson
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Contents:
- TemplateOverviewoftheProgram Pages3-6- PublicRelationsProposal Page7- MantraandExplanation Page8- PressKit Pages9-15- ArticlefromThePulse Pages16-17- CultivatingtheFire(Volume3,Issue1) Pages18-19- CultivatingtheFireRecommendations Page20- VideoScript Pages21-22 - OverallRecommendations Page23
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CreativeBrief
LauraGuikema,BethanyJelen,JordanKennedy,KristenLarson,andLillianWilson
ProjectforBrookeHarrisandtheOfficeofInterculturalRelations(OIR)
LastUpdatedDecember11,2011
ExecutiveSummary
ThispublicrelationsteamwillcreateawarenessoftheOfficeofInterculturalRelations(OIR)on
thecampusofSpringArborUniversity(SAU).TheteamwillgivetheOfficeadefinedmantra
andaclearidentityoncampus.Theteamwillcreateinterestinthevariouseventsand
programsofferedbyOIRthroughdirectandindirectcommunicationwithstudents.Thetime
frameforthisplanisbetweenOctober2011andDecember2011.
SituationAnalysis
Currently,thereisalackofinterestandparticipationandageneralattitudeofuncaring.
Currentnumberofstudentsinvolvedinprograms(outofapproximately1700studentsenrolled
intheundergraduateprogram,1200ofwhichliveoncampus):
GospelChoir:15-25students
EmpoweringBlackMen(ledbySteveMcGeeandStephenWhite):10-15students
QueensoftheKing:10girls
MuKappa(MissionaryKids):7studentsattendedfirstevent
InternationalStudentUnion:25-40studentsPraiseMiming(AMP):about12students
ALBANIEStudentAlliance(ASAs):about20students
NumbersfromasurveytakenintheSpringof2011indicateamixtureofopinions.Some
studentsfeellikethereareadequateeducationalopportunities,whileothersfeelexactlythe
opposite.Thesurveyresultsalsoindicatethatface-to-facediscussionsareoneoftheprimary
waysthatstudentsareopentolearningaboutdifferentcultures.
StudentsbelievetheyarefreetoaskquestionsofthestaffofOIR,whichisoneaspectthatthe
teamistryingtopromotethroughpublicrelationsprogramming.Studentsstatedthattheclassroomsettingandresidencehallsweretheplacestheyfeltmostcomfortablehavingthese
conversations.71.7%statedtheyreceivedthemostknowledgeviastudent-to-student
interactions.
Mostoftheattitudesinthesurveyarepolaropposites.ItseemslikestudentseitherbelieveOIR
helpsthemimmenselyorarestrictlyopposedtoOIRswork,believingitisjustforminorities.
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ManycommentsfromthesurveyindicatedthatOIRseventscouldbeadvertisedbetter.Many
studentssurveyeddidnotknowaboutmanyoftheeventsthatOIRpresentedinthe2010-
2011schoolyear.
Currentcompetitorsincludeotherprogramsoncampussuchasintramurals,otherevents
offeredbytheStudentGovernmentAssociation,andotherstudentprograms.Studentsmaybereluctanttoparticipateineventswhentheprogramdoesnotdirectlyaffectthemorthey
alreadyfeelasiftheyhavetoomuchgoingon.
OIRdoesnotcomparefavorablytootherprograms.Theprogramsarenotadvertised
sufficientlyandsomestudentsfeelasiftheprogramsareonlyforstudentsofminorities.
MissionstatementofOIR(takenfromtheirFacebookpage):TheOfficeofIntercultural
Relations(OIR)servesasaresourcecenterfortheSAUcommunitywhereallarewelcometo
exploreandappreciatetheuniquenessofamultiethnic/multiracialcommunity.
Oneofthemajorcomponentsofourofficeistoassiststudentswhoaretraditionally
underrepresentedandunderservedinhighereducation.
However,ouroverarchinggoalistoactivelyengageourcampuscommunityincriticalcultural
conversationsaddressingissuesofraceandethnicity.
Goal
ThegoalofthisprogramistogivetheOfficeofInterculturalRelationsaclearidentityoncampusthroughaconcisemantraandclearpublications.
Asasubset,wewouldliketostrengthenthebrandofthevariousprogramsofferedbyOIR.
Wehavethreemainmarketing/publicrelationsgoals:
Tobuildtheidentityofavariousorganizationorproduct(OIR) ShapingpublicopinionaboutOIR Stimulatingtrialorrepeatusageofaproduct(OIR)
Objectives
Withinthe2011-2012schoolyear:
TocreateamantraforOIR
TointegratethecalendarandcreatemoreawarenessoncampusandofOIRevents
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TocreateandpromoteanoverallOIRacrosscampus
Tocreatedialoguewithon-campusinfluencers
TargetAudience
Toagreaterextent,theentirestudentpopulationofSAU.
Morespecifically:
Freshmen-
Theteamrecommendsatargetaudienceoffreshmenwhoarenewtocampusandexploring
manyoptionsofwaystobecomeinvolvedatprogramsatSAU.Freshmenaretryingtodiscover
wheretheyfitoncampus,andtheteambelievestheycanfindaplacewiththeprogramsand
activitiesofferedbyOIR.
Studentleadership,includingPeerAdvisers(PAs),SpiritualLifeAdvisers(SLAs),andResident
Assistants(RAs)-
Wedesiretobuildrelationshipswiththosewhoinfluenceothersoncampus.Onewaytobuild
theserelationshipsisbyhavingtheASArepresentativesbeincontactwiththeRA,SLA,orPA
livingintheirarea.Studentleadersoncampushaveaninfluenceonthosearoundthem,and
theteambelievesthisinfluenceisagreatwaytopromotethemessageofOIR.
KeyMessages
ThemantratheteamisproposingforOIRis:LiveBetter.Together.
OIRhassomethingeveryonecanbeinterestedinandenjoy.
OIRpresentsfun,educationaleventsoncampusforstudentstolearnaboutculturalissuesinan
invigoratingway.
OIRcreatescomfortableatmospheresfordiscussionsaboutculturaltopics.
Strategies
Thispublicrelationsteamwill:
Createafocusedmantra
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OfferrecommendationstothestaffoftheOIRnewsletter
CreateavideotobeshowninchapelinvitingstudentstobecomeinvolvedinOIRprograms.
PromoteBrookeandherstaffthroughanarticleintheSAUPulse(IssuedatedOctober27,
2011).
Informon-campusstudentsabouteventsandwhatthedifferentkindsofprogramsinvolve.
GiveBrookeoverallproposalsofwaysshecaneffectivelycommunicateandinteractwith
studentsoncampus.
Budget
Brookesyearlybudgetis$3000.Theteamisaimingformostlyfreepromotionalavenues,as
Brookedoesnothavebudgetmoneyformanyitems.
Measurement
Copiesofnewsletterdistributedwouldliketoincreaseby20%
Attendancenumbersateventswouldliketoincreaseby20%
Outputobjectives:toobservecontactwithkeyinfluencersacrosscampus
Measurereactiontothecalltoactionattheendofthechapelvideo(invitingstudentstovisit
www.Facebook.com/oirsau)
TeamMembersRoles:
JordanKennedyCo-Captain,workingonvideo,createaproposalsheetforBrooke
LauraGuikemaCo-Captain,workingtooffersuggestionstonewsletter,inchargeofcommunicationswithteam,updatingtemplate/outlines
KristenLarsonWritingarticleinPulse,workingonvideo,inchargeofsettingup
meetings/communicationswithBrooke
LillianWilsonWorkingwithOIRtocreateanadvertisedbrandacrossdifferentsocialmedia
channels,workingonwebsite,workingonvideo
BethanyJelenWorkingonmantra,workingontipsforprofessionalpromotionand
communication
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LastupdatedDecember11,2011
PublicRelationsProposal
PublicRelationsTeam:LauraGuikema
BethanyJelen
JordanKennedy
KristenLarson
LillianWilson
ChapelVideoo FeaturepeoplewhoareandarenotassociatedwithOIR.o KeyMessageofVideo:OIRisforeveryone,everyoneisthefaceofOIRo WillbeshotafterThanksgivingandappearinchapelsoonafter.
ArticlesforThePulseo AlreadypublishedarticleaboutBrookeo PotentialarticleplannedaboutthepurposeoftheOffice.PursuethisoverJ-
term;contentwillstillbepublishedonlineinJanuary,thoughthenextprintissue
doesnotcomeoutuntilFebruary.
Newslettero Comingupwithnew,innovativeideastopromotethenewsletterandgettingit
intothehandsofmorestudents.
Mantrao DevelopandpromoteanewmantrathatwillhelpsolidifyOIRsmissionandhelp
createfamiliaritywithOIRoncampus.
Additionally,theteamhopestogetRAs,SLAs,andPAs(studentinfluencersoncampus)
involvedinthemissionofOIRandhelpotherstudentsbecomeinterested,aware,andexcitedaboutOIR-sponsoredeventsoncampus.
Theteamwillalsoprovideaconnectorlist,feedbackideas,andoveralltipsforcommunicating
effectivelyandprofessionally.
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December11,2011
JordanKennedy
LauraGuikemaKristenLarson
BethanyJelen
LillianWilson
Mantra:LiveBetter.Together.
Description:AfterreadingthroughOIRsmissionstatement,wefoundalinethatread,
studentslivingbettertogetherAftersomediscussion,ourgroupdecidedthatthe3-word
mantraLivebetter.Together.wouldbeourmantrastatement.Thismantraisuniqueinthe
waythatitencompassesthemissionandgoalofOIRinsuchawaythatispointedand
impactful.AsaPRgroup,wetriedtostayawayfromtypicalmantras/slogansthatarewordy
andlong-winded.Livebetter.Together.isonethatisshortandallowsaudiencestoknow
whatOIRisallaboutwithoutalongmissionstatement-likeexplanation.
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PressKitOfficeofInterculturalRelations(OIR)
LauraGuikema,BethanyJelen,JordanKennedy,KristenLarson,LillianWilson
Lastupdated:December11,2011
Contents:
IssuesofOIRnewsletter,CultivatingtheFire ArticleintheSpringArborUniversitycampusnewspaper,ThePulse AbouttheOfficeofInterculturalRelations Missionstatement Programlist Contactinformation Connectorlist Scriptforchapelvideo
WelcometotheOfficeofInterculturalRelations
TheOfficeofInterculturalRelations(OIR)locatedinStudentDevelopmentandLearningserves
asaresourcecenterfortheSAUcommunitywhereallarewelcometoexploreandappreciate
theuniquenessofmultiethnic/multiracialpeople.Oneofthemajorcomponentsofourofficeis
toassiststudentswhoaretraditionallyunderrepresentedandundeservedinhighereducation.
Whileouroverarchinggoalistoactivelyengageourcampuscommunityincriticalcultural
conversationsaddressingissuesofraceandethnicity.
Thethemeforthisyearis:BreakingCulturalBarrierswithKingdomPrinciples.
MissionStatement:
TheOfficeofInterculturalRelations(OIR)servesasaresourcecenterfortheSAUcommunity
whereallarewelcometoexploreandappreciatetheuniquenessofamultiethnic/multiracial
community.
Oneofthemajorcomponentsofourofficeistoassiststudentswhoaretraditionally
underrepresentedandundeservedinhighereducation.
However,ouroverarchinggoalistoactivelyengageourcampuscommunityincriticalculturalconversationsaddressingissuesofraceandethnicity.
OIRPrograms:
TheOfficeofInterculturalRelationsoverseesawiderangeofstudent-ledprogramsdedicated
towardpromotingamulticulturalenvironmentonSAU'scampus.
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ALBANIEStudentAllianceAdvocates(ASA)(Asian,Latino,Biracial,AfricanAmerican,NativeAmerican,InternationalandEuropeanstudents)
AnointedManifestationofPraiseMimeTeam(AMP) GospelChoir InterculturalLearningInitiative(ILI) InternationalStudentUnion(ISU) EmpoweringBlackMen ThirdCultureKids(TCK) QueensoftheKing
Contact:
OfficeofInterculturalRelations
SpringArborUniversity
106E.MainSt.
SpringArbor,MI49283
Phone:517.750.6891
E-mail:[email protected]
ConnectorListfortheOfficeofInterculturalRelations:
ASAs Gainey-SydneyWilliamsandSydneyMilligan Lowell-FaithGundersonandAlliGrimes Ormston-ChrisConradandZachCoffee Muffitt-BethanyAndersonandAshleyManzo U-Hall-EthanRossandMike(Michael)Kovacic OgleVillages-MinoriTobe,BonjorMusa,andKaty(Katherine)Black PostVillages-AngeliqueCobbandMaryDavis Apartments/K-houses-Sam(antha)Farmer
SAUPulse Editor:[email protected]
EditorSpringsemester2012:[email protected] ManagingeditorSpringsemester2012:[email protected] Staffadvisor:KellySkarritt-Williams
Timeline:Oneissuepermonth.Someonlinecontentbetweenissues.Finalproductionnightthissemester:Dec.7
RDs(ResidentDirectors)
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Gainey:AnnaWilkinson Lowell:KellyMcGraw(AssistantRD:KristaWillerick) Ormston:JeffTalbone Muffitt:LizStinson U-Hall:JoelThomas OgleVillages:SteveCastle PostVillages:CarrieWilliams Apartments/K-Houses:LizStinson/SteveCastle/CarrieWilliams
Emails:searchnamesinSAUemailsystem
RAs(ResidentAssistants) Ormston
AustinDavis-O1 TaylorKeating-O2 MorrisHutchins-O3 RonVincent-O4
UHall ZachMundy-1W JacobSabin-2W JoshWinkel-3W TylerPrough-4W CurtisUnderwood-1S RyanMoline-2S Stephen(Caleb)Towkowiak-3S AndrewVanValin-4S
KHouses DustinSchwartz CourtneyMoran BriJames
Muffitt KatieFrench-M1 JanaHorton-M2 DaneilleCompton-M3 DeannaLilley-M4
Gainey
CandiceKent-1W MeghanAnderson-2W ChelseaMero-3W AndreaReam-1S CaitlinMeyers-2S CristianaCavallari-3S
OgleVillages AlexRahill-Steeby(VilD)
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JoshFrederick-VilE AlysonHarper-VilF KregBawks-VilG
PostVillages JaimieKilbourn-VilA MarciaBetz-Walker(VilB) AshleyManzo-VilC
Lowell LauraCraig-A1 LaurenFortner-A2 KailieHeim-B1 MelissaCarter-B2 MandyFron-B3 MalloryBarkholz-D1 KristieKoppinger-D2 KristaWillerick-D3 AmberLange-G1 EmilyHolbrook-G2
Apartments JulieJongsma-AptA MeganReisig-AptB ShaneStreet-AptC ChadPhilson-AptD
SLAs(SpiritualLifeAdvisors) Coordinator:BekahBarr:[email protected] Ormston
JonKnox-O1 JonathanWalden-O2 AndyFrank-O3 ZackMartin-O4
UHall EvanBarringer-1W TylerTracy-2W
ChristianSnider-3W TimJonkman-4W LivingstonGarland-1S DannyNewton-2S NoahHaverdink-3S NoSLA-4S
KHouses AaronNorris
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AlisonManalp Muffitt
BeckyHead-M1 SamWestmoreland-M2 JuliaDavisson-M3 CyndiLewandowski-M4
Gainey SarahFrederick-1W HannahPickens-2W KristianOechsle(fall)-3W KaylaDavis(spring)-3W LydiaWyse(NicholeEaslick,MelanieBalkany)-1S ChelseaJohnson-2S HaliShepherd-3S
OgleVillage NathanDrake-Steeby(VilD) NoSLA-VilE BrandyWerner-VilF NoSLA-VilF
PostVillage MelanieBigger-VilA ChristinaLong(fall)-Warner(VilB) HaleyReynolds-VilC
Lowell LizzieAnker-A1 KelbeCocking-A2 MeganColby-B1 ChanelBenn-B2 EmiliaMartinez-B3 EmilyBelleman-D1 HeatherWarfield-D2 StephanieHibbler-D3 LauraTurcotte-G1 AnaRink-G2
Apartments ChristianaLong-AptA
NoSLA-AptB MarkAdkins-AptC&D
PAs(PeerAdvisors) JamieAtallah JasminBarber
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DavidBentz LydiaBrighton EvanBronkema ScottBurger JuliusBuzzard AnaByrens HeatherCarlson SpencerCarlson GallantFish KatieGreen AmeliaKasper JenniferKingsley WesLawton BeckaMercer CharlieMonroe KatieNiametta LeviNorris CassandraOpper ScottOsbourne StevenOwsley BritniPins AustinPowell FerdinandSanders DarcySlaven LisaSpicer LaurieSteere MadelineStout AdamTasma ClaireWalthall MegWoodruff JennaYoungs
Brookesstaff ASArepresentativesarealsoincludedinBrookesstaff
SamanthaFarmer Staffcoordinator
ColetteMcKinney Senioradvisor ColetteisgraduatingaftertheFallsemester,2011
BrittniJohnson SGADirectorofALBANIEStudentAlliance BrittniisleavingaftertheFallsemester,2011
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FaithGunderson ALBANIEStudentAllianceLiaison
AlliGrimes ALBANIEStudentLiaison
MinoriTobe ALBANIEStudentLiaison
EthanRoss OfficeCoordinator
BethanyAnderson GraphicDesigner
SydneyWilliams Staff Thosewhoworkonthenewsletter:EthanRoss,SydneyWilliams,and
BanjorMusa
**AllofBrookesstaffmemberscanbecontactedbyemailingfirstname.lastname@arbor.edu.
VideocontactforYouarethefaceofOIR EvanJarvi
[email protected] 330-203-5180
HowtoMaintaintheConnectorList:
AskstudentdevelopmentforalistofRAs/PAswhentheyarehiredinspringoftheschoolyear.
AskSGAmember(SLAcoordinator)fortheSLAlistatthebeginningoftheschoolyear HaveastudentfromBrookesstaffupdatethelist/checkforupdatesonetimeper
month.
ContactStudentDevelopment-haveRAs/PAschanged? ContactSLAcoordinator-anynew/differentSLAs? ContactSAUPulseeditoratthebeginningofeachsemester
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12/11/11 8:26 PMBrooke Harris | saupulse.com
Page 1 of 2http://www.saupulse.com/2011/10/27/brooke-harris/
SEARCH
NEWS FEATURES OPINION SPORTS ENTERTAINMENT EDITORIAL WEB EXCLUSIVE MULTIMEDIA VARIETY
Brooke Harris is a woman of passion. Her heart beats
with love for all people and for the kingdom of God.
While most graduates from the class of 2011 are still in
the midst of their job search or starting a new life far
from their alma mater, Harris is back in the place she
called home for the past four years. Her continued
presence at Spring Arbor University (SAU) is
accompanied by a vision of what the body of Christ on
campus can become.When Harris graduated in May
with a degree in Special Education and Learning
Disabilities, returning to SAU was not in her plans. After
student teaching her final semester she was eager to
attain a job as a full-time teacher and spent her summer
pursuing this goal.However, God has a way of
redirecting our plans, Harris said.She received a phone
call in August offering her the opportunity to take on the
role of the advisor to the Office of Intercultural Relations
(OIR). The offer surprised her, and she took time to
think and pray about it. Accepting the position brought her a feeling of peace.
OIR is not unfamiliar to Harris. Her first interaction with the office occurred before freshman year began, when
Harris participated in the OIR-sponsored High Beams program, which allowed her to connect with other students
and ease her way into college life.
Throughout college, Harris participated in OIR programs like gospel choir and the fashion show, but her biggest
interaction with the office was through the former advisor, Michael Eatman.
I would definitely count him among the people who saw something in me and always encouraged me to be the
best person I could be. I think he was able to connect with students in an individual basis and find a way to pull out
their strengths, Harris said.
Under Eatmans influence, Harris developed an attitude toward students that viewed them as individuals with
potential strengths that could be fully cultivated with encouragement from others. This attitude has carried over
and is essential to her vision for OIR today.
Harriss involvement in OIR has also taught her the importance of knowing what she believes about diversity as a
Christian. Her desire is to see the students of SAU come together as a Christian community and talk about how
their faith affects the way they view diversity and their actions towards others.
Asking how can I honor the Lord in my everyday actions? is a large part of learning how to approach topics of
diversity and ethnicity. The idea is for OIR to facilitate these types of conversations, helping students of each
ethnicity live better together.
Stepping into this position just as the school year was beginning was a challenge. Harris credits part of her
successful start to the OIR staff who worked hard at the beginning of the summer to ensure the office would be
RSS Feed Twitterfollowers
Facebookthe Pulse onFacebook
SUBSCRIBE VIA EMAIL:
E-mail Ok
POLLS
Do you like the new design of the Pulse?
Yes (88%, 7 Votes)
No (12%, 1 Votes)
Total Voters: 8
Polls Archive
VARIETY
Brooke Harrisby KRISTEN LARSON on Oct 27, 2011 3:00 AM No Comments
THE PULSEsaupulse
Join the conversation
saupulse Happy Thanksgiving everyone!17 days ago reply retweet favorite
saupulse Matt's beard keeps a-growing andcampus poets are rhyming and flowing. Checkout the latest updates at saupulse.com.16 days ago reply retweet favorite
saupulse too many numbers and letters.#productionnight3 days ago reply retweet favorite
saupulse The latest issue of the Pulse comes outTODAY. Pick up a copy for hellos and goodbyes,lots of Christmas & more.3 days ago reply retweet favorite
saupulse Head out to Hanging of the Greens!Doors open at 630 at SAFC.2 days ago reply retweet favorite
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12/12/11 11:33 PMBrooke Harris | saupulse.com
Page 2 of 2http://www.saupulse.com/2011/10/27/brooke-harris/
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prepared for the leadership shift. Her transition into the job was smooth due to their support, encouragement and
clear vision.
I love working with the staff in Student Development. Everyone is fun and very encouraging, Harris said.
A love for people, listening to their perspectives and being in tu ne with their needs are all qualities Harris brings to
the staff. She believes it is important to assume the best in others, especially when dealing with the topic ofdiversity.
If there is one thing she wants students to know, it is to not be afraid to join in the conversations about diversity.
She is working hard to create safe atmospheres where students of every race and background can feel
comfortable engaging in these conversations.
Along with this, she wants students to realize they can gain the best understanding of each other when a variety of
perspectives are brought to a discussion.
OIR is for everyone, and every voice counts. Harris approaches each conversation about diversity from the
viewpoint of the same blood of Jesus that covers me covers you and we are all Gods children.
Spend any amount of time talking to Harris, and you will see how this belief is lived out in the way she treats each
person. Her words are wise, her tone is passionate and her love for people and the role they play in Gods
Kingdom is unwavering.
What do you think?
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Upcoming EventsBack 2 School BBQ
Sunday, September 113 5 p.m. Varland House
Hispanic Heritage CelebrationThursday, September 22
7 9 p.m. Fireside
Fall Movie NightTuesday, October 11
7 9 p.m. Whiteman Gibbs 110
Native American Heritage CelebrationTuesday, November 8
6 9 p.m. Ralph Carey Forum
Cultivating
ISSUE 1 VOLUME 3 2011
firethe
Welcome to the 2011-2012 School Year!
See the back page to learn more about OIR.
Be our friend on Facebook to receive
updates about events and student groups
facebook.com/oirsau
While our monthly newsletter continues to evolve,
the purpose ofCultivating the Fire has remained the
same since its creation. First, it exists as a tool to
Cultivating the Fire presents
Cultivating the Fire
our stories and research, may we fuel your passionfor racial reconciliation and the construction of a
The Cultivating Team
Dear Spring Arbor Faculty and Students
Flip to theback side
for a chancetowin a
gift card!
Hebrews 12:14 Strive for
peace with everyone, and forthe holiness without which no
one will see the Lord.
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OIR: Who are we?
ISU
International Student Union
ISU Student Leaders
TCK
Third Culture Kids
third culture kids who desire support
and the culture shock that comes with
TCK Student Leaders
Gospel Choir
campus to a different type of worship
as a resource for students to use their
the campus life.
Gospel Choir Director
John Woods
AMP
Anointed Manifestation of Praise
new way.
AMP President
BMC
Black Male Coalition
students with the resources they need to
BMC President
Queens of the King
Queens of the King Advisor
Janae Muldrow
leaders for additional information,
Brooke Harris
Samantha Farmer
Brittni Johnson
Minori Tobe
Alli Grimes
Faith Gunderson
Ethan Ross
Sydney Williams
Bethany Anderson
Colette McKinney
the burning bush: an opportunity to ask and answer
questions about OIR, culture, ethnicity, and more.
Student Groups
Why does cultural competence matter to you? your answer to [email protected]
Staff
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CultivatingtheFireRecommendations-
Newsletterideas:
ProfileofOIRstaffmembersandwhattheyloveaboutOIR-onepermonth,startwithstaffmemberswhohavebeeninvolvedforalongtime.
ORswitchbackandforthbetweenandoldmemberandsomeonewhojustgotinvolved Blurbsaboutprogramsandwheretheymeet/whattime/whotocontactformore
information
Theyhaveagreatformat/template,looksclean,possiblytoomuchtext Simplify. Picturesfromeventstheyvehad,previewsofupcomingcampusevents Contactinformation
Circulationideas:
GivetoASArepstopassouttotheirrespectiveareas Putcopiesinstudentcenterontablesinlobby Putinothercampusbuildings Forthefirstnewsletteroftheyear-passoutafterchapel.Thelowdownisagoodplace
topassouttofreshmen/transfers,butnotmanyupperclassmenwillseeitthisway
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VIDEO AUDIO
1
Medium shots, studentslooking at, smiling atcamera, laughing, etc. during
voice over. Maybe fading inand out of focus.
VO: BROOKEDiversity affects every single studenton our campus. When you talk aboutyour differences, you see people withnew eyes. Each of us has somethingimportant to contribute to Godskingdom.
All medium shots, facingcamera, talking to camera.
ACTOR 1I am the face of OIR.
ACTOR 2God created us as unique individuals.
ACTOR 4I am the face of OIR.
ACTOR 3We are called to live together in aconstructive, uplifting communitythat celebrates what makes us who
we are.
ACTOR 5I am the face of OIR.
ACTOR 6Its about heritage.
ACTOR 7I am the face of OIR.
ACTOR 8Its about a vision of who we canbecome.
ACTOR 9I am the face of OIR.
ACTOR 10Its about unity.
ACTOR 11I am the face of OIR.
ACTOR 12Its about Gods kingdom.
ACTOR 13I am the face of OIR.
ACTOR 14
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VIDEO AUDIO
2
Its a conversation about who weare and where weve come from.
Show slogan, call to action. VO: BROOKELive better, together.
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TheOfficeofInterculturalRelations
OverallPublicRelationsRecommendations
Clarityofmessageo Alwaysbeclearinmessageo Alwaysbeinvitingo Alwaysincludeaspecificcalltoaction
Connecttocampus Usemediumsutilizedoftenbycampusstudents
o Examplesincludechapelslides,chapelvideos,Facebookevents,bulletinboardinstudentcenter,postersaroundcampus
Calendar/Eventsuggestionso Advertiseeventsatleastoneweekinadvanceo Useavarietyofmediums
Usesurveyso Surveystudentsatthebeginningandendoftheyear(freshman,transfers)o Surveystudentsatvariousevents.Askforfeedbackandsuggestions.
Howdidtheyhearabouttheevent? Whatdidtheylike/dislikeabouttheevent? Whateventideasdotheyhave?