Desktop PublishingGroup Assignment

Our Backstory

Our company came into being in college, while we were all Office

Administration students. We were assigned a group project together.

It was here we discovered a passion for designing and creating

business stationery. The group worked so well, we took our synergy into

the workplace, and created our own design company.

Our Brand

Girls Design

We opted for a logo that was

simple and to the point. We are a

design company, owned by four

women. Therefore we are 4 Girls

Design. We felt that the word

choice of “Girls” would appeal to

the young, up and coming

entrepreneur, while our quality of

work would stand for itself in

appealing to the older, more

mature market.

Meet Our Design Team

Lezlee Warren

Managing Director for Client Services

I am excited to be a second year Records and Information student; I love the Office Administration program so much that I want to teach it. The plan is to continue my education after I’ve finished the program and have some experience. I am a Federal Government employee; I started at the CRA during the summer. While I like it there, it’s not where I see myself in ten years. I love to sew and bake; I made my wedding dress (years ago) and even recently started decorating cakes. I’ve always been a creative person. I love to design things and work with colours. I have a niece, a nephew, and a foster nephew with whom I am very close, as well as a future step-child, but no kids of my own. I’m originally from Bay Roberts, but consider St. John’s home.

Savannah Boyd

Junior Director for Client Services

I am enrolled in Office Administration,

Records and Information Management

Program at the College of the North

Atlantic. I enjoy camping and spending time

with my family, especially summers at the

cabin.

Sarah Baird

Visual Image Designer

I am a current Records Information &

Management student at the College of the

North Atlantic. I enjoy the outdoors, hiking,

woodwork, painting, camping, and drawing.

I love animals of all kinds and my pets

include a silky terrier pup named Athena,

and my four cats who I love dearly. I live in

beautiful Petty Harbor Newfoundland but I

am originally from the Goulds. I was in

charge of editing the photos that we took

around the college. We had lots of fun

taking the photos, it was a blast.

Tina Chafe

Multimedia Designer

As a Records and Information Management

Student, I love working behind the scenes to

keep things organized and running smoothly. In

my spare time, I enjoy attending conventions

about the science fiction/fantasy world. I am

also very active the local dog community,

working with several animal rescue

organizations, as well as advocating to change

the public’s perception of misunderstood breeds

and spreading a message of responsible dog

ownership. I also enjoy traveling, but will always

call St. John’s my home.

Our Latest Challenge

Our latest challenge brought us back to the

college where we met, to design new logos

and stationery for the college bookstore and

student café. We took some time to get a

feel for the locations and revisit old, familiar

places.

Greetings from

Security

Even our hard working security

guard can’t resist a selfie.

3 Rooms

Great place to grab a snack and

sneak in some study, or just chat

with classmates.

3 Rooms Café

The letterhead is actually the first thing I created. I wanted something contemporary, instead of the traditional letterhead style. For me, 3 Rooms Café is everything shown in this picture. At any time, you can find students sitting in there with their books, laptops, phones, and coffee—so much coffee. These images represent 3 Rooms Café to me, and they make a sleek looking letterhead. I included our team logo right at the bottom, as a light watermark, to make sure admirers would know who was responsible for the design.

3 Rooms Café

Again, for a sense of cohesion, I made

sure to connect the letterhead and the

business card. I kept it simple, and

included a snip from another section of

the same picture used in the letterhead.

It wasn’t until I had both the letterhead

and the business card designed that I

came up with the logo. Though it is

small, our team logo is also included

here. It is by no means the focal point,

but I wanted to be sure that our brand

was getting out there, too.

This logo was designed with our team logo in mind. To create a sense

of cohesion, I decided to connect with that. The curly, script-like font

used for the three is quite similar to the 4 on our logo. Also, in order

to pay homage to the past and the old logo, Savannah suggested that I

use green for the 3, and I think it turned out really well.

3 Rooms Logo

Employee Profile

Form

This is a simple employee

information form, created using

a Word template, to allow 3

Rooms Café to input

information about their new

employees. It is the back-end

tool, not what will be seen by

people visiting 3 Rooms Café.

Responses can be recorded

electronically, and carried over

into the employee profile

template as needed

Employee

Profile Form

The template is designed to work well as a printed poster. The large font and bright colours on white background should be easy to read from a slight distance. The green coloured border was chosen to match the font colour used in the logo, which of course appears at the bottom. Since the students in the school are not really our team’s target customers, I decided it was better not to risk taking away from the poster by putting our watermark in there.

Employee Profile

This is a sample of what the

template looks like when

completed. The large photo of

Jenny is the focal point, drawing

the eye in to read about her time

with 3 Rooms Café. This is the

sort of thing that would be posted

on the bulletin board in the café.

CNA Bookstore

Many a dollar has been

spent here. Maybe Lezlee

thought we’d get a

discount if we bought in

bulk?

CNA Bookstore

When creating this letterhead I choose

the simple book background to create a

simple but professional looking letter

head with the location included. With

the finishing design help of Lezlee

Warren we did finishing touches to

create a letterhead also the company

logo to complement the bookstore.

CNA Bookstore

When designing this business card for

the CNA bookstore I took in

consideration to include a background

of books and make the white text on a

darker background to show more

enfaces towards the company name.

Along with the help of Lezlee Warren

we collaborated our ideas together to

create a professional business card.

With both of our ideas we created a

business card to represent the

company.

Employee Profile

When creating the employee

profile I created in word to

highlight the important and fun

facts of each staff member

within the book store. This

simple poster creates a focal

point on the employee picture

to enhance quality. The colors

all complement each other in

the poster to create a simplistic

poster.

Employee Profile

I created the logo the same as the letterhead to show a

consistency of the flow of the stationary. The design of this

was with the help of Lezlee Warren we decided to make the

letterhead and the business card the same , to complement each

other.

CNA Bookstore Logo