- AKASH GAURAV- ANKIT SINGHANIA

- BIRMA RAM- KSHITIJ SHARMA

- SHREY KUMAR SINGH

SYNOVATE• Founded in1994 as AMI consulting•Owned by Aegis Group• Presence in 62 countries, headquarter Singapore • 7th largest market research company with Revenue US$720 million in 2007 and growth rate of 9.5 %• Staff of 5,662; 15,091 projects across the globe• 15 million+ interviews worldwide as of June 2010• Robert Philpott, Synovate's Global CEO • Asia Pacific, Africa and Eastern Europe, and North American are main regions of operation 

SYNOVATE’S LINE OF PRODUCTS

AdCheck@LifeAztecBrand Value Creator Censydiam ConceptQuest Community PanelsCustomer Experience DuraTrendeHaoqiEuropean Media & Marketing SurveyGlobal Oncology MonitorGlobal Opinion Panels

Global Therapy Monitors HotspotsMail MonitorMarket BarriersMarketQuestMarket Value PotentialOmnibusPackQuestPAXPinPointProductQuestPriceQuestViewsCastYoung Asians

AREAS OF EXPERTISEAdvertising & BrandBusiness ConsultingCompetitive & IntelligenceCustomer SatisfactionCustomer SegmentationCustomer LoyaltyData CollectionEmerging MarketsEmployeesGrowth StrategiesHispanic & African-AmericanLife stage, Lifestyle and Life trends

Market AnalysisMediaMystery ShopperOmnibusOnline PanelsPerformance TrackingPricingProduct Design & DevelopmentQualitative ResearchRetail Performance

ADVERTISING & BRAND

Some popular products within Advertising & Brand vertical are Brand Value Creator Market Barriers

BRAND VALUE CREATOR

How to Create, Manage and Shape BRAND Market is hypercompetitive and oversupplied Advantages it provides

Holistic – looks at all important factors that affect consumers

Empirical – takes into account consumer psychology

Predictive – translates brand equity into smarter marketing investments and sales performance

BRAND VALUE CREATOR

Measures Strength of Brand Relationship: The propensity to consume a brand – all things

being equal. Measures Impact of Barrier:

Different realities of market place that impose barriers on sales Distribution Affordability Regulation

Predicting Sales Strength of Brand relationship combined with

quantification of impact of Market Barriers allows to forecast behavior with high accuracy.

SYNOVATE MARKET BARRIER

Ideal Scenario – Your product is present in the Decision Set of the

consumer. Availability of the product ensures sales.

Positive Deviation – Client’s product not a part of the Decision Set of

consumer. However, sales occur because of barriers of the other

brands in the original Decision Set. Negative Deviation –

Client’s product part of the Decision Set of consumer. Sale does not occur because of barriers affecting

client’s brand.

It evaluates the overall Brand Experience of the client’s product and the points it needs to compete on Functional Delivery, Distribution In-store management Product Mix Attitudinal Equity Price/Promotion

Profile consumers for targeting, whose likelihood of buying the brand is being depressed by barriers

SOME SUCCESS STORIES OF SYNOVATE CLIENTS

KEY CLIENTS:

Automotive-Honda, Hyundai, Bosch, Michelin Banking, Finance & Insurance-AXA, Visa, Standard Chartered,

HSBC Petrochemicals & Chemicals-ExxonMobil, Shell, DuPont, Petronas Retail & Consumer Goods-Carrefour, Nike, Bausch & Lomb, Philips Food & Agribusiness-Danone, Heinz, Syngenta, Tetra Pak Government & Non-profit-Hong Kong TDC, Singapore EDB,

UNICEF, USDA Healthcare-Pfizer, Olympus Medical Systems, Johnson & Johnson,

GlaxoSmithKline Industrial Equipment-3M, Caterpillar, Mitsubishi, Honeywell Infocommunications Technology-Samsung, IBM, Fujitsu, Nokia Media & Entertainment-Reed Elsevier, Reuters, Walt Disney,

Discovery Channel Professional Services-McCann WorldGroup, Messe Frankfurt,

Saatchi & Saatchi, Jones Lang LaSalle Travel & Logistics-DHL, FedEx, TNT, Hong Kong Airport Authority

INNOVATION – SYNOVATE HEALTHCARE Analysis uncovered key differences between the

pharmaceutical industry and the consumer packaged goods industry

Used data collected for over 19 years by Jigsaw, a Synovate Healthcare product

Analysis showed that brands launching third or fourth, and on average five years after the market pioneer, experience significantly faster awareness and trial uptake

This findings were applied to forecasts volume for several major pharmaceutical manufacturers

Generated $225000 in additional profits

INTEGRATION OF CALL CENTER OPERATIONAL METRICS

Formulating key performance indicators that can affect the optimization of its call center

Reducing agent biasness was identified as such an indicator

Designed a ‘closed system’ (Stealth Mode) whereby all agent involvement was excluded

Important Findings – Waiting time regardless of the call reason had little or practically

no effect on the overall satisfaction. Agent’s expertise most important.

A reduction of repeated traffic (No. of calls) showed a consistent decrease in cost across the board

THANK YOU