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Group 6 Membership Seminar
Mark HuddlestonDistrict 9520 Membership & PR Chair
• Globally 1.2 Million (static for over 20 years)• We recruit and lose 100,000
members every year• 2003 – 2011
2,552 new clubs chartered with a net gain of only 226 members
• Global membership shifting from the DEVELOPED world to the DEVELOPING world
Recent Membership Trends
CANADA-4,167
ENGLAND-7,743
USA-58,481
BRAZIL+4,045
GERMANY+11,114
INDIA+34,063
AUSTRALIA-5,260
TAIWAN+7,567
S.KOREA+12,671
JAPAN-23,248
Largest Nett Membership Gains & Losses 2003-2013
District 9520
1360 (March 1, 2015)1364
50 inductions
RECRUITMENT RETENTION
Retention
So, why are people leaving us?
We are constantly weighing up the pros and cons…
PROS CONS
FRIENDSHIPS
RECOGNITION
NETWORKING
LEADERSHIP
ENTERTAINMENT
We are constantly weighing up the pros and cons…
PROS CONS
EXPENSIVE
DEMANDING ON TIME
BORING MEETINGS
BAD FOOD
STRICT RULES
We are constantly weighing up the pros and cons…
PROS CONS
FRIENDSHIPS
RECOGNITION
NETWORKING
LEADERSHIP
ENTERTAINMENT ONE MEMBER WHO IS A
COMPLETE PAIN IN
THE ASS
We are constantly weighing up the pros and cons…
PROS CONS
FRIENDSHIPS
RECOGNITION
NETWORKING
LEADERSHIP
ENTERTAINMENT
MAJOR HEALTH SCARE
EMPLOYMENT UNCERTAINTY
FAMILYTRAGEDY
• Death• Poor health• Relocation • Change in work responsibility• Competing priorities
So, why are people leaving us?“Uncontrollables”
So, why are people leaving us?“Controllables”• Lack of involvement/engagement/inclusion• Lack of direction & leadership• Conflict with other members• Inflexible attendance requirements• Input not sought or valued• Membership did not meet expectations• Unfair distribution of workload• Unwillingness to modernise/change• Boring meetings • Affordability
• Poor venue/meal quality• Termination
So, why are people leaving us?“Controllables”• Lack of involvement/engagement/inclusion
• Conflict with other members(major contributor to losses of newer members)
(major contributor to losses of experienced members)
• Responsibility• Recognition• Leadership pathways• Sense of belonging• Networking opportunities• Fellowship / social interaction• Skill Development• Challenges• Interpersonal Relationships• Fulfilment / achievement• Personal growth / Broadening of Horizons• Assimilation into a new community• Project ownership / Empowerment
• Sense of purpose / direction• Mentoring• Support for your cause• Fun / entertainment• Education• Keeping active• International Understanding• Humanitarian Service• Community Involvement
What do you need from your Rotary membership?
Drink wine