8/6/2019 Group 6 3G and 4G
3/5
3
Business Application (1)
Three available business models B2C
Access focused model
B2B + B2C
Portal focused model
B2B + B2C + B2E
Mobile specialized service model
Business Application (2)
Supply Chain Management
Add flexibility to supply chain by enhancing
the compatibility of 3G network
Value Based Pricing Strategy
Monthly subscription fee + a flat rate based on
per download
Business Application (3)
Customer Relationship Management
Ethic issues : Privacy protection
Enhanced Customization :
Customer-tailored information provision
(say no to TV commercials !)
Supporting service for billing and technical problems
define4. The Definition of the Fourth Generation
Wireless Communication Networks
Define 4G There are variety of definitions in the literature,
but they
commonly include three components:
The fourth generation communication networks
Functional fusion of existing, enhanced and newly
developed elements of current 3G systems
The conjunction of two well-known mobile (wide-area
coverage, cellular) and nomadic (local area coverage, short-
range) developments, corresponding to the upper and lower
portions of figure
8/6/2019 Group 6 3G and 4G
4/5
4
Superior Attributes
High Speed 100 Mbps peak rates in full-mobility wide area
coverage and 1Gbps in
low-mobility local area coverage(3G is up to 2 Mbps)
Global Standard
3G marketing is difficult to roam globally and interoperate
acrossnetworks, yet 4G will be a global standard that provides
global mobilityand service portability so that service provider
will no longer be limitedby single-system
Low cost access technologies, services and applications can
unlimitedly be run
through wireless backbone over wire-line backbone using IP
address.
Co-competitive relationship between 3G and 4G in the market
Brother?
Enemy?
4Gs Future
Like the other new products, we should always
consider the customer first.
Technology or marketing driven
Attributes and benefits
Strategic marketing strategy-find the right
customers Product life cycle
4G Implementation E-commerce
Business/Work
Private Life
Vehicular
Public Place
Entertainment
Education
Health-care
Travel
Conclusion
The brief introduction of 3G definition andmigration
The SWOT analysis of 3G market
The market implementation and businessmodels of 3G
The future of 4G in a long run
