PowerPoint

Yoon Hee JinChareef JaiareeChen Po YenNguyen Ba Quang NhatGROUP 4 - Creativity1. Macro/Micro TrendMacro/Micro Trend (1/2)Live Longer Nowadays the number of elderly peoplehave been increasing in our society because of advances in medicine and technology

2. Key Drivers of The TrendKey Drivers of The Trend (1/3)Live LongerB. Be optimistic85dc

A. ExerciseKey Drivers of The Trend (2/3)Live LongerC. Eat healthy food ex. organic foods

D. Health medicines and food

3. Target Consumer & DemographicsPresentation Date 12 / 08 / 13Target CustomerFitpital

Target MarketAccording to website name www.iiste.org provides the statistic about the older people that The number of elderly people increased by 5.76 million during 1979 - 2008. By the year 2008, with the elderly population of 11%, Vietnam population starts aging.

According to the medium-variant population projections of the United Nations (2004), there are about 610 million people aged 60 and over (or 10 percent of the world population in 2000). The number of elderly people reached 672 million in 2005 and this number is expected to grow to around 1.9 billion people (or 22% of the world population) in 2050. Vietnam is experiencing the changes just described.

Target MarketAccording to the statistics from the 2008 Vietnam Household Living Standard Survey, the total of elderly people estimated 9.47 million accounted for 11% of the total population.

Target MarketBy the year 2020, Vietnam is expected to have more than 12 million older persons.

Target MarketSegmented by Demographics1. Old People - 50 and above (Main Target)Old people can access everywhere and use everything in Fitness, including Fitness, Hospital and Pool and also be able to get services from Personal Trainer and Personal Nutritionist from Fitpital.

Target MarketFrom website name ilo.org gave the information and statistic about disabled people in UK that In Viet Nam, more than six million persons age 50 or older, or approximately 7.8 per cent of the population, have a disability according to the 2009 Census. However, recent statistics based on the World Health Organizations (WHO) framework, known as the International Classification of Functioning, Disability and Health (ICF), showed that disabled persons accounted for 15.3 per cent of the countrys population1.

Target MarketA vast majority of people with disabilities in Viet Nam, or 75%, live in rural areas and attend school at rates far below those of non-disabled persons. Literacy rates are much lower for adult persons with disabilities (76.3%) than those without disabilities (95.2%)2.

Target Market2. Disabled People - Any Ages. Disable people such as handicapped, Blinded or Deft can access the machine that allowed by doctors in hospital first. And also be able to get services from personal trainer and personal nutritionist too.

Target Market4. Describe what they are purchaseProducts/services Old People in Vietnam currently buy

Activities old people currently enjoin Chess game

Activities old people currently enjoin Drama and Reform the traditional acting in Vietnam

Concept Business for HealthFitness Central

Physical Health and Mental Health the main different points

Physical HealthFitness Indoor and Swimming Pool

Fitness Outdoor

Mental HealthCreating leisure activity programs such as Chess game, Drama or Reform.

Operational Plan1. Premium member

This group of customers will hold the gold card and can access everything including fitness and hospital including personal trainer and nutritionist (full payment required)

2. Normal member

This group will hold the silver card and can access just the programs that our heathcenter provided without personal trainer and personal nutritionist , if this group want personal trainer and personal nutritionist, they can pay again month by month(cheaper payment)Concept Social for HealthFitness Central Creating a community and a network for old people.

Concept Social for HealthFitness Central Creating an online website where connect elderly people in Vietnam in general, in Hanoi in particular and share information about HealthFitness Central in terms of our services, events or activities will happen

5. How is the trend affected by the environment they live/work inWhy Health Is Important For Older Adults?

Health Services

Preventive health services are valuable for maintaining the quality of life and wellness of older adultsOlder adults use many health care services, have complex conditions, and require professional expertise that meets their needsQuality of LifeThrough programs that address chronic improving their health condition.

Government agencies are improving the quality of life for older adults

Most older adults want to remain in their communities as long as possible

Fitness For The Elderly PeopleFitness and exercises for the elderly people can help in number of ways:

Benefits not only include weight maintenance and weight loss as with any age group,

elders can also enjoy a healthy life and minor risks of disease, plus maintain diseases symptoms to a comfortable level.

Fitness for elderly people does not have to be complicated or hard. There are numerous gentle elderly fitness programs available

As well, fitness for elders can aid relieve symptoms of joint pains and arthritis, especially water aerobics, stretches and yoga. Definite exercises are also thought to aid with symptoms of diabetes and some other diseases.