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7/23/2019 Group 2 - Blue Ocean Assignment
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7/23/2019 Group 2 - Blue Ocean Assignment
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Ari Mulyono
Dewi N Hayati
Jahja
Pricilia Taarea
Stefanus Indra
7/23/2019 Group 2 - Blue Ocean Assignment
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Business
Idea
-
Background
Poor Population in Indonesia is about 28 million people and around400,000 people live in Jakarta (4% from total population), with incomelevel on Rp 8,000 – 10,000 (less than US$1)
Mostly this poor peple become scavenger, beggra and the worst isbecoming thief and outlaw.
Volume of plastic and paper waste in Jakarta is high. Plastic waste rank is in second place in domestic waste, produce at
5,4 milion ton per year. Paper waste about 1,6 million ton per year
Fabric waste from garment industry hasn’t been utilize optimally
Plastic won’t rot, decompose, can’t absorb water, and they will eventually
become a problem for the environment.
Demand for recycled plastic and paper materials is very high. This isbecause the recycled material is cheaper than the original raw material.
The main idea of this business is to make a better environment by solvingwaste problem through recycling while improving the quality of life of poor
people
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Business Model
-
CanvasEconomic Performance
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Business Model
-
SWOTEconomic Performance
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Business Model
-
Activities
Economic
& Environment
Performance
Plasticand
Paper Waste
cleaningand/or
Pressing
wasteProductfor sale
sale toplastic or
paperplants
Plastic Waste
Cleaning,Cutting
andGrinding
PlasticPellets
sale toplasticplants
Plastic andFabric Waste
Cleaning,Cutting and
handicraftingHandicraft
sale to plasticmini market
or endconsument
Own Activities
With Community Partnership Activities
Current Distribution Situation
Society Scavenger Lapak Bandar Supplier Industry
With
otong.com’s
Distribution Situation
Society Scavenger Otong.comIndustry(big &small)
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Partnership Model
Manufacturing company Home industry
Scavengers (group & personal)
Local Communities
Economic Performance
Social Performance
Increase in Quality of Life
Entrepreneur createsentrepreneur
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Financial ModelEconomic Performance
• Selling Cleaned/Pressed Wasteproducts (plastic, paper, fabric)
• Selling Recycled waste products(plastic pellets, plastic/fabric)
Income
• CSR
• OperationRetainedEarnings
• Land and Building
• Machine•
Warehouse/OfficeEquipment
Capital
Expenditure
• Plant Expenses
• Warehouse Expenses• Partnership Expenses
• Office Expenses
OperationalExpenditure
Assumptions First Year Second Year Third Year
Revenue A
Pressed Paper 225.000.000 247.500.000 371.250.000 Plastic Pellet 2.250.000.000 2.475.000.000 3.712.500.000
Shredded Plastic 1.500.000.000 1.650.000.000 2.475.000.000
Direct Cost of Sales (Cos) B
Paper (90.000.000) (99.000.000) (148.500.000)
Plastic (1.500.000.000) (1.650.000.000) (2.475.000.000)
Paper & plastic after process - - (1.093.125.000)
Gross Margin 2.385.000.000 2.623.500.000 2.842.125.000
Gross Margin (%) 60% 60% 43%
Operational Expenses :
Warehouse staff C 8.000.000 13.200.000 14.520.000
Utilities (ele ctricity, water, e D 1.500.000 1.800.000 2.340.000
Training & development E 119.250.000 26.235.000 28.421.250
Insurance ex pense F 132.950.000 173.050.000 213.150.000
Payroll taxes G 1.200.000 1.980.000 2.178.000
Maintanence and Repair H 93.065.000 121.135.000 149.205.000
Other I 500.000 500.000 500.000
Total OPEX 356.465.000 337.900.000 410.314.250
EBITDA 2.028.535.000 2.285.600.000 2.431.810.750
Depreciation expense (93.625.000) (193.875.000) (294.125.000)
Other income J 1.740.000.000 1.914.000.000 2.871.000.000
Other expenses K (522.000.000) (574.200.000) (861.300.000)
CSR Programs L - (227.009.520) (230.725.115)
EBIT 3.152.910.000 3.204.515.480 3.916.660.635
Tax (882.814.800) (897.264.334) (1.096.664.978)
NI 2.270.095.200 2.307.251.146 2.819.995.658
INCOME STATEMENT
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OTONG.COM
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