GLOBAL STUDIOwith Northumbria, UK

design brief from PNICIdea development by KMAU.

The Bupa Great North Run

The world’s biggest half marathon.

Take place annually in Gateshead, Newcastle.

54,000 runners take part in this event.

Junior and Mini Great North Run

Mini ; Age 3 - 8 / 1.5 km

all runners may be accompanied by an adult

Junior ; Age 9 - 16 / 4 km

with adult accompaniment optional.

Prizes are offered for the first three boys and girls in each Mini run wave and for the Junior run.

Criteria by PNIC

• Suitable for Mass manufacture• An item that is deemed precious by the child • Easily made flat pack-able for postage• Promote the Junior or Mini Great North Run

Brainstorming

Bicycle Accessory

Proposal. 1

Rainy climate in the UK

We are thinking about a kind of bicycle accessory that can encourage the children and their parents to ride bicycle; as one of outdoor activities.

It will be a smart device holder(smartphone or mp3 player and so on) which can be able to tie the device on the bicycle handle and protect the device from frequent rainfall.

Also, because it will be made of polypropylene, it will be very light. At the same time, it will be provided for the participants as a form of a plate, so that the participants can easily assemble it.

Multipurpose Holder

Proposal. 2

Landmark + Starting point

NewcastleGateshead Quayside

- Tyne Bridge

a panoramic view of Newcastle

a multipurpose holder

a multipurpose holder

This is our rough prototype of multi-holder.Of course, the design will be developed. It just shows you our idea about the holder.

We want to catch out the landscape or landmark of Newcastle and then simplify those features so that it can bring the participants memory of Newcastle.

We are thinking about a couple of ways to make this holder more enjoyable.One is make it like a pop-up card, and the other is using an effect of shadow.

Please refer to the following pages.

a multipurpose holder - pencil, pen, photo, CD, post card, etc...

a multipurpose holder - pencil, pen, photo, CD, post card, etc...

3-D modeling of the concept

Pop-up card for postage

Memento every year