Grocery Sales DeCA West Grocery Sales OCONUS total includes Zones 12 and 13 FY07 YTDDifference% Change CONUS$804,118,674+ $1,496,796+ 0.19% OCONUS$407,172,340+

Grocery Sales

DeCA West Grocery Sales

OCONUS total includes Zones 12 and 13

FY07 YTD Difference % Change

CONUS $804,118,674 + $1,496,796 + 0.19%

OCONUS $407,172,340 + $463,307 + 0.11%

TOTAL $1,211,291,014 + $1,960,103 + 0.16%

Sales through April ‘07

Zone 6 Grocery Sales


Corpus Christi $ 5,044,696 - $ 169,110 - 3.24%

Dyess AFB $ 5,287,082 - $ 93,398 - 1.74%

Fort Hood 1 $ 21,482,162 $ 1,368,820 + 6.81%

Fort Hood 2 $ 11,513,703 $ 317,593 + 2.84%

Ft Sam Houston $ 24,355,704 - $ 479,705 - 1.93%

Goodfellow AFB $ 4,310,204 - $ 333,212 - 7.18%Sales through April ‘07



Kingsville NAs $ 542,768 - $ 35,214 + 6.94%

Lackland AFB $ 24,692,605 + $ 1,795 + 0.01%

Laughlin AFB $ 1,902,540 - $ 5,743 - 0.30%

Randolph AFB $ 23,565,483 $ 3,048,936 + 14.86%

Zone Total $ 122,696,945 + $ 3,691,189 + 3.10%

Sales through April ‘07



Altus AFB $ 3,998,476 - $ 98,250 - 2.40%

Cannon AFB $ 4,107,043 - $ 298,274 - 6.77%

Fort Bliss $ 26,007,072 - $ 542,610 - 2.04%

Fort Sill $ 15,923,306 $ 2,418,240 + 17.91%

Holloman AFB $ 6,699,135 - $ 175,739 - 2.56%

Kirtland AFB $ 19,679,102 - $450,191 - 2.24%Sales through April ‘07



McConnell AFB $ 9,566,717 $ 53,371 + 0.56%

Sheppard AFB $ 8,976,687 - $ 85,917 - 0.95%

Tinker AFB $ 21,145,281 - $ 479,401 - 2.22%

Vance AFB $ 2,668,062 - $ 43,441 - 1.60%

White Sands $ 1,371,564 - $ 92,897 - 6.34%

Zone TotalZone Total $ 120,142,446$ 120,142,446 $ 204,892$ 204,892 + 0.17%+ 0.17%Sales through April ‘07



AF Academy $ 13,085,869 - $ 50,721 - 0.39%

Buckley AFB $ 18,270,318 - $111,236 - 0.61%

Ellsworth AFB $ 8,572,966 $ 165,867 + 2.59%

F.E. Warren AFB $ 7,077,434 - $ 242,210 - 3.31%

Fort Carson $ 21,641,935 $ 8,436 + 0.04%

Ft Leavenworth $ 14,191,613 $ 552,976 + 4.05%Sales through April ‘07



Fort Riley $ 12,632,267 $ 677,214 + 5.66%

Grand Forks $ 4,255,660 - $ 321,044 - 7.01%

Minot AFB $ 6,134,976 - $ 564,776 - 8.43%

Offutt AFB $ 18,211,737 - $ 224,095 - 1.22%

Peterson AFB $ 21,952,608 $ 644,183 + 3.02%

Zone Total $ 144,027,383 $ 534,595 + 0.37%Sales through April ‘07

Sales Plans

Plan the Work then Work the Plan

Sales Plan• Negative Impacts

• Remember if the event occurred more than a year ago it can no longer be considered as an impact

• Positive Impacts• Can only be considered if within the year

• Sales Events• If you held a similar event last year, you can

only claim the difference

Sample Sales Plan – 1st Qtr

Negative Sales ImpactsEvent 1st Qtr

Prior Year1st Qtr

ProjectedProjected Gain/Loss

1st QtrActual

Actual Gain/Loss

Remarks

Martin Luther King Day $35,000 $0 ($35,000) $0 ($35,000) Open in 06, closed this year

Super WalMart $180,000 $0 ($180,000) $120,000 ($60,000) Opened 2 Jan 07, 4 miles from store (based on average sales 30 days prior to opening)

Troop Deployments $150,000 $0 ($150,000) $100,000 ($50,000) 2 Units deployed Oct 06 (based on difference in average sales before and after deployment x # of days deployed this quarter)

Positive Sales ImpactsEvent 1st Qtr

Prior Year1st Qtr

ProjectedProjected Gain/Loss

1st QtrActual

Actual Gain/Loss

Remarks

MCIP Project Completed

$8,740,500 $9,840,000 $1,099,500 $10,120,000 $1,379,500 Grand opening Oct 15, 06

Gate Closure $0 $20,000 $20,000 $30,000 $30,000 Main Gate closed due to road construction. All traffice now routed through side gate, closer to store. (increase in customer transactoins x average sales per customer)

FY07 Sales Plan for Mr. Page's Commissary

Sales Plans – 1st QtrFY07 Sales Plan for Mr. Page's Commissary (Cont)

1st Qtr Sales Plan

Event 1st QtrPrior Year

1st Qtr Projected

Projected Gain/Loss

1st QtrActual

Actual Gain/Los

s

Remarks

Farmer's Markets (3)

$15,000 $50,000 $35,000 $65,000 $50,000 Oct 14-15; Nov 17-19; Dec 15-17

Seafood Road Show

$0 $12,000 $12,000 $14,000 $14,000 Nov 18th

Fill Your Freezer Sale

$0 $2,500 $2,500 $4,000 $4,000 Dec 15-17

Increase in Club Packs

$2,250 $5,000 $2,750 $6,000 $3,750

Impacts to Business Metrics

• CCSS• Annual event conducted in June

• Do’s and Don’ts of conducting the survey

• Calculating Sale Losses• Standardized Loss Estimates

• Now tracked at Region

• Unit Cost Explanations• Be able to provide quantifiable data

• Question abnormal expenses on the SFOS

Upcoming Promotional Events

Thirteenth Annual Merchandising

Contest• WHEN - August 2 - September 5, 2006 (Display

Periods 15 & 16)

• THEME - “Lunch Box Full of Savings” sale

• FORMAT – High Quality Photos in a PowerPoint Presentation on CD Mailed to Region (NOT Emailed)

• DEADLINE – 21 September to Ms. Carolyn Mitchell

Thirteenth Annual Merchandising

Contest• WHAT COUNTS?

• Compliance with the promotional packages to include the shipper program.

• Participation in the summer club pack program.

• Support of the Halloween seasonal package.

• Quality and creativity of all displays.

• Expression of the promotional theme.

• Effective use of point of sale materials.

• “No One Enters A Race To Come In Second”

Special Events• June

• June 1 to August 31 - Produce Merchandising Contest

• Theme: Fruits & Veggies-More Matters

• July• 13 July – CCSS Surveys due to HQ Ft. Lee

• August• 2 August-5 September - Merchandising Contest

• 3 August - Peterson Grand Opening

Special Events• September

• Case-Lot Sale

• 21 September – Merchandising Contest Entries due to Ms. Carolyn Mitchell

• 30 September – Summer Club Pack Ends

• October• 1 October - Produce Merchandising Contest

entries due to Rosemarie Latimore

Operations POCs

Michelle Frost (916) 569-4841Chief , Operations Cell (916) 997-6892

Cindy Robinson (916) 569-4830Chief , Assistance Cell (916) 997-8601

Andreah Rojas (916) 569-4811Secretary

Victor Berg (916) 569-4871YAL Coordinator/Clerk

CMS Staff

Paul Kim (916) 569-4958Produce

RoseMarie Latimore (916) 569-4825Produce

Glen Taylor (916) 569-4814Meat/Far East

Reeves Menhennett (916) 569-4956Meat/Far East

CMS Staff

Doris Lowenstrom (916) 569-4832Accountability/Tobacco / Deli/Bakery

Carolyn Mitchell (916) 569-4691Resets/Profiles/Inventories/General CMS

Rick Poynter (916) 569-4949CAO/FDS/Dist Coordinator/General CMS

CMS Staff

Donavon Prom (916) 569-4985CAO/FDS/Dist Coordinator/CARTS/Case-Lots

Nancy Robinson (916) 569-4945Front End/WIC/WICO/CARTS/General CMS

Steve Sisk (916) 569-4831CA Contracting/GPLD’s/General CMS

CMS Staff

Craig Conord (916) 569-4896 Sales/General CMS

Janet Gibson (916) 569-4827Change Funds/Coupons/General CMS

Mary Sosebee (916) 569-4898Price Verification/Presentations/General

CMS

CMS Staff

Ray Andres DSN 736-3302Korea General CMS

Dave Barcega 011 81 6117 3200Japan / Okinawa General CMS

CMS Staff - OCONUS

Vicki Sliwicki (916) 569-4823Region Merchandiser

Peter Nishijima (916) 569-4846Consumer Safety Officer

Dave Taylor (210) 925-8447Consumer Safety Officer

CMS Staff - HQ’s Assets

Documents

Grocery Sales DeCA West Grocery Sales OCONUS total includes Zones 12 and 13 FY07 YTDDifference% Change CONUS$804,118,674+ $1,496,796+ 0.19% OCONUS$407,172,340+