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Dear All, I would like to take this opportunity to extend my heartiest greetings and good wishes to one and all on the occasion of Ganesh Chathurthi. May this divine season shower all of you with happiness, good health, prosperity and peace of mind. I sin-cerely wish that the Lord Ganehsa’s blessings will always rest upon you and your family. The newsletter of July and August, 2014 will bring you news and updates about Golf Edge, Hyderabad along with the latest information from India Realty happenings. Golf Edge construction work is pro-gressing at a fast pace at the current moment. Also in this issue, read about why Telangana Chief Min-ister K. Chandrasekhar Rao and IT minister K. Tarakarama Rao are optimistic about the bright and futuristic prospects of the city of Hyderabad. The newsletter also takes you through the India Realty news, as said, where you can gain an overall under-standing of the market scenario. We hope this issue will put lots of valuable information into your hands with top-ics and issues that you would enjoy reading.

“Recently I bought a property in Golf Edge as an investment. I found it a perfect mix of luxury, comforts, location and fast appreciation. The project is located in Gachibowli that is the IT hub of Hyderabad with the presence of multinational companies like Microsoft, IBM, Deloitte and many others. Also recently I read that Amazon is building a 10 acre facility – and this reflects the tremendous growth this area is witnessing. With the Telangana issue now completely resolved, there is no doubt that good times are coming to Hyderabad. I realize that I have made the right investment at the right time.”

A word from a proud owner - Mr. Shailesh Tekurkar

NEWSLETTER

J U LY / A U G U S T 2 0 1 4

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C O N T E N T :

Greetings from the Director …………......1

Customer speaks....…..…………………...….1

The Progress of the Buildings .……........2

Hyderabad Realty News:

Gachibowli: Realty values rise by 32% in

2 years …………………………………..……….5

Within a year, Hyderabad will rock ….6

E-commerce major Amazon to build

facility in Hyderabad ……………………….8

Chandrasekhar Rao Promises to Make

Hyderabad Most Happening City …....9

India Realty News:

India realty market update ……………….10

Residential segment to revive in Q4 of

2014 ……………………...…………..…………...11

Greetings from Satish Chukkapalli

Tower A.

All 30 slabs are completed. Parapet wall and helipad are completed too. 85% of block work is completed from ground floor up to the 29th floor. Inter-nal pestering is in progress and 30% of it is done already. External plastering is about to be start-ed.

Progress of the Buildings

P A G E 2

Tower A Tower A

Tower B Tower B Tower B.

In the tower B all

the 30 slabs are

completed. Parapet

wall and helipad

are completed too.

85% of the block

work is completed

from ground floor

up to the 29th floor.

Internal plastering

is 65% completed,

external plastering

45% completed.

Club house.

All the floor slabs of the club-house are complet-ed. Block work is also 100% completed. 95% of internal plastering and 40% of external plastering are completed by now.

Commercial building.

The 6th floor of commercial building is com-pleted. The work of raising columns of 7th floor in progress.

120 ft. road

P A G E 3

Club house

Major Connectivity Road.

The work is currently under process for the 120 feet road which connects ORR and Wipro Circle. This will greatly reduce the travel time.

120 ft. road

Commercial building

120 ft. road 120 ft. road

P A G E 4

Double height entrance lobby.

Fully furnished double height entrance lobby is

ready in tower B. Here you will be provided with

quality services such as concierge, valet parking,

bell boy, chauffeur driver etc. In addition to that,

your guests can be seated here to wait for you.

Towers A and B Facade

P A G E 5

Hyderabad Realty News

Gachibowli: Realty values rise by 32% in 2 years

Source: Magicbricks

The real estate landscape in Hyderabad has shown interesting trends in the last couple of years. The time

when the city’s fate was under doldrums and everyone was sceptical of the growth of property market,

Gachibowli has still managed to showcase a good performance in property appreciation.

According to the data with Magicbricks, Gachibowli has seen over 32 per cent rise in property values in

the last two years. The average capital value, which was at Rs 3150 per sq ft in 2012 today stands at Rs

4150 per sq ft in Apr-Jun 2014 quarter.

However, Sony Antony, proprietor of Maxxco Real Estate says that the Central Business District area in

Gachibowli demands even higher price, ranging between about Rs 5000-6000 per sq ft. “IT industry and

hubs, like Gachibowli and HITEC City had no major impact of Telangana issue. Thus the area has seen a

consistent demand”, he adds. The forthcoming issue of PropIndex data, a quarterly report by Magicbricks

(Apr-June 2014) declares that out of the top ten preferred localities in the city for capital purchase or for

rental purpose, Gachibowli has registered number one slot. Not only this, the area has remained on the

top for the last one year. This indicates the high demand of properties in the localities.

After the separation of Telangana, what is interesting to see is that Gachibowli is seeing property invest-

ments from the locals of Andhra Pradesh too, who had refrained themselves from entering Hyderabad real

estate market before. “The property prices in Vijaywada and Vizag have surpassed the existing property

values in Hyderabad which comparatively offers better infrastructure and lifestyle. There is a price bubble

that exists in pockets of Andhra Pradesh and local buyers are now have open themselves to understand

that. The consumer sentiments have improved, thus there is a bump up in enquires as well,” says Antony.

Apart from this, the IT establishments in the locality have always been the major push for realty in

Gachibowli. The area is home to some of the top IT companies, like the Microsoft, Accenture, TCS, Vir-

tusa, Amazon.com, Capgemini, Wipro, Sierra Atlantic, Infosys, Polaris, NVIDIA, CMC Limited, FactSet and

DLF Cyber City Phase I. These companies have generated high employment opportunities and thus add-

ed to growing demand for housing here. “The majority of north Indians, who have come here for jobs, gen-

erates the major chunk of demand here. They prefer to stay close to their workplace,” says Antony.

Real estate market in Gachibowli is more of end-user driven. Rakesh Sudam, Proprietor of Earthwide

Properties says, “Investor community is yet to pick up here. In the last two years there has been no project

by big developers or renowned name that has come up which refrained buyers to invest in Hyderabad,

even in areas like Gachibowli and HITEC City”. Also, proximity to area such as HITEC City, which about 6

kms away from Gachibowli has given the push to the real estate market here. “The rising property values

and saturated supply in Hitec City created the spill-over demand in Gachibowli,” Sudam adds.

Future outlook

Gachibowli is in and around the Information Technology Investments Region (ITIR), which has also taken

off after the Telangana separation, which is a positive sign for the real estate market here and other parts

of the city too. “ITIR project will attract many commercial set-ups thus will boost the demand across Hyder-

abad,” says Antony.

Apart from this, Gachibowli is the next IT hub after HITEC City that has attracted various developers from

all over India. “There are many renowned national developers who have scheduled pre-launches of vari-

ous residential projects by the end of 2014. We expect investor enquires to bump up post that,” adds Anto-

ny. http://content.magicbricks.com/industry-news/hyderabad-real-estate-news-industry-news/gachibowli-realty-values-rise

-by-32-in-2-yrs/72640.html

P A G E 6

‘Within a year, Hyderabad will rock’

Source: The Hindu

Around six months ago, visitors to Hyderabad used to be puzzled when they saw build-

ings covered with colourful plastic nets. These nets, slung from top of the building and

fixed to the compound walls, were meant to offer protection from stones that could be

hurled by those agitating for formation of a separate Telangana State.

The other sight that a visitor would not miss was rolls of concertina wire kept ready to

seal off areas, with hundreds of policemen in riot gear stationed at all vantage points.

The image of the historic city as the destination for Information Technology, hospitality,

biotechnology, pharmaceutical, medical tourism, lay in splinters as it became the center

of the prolonged agitation for the formation of Telangana. Indeed, it took very short time

to shatter the image of Hyderabad, where a

leisurely pace of life was the envy of every-

one.

Finally Telangana did happen on June 2 and

the Telangana Rashtra Samiti, which had

waged a relentless agitation for the for-

mation the 29th state of India, came to pow-

er only to face its biggest challenge: chang-

ing the perception of Hyderabad.

Image-building exercise That re-building is on top on the new gov-

ernment’s agenda is evident from the focused articulations of the Chief Minister K. Chan-

drasekhar Rao and the IT Minister K. Tarakarama Rao. The political leadership is well

aware of the apprehensions about Hyderabad. “There were some problems earlier. The

political instability at State and Central levels, the slowdown of economy, the agitation for

bifurcation of State, had some impact on the brand image of Hyderabad,” conceded Mr.

Rao. But he is quick to point out that with the political stability in the State and at the

Centre, and the economy looking up, his government will not lose any time in pushing

Hyderabad as the destination for investments. “We need not sell Hyderabad to anyone. It

sells itself. Our responsibility is to retain its image and enhance it if we can, but not mess

with it,” said Mr. Rao.

He argues that the slump in the real estate industry in Hyderabad will be an advantage.

The land rates in Bangalore are thrice that of Hyderabad and in Chennai it is double.

“Isn’t this an advantage for the investor? Hyderabad will offer bigger returns on the in-

vestment,” pointed out Mr. Rao.

The effort of the government now is to create an eco system in Hyderabad, where indus-

tries like the IT will flourish. “Bangalore has that eco system. We would like to build it

here. We would like to make Hyderabad as a destination for start-ups and entrepreneurs.

The government would guide, promote, mentor, nurture entrepreneurs. We would like set

up a Technology Development Bank to fund the start ups,” Mr. Rao reeled out details.

Continued on page 7

The relentless agitation over Telangana took the sheen off what was once considered a Shangri-La for investors. Now the new State looks set to re-store its glory.

P A G E 7 6

Continued from page 6

Leisure sector

The young IT Minister, who spent over seven years in the U.S. prior to taking the

plunge into politics, is aware that it’s not just the government facilities that usher

in the technological eco system. “We need to ensure that Hyderabad is the place

for relaxation. That’s why we are making efforts to promote leisure and lifestyle

events here,” he said.

Mr Rao discloses that the government is already in consultations to set up up a

major amusement park in Hyderabad and talks are already on to host the Sun-

Burn music festival in Hyderabad. “We are in touch with companies which organ-

ise film festivals. I can assure you within a year, Hyderabad will rock,” the Minister

promised.

What are the other plans for Hyderabad? In addition to improving the civic ameni-

ties, the government is planning to roll out a non-emergency citizen services facil-

itation system on lines of 311 of New York City. The government has plans to

develop promenades at all available places especially at Durgam Cheruvu, the

lake in the upscale locality near Hitec city. “We want to develop this lake as a

promenade possibly with a hanging bridge. This pedestrian only place will have

eateries which will promote Hyderabad cuisine,” the Minister said.

Similarly, the government is planning to develop a square near the Biodiversity

park on the lines of Union Square in New York. “We have the place and the re-

sources. We will do it. There are no obstacles now as Telangana has got a deci-

sive leadership and stable government now” pointed out Mr Rao.

http://www.thehindu.com/sunday-anchor/within-a-year-hyderabad-will-rock/

article6181214.ece

P A G E 8

E-commerce major Amazon to build facility in Hyderabad

Source: The Hindu Business Line

Global e-commerce major Amazon has said it will build a 1.6-million square feet cen-

ter in Hyderabad for its biggest facility outside of its corporate headquarters in Seat-

tle. The move comes two weeks after its Chief Executive Officer Jeff Bezos an-

nounced investment of $2 billion in India.

The Hyderabad facility, which is ex-

pected to come up on 10 acres at

Gachibowli (which has IT giants like

Microsoft and CA Tech), will house

12,500 employees and be ready by

2018. The company, with offices in

nearby Madhapur, is currently ap-

plying for statutory permissions

such as fire and environmental

clearances to begin work on the

project.

“We are waiting for statutory permissions. The moment we receive them we will

begin work. We hope to complete the project by 2018. It will be taken up in phases,”

John Schoettler, Director (Global - Real Estate and Facilities) of Amazon, who led a

delegation which met Telangana IT Minister K Taraka Rama Rao,

told BusinessLine here.

Confirming the development, a senior Government official told this paper that the

State has given a few permissions like fire. “It will come up in 10 acres and we hope

it will boost the Brand Hyderabad. We have assured all the help from our side,” the

official said.

It is however, not clear whether the existing office also will move into the upcoming

facility. John Schoettler visit to India assumes significance, especially in the backdrop

of the big ticket investments announced by Jeff Bezos.

http://www.thehindubusinessline.com/features/smartbuy/tech-news/ecommerce-major-amazon-to-build-

facility-in-hyderabad/article6313891.ece

P A G E 9

Chandrasekhar Rao Promises to Make Hyderabad Most

Happening City

Source: NDTV Promising to turn Hyderabad into the most happening city in the country, Tel-

angana Chief Minister K. Chandrasekhar Rao on Friday announced that 1,000

km long world-class roads will be laid in the city at a cost of Rs.10,000 crore.

Announcing series of measures to develop the city and ease congestion, he said

an east-west road corridor with four lanes would be developed between

Vanasthalipuram and Ramachandrapuram. "Similarly a corridor will be developed

between north and south," he said.

KCR, as the chief minister is popularly known, was speaking at the inauguration

of Hyderabad property show organised by Confederation of Real Estate Develop-

ers' Association of India (CREDAI) in Hyderabad. He announced restoration of

rain water drains by removing the encroachments to permanently solve the prob-

lem of flooding of roads and residential colonies during rainy season.

He said four lakh LED lights would replace the existing street lights in the city.

The chief minister said another outer ring road would be developed with satellite

townships and specialised clusters like pharma city, sports city, health city and

cinema city.

KCR, who visited Singapore and Malaysia last week, said global consultants

would be hired to prepare a new master plan for Hyderabad keeping in view its

requirements especially with the development of Information Technology Invest-

ment Region (ITIR).

The chief minister vowed to make Hyderabad the best place for the industry with

single window clearance system, which he said would be zero-graft and the best

in the world.

Stating that Hyderabad has many advantages, KCR said he had no doubt that it

would soon grow faster than any other city in the country. The chief minister also

promised to bring a single window system to give all clearances for real estate

projects. "We will introduce a bill in the next session of the assembly," he added.

http://www.ndtv.com/article/south/chandrasekhar-rao-promises-to-make-hyderabad-most-

happening-city-583783

10

P A G E 1 0

India Realty News

India realty market update Source: Track2Realty

With the coming of the new government already having improved sentiments in the realty market, as

a next step the sector expects India’s economic fundamentals to be tackled on a priority basis be-

fore any major changes may be anticipated at an industry-level. Infrastructure projects need to be

implemented with a sense of urgency, and more income tax incentives for home loans have to be

introduced before we can expect to see any significant impact on the real estate sector.

The Union Budget 2014–15, unveiled last week, met industry expectations of more liberalized poli-

cies for Foreign Direct Investment (FDI) in the sector, with major policy revisions including the reduc-

tion in the minimum capitalization from US$10 million to US$5 million, with a three year post-

completion lock-in, for wholly-owned subsidiaries; and trimming the minimum area of construction

projects from a carpet area of 50,000 sq. m. to 20,000 sq. m.

Real Estate Investment Trusts (REITs) were given a pass through taxation status, with SEBI being

directed to implement REITs in the country soon. Other initiatives included funding allocation for af-

fordable housing, infrastructure projects such as highways, airports, and creation of a ‘100 Smart

Cities’ across the country. A few expectations such as an infrastructure status for the real estate in-

dustry (and specifically for the low cost / mass housing projects), clearer tax regulations for Special

Economic Zones, relaxed guidelines in the new land acquisition bill, and clarity on foreign invest-

ment guidelines in the retail sector, however, were not met. We expect the Government to address

these concerns in the coming months.

Office space update

Office leasing activity picked up in the second quarter of 2014, with close to 8 million sq. ft. of office

space getting absorbed; appreciating by about 26% on a quarterly basis, and by around 14% y-o-y.

Almost all markets—barring Chennai, Hyderabad and Kolkata—saw an increase in absorption lev-

els.

Bangalore and Delhi NCR led the momentum in transactions, with the micro-markets of the Outer

Ring Road and Whitefield in Bangalore, and Gurgaon, attracting most occupier interest. Bangalore,

Delhi NCR and Pune represented more than 70% of the total office space transacted in the leading

cities during the second quarter of 2014. Overall supply addition increased marginally by around 3%

q-o-q to touch approximately 7 million sq. ft. in Q2 2014—led by Bangalore, followed by Mumbai and

Hyderabad, contributing to more than 80% of the total supply completed in the leading cities during

this period.

Housing market update

With the emergence of a stable, pro-reform government at the center, positive sentiments flowed

into the residential segment. Home buyers and investors planning to invest in property are expecting

positive policy changes that in turn are expected to boost the housing segment. Noida and Gurgaon

in the NCR, and the peripheral and secondary micro-markets of Chennai and Bangalore saw new

launches in June, largely confined to the mid-segment category.

Meanwhile, new phases of existing projects were launched at increased pricing at the Eastern Sub-

urbs and Thane in Mumbai. Prices inched upwards in a few locations in Mumbai, while remaining

stable in the NCR and smaller cities. The housing segment remains cautiously optimistic, and is ex-

pected to remain so in the short to medium term.

Continued on page 11

11

Residential segment to

revive in Q4 of 2014 Source: Economic Times

With the Narendra Modi

led government focusing on reviv-

ing growth and bringing down in-

terest rates, sale of residential

properties is likely to pick up in the

last quarter of 2014, a recent sur-

vey said.

Due to low consumer confidence

during last year and even in the

first half of 2014, residential prop-

erty absorption levels reduced

significantly resulting in an in-

crease in inventory levels and cor-

rection in prices, according to rat-

ings agency Care Ratins. "Stable

government at the Centre has

already brought optimism in the

country. As the new government

wants to focus on reviving growth,

the interest rates are expected to

decline in the near future.

"The government has also an-

nounced reduction in the exemp-

tion limit on account of interest on

loan in self-occupied property.

Based on these factors sales of

residential units are expected to

pick up from the last quarter of

this year," the agency said in its

report.

2013 was not good for the Indian

real estate sector on account of

weak macro economic conditions

and lower confidence levels in the

country, it said.

"Rising inflation combined with

high borrowing rates as well as

slow growth in income and job

levels impacted the consumer

spending. Continuance of these

issues in the first half of this year

and the uncertainties related to

general elections resulted in con-

tinuance of low consumer confi-

dence," Care said.

Developers faced liquidity chal-

lenges as banks were reluctant to

lend to the sluggish real estate

sector and drying up of other

sources of finance such as FDI

and PE investments resulted in

increase in cost of debt for them.

"On one hand, for the buyers,

there was a steep hike in EMIs

and on the other there was an

increase in costs of construction

and debt for the developers," it

said.

Expressing optimism in the sec-

tor, the agency said deeper pene-

tration of existing banks as well as

upcoming banks will increase the

exposure to home loans.

Further, with rapid land and infra-

structure development as well as

improved standard of living in tier

2 and 3 cities, housing demand is

likely to increase more in these

cities.

http://economictimes.indiatimes.com/

markets/real-estate/news/residential-

segment-to-revive-in-q4-of-2014/

articleshow/38555541.cms

Continued from page 10

Organized retail space

The retail real estate market witnessed a slowdown in demand in the month of June. The retail mar-

ket continued to witness inflow of brands across F&B, apparel and accessories segments. There

were increased inquiries from sports and electronic brands. Some of the global retailers who took up

space during this month included the New York-based Kiehl’s opening its first store at Quest Mall,

Kolkata, while luxury jewelry brand, Amaris, launched its flagship store at MG Mall, New Delhi.

Other retailers such as Plaza Premium Lounge opened its latest lounge at New Delhi’s Indira Gan-

dhi International Airport, and hypermarket chain, Total Superstore, opened its sixth store in Banga-

lore at Value Mall, Rajajinagar. Additionally, brands such as Victoria’s Secret, Vero Moda, Columbia

Sportswear, Truefitt& Hill, Dunkin Donuts, and Triumph Motorcycles entered and/or expanded their

footprint across leading cities. Rental values continued to remain stable in most high streets and or-

ganized mall clusters across the cities.

In a recent development, the Competition Commission of India (CCI) has cleared British retail major

Tesco’s purchase of a 50% stake in Trent Hypermarket, the first FDI transaction in multi-brand retail

since the sector opened up in 2012. Moreover, the Foreign Investment Promotion Board (FIBB) has

approved proposals of Italian luxury retailer, Bulgari, the men’s luxury lifestyle brand, Stephano Ric-

ci, and Walt Disney. Furthermore, retailers such as Wills Lifestyle (apparel), Khadim’s (footwear) and

Tanishq (jewelry) plan to open more stores to expand their retail footprint across the country.

http://www.track2realty.com/india-realty-market-update-june-2014/

P A G E 1 1

P A G E 1 2

Phoenix Projects and Developments

Halcyon,

Hyderabad Halcyon is for the hi-end customer

and the connoisseur. It is upscale

living packaged with ultra premium

luxuries and comforts. Halcyon is

located in Jubilee Hills, Hyderabad.

From spellbinding architecture to

tailor-made services, Halcyon re-

sembles a five star home making its

residents feel proud of owning it.

www.halcyonphoenix.com

The Village, Chennai The Village with 80% greens in

OMR, Chennai creates a lasting

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an array of home choices giving

you an instant access to a luxurious

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www.the-village.in

13

CONTACT DETAILS: Director Satish Chukkapalli +91 9885601111 +1 4088002921 satish@phoenixindia.net Sales team 040 651 33333 040 651 55555 sales@golfedge.in

Golf Edge Links:

Website: http://golfedge.in/

Brochure: http://www.golfedge.in/images/golfedge_BROCHURE.rar

Floor Plans: http://www.golfedge.in/images/floorplans.rar

Site Plan: http://www.golfedge.in/images/siteplan.rar

Application: http://www.golfedge.in/images/e-applicationform.rar

Walk-Through: http://www.youtube.com/watch?v=B_ukZTSGTg8

Facebook: www.facebook.com/golfedgebyphoenix

P A G E 1 3