GreenGen Introduces Fundamentals of Trust™ to Rebuild Occupant Confidence

BETHESDA, MD – June 17, 2020 – Green Generation (GreenGen), a global provider of energy and healthy building solutions, today released the Fundamentals of Trust™, an innovative, multi-faceted approach to strategically help building owners and operators regain stakeholder confidence amidst the COVID-19 crisis. By creating and communicating a healthy built environment owners and operators can better aid the business community in restarting the economy. GreenGen’s timely approach focuses on integrating technology, data, third party verification and proactive communication strategies to mitigate risks, foster confidence and instill trust. “The COVID-19 crisis means that the real estate industry has had to adapt quickly and swiftly, and we face obvious challenges as employees, patrons, and guests return to their workplaces, favorite restaurants, hotels and retailers,” said Brad Dockser, chief executive officer of GreenGen. “We believe that focusing on transparency and the stimulation of multiple senses is paramount to restoring trust as people re-enter public life and buildings.” Integration of these four pillars is essential to building stakeholder confidence: Technology: Healthy buildings can be created by implementing technology-based solutions

with an emphasis on improving indoor air quality, space utilization, access to water, and lighting among other factors.

Data: Collection and analysis of key data points can be facilitated through, continuous monitoring. Data and readings should be visualized, and publicly displayed, and real-time alerts and updates provided to occupants.

Verification: Building occupants will undoubtedly return with higher expectations for indoor health. Third party certification and peer reviews are key to verifying improved environments and results for stakeholders.

Communication: Direct and concise communication is necessary for residents, tenants, customers, employees and suppliers. Messaging should emphasize community and safety, not profit. To ensure stakeholder acceptance, all new policies should follow the E.A.S.T. framework (easy, attractive, social and timely).

“Transparency is at the core of Fundamentals of Trust™. In this day and age, it’s essential that building owners are as transparent as possible when welcoming occupants back into buildings,” said Dominic Ramos-Ruiz, GreenGen’s Director, Healthy Buildings. “There is no shortcut, but rather, this needs to be a long-term strategy to ensure true recovery to a new normal.” For more information and specifics on Fundamentals of Trust™, please visit greengen.com. About Green Generation Green Generation (GreenGen) transforms the world's built environment through its visionary turnkey approach to innovation and solutions by integrating energy, real estate, technology, and capital markets to Operate in the Green. From offices in Washington DC, London, Tokyo, and Shanghai, GreenGen helps its clients use energy as a driver of value and sustainability across all asset types around the world. greengen.com Media Contact Jenny Wang +1 814.506.4597 jenny.wang@kglobal.com

Washington, DCLondon, England

Tokyo, JapanShanghai, China

Fundamentals of TrustHow to restart the economy and operate assets with COVID-19

JUNE 3, 2020

Introduction to Operate in the Green ®

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Who We Are: Green Generation

GreenGen is an award-winning company that operates internationally at the intersection of energy, real estate, technology, and capital markets

Our flagship platform, Green Generation Solutions, is a leading vendor-agnostic global energy solutions provider that engineers and implements energy efficiency solutions to lower buildings’ operating costs while improving sustainability and increasing resiliency

From offices in Washington, DC, London, Tokyo, and Shanghai, we help our clients improve cash flow and asset values by reducing energy-related costs via technology and operational improvements

GreenGen integrates energy expertise with real estate and private equity, capital markets, and technology expertise to create an ROI-driven approach to energy

We believe that every business can be more profitable by making energy decisions backed by comprehensive analysis, collaborative planning, and ongoing measurement of results. We believe data should drive decisions and sustained behavior change will ensure success.

GreenGen’s Global Project Experience

Pins identify GreenGen’s office locations

Introduction to Operate in the Green ®

The world is increasingly focused on health and socio-economic issues

The business community plays a critical leadership role

The government can’t reopen the economy; people can

Businesses will suffer until consumers feel confident in reengaging

Positive narratives about your firm create the opportunity to capture new customers

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A Unique Moment in History

Introduction to Operate in the Green ®

Businesses must create trust without being able to eliminate all risk

What can businesses do to instill trust with their stakeholders?

How do you create a multi-layered approach to healthy buildings?

Businesses need to own their narrative and tell the story they need people to hear

If done correctly, one can create the real estate company of the future

New policies and procedures will create the

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Key Issues for Today

Introduction to Operate in the Green ®

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Integration of the four pillars helps build stakeholder confidence in your buildings’ health

The Fundamentals of Trust for the COVID Economy

Technology• Short-term and long-term solutions• Measure and remediate

Data• Collect and monitor key data points• Data visualization

Verification• Third party certification• Peer review and consulting

Communication• Stakeholder messaging• Build confidence and trust in real estate

Introduction to Operate in the Green ®

Technology

Create a healthy building by implementing solutions with an emphasis on improving indoor air quality, space utilization, access to water, and lighting, among other factors.

Indoor Air Quality

Space purification – air purification devices in individual spaces improve air quality and provide clean air throughout the day

HVAC air distribution systems

Ultraviolet-C – UVC lighting in HVAC air-side distribution systems removes mold, bacteria, and viruses

Outside air control strategies – increased outside air supply reduces pathogen risk

Filtration – higher MERV-rated filters capture smaller particle sizes

Ozone cleaners – electrostatic and fogging disinfection use charged particles to clean the HVAC equipment

Monitoring – capture and display data on indoor air quality

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Introduction to Operate in the Green ®

Technology

Space Utilization

Occupancy management – establish new capacity limits and measure use density with IoT devices

Tracking – symptom tracking and contact tracing methods allow notification of potential exposure

Access to Water

Cleaning – point-of-use and/or centralized water treatment systems

Testing – regularly test the water supply

Drinking water – replace water fountains with contact-free drinking water sources

Lighting

Daylighting – implement lighting controls and design strategies to increase the use of ambient light

Color tunable – select tunable lighting that mirrors sunlight, supporting our circadian rhythms

Dimming – fine tune the light source output for the type of work being done

Cleaning – certain sources of light deactivate viruses and can be used to disinfect surfaces

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Introduction to Operate in the Green ®

Sample Solution

The layout illustrates where technologies can be implemented to help create a healthy building.

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Entrance

Kitchen

RestroomConference Room

Office

Lighting Daylighting Color tunable Dimming

Access to water Water treatment Clean drinking water

Indoor air quality Air purifiers Air quality monitors HVAC measures

Space utilization Capacity sensors Motion sensors Symptom tracking

Technology Legend

Introduction to Operate in the Green ®

Data Visualization

Monitoring should be constant, and readings should be publicly displayed Use an app or other digital platform to provide updates and alerts Utilize colors, lights, and other clear visual indicators to contextualize data Focus on qualitative levels based on verified numeric values Provide quality metrics which are already universally understood

Key Areas of Focus Indoor environmental quality

Indoor air quality Water Lighting

Health and movement

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Introduction to Operate in the Green ®

Verification

Building occupants will return undoubtedly more discerning about indoor health and with higher expectations as to how their spaces performs regularly.

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Stakeholders are likely to prefer facilities awarded third-party verified healthy building certifications

Performance testing will be crucial for air and water quality and should be done more frequently than required to ensure confidence

Audits will be essential for cleaning protocols, emergency preparedness plans, and other building management factors

Certification plaques must be prominently displayed and communicated to stakeholders

Introduction to Operate in the Green ®

Stakeholders Direct: residents, tenants, customers, employees, suppliers

Indirect: community, government, neighbors

Messengers Elected officials, public health officials, and declining infections are the main guideposts/messengers

on when to reopen the economy

Businesses are expected to be lead messengers on the economic recovery

Four Key Themes1. Data – evaluate and display data collected to foster a safe and healthy building

2. Senses – implement communication strategies that touch on all five human senses

3. Clarity – use clear, consistent, and simple messaging to encourage adoption of the new policies

4. Engagement – encourage collective ownership and shared accountability to increase compliance

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Communication Strategy

Introduction to Operate in the Green ®

Communication Strategy

Reinforce and leverage the power of “we’re all in this together”

LISTEN to your workers

Your narrative can’t be selfish; message about COMMUNITY and SAFETY, not profit

Create sense of safety through COMPARISONS; liken your business to activities that people are already doing, and emphasize how you have created a safer environment

Deliver CLEAR and THOUGHTFUL messaging to build trust in new protocols

To ensure stakeholder uptake, all new policies should follow the E.A.S.T. framework:

EASY the new norms must be easy for people to implement

ATTRACTIVE the norms should benefit the individual in some way

SOCIAL create social pressure to buy into the norms

TIMELY actions and guidance must address the problem quickly

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Introduction to Operate in the Green ®

The Five Senses – Five Ways to Create Trust

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Sigh

t • Stakeholders need to SEE what you are doing to protect them

• Initiatives need to be visible and messaging clear

• Workers will need to wear masks and gloves

• Certifications should be displayed

• Display data to reinforce message

Soun

d • Stakeholders need to HEAR your consistent and clear message

• Messaging by employees is critical

• Communicate what has been changed to protect your stakeholders

• Sounds related to cleaning and ventilation should be faintly audible

Smel

l • Stakeholders need to SMELL the clean

• Cleaning should have an odor associated with clean

• Be sure that air return systems don’t mix and bleed with exhausts

• Keep outside air sources clear of potential contaminants

• Use more outdoor air to “flush” the air

Touc

h • Stakeholders need to FEEL that your real estate is clean

• Touching is out… touchless is in

• Surfaces need to be clean and free of residue

• Open stairwells so users can avoid elevators

• Hand sanitizer/ disinfectant available everywhere (entrance, restrooms, etc.)

Tast

e • Stakeholders need to be confident that what they eat is safe

• Freshness matters and you won’t get a second chance

• Buy from local suppliers: fresh and community support

• Use single-serving condiments, utensils, containers, etc.

People rely on System 1 (S1) thinking for most decisions; S1 thinking is instantaneous and based off of instincts and prior knowledge. By stimulating multiple senses you can access S1 thinking, creating stronger retention and understanding.

Introduction to Operate in the Green ®

Example: Building Entrance

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Sight – new policies should be visibly enforced Data visualization dashboard to provide building data on key health metrics Display building certifications Make cleaning activities more observable; “Green Team” uniforms Arrange furniture and post signage to maintain social distance

Sound – auditory cues help signal changes in procedures Employees should communicate health and safety efforts Air fans should be slightly audible

Smell – reinforce “clean” with recognizable odors Space should smell faintly of disinfectant/cleaning product Food odors, musk, and other “dirty” smells must not be present

Touch – limit “touching” interactions Paper placements; plexiglass at counters; no reusable badges/keys Floors/surfaces should not have any residue or stickiness Doors should be automatic or left open, where possible, including stairwells

Taste – efforts should be made to reduce the potential for transmission Remove shared mint/candy bowls Install automated filtered water dispensers to replace drinking fountains

Stimulate multiple senses and trigger System 1 thinking to demonstrate a healthy space.

Introduction to Operate in the Green ®

Summary

Implement technologies to improve building health

Collect and display data on the performance of your buildings as it relates to health

Make your efforts clear and transparent – hide nothing

Culture is key

Make things easy and actionable for people

Act as a member of the community

Past crises have been about saving money, but this one requires spending money to move forward

There’s no shortcut: prepare for a slow recovery

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For more information, please contact

Green Generation8120 Woodmont Avenue Suite 350Bethesda, MD 20814301.202.2930

Bradford H. DockserChief Executive Officerbrad@greengen.com @Brad Dockser

301.202.2929 @Dockser

Ric SanDovalSenior Vice President, Solutionsric@greengen.com301.202.2935

Green Generation Europe118 Piccadilly, MayfairLondon, W1J 7NW+44 0800 110 5138

Green Generation Asia3-1-6 MotoazabuMinato-ku, Tokyo, Japan 106-0046+81 03 6325 9074

greengen.com@GreenGeneration

@GreenGenSol