Green- The color of Responsibilit

y

全莉 Quan Li

• Quan Li worked for Gucci and made a great contribution for GUCCI getting the global attestation in the early 1990s.

• She established the “Save China’s Tigers” foundation, which has collected money to save tigers for more than 8 million USD.

• In the South Africa, Quan li established a base for the wild training of tigers.

Green Character

邢诒前 Daiqian,Xing• Daiqian.Xing is a

billionaire in Hainan province of China.

• He have spent all his money to protect the natural resources in Hainan during the past 14 years.

• He protected 32000 mu virgin forest, 1000+ kinds of rare plants and 100+ kinds of rare birds of dying out. Green

Character

Rising eco bag design contest

Green Design

DIY ECO bag

Paper Bag with “Olympics” are popular in Universities

in China, especially in Beijing

Green Design

By the end of March 31st, 2008, the business of BoQi is widely located in China, more than 20 provinces and municipality directly under the Central Government, 65 projects of Desulphurization, denitration, water treatment, some of them are in operation and some are still under construction.

  Green Business

CEO Bai yunfeng won 2007 CCTV economy top10

figures in China

Boqi:Young CEO aged 32 & Young staff aged 34 of average

Boqi:Young CEO aged 32 & Young staff aged 34 of average

Green Business

No disposable chopsticks“ 拯救森林筷行动”

Well designed chopsticks make it possible that people are willing to take them with.

Green Lifestyle

URBN Hotel: Zero Carbon Footprint

Green Lifestyle

The total amount of energy the hotel consumes, including staff commutes, food and beverage delivery, and the energy used by each guest, will be tracked to calculate the carbon footprint. URBN will then purchase credits to neutralize its footprint by investing in local “green” energy development and emission reduction projects.

Govt.(Guider)

People(Core)

NGO(Activitor)

SupervisionEducatio

n&

Supervision

Feedback of public-opinion

Accepting ECO products

More CSR

Enterprise(Motor)

Support

More understanding

More avocation & interacion

Cooperation

Relationship of The Four Elements In Environmental ProtectionRelationship of The Four Elements In Environmental Protection

Internal ExternalGovernmen

t

Local governments seeking political achievements with GDP increscent

At the bottom of global manufacture chain

NGO Lacking of experience of NGO management and operation

Lacking of money

Enterprise ECO development is long term plan

Hard to survive, especially small private enterprises

People Still self-benefit driven; saving resource is for reducing expenditure

Misunderstanding of how to ECO; lacking of relevant knowledge

BarrierBarrier