Click here to load reader

Green Marketing

  • View
    75

  • Download
    4

Embed Size (px)

Text of Green Marketing

.

TABLE OF CONTENT: Introduction Why Green Marketing??? Khadigram Udyog Navneet Ecobuddy Nirmalya Kalash Green Products in Market

Khadigram Udyog!!

Solar Charkha:

MGIRI launched a viable solar charkha in May 2008. The 'mini solar-charkha based cotton cluster experiment' at Wardha has proved that the price of garment could be drastically reduced while more than doubling the daily earning capacity of the workers. It is hoped that perhaps this sustainable technological initiative could be the answer for which the Father of the Nation made a clarion call to the scientists in the 1929. Under the leadership of MGIRI a viable solar charkha has been developed. It was first demonstrated at the Khadi exhibition at Jhalawad during 19-20 May 2008. Initially it was designed to operate the existing 8-spindle New Model Charkha (NMC). Since a battery is part of the system the charkha can run not only during the day time when sun is available but also 3 to 4 or even more hours in the night depending on the storage capacity of the battery. The spinner has to intervene only when there is a breakage in the yarn during spinning. Interestingly the breakages are far fewer and the yarn is more uniform as compared to NMC. In the new setup weaving will become the creative part of human involvement and spinning will be a gift from nature. The khadi statistics indicates that the attraction towards hand-spinning is dwindling because of the drudgery involved and low wages earned. The present breakthrough can usher in a new era in the field of khadi. The above development has enormous implications to energy management, rural development, social welfare, textile and many other contexts and is an indicator that spinning could emerge as a decentralized 'home industry' following the case of weaving.

Navneet Ecobuddy!!Navneet Publications (India) Ltd. have been consistently taking up genuine efforts to increase the green cover and also to overcome the problem of shortage of raw materials by introducing new eco friendly alternatives in its product portfolio which ensures no damage to the environment. We all know that paper is made from wood pulp. However, Navneet uses an ecofriendly paper which is made from bagasse i.e. Dry sugarcane pulp remained after extracting juice is chemically treated to make paper and fuel. Navneet Publications (India) Ltd. has resorted to a unique, novel project that will make significant contribution to protect trees by using eco-friendly paper to manufacture Navneet's entire range of products. Paving the way for an eco-friendly product -the basis of sustainable development and taking up constant efforts towards environmental management, Navneet Publications (India) Ltd. has also launched a complete range of premium stationery products under the brand name FfUuNn across India. The range comprises of eco friendly and nontoxic pencils, erasers, sharpeners, colour pencils, oil pastels, etc. and uses state-ofthe-art technology based on international standards. FfUuNn range products are something that cannot be dreamt of in conventional stationery segment.

Serving the Indian teacher-student community, Navneet

A publication (India) limited has been a dominant player in the field of providing syllabus and non-syllabus based education material to students since 1959. You can make a big difference and save the beauty of the world by using Navneet eco-buddy notebooks. Be a part of Navneet's commitment to save the trees and protect the environment. Think about it, every time you buy an eco-buddy book that uses paper made up of bagasse, you will make our planet a little greener and every time you save a tree, you save a part of the planet Earth. It's up to you now, go ahead, and create a revolution. We hope you will like to use eco-buddy note books.

Nirmalya Kalash:

The 11-day Ganesh festival left the city with 200 metric tonne (MT) of waste last year. The Brihanmumbai Municipal Corporation (BMC) expects this figure to soar as the number of idols has risen by almost 10%. To tackle the unkempt look the city dons after the festivity is over, the BMCs solid waste management (SWM) cell has deployed 1,100 vehicles to collect nirmalya (floral offerings) from 12,089 Ganesh mandals and housing societies. On an average, each ward will have 45 vehicles to collect waste during the festival. These vehicles will also have a public address

system to request people to hand over the nirmalya, said BP Patil, chief engineer, SWM cell, BMC. The civic body has placed 180 nirmalya kalash at 80 immersion sites in the city, 27 of which are along the shoreline. Special checks will be undertaken to monitor effective dumping of nirmalya, added Patil. Going green this season, the SWM has also marked out nine sites for composting nirmalya. The BMC has roped in advance locality management (ALM) units to help them with the task. Major immersion sites such as Girgaon Chowpatty and Dadar Chowpatty generate most nirmalya. With the help of various ALMs, the task of composting nirmalya can be handled effectively, said Seema Redkar, officer on special duty (OSD) for this ALM programme. For the past nine years, Pestom Sagar Resident Association (PSRA) has been vermicomposting nirmalya. Forty MT of nirmalya is treated every year in vermiculture pits. The manure produced is used in gardens and open spaces. said Dr Vijay Sanghole, president of PSRA. Orchid ALM trust has been composting nirmalya with a similar process at the Gorai dumping ground. Eighty MT of nirmalya from Dahisar to Malad is disintegrated here, generating 25 MT of manure, said Ashok Mam, an executive from Orchid Hotel. Tejpal Scheme Rahivasi Sangh, an ALM from Vile Parle(East), has adopted a garden in Andheri (East) to compost festival leftovers. We segregate biodegradable waste from the nirmalya kalash and process it with aerobic bacteria culture powder, said Pratibha Belwalkar, president of the ALM.

Green Products in Markets!!Himalaya Herbal:

Himalaya herbal products are a very reputed and well known for its natural ingredients used. Some of the raw materials used in the manufacturing of these products includes herbs such as NEEM, TULSI, AWLA, SHATAVARI, ALOE VERA etc. and these products are organic in nature and cause no ill-effects to the environment. The Himalaya NEEM face wash is one such example of these products and many more available in the market. The RUDRAKSH HERBS is another such firm manufacturing herbal organic products and one such example mentioned is TULSI Face pack.

Giovanni Hair Styling Foam:

Giovanni hair styling foam is a product international brought to india sold in supermarkets as a green product. The other products of these company include HAIR DYE, SHAMPOO, SKIN CREAMS etc.

Mapro:

MAPRO is company situated at MAHABALESHWAR manufacturing JAMS, MORAMBUS, SLUSH, JELLIES etc. it is one such company using natural fruits and berries free from additives and non-bio degradable chemicals. This is the reason why mapro products get stale very soon after manufacturing. Also the products manufactured by the company are cheap enough to be affordable to common people.

24 Letter Mantra: 24 Letter Mantra is promoted by Sresta Natural Bioproducts which is an integrated company headquartered in the Indian Metropolitan city of Hyderabad, is primarily focused on organic and natural foods. It is involved in field production of crops, processing, product development and marketing of organic products since 2003. Sresta has been founded with a vision of providing Pure, Healthy, Wholesome foods to Consumers and creating Sustainable Livelihood for farmers. The products are "certified organic". The products confine to the strictest organic practices adopted worldwide. It has the largest product range offering more than 400 products, ranging from cereals, grains, flours, dry fruits, to processed products like pickles, jams, juices, marmalades to bakery products. The 24 Letter Mantra is based on the philosophy that all matter is finally composed of five elements Earth, Water, Fire, Air & Ether (Sky). The words in Sanskrit read as bhumir, apo, analo, anilo, nabha. When the letters in these words are added they count to 24 letters. Hence, the name.

Organic India:

All of the ORGANIC INDIA products are certified Kosher except for Chyawanprash. The ghee used in Chyawanprash comes from a farm that is not certified Kosher. A very little steeping time for the tulsi herb tea ids required. However more steeping will tend to release more nutritional and healing properties of TULSI which is an added benefit to the product.

This tea however is expensive due to its complicated manufacturing process and due to its highly increased quality.

Forest Feast:

Forest feast is again a food company which produces organic eco-friendly green products like the FOREST FEAST TOASTED PUMPKIN SEEDS, FOREST FEAST SUNFLOWERS SEEDS, FOREST FEAST BELGIAN WHITE CHOCOLATE (handmade), etc. Being purely organic it has great nutritional value and is therefore comparatively much costlier than other inorganic products.

Waitrose: