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Renewable Energy Sources
● $30 billion: Investment in Solar Energy development (eg: Tesla and Energise Africa)● $20 billion: Investment in Wind Energy development ( eg: Vestas and Pattern Energy Group Inc)
● Electricity and heat production account for 25% greenhouse gas emissions.● In 2015, only 19.3% of global energy consumption came from renewable energy sources. ● The market for solar power increased by approximately 50% in 2016 alone.● The intersection point for renewable energy and fossil fuels’ price is 2020, generating in the range of
$0.03 to $0.10/kWh.● $30 billion dollar investment in solar energy gives $45.1 billion savings for households.● Investing in wind energy companies develops their technologies, which have 1164% efficiency in
converting fuel to electricity compared to fossil fuels, which are around 30%.
Sustainable Food Consumption
● $19 billion: Food waste reduction schemes● $3.24 million: Social media campaigns● $1.2 billion: ‘Vegan Mondays’ scheme
Plant Based Diet● Pastoral farming uses 50% of farmland, only provides 20% of food production. ● If cattle were a nation - 3rd highest greenhouse gas emissions.● A totally vegan population would cut emissions by 70%; to encourage a vegan lifestyle, global
social media eg: ‘Vegan Mondays’ and education campaigns will be used to reach all scales of development.
Reduced Food Waste● Food waste contributes 4.4 gigatons of greenhouse gas emission p.a. - 8% of the
anthropogenic contribution. 33% of all food produced doesn’t get eaten.● Developing countries waste through poor infrastructure, developed through a surplus culture.● 50% reduction in food waste leads to 70.6 gigaton emission reduction total.● We’ll improve processes, collaboration and redistribution.
Ethical Investment● $5 billion: Rolls Royce, Tesla● $5 billion: NRG Yield Inc, Pattern Energy Group, Victron Energy,
Convanta Holding Company, Bluefield Solar Income● Expected return: $30 billion● Large company: Rolls Royce are developing “mini reactors” so that
homes can be powered with their own nuclear fission. ● Smaller company: ‘Covanta’, a US based company cleanly turning
waste into energy.● Profits from investments go towards sustaining current projects and
investing in new ones: future technology maybe more effective.
‘Carbon Consumers’● $3 billion: Carbon Consumers Organisation● We’ll set up a charity comparing the carbon footprint of companies
across industries, they can pay the license fee for the footprint logo if minimum standards are met based on their ‘ET carbon ratings’.
● Initial investment of $1 billion to get the organisation recognition.● $2 billion for subsidies spread across major companies to share
brand name. ● Based of the fair trade model, carbon consumers will be self sufficient
in 15 years.
Transportation● $7.5 billion:Investment in Sustainable Development Bonds● $2 billion: Bicycle subsidies in the UK as a pilot scheme● $500 million: Social media campaigns and adverts● Implementing improved transportation infrastructure in
developing areas combines mitigation and adaptation of climate change while stimulating economic growth.
● Health and other benefits (less air pollution, decongestion) of cycling may exceed the sale value of the bicycles themselves.
Our aim is to smartly invest $100 billion, lowering greenhouse gas emissions over a long term period
through self sustaining strategies.
Green Is the New Black: Investment Plan
Behavioural Change
● $4 billion: Education Development● $3 billion: Carbon Consumers● $1.7 billion: Advertising● $1.2 billion: Vegan Mondays ● $720,000: Social Media campaigns
● Social media campaigns open up conversation, reach a large audience and are a constant presence in the lives of users.
● Campaigns will compliment investments
● In developing nations, $4 billion will be invested in existing charities to include sustainable living
● The remaining money will go towards different forms of advertisement, Carbon Consumer and Vegan Mondays.