GRD 3150 30 - WordPress.com...Eduard Hoffmann. The aim of the new design was to create a neutral typeface that had great clarity, had no intrinsic meaning in its form, and could be

30Good Typefaces

GRD 3150Intro to TypographyJ.Snape

Humanist/Old Style SerifAdobe GaramondGaramondGoudyHoefler

Transitional SerifBaskervilleCaslonMinionMrs.EavesPerpetuaTimes New Roman

Modernist SerifBodoniDidotWalbaum

Slab SerifCentury SchoolbookClarendonRockwell

Sans SerifAkzidenz GroteskBell GothicFranklin GothicFrutigerFuturaGill SansHelveticaHelvetica NeueMeta MyriadNews GothicTrade GothicUniversVerdana

9pt size/11pt leading48pt Franklin Gothic Demi

680pt Adobe Garamond

Adobe Garamond

Adobe Garamond™ was designed by Robert Slimbach in 1989. The ro-man weights were based on the true Garamond, and the italics on those of punchcutter Robert Granjon. This

font has been expanded to include small caps, titling caps, expert fonts, and swash caps, which were typical in the fifteenth and sixteenth centuries.

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890




10/12

48pt

700pt 24pt

Humanist/Old Style Serif

aGaramondClaude Garamond, a Frenchman, designed the Garamond typeface in the 1500s. It is a Humanist serif face, which means that it was designed with rounded, organic characteris-

tics that echoes handwritten letters. Its contrast between thin and thick strokes is less than a Transitional type-face like Baskerville, but more than most sans serif faces.




10/12

48pt

700pt

24pt

Humanist /Old StyleSerif

NOTE THE EXAMPLES OF POOR PATH QUALITY WHICH INDICATE THAT THIS IS AN INFERIOR (PROBABLY AUTOTRACED) VERSION OF GARAMOND –DO NOT USE IT.

aGoudyGoudy Old Style (also known as just Goudy) is an old-style classic serif typeface originally created by Frederic W. Goudy for American

Type Founders (ATF) in 1915. Certain of its attributes—most notably the gently curved, rounded serifs of certain glyphs—suggest a Venetian influence.




10/12

48pt

700pt

24pt

Humanist/Old Style Serif

aHoeflerDesigned by Jonathan Hoefler in 1991, Hoefler Text is a contempo-rary serif Antiqua font that was designed for Apple Computer to

demonstrate advanced type tech-nologies. It takes cues from a range of classic fonts, such as Garamond and Janson.

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQR STU VWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU-VWXYZ 1234567890

10/12

48pt

700pt 24pt

Humanist Serif

aBaskervilleBaskerville is a transitional serif typeface designed in 1757 by John Baskerville (1706–1775) in Bir-mingham, England. Baskerville is classified as a transitional typeface,

positioned between the old style typefaces of William Caslon, and the modern styles of Giambattista Bodoni & Firmin Didot.





10/12

48pt

700pt 24pt

Transitional Serif

aCaslonCaslon is a group of serif typefaces designed by William Caslon I (1692–1766), and various revivals thereof. Caslon shares the irregular-ity characteristic of Dutch Baroque

types. It is characterized by short ascenders and descenders, bracketed serifs, moderately high contrast, robust texture, and moderate modulation of stroke.

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890

10/12

48pt

700pt 24pt

Transitional Serif

aMinionMinion is a digital typeface de-signed by Robert Slimbach in 1990 for Adobe Systems. The name comes from the traditional naming

system for type sizes, in which minion is between nonpareil and brevier. It is inspired by late Renaissance-era type.

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU-VWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU-VWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU-VWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU-VWXYZ 1234567890

10/12

48pt

600pt 24pt

Transitional Serif

aMrs.EavesMrs Eaves is a transitional serif typeface designed by Zuzana Licko in 1996, and licensed by Emigre, a typefoundry run by Licko and

husband Rudy VanderLans. Mrs Eaves is named after Sarah Eaves, the woman who became John Baskerville’s wife.





10/12

48pt

800pt 24pt

Transitional Serif

aPerpetuaPerpetua is a typeface that was designed by English sculptor and typeface de-signer Eric Gill (1882–1940).Though not designed in the historical period of

transitional type, Perpetua can be classi-fied with transitional typefaces because of characteristics such as high stroke contrast and bracketed serifs.

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890




10/12

48pt

800pt 24pt

Transitional Serif

aTimes New Roman

Times New Roman is a serif type-face commissioned by the British newspaper The Times in 1931, created by Victor Lardent. It was

commissioned after Stanley Morison had written an article criticizing The Times for being badly printed and typographically antiquated.

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU-VWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU-VWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890

10/12

48pt

700pt 24pt

Transitional Serif

aBodoniBodoni is a series of serif type-faces first designed by Giam-battista Bodoni (1740–1813) in 1798. The typeface is classified as Didone modern. Bodoni followed

the ideas found in the printing type Baskerville: increased stroke con-trast and a more vertical, slightly condensed, upper case; but took them to a more extreme conclusion.



abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890

10/12

48pt

700pt 24pt

Modernist Serif

aDidotAlong with Giambattista Bodoni of Italy, Firmin Didot is credited with designing and es-tablishing the use of the “Mod-ern” classification of typefaces.

The types that Didot used are characterized by extreme contrast in thick strokes and thin strokes, by the use of hairline serifs and by the vertical stress of the letters.

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890

10/12

48pt

700pt

24pt

Modernist Serif

aWalbaum

Designed in the early 1800’s by Justus Walbaum. Its verti-cal stress, and fine hairlines contrast with bold of typical

Modern fonts, yet Walbaum has many unique character quirks that make it open, warm, and very graceful.


10/12

48pt

600pt 24pt

Modernist Serif

aCenturySchoolbook

Century is a family of type faces derived from the original Century Roman cut by Ameri-can Type Founders designer Linn Boyd Benton in 1894.

Despite originating in the nine-teenth century, use of the type-face remains strong, for periodi-cals, textbooks, and literature.




10/12

48pt

600pt 24pt

Slab Serif

aClarendon

Clarendon is an English slab-serif typeface that was created in England by Robert Besley in 1845. The font was used exten-sively by the government of the

German Empire for proclamations during World War I, and was also common in wanted posters of the American Old West.


abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890

9/10.8

48pt

550pt 24pt

Slab Serif

aRockwell

The original Rockwell was produced by the Inland type-foundry in 1910, with Morris Fuller Benton cutting several

new weights in the 1920s. Rock-well is a geometric slab serif, a strong display face for headlines and legible in short text blocks.

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU-VWXYZ 1234567890



10/12

48pt

600pt 24pt

Slab Serif

aAkzidenzGrotesk

Akzidenz-Grotesk is a grotesque (early sans-serif) typeface origi-nally released by the Berthold Type Foundry in 1896 under the

name Accidenz-Grotesk. It was the first sans serif typeface to be widely used and influenced many later neo-grotesque typefaces after 1950.


abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU-VWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890


10/12

48pt

600pt 24pt

Sans Serif

aBell GothicBell Gothic is a realist sans-serif typeface designed by Chauncey H. Griffith in 1938 while heading the typographic development program at the Mergenthaler Linotype

Company. The typeface was com-missioned by AT&T as a proprietary typeface for use in telephone direc-tories.



10/12

48pt

700pt

24pt

Humanist Sans Serif

aFranklinGothic

Franklin Gothic and its related faces are realist sans-serif type-faces originated by Morris Fuller Benton (1872–1948) in 1902. “Gothic” is an increasingly

archaic term meaning sans-serif. Franklin Gothic has been used in many advertisements and head-lines in newspapers.





10/12

48pt

600pt 24pt

Sans Serif

aFrutiger

Frutiger is a sans-serif typeface by the Swiss type designer Adrian Frutiger. It was commissioned in 1968 by the newly built Charles de Gaulle International Airport at

Roissy, France, which needed a new directional sign system. Instead of using one of his previously designed typefaces like Univers, Frutiger chose to design a new one.





10/12

48pt

600pt 24pt

Sans Serif

aFuturaFutura is a geometric sans-serif typeface designed in 1927 by Paul Renner. It was designed as a contribution on the New Frankfurt-

project. It is based on geometric shapes that became representative of visual elements of the Bauhaus design style of 1919–33.

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890

10/12

48pt

600pt 24pt

Geometric Sans Serif

aGill SansThe successful Gill Sans was issued by Monotype in 1928 to 1930. The roots of Gill Sans can be traced to the typeface that Gill’s teacher,

Edward Johnston, designed for the signage of the London Underground Railway in 1918.





10/12

48pt

700pt 24pt

Humanist Sans Serif

aHelveticaHelvetica was developed in 1957 by Max Miedinger with Eduard Hoffmann. The aim of the new design was to create

a neutral typeface that had great clarity, had no intrinsic meaning in its form, and could be used on a wide variety of signage.

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890

10/12

48pt

600pt 24pt

Sans Serif

aHelvetica Neue

Neue Helvetica is a rework-ing of the typeface with a more structurally unified set of heights and widths. Erik Spiekermann

was the design consultant (1983). Changes include improved legibility, heavier punctuation marks, and increased spacing in the numbers.





10/12

48pt

600pt 24pt

Sans Serif

aFF Meta

FF Meta is a humanist sans-serif typeface family designed by Erik Spiekermann in 1986. Attention was paid to creating a face that

was a sturdy, basic sans serif eas-ily readable from an angle, and in smaller point sizes.





10/12

48pt

600pt 24pt

Humanist Sans Serif

aMyriad Pro

Myriad is a humanist sans-serif typeface designed by Robert Slim-bach and Carol Twombly for Adobe Systems in 1992. Myriad is easily dis-

tinguished from other sans-serif fonts due to its special “y” descender (tail) and slanting “e” cut. Myriad is similar to Frutiger.



abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890

10/12

48pt

600pt 24pt

Humanist Sans Serif

aNews Gothic

News Gothic is a realist sans-serif typeface designed by Morris Fuller Benton in 1908. The letter forms are compact, and descenders are

shallow. The typeface differs in its or-ganic shapes and subtle transitions of stroke width, all contributing to a less severe, humanist tone of voice.

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890

10/12

48pt

600pt 24pt

Sans Serif

aTrade Gothic

Trade Gothic is a sans-serif typeface first designed in 1948 by Jackson Burke. Trade Gothic does not display as much unify-

ing family structure as other sans-serifs (Futura, Helvetica, Univers, Frutiger), but this dissonance is typical of hand-worked typefaces.




10/12

48pt

600pt 24pt

Sans Serif

UniversUnivers is the name of a realist sans-serif typeface designed by Adrian Frutiger in 1954. With Univers, Frutiger began using

numbers rather than names to designate variations of weight, width, and slope. The full Univers family consists of 21 typefaces


10/12

48pt

600pt 24pt

Humanist Sans Serif

aVerdana

Verdana is a humanist sans-serif typeface designed by Matthew Carter for Microsoft Corporation. The large x-

height, wide proportions, large counters, and distinctions be-tween similarly-shaped char-acters increase legibility.

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU-VWXYZ 1234567890abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU-VWXYZ 1234567890abcdefghijklmnopqrstuv wxyz ABCDEFGHJKLMNOP QRSTUVWXYZ 1234567890abcdefghijklmnopqrstuv wxyz ABCDEFGHJKLMNOP QRSTUVWXYZ 1234567890

10/12

48pt

600pt

24pt

Sans Serif

Documents

GRD 3150 30 - WordPress.com...Eduard Hoffmann. The aim of the new design was to create a neutral typeface that had great clarity, had no intrinsic meaning in its form, and could be