Grass Kickers, LLC

Gabbi Burgio11th Grade

16 years old

Business Profile

Description Grass Kickers is a soccer camp and clinic for children ages five to twelve. Grass

Kickers was created because we are passionate about three things:Kids, Soccer and Fun!

Type of Business: Service Consumer’s needs will be satisfied by always making the game enjoyable, as well

as, teaching the fundamentals and skills needed to play the game of soccer.

Legal Structure: Limited Liability Corporation (LLC) A LLC provides protection in the case of an incident and provides tax advantages.

Opportunities and Qualifications

Opportunities Parents and kids want to develop their skills Working parents need safe and fun activities to keep their children active Coaches want to advance their team’s level of play

Qualifications Premier and High School level soccer experience Experienced camp counselor Well established in the local soccer community CPR/AED and First Aid certified

Consumer Profile

Location Granby, CT. Size of Area – 41 sq mi

Population Approximately 2,300 five to twelve-year olds

Personality Parents are actively involved with their children Soccer is the predominant sport in Granby

Behavior Parents are willing to spend money on their

children.

Income Average Household income: $97,683 (2007)

Competition

Competitive Advantages• Location• Quality

Competitor Price Quality Greatest Strength

Greatest Weakness

Leszek WronaSoccer Academy

$99-$1201.5 hours per week,

6-7 weeks

Very Good

Professional Coaches/Players Travel Time

Soccer Trainers of America

$ 3152 days,

2 hours per dayAverage National

CompanyNot

Customizable

Ray Reid Soccer Camp

$1504 days,

3 hours per dayAverage Professional

PlayersOnly in the Evenings

Marketing Mix

Price: $220 per week

Place: Salmon Brook Park

Granby, CT Product:

Soccer Camp Promotion:

Website Word of Mouth Flyers / Email Sandwich Board

Marketing Plan

Phase Method Description Cost

Awareness 1. Flyers2. Email3. Website4. Word of Mouth5. Sandwich Board

1. Flyers distributed in local parking lots

2. Email distribution list from local soccer organization

3. Website on flyers and email4. Talk it up!5. Sandwich board strategically

placed in town center

1. $ 301 for 4,000 Flyers

2. Email: $84/yr3. Website: Included

with Email4. Word of Mouth: Free5. Sandwich Boards:

$99.90TOTAL: $40.41/month

Purchase Savings If purchase is made from the website, three weeks prior to the starting day of the camp, there will be a 10% discount.

10% off of price ($22)

Retention Great customer service Through great service and age appropriate interaction, Grass Kickers will build a loyal client base.

$0.00

Cost of Materials/Direct Labor Definition of One Unit 5 days @ 6 hours per day for 20 campers

Cost of Sales Per UnitDirect Labor Time to make 1 unit Direct Labor Cost Per Unit

$ 8.00 /hr 30 hours x 2 coaches $ 480.00Total Direct Labor Per Unit $ 480.00

Material Description Cost/Total Quantity Cost Per Unit ($)

Customized T-Shirt $436.00 for 100 (or $87.20 for 20) $ 87.20

Customized Water Bottle $135.00 for 100 (or $27.00 for 20) $ 27.00

Total Material Cost Per Unit $ 114.20Variable Costs Per Unit (transportation) $ 0.82Cost of Sales Per Unit $ 595.02

Economics of 1 Unit

Definition of One Unit 5 days @ 6 hours per day,for 20 campers

Selling Price per Unit $ 4,400.00

Direct Labor Per Unit $ 480.00

Materials Per Unit $ 114.20

Total COGS Per Unit $ 594.20

Variable Costs Per Unit $ 0.82

Total Cost of Sales $ 595.02

Gross Profit Per Unit $ 3,804.16

Time Management Plan

Business Schedule for a Typical Week

Entrepreneurship 38 hours

Work Hours 35 hours

Sleep 56 hours

Free-Time Hours 39 hours

Average Monthly Fixed Costs

Type of Fixed Cost Monthly CostEntrepreneurial Stipend $ 1,500.00Salaries of Employees $ 1,440.00Advertising $ 40.41Insurance ($1M liability) $ 150.00Rent $ 300.00Depreciation (computer) $ 13.89Total Monthly Fixed Costs $ 3,444.30

Monthly Sales ProjectionsMonth Units Sold

January 0February 0March 0April 0May 0June 1July 3August 3September 0October 0November 0December 0

Total = 7

0

0.5

1

1.5

2

2.5

3

3.5

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Units sold

Monthly Break-Even Units 1

Selling Price Per Unit $ 4,400.00# of Units Sold 7Total Sales $ 30,800.00 Total COGS $ 4,159.40 Other Variable Costs $ 5.74Total Variable Costs $ 4,165.14Gross Profit $ 26,634.86 USAIIRD $ 10,332.90 Other Costs/Unforeseen $ 50.00Total Fixed Costs $ 10,382.90Profit before Taxes $ 16,251.96Less Estimated Taxes @ 25% $ 4,062.99Net Profit $ 12,188.97

Projected Yearly Income Statement

Return on Sales & Return on Investment

Return on Investment(ROI) 511%

For every $1 invested, my business earned: $ 5.11

Return on Sales(ROS) 40%

For every $1 of sales, my business earned: $ 0.40

Start-up InvestmentEntrepreneurial hours needed

for start-up Wage I pay myself Total start-up time investment

6 hours $ 8.00 $ 48.00

Item Where I will buy this? Cost of Item

Computer Already owned $ 0.00

Cones Muscle Driver USA $ 37.69

Soccer Balls & Soccer Bag Sator Soccer & School Outfitters $ 647.98

CPR/AED + First Aid Certification CPR Care $ 59.90

First Aid Kit & Extra Ice Packs CPR Savers $ 87.98

Shirts & Water Bottles ooShirts & Inkhead $ 571.00

LLC Paperwork City Hall $ 320.00

CASH RESERVE $ 612.90

TOTAL START-UP INVESTMENT $ 2,385.45

Financing Strategy for Start-up Investment

Total: $ 2,385.45

Source Amount Debt Equity Gift

Personal Savings $ 1,000.00 Relatives/Friends $ 1,385.45

Social Responsibility Plan

Special Olympics of Connecticut will be the recipient of 8% of the net profits earned by Grass Kickers.

Grass Kickers plans on advertising not only as a soccer camp, but also a business that gives money to the Special Olympics of Connecticut.

Business & Educational Goals

Business- To have clinics that are run

throughout the year

- To expand my business to have a high school aged players

Educational- To graduate from high

school with an A average, and to be accepted into the college of my choice

- To attend a well known college as a Pre-Med Major

Don’t Be Afraid to Kick Some Grass

Thank you for your consideration ofGrass Kickers

GrassKickersCT.com

AppendixCompany WebsiteMuscle Driver USA http://www.muscledriverusa.com/aglama.html?gclid=

COGFxdbl4p0CFdVL5QodgFf6MwSator Soccer http://www.satorsoccer.com/scmeba.html

School Outfitters https://www.schooloutfitters.com/catalog/product_info?pfam_id=PFAM5837&products_id=PRO15228

CPR Care http://www.cprcare.com/?gclid=CJj8kdjkn54CFRPyDAodHTyPmw

CPR Savers http://www.cpr-savers.com/consumer/cons7.html#sm134

ooShirts http://www.ooshirts.com/t-shirts/short-sleeve-shirts

Inkhead http://www.inkhead.com/drinkware/custom-water-bottles/20oz-bike-bottle-pushn-pull-top_pv-3835-0.html

City Hall http://www.hartford.gov/