Social Media in Business Travel – Why Give a Tweet?

By Rana Walker Social Media Evangelist

Socially

Social Media is DRAMATICALLY leveling the playing field.

And it’s connecting us like never before!

What we lose in control, we gain

in transparency!

Social Influence

Trust is the #1 influencer of buying decisions in the future!

It’s time to build your online network & your sphere of influence!

The key to social media is to evoke an emotional response!

Social MEdia

Share your personality, NOT your personal information!

Share your company’s philosophy, NOT proprietary information!

Source: The Wire..from AirPlus June 2011Source: The Wire..from AirPlus, June 2011

Source: The Wire..from AirPlus, June 2011

Social Media Explained:

I’m eating a Belgian Waffle!

I “Like” Belgian Waffles

Watch & learn to make a perfect Belgian waffle (Liège style)

My skills include waffle eating

Social Media Explained:

I’ve booked my train tomorrow to eat a Belgian waffle!

I’ve checked in and am Mayor of Waffle-ville

Gorgeous waffles, should serve these at my next event

I’ve bought a Groupon for a half-price waffle!

Social Media Explained:

+1: My circles know I’ve just read an interesting article on waffles

I agree with the reviews: it’s a delicious waffle at a great location & ambiance!

My secondary professional network knows I have waffle-eating skills

LinkedIn Profile Page

LinkedIn Groups = Knowledge Sharing

Follow Companies on LinkedIn

If Facebook were a country, it would be the 3rd most populated in the world!

Only China & India are more populated! Twice the size of the USA (at 4th)

Source: Facebook

Search… now ruled by Social Media

Brands on Facebook

User-Generated Content:

NO PUSH of content (1.0 vs. 2.0)

Instead, allow users to also generate the: – News– Feedback – Ideas– Photos, videos and more… like free

product placement (IKEA example)

Engage Staff

Establish social media guidelines & teach staff how to share your company’s already published public information!

Allow staff to be your online brand ambassadors to build you sphere of influence!

Encourage them to share their tips, thoughts, ideas and improvements – provide positive reinforcement!

Staff Promotes Content Via Facebook!

Clicking on Links – By Sharing Channel

Source: Twitter

290 MILLION.The number of tweets per day on Twitter.

Tweets on Twitter per minute- an hour after the Japan earthquake

Twitter Useful in Crisis Comms

48 HOURS.The amount of video uploaded to YouTube every minute!

One YouTube example: Virgin Atlantic

The Future – Pinterest, Personalization and Aggregation Apps

Meet & Seat from KLM – personalization & networking opps

grow

SUCESS!

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No watch? Smartphones do it all!

Calendar Email News Internet Camera Video Social media

SMS/ texting

Alarm Clock GPS

Restaurants Games

Payment Take notes

Calling (last on list)

Opportunity:

Research, Source & Share = Empowerment!

Social Gaming and Virtual Goods

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Successful Social Media in Business

Define Target Interact FIRST Sell LAST

And Remember:Marketing campaigns do not create relationships – but online relationships can buoy campaigns, build networks and loyalty and bolster sales!

Strong Infrastructure of Support

SUCCESS!

Not a “house of cards” Need Upper Management Support

Need internal Social Media champions

8 Easy Ways to Use Social Media

1. Glean and share knowledge through Groups2. Network with partners, customers and prospects

via follow, “likes” and online events3. Build reputation & influence through

recommendations, likes and activity4. Social gaming / promotions to build engagement,

loyalty5. Solicit ideas, innovations 6. Utilize for Customer Service (even if your

customer is only internal!)7. Highlight CSR initiatives8. Steer corporate policy & strengthen compliance

Thank You! Let’s Connect!

Rana WalkerSocial Media Evangelisthttp://be.linkedin.com/in/ranawalker