Graphic Standards Manual Visual Identity Guidelines for ... · Graphic Standards Manual Visual Identity Guidelines for American Trim, L.L.C. ... as letterhead, envelopes, and labels

Graphic Standards Manual Visual Identity Guidelines for American Trim, L.L.C.

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To all persons producing visual materials for American Trim, L.L.C.:The purpose of having a visual identity program is to ensure that each and every time someone comes into contact with our company, our identity is communicated in the same visual terms. Visual materials include everything from stationery to promotional giveaways. Just as we present ourselves to our public with a specific dress code, a standard of written correspondence, or with the quality of our products, the same standards apply to the presentation of visual materials. As all visual materials create an image, whether positive or negative, it is our responsibility to tailor our visual image to an image that represents what our company stands for, and to ensure that a consistent look is applied to all visual materials. Our company’s image is that of a leader decorative finishing and quality stampings with the emphasis on service. Translated into visual terms, our graphics should be clear and consistent, so our customers easily understand and feel confident with the products and services they are receiving.

We need to assure our customers that the quality of our products is always the same and reliably consistent. By following these visual guidelines and establishing a consistency in the way we present ourselves, we will demonstrate these characteristics of our company and its products and, therefore, can achieve this goal.

This program is under the direction of the Design group. Please contact the Design group for questions or assistance with materials, presentations, etc.

standardized design for all the various materials will result in a clear visual image. The Design group must approve any proposed use of logo designs, typefaces, and/or colors that are modifications to the designs reviewed in this manual.

Use of the ManualThis manual is designed to aid those producing visual materials by demonstrating samples such as letterhead, envelopes, and labels. The labels produced by outside printers and packaging firms require the most direct access and these chapters are included as well, following the overview of all of the company logotypes. Such specifications include how to use each logo, what typefaces to use, how to align all the visual elements, and color applications. Artwork is supplied in a separate file.

Administration of the Visual Program The Design group is responsible for administering the visual identity program. Any questions about graphic specifications should be directed to [email protected].

Summary:• Professional brand identity• Correct use of registration mark• Consistent use of logo designs, typefaces,

and colors• Direct questions to [email protected]

The Visual ProgramA planned visual program starts with the corporate mark, which is used consistently on all visual materials. In addition to the mark and its use, the remaining elements, such as typography and use of photos or illustrations, must all be printed in a systematic way. The result will be a consistent look for all visual materials which will form a positive impression of our public.

The Need for Systematic Visual MaterialsVisual materials are produced by a number of individuals inside and outside the company. This Graphics Standards Manual will aid those persons in preparing packaging labels, advertisements or promotional materials, and will ensure that the design standards will be maintained.

Goals and Objectives of the Visual ProgramIt is important that American Trim, L.L.C. portrays a consistent look to assure confidence and trust. Customers must feel secure that the products are consistent, the quality is what is expected, and that American Trim, L.L.C. is a solidly established company and will meet the needs and requirements advertised. In addition, consistency in the use of the visual materials enhances the value of the company’s product identifiers and logos, allowing the company to protect itself against the use of knock-offs and imitations by third parties. If different logo designs, typefaces and colors are used for labels, packages and advertising, a disorganized and confused image will be projected. By using the artwork supplied in a separate file and following the specifications for typography and placement of elements, a

Logo

Standard Logo The standard logo should be the first choice for all uses. Use this standard logo until the spacing is too tight without the words getting too small to be legible. Logos can be found at downloads.amtrim.com.

In-Line Logo The in-line logo can be used where the standard logo will not work due to size constraints. If the space for the logo is less than .5” high, it’s suggested to use this in-line logo.The symbol can also be moved to the left or right side of the words.

Tag-lines

Forming The Future

Forming The Future

How to Use A Tag-line

Guidelines1. When using the standard logo have the tag-line is justifiedright lining up with the letter M, as shown below.2. The tag-line can be in the corporate red, blue or black.3. The tag-line must be smaller than the logo, can beCentury Gothic regular, italics or bold.

Tag-lines:Forming The Future Do What You Say You Will DoOne Company, One Brand, One Team Safety: See Something, Say Something

Forming The Future

Form

ing

The

Fut

ure

How to Not Use A Tag-line

Guidelines1. Do not place the tag-line along the side of the logo.2. Do not make the tag-line compete with the logo, i.e.not prominent3. Do not place the tag-line too close to the logo. Refer tothe spacing requirements in the graphic manual.

How to Not Use Tag-lines

How To Use Logo The use of registered® and trademarked™ symbols applies to various brands and corporate logos/identifiers within the American Trim, L.L.C. family. The guidelines that follow provide an explanation for usage of these symbols.

GuidelinesEvery time the American Trim, L.L.C. logo/identifier is used a registered® symbol must also be used. Our corporate name is correctly written as American Trim, L.L.C. It must not include a registered symbol and there is a space between “American” and “Trim.” When the corporate name with its physical address is used in written text in typeset form, no registered symbol should follow the name.

American Trim, L.L.C.AMERICAN TRIM, L.L.C.American Trim, L.L.C.

1. Full Color Logo2. Full Color Stylized American Trim3. In-line Logo Symbol On Left Side4. In-line Logo Symbol On Right Side

1

2

3

4

How Not To Use Logo Guidelines1. Do Not Place Triangle Below Words2. Do Not Change Size of Triangle3. Do Not Add Space In Between American Trim4. Do Not Get Rid Of The Registration Mark5. Do Not Change The Logo Colors6. Do Not Reverse The Logo Colors7. Do Not Get Rid Of The Tail On The Flag

1

2 3 4

765

Size Of Logo

1 2

3

Guidelines1.This is how the logo should look at 3” or larger. Spacinglarger than 1.5” can use the main logo or the secondarylogo. The logo must be legible.2. This is how the logo should look at 1.5”. When using themain logo it must not be used any smaller than .5”3. This is how the logo should look at .5” or smaller. Whenusing the logo in a spacing height .5” or less use thesecondary logo to make sure the “American Trim” is legible.4. Please check with Design to request a differentrepresentation of the logo other than what is presentedon this page.

Spacing

X X

When using the American Trim, L.L.C. logo, keep in mind these design guidelines.

SpacingAn area of space around the logo (white space) should be maintained so the logo will stand out from its surroundings. Leave an amount of space around the complete logo that is at least the height of the “A” in American Trim, L.L.C.

LayoutWhen designing a new layout, make sure the margin around the document are at least .5pt. Any type or logo should not be close to the edge of the document.

Typeface

Illustrated below are typefaces used in preparing the American Trim, L.L.C. stationary program. Do not substitute other type styles.

Font Ordering InformationWithin American Trim, these free fonts are approved to download from Adobe Systems Incorporated. Any other required font requires approval from IT prior to purchase. For suppliers, digital versions of these specified typefaces are available from Adobe Systems Incorporated or other on-line sources. These typefaces can be specified from most typeface suppliers. Digital versions of the fonts can be ordered from numerous suppliers, including:ADOBE SYSTEMS INCORPORATED 800.445.8787IMAGE CLUB GRAPHICS

Print TypefacesThe main type face for print are Century Gothic Regular, Century Gothic Italic, Century Gothic Bold, and Eras Medium ITC.

Eras medium ITC

A B C D E F G H I J K L MN O P Q R S T U V W X Y Z0 1 2 3 4 5 6 7 8 9

Century Gothic Regular


Century Gothic Bold


Century Gothic Italic


Web TypefacesThe typefaces used for the website are Opens San for body copy, AlternativeGotNo1D for headlines, and Century Book Italics for subtitles. Here are the web typefaces that can be used but does not have to be used for print.

Font Download InformationWithin American Trim, these free fonts are approved to download from Adobe Systems Incorporated. Any other required font requires approval from IT prior to purchase.For suppliers, digital versions of these specified typefaces are available from Adobe Systems Incorporated or other on-line sources.

AlternativeGotNo1D

Century Book Italics

Opens San A B C D E F G H I J K L MN O P Q R S T U V W X Y Z0 1 2 3 4 5 6 7 8 9



Typeface

Color

Company Logo Colors The logo for the company, American Trim, L.L.C., displays the symbol with the name of the corporation in blue and red type below the symbol. By using a blue color we are showing our customers that we are a company you can trust to develop a product that meets your qualifications. The red color we use not only draws attention but also shows our passion we have in our company.

Corporate ColorsRed: PMS 1788 CVCBlue: PMS 072 CVC2-Color Version“American” prints blue: 004fa2“Trim” and “®” print red: e21836“Symbol” as shown1-Color VersionEntire logo prints in one color, black or blue.

One Color: Black Gray Scale

Full color: 2 Color

CMYK: 100, 79, 0, 0 RGB: 0, 79, 163HEX: 004fa2

CMYK: 0, 100, 81, 4RGB: 227, 24, 55HEX: e21836

CMYK: 71, 65, 64, 70RGB: 37, 37, 37HEX: 252525

CMYK: 63, 55, 54, 29RGB: 88, 89, 89HEX: 585858

CMYK: 58, 50, 54, 14RGB: 111, 111, 114HEX: 6f6e72

CMYK: 7, 5, 5, 0RGB: 234, 234, 234HEX: e9e9ea

Backgrounds When using a color background, the logo should not be in the same color as the background color. If printing on a colored paper or object, the color of the logo should be of sufficient contrast to the background.

Photography The use of photos needs to be carefully considered for confidentiality and privacy. When used publicly, photos need reviewed by the appropriate director before including in print or media to assure nothing confidential is shown. Employees need to sign a “Consent and Release Form” to allow their likeness to be used. Additionally, customers’ product images must be edited to remove their logo or show only a portion of their logo. An approved photo library is maintained by the Design group. Please contact them for approved photos. Below are samples of approved photos.

Stationery Set

Stationery and business cards are important links to ourcustomers and business acquaintances; therefore, it isimportant to convey the proper impression at all times.Specifications for the design of all stationery items forAmerican Trim, L.L.C. are found in this chapter. These designs are consistent in format, lettering, and color to the graphic standards of the company’s entire visual program and should not be altered in any way.

TypographyThe fonts used are dependent on the type of media: print or web.

ColorThe corporate colors of blue and red are used: PMS 1788 CVC (red) and PMS 072 CVC (blue). Black is occasionally used.

Paper StockA white stock color is to be used. The quality and finish of the paper varies depending on which item of the stationery is being produced.

LogoThe corporate logo is used. Please refer to “American Trim® Logos” for guidelines on its use. Alterations to the logo symbol and/or logo typography are not permitted.

Stationery Set

Letter Head

American Trim, L,L.C1005 W. Grand Ave.

Lima, Ohio 45801O: 419.228.1145 F: 419.996.4850

Month XX, XXXX

Ms. Jane A. DoeOrganizationStreet AddressCity Name, State 00000-0000

Dear Ms. Doe:

Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rciduntvolorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem duntlumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat.

Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsan dre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure Lorem ipsum ud et luptat, quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre. Magna at aut lore conulput dolor amc onsed te tisl dolor aut vel in exerostruder autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaoririure molorpe rciliquat.

Duis eriurem velisi bla feu faccumsan utatet la feu faccum er at. quate enibh ea facing ex et num deliquat. Ed dolorpe rcidunt volorerit, quis eugue do commolobor summy nullaore do exerat, voloborem er ad endion henis nis nis autpatie conse eu faciliquatum venibh et am nonsent pratem dunt lumsandre magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis al it, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure. Magna at aut lore conulput dolor amconsed te tisl dolor aut vel in exerostrud er autem alit wis alit, volorem iustinis diam, veniam, veriliq uipsum ver illaor iriure molorpe rciliquat.

Sincerely,

John L. Doe

American Trim, L,L.C1005 W. Grand Ave.

Lima, Ohio 45801O: 419.228.1145 F: 419.996.4850

Month XX, XXXX

Ms. Jane A. DoeOrganizationStreet AddressCity Name, State 00000-0000

Dear Ms. Doe:




Sincerely,

John L. Doe

For general correspondence, the American Trim, L.L.C. logo is in the top right of the sheet and the address at the bottom right. The corporate colors of red and blue are used (laser inks used in printing). Alterations to the logo symbol and/or logo typography are not permitted.

Corporate ColorsRed: PMS 1788 CVCBlue: PMS 072 CVCType Century Gothic: company address 8pt, body copy 10pt with leading 12pt, Black Paper White Letter stock

Right Margin 1” margin

Top Margin1.8” margin

Left Margin1” margin

Internal Announcement




DATE

Signature

HR Announcements No address at the bottom right of the page. Alterations to the logo symbol and/or logo typography are not permitted.

Corporate ColorsRed: PMS 1788 CVCBlue: PMS 072 CVCType Century Gothic 8pt, body copy 10pt with leading 12pt, Black Paper White Letter stock

Right Margin1” margins

Top Margin1” margins

Left Margin1” margins

Business Cards

Name Of PersonTitle Of Person

123 Your Street City, State 4567891 [email protected]

T (000) 000-0000

C (000) 000-0000F (000) 000-0000

FrontMatte Paper 3 Color print: Corporate Red, Blue, & Black Type in black

Back Treasure Cote Silver PaperRed & Blue foil

Alterations to the logo symbol and/or logo typography are not permitted.

Corporate ColorsRed: PMS 1788 CVCBlue: PMS 072 CVCTypeCentury Gothic 10pt, 8pt, 7pt, Black PaperTreasure Cote Silver + Matte White

Envelopes

1005 W. Grand Ave. Lima, Ohio 45801

On the # 10 envelope, the American Trim, L.L.C. logo is positioned at the bottom right and the addresses is positioned at the upper left corner of the envelope. The corporate colors of red and blue are used for the logo. Alternatively, the entire return address block including the logo can be printed in either all black or all blue. Alterations to the logo symbol and/or logo typography are not permitted.

Corporate ColorsBlue: PMS 072 CVCTypeCentury Gothic 8pt, Black or BluePaperWhite Stock #10 envelope

Mailing Labels

1501 Michigan St, Sidney, OH 45365

FROM:

TO:

The American Trim, L.L.C. mailing label is printed in the corporate color of blue on white label stock. The logo and address line are centered on the top half of the label. Alterations to the logo symbol and/or logo typography are not permitted. The address shown below is not the only address this can be printed with other locations’ addresses can be placed into the template.

Corporate ColorsBlue: PMS 072 CVCTypeCentury Gothic Bold 10pt, Black or Blue Size5” wide x 4.5” tall

Brochures

Roll Forming

Forming• Metal thickness of .005” to .250”• Spindle diameters of 1 to 3 inches• Multiple roll forming lines, each with 4-30 stands• Presses incorporated into roll form lines• In-line pre-pierce operation• Lock seam, lance and tab, glue, or in-line welding

Assembly and IntegrationMultiple operations including joining, assembly,and integration are an important part of a supplier’s value to the client. To reduce overall cost we combine operations in our facilities.Joining:• Robotic welding systems (stainless steel, high

strength aluminum, and other substrates)• Wire• Resistance welding• Adhesives, tapes, and specialty fastenersFrom vehicle front end modules to motor mounts, American Trim understands the requirements to manufacture structural components.

Medium/Light Gauge: • Appliance Trim• Automotive Trim• Office Furniture

Heavy Duty:

• Bumpers• Fuel Tank Straps• Air Tank Brackets• Cab Sill

Capabilities:

• Cold Rolled Steel• Stainless Steel• Aluminum • Steel Alloys

Roll Formed Parts

Efficient Choice For High Volume, Structurally Solid Parts With Tight Tolerances

FinishingAmerican Trim can provide an end to end solution for your roll forming needs by offering a variety of finishing options:• Powder Coat• E-Coat• Decorative Finish• Screen Print

Roll Forming

Roll Forming OverviewRoll forming bends metal as it passes through consecutive sets of rolls or stands, each performing an incremental part of the bend until the desired cross-section is obtained. It is ideal for producing parts with long lengths or in large quantities. Roll forming is generally a lower cost process than other metal forming processes. It can be used as a replacement for some high volume stampings and extrusions. Our roll forming lines are highly flexible allowing for integration of multiple processes into a continuous flow.

Quality StandardsTo maintain quality and process control, we have invested in an analytic laboratory and a long term durability test facility. This investment is a commitment to ensure consistent production of finishes and components with the end goal of delivering the absolute best product to our customers.

Registrations Quality:• Certified to ISO 9001:2008• Certified to TS 16949:2009

Environmental Management • Certified to ISO 14001:2004

Roll Forming... • A flexible process that allows for low cost adjustment of tools for vari-

ations in flange width, web width, material thickness, and material physical properties

• Ideal for producing parts with long lengths or large quantities• More efficient than stamping • Perfect for a fixed cross section that requires varying lengths

of components

Side by Side Comparison Roll Forms vs. Extrusions

American Trim Offers...• More than 60 years of roll forming experience• Ability to form a variety of substrates and

analyze job to match substrate to needs• Efficient high volume runs with tight tolerances• Capabilities for light gauge to heavy duty

roll forms• Tool and die expertise with experienced

engineers and designers to make sure your part is formed correctly

Advancing technologies in metal decorating and forming - Forming the Future

American Trim specializes in the forming, decorating, and coating of metal and composite substrates and is a Tier 1 and Tier 2 supplier to the appliance, heavy-duty truck and automotive markets. These core competencies supported and enhanced by our Engineering, Research and Development activities ensure the most advanced and cost effective solutions for our customers.

Roll Forming Extrusions

Fast process Slow process

Best solution for high volumes Best solution for low volumes

Allows for in-line operations: Hole punches

Does not easily allow for in-line operations

Maintains greater dimensional uniformity over time

Dies expand over time because of wear

Hardened steel dies allow for millions of feet of production

Dies need replaced frequently

Dies require more cost at start-up Start-up dies are fairly inexpensive

Contact:[email protected]

1005 West Grand Ave. Lima Ohio 45801

Brochures can be downloaded at amtrim.com.

Corporate ColorsRed: PMS 1788 CVCBlue: PMS 072 CVC TypeCentury Gothic Bold 16pt, regular 9pt.PaperWhite stock Size8.5” wide x 11” tall

Power Point Presentations A generic presentation format has been created with the company logo colors. It is available in Outlook/ All Public Folders/ Forms. For questions on using this format, please contact [email protected].

Corporate ColorsRed: PMS 1788 CVC, RGB: 227, 24, 55Blue: PMS 072 CVC, RGB: 0, 79, 163TypeCentury Gothic (Titles)Calibri (Body Copy)

This symbol of the “A” with a red bar underneath it is the place you can change the color of fonts to the corporate

This is where you can change the type’s font. Our standard font is Century Gothic, but you can also use Calibri for the body text.

Website Corporate ColorsRed: PMS 1788 CVCBlue: PMS 072 CVCTypeAlternativeGotNo1D Opens Sans Century Book Italics

Email Signature Block American Trim recommends the utilization of a standard signature block for email. This presents our company in a professional manner to our customers, vendors, and internally.

NameTitleAmerican Trim Address, City, State Zip XXX.XXX.XXXX

About American Trim, LLCAmerican Trim has been providing engineered solution to form and decorate metal since 1951, and has extensive experience formulating and manufacturing coatings to meetourcustomers’uniqueperformancespecifications.We supply Tier 1 and Tier 2 OEMs in the appliance, heavy truck and automotive industries. www.amtrim.com www.amtrim.com.mx

NOTICE:ThiselectronicmailtransmissionfromAmericanTrimmayconstituteaconfidentialcommunication.It is not intended for transmission to, or receipt by, any unauthorized persons. If you have received this electronic mail transmission in error, please delete it from your system without copying it, and notify the sender by reply e-mail so that their address record can be corrected.

Before printing: Think Green, Save a Tree!


To create a new signature or change an existing signature follow these steps:

1. In OUTLOOK, select FILE, then OPTIONS, then MAIL,then SIGNATUIRES.

2. Under SELECT SIGNATURE TO EDIT, select an existingsignature or NEW.

3. Under “CHOOSE DEFAULT SIGNAUTRE” choose optionfor this signature: NEW MESSAGES or REPLIES/FORWARDS.You do not have to use the same signature for all emails.

4. In the “Edit Signature” box type your message.

5. When finished, click OK to save the signatures.


The template shown includes recommendations and options for your email signature block.

At a MINIMUM, you should include your name, title, phone number, and company name on all outgoing emails.

Optional elements:

• Company logo• Company Information block: “About American Trim”• Notice that email may constitute con idential

communication• Safety, environmental or other item

Corporate ColorsRed: PMS 1788 CVCBlue: PMS 072 CVC

Documents

Graphic Standards Manual Visual Identity Guidelines for ... · Graphic Standards Manual Visual Identity Guidelines for American Trim, L.L.C. ... as letterhead, envelopes, and labels