Graphic Standards GuideDo not change the logo by re-arranging the relationships between the symbol, name and tagline. Do not affect the logo by changing its’ height to width ratio,

Graphic StandardS Guide

Graphic Standards Guide

BRAND STORY

Brand Story

The First Nations Health Authority is an historic first for Canada: the first and only provincial, health authority operated by First Nations, for First Nations.

Our organization is culturally-grounded, responsive, accountable, visionary, transformative, and acts with integrity. We are working to transform the health and well-being of BC’s First Nations and Aboriginal people by dramatically changing healthcare for the better.

The past and future come together in our health and wellness model: we look to our past — the traditions of our ancestors — to enhance modern health practices and we look to our current and future health leaders for guidance.

This unique mix of past and present inspired the FNHA visual brand and is reflected in the combination of traditional and contemporary imagery and elements throughout our visual brand.

The thunderbird, traditional symbol of transformation and healing, forms the core of our visual identity — the logo. In the logo, the thunderbird is rendered in a contemporary style to reflect the dual role of traditional and contemporary practices in healing, The circle surrounding the thunderbird represents the impact of transformation: it suggests the ideas of wholeness and of a world transformed through an holistic approach to health and well-being. The thunderbird is shown looking up to signify an uplifting, positive spirit and a healthy future.

For Inquiries about our Brand Guidelines

This graphic standards guide was produced to help easily and quickly find the instructions needed to produce materials representing the First Nations Health Authority and the use of the First Nations Health Authority visual identity. If you have questions about usage of the logo, or its applications, please contact the Communications Department.

Davis McKenzie Director, Communications and Public Relations

[email protected] 604.913.2080 ext 243

LOgO VARiATiONS

Acceptable Uses

In maintaining a successful brand one must choose the appropriate form of the logo for any given application. This section outlines the acceptable uses for the First Nations Health Authority brand. See the Colours section (page 3) of this document regarding supporting colours.

Full Colour

Whenever possible the logo should appear in its three-colour positive version on a white background.

Black/Greyscale

Both versions are reproduced using black ink only. The all black version should be used when the logo is to be reproduced in a smaller size and/or when only lower quality printing will be used. The version that creates a grey colour by screening back the black should only be used when the logo is to be reproduced in a larger size and/or when higher quality printing will be used.

Reverse

The reverse version should be used for situations where the logo appears on black, or one of the primary brand colours.

uSAge

Clear Space

To ensure the greatest visual impact, the logos must always be framed surrounded by a minimum protected clear space. The clear space is equal to or greater than x, which is defined by the width of the orange and blue shape in the centre of the Thunderbird. x

x

x

x x

Minimum Size

The following guidelines for the First Nations Health Authority logo establish a minimum size to protect its legibility.

20 mm print57 pixels web

The minimum sizes are measured based on the width of the entire logo including type and icon.

Do not change the logo by re-arranging the relationships between the symbol, name and tagline.

Do not affect the logo by changing its’ height to width ratio, or colours in any way.

Do not use full colour logo on coloured or solid backgrounds.

Unacceptable Uses

The First Nations Health Authority logo must not be altered in any way.

COLOuRS

PMS 532

C 84M 70Y 30K 76

R 41G 44B 57

Web 292C39

Primary Colours

The First Nations Health Authority’s primary colours are based on the colours that make up the logo. Consistent and accurate use of these colours will help establish our identity in the market place.

Note for designers and printers: Use colours from the Pantone® Color Bridge Coated Guide

PMS 152

C 0M 62Y 100K 0

R 225G 112B 0

Web e17000

PMS 5415

C 57M 23Y 10K 31

R 92G 127B 146

Web 5c7f92

PMS 5625

C 41M 13Y 34K 39

R 113G 134B 116

Web 718674

Secondary Colours

The First Nations Health Authority’s supporting colours have been created to compliment the primary brand colours, allow for variety while maintaining visual compatibility. PMS 401

C 8M 9Y 14K 24

R 182G 177B 169

Web b6b1a9

PMS 454

C 7M 4Y 22K 8

R 208G 209B 180

Web D0D1B4

TYpOgRAphY

Open Sans LightabcdefghijklmnopqrstuvwxyzabcdefghijkLmnOpqrStuvwxyz1234567890

Open Sans Light ItalicabcdefghijklmnopqrstuvwxyzabcdefghIjkLmnOpqrStuvwxyz1234567890

Open Sans RegularabcdefghijklmnopqrstuvwxyzABCDeFgHIjKlMNOPqRSTuvWxyz1234567890

Open Sans ItalicabcdefghijklmnopqrstuvwxyzaBCdefGhIjklmNOPqrStUvwxyz1234567890

Open Sans SemiboldabcdefghijklmnopqrstuvwxyzABCDefghijkLmNOpqRSTuVwxYz1234567890

Open Sans Semibold ItalicabcdefghijklmnopqrstuvwxyzabcdefghIjklmnOpqrStuvwxyz1234567890

Open Sans BoldabcdefghijklmnopqrstuvwxyzABCDeFGhIjKlMnOPqRStUvWxYz1234567890

Open Sans Bold ItalicabcdefghijklmnopqrstuvwxyzaBcdefghIjklmnOpqrStuvwxyz1234567890

Open Sans ExtraboldabcdefghijklmnopqrstuvwxyzabcdEfghijklmnOpqrStuvwxyz1234567890

Open Sans Extrabold ItalicabcdefghijklmnopqrstuvwxyzabcdEfghIjklmnOpqrStuvwxyz1234567890

Organization typeface

The First Nations Health Authority brand uses one font familiy to represent the brand: Open Sans.

This typeface should be used for all headlines, titles, callouts and blocks of text. As a general guide, use Regular for body text and Bold for emphasis such as headlines. Regular Italic can be used to create additional forms of emphasis and information hierarchy. ensure that colour contrast is high and font size not too small.

This font is readily available for download for both MacIntosh and PC from google:

http://www.google.com/webfonts#usePlace:use/Collection:Open+Sans

heading Onecallout two – puda quisqui aectus doluptas molupti audam cuptia suntibus eossit prem.

heading twoheading threeText – Hario et andant dolores quodis esto conseni mporrum de quo dolentur, core nimus a dit plita is minus int prae min consequ iasperuptas aped que moles dolupta eum reseri re eum ut aut modigeniende vera et liatis digendi ipsam sum volupta eprerum volores aut eturiam, sera culparcius volupturecti reriori busciae porumqui sequi nonem expe diciet harissi blaceaquo eosande lendita inullaut od que sae. Nequunt.

heading FourBitius enim rem fuga. ut et voluptu receptatqui idesequi ut quatur alibus por sumet, offic tem ea parcimi liciaeratemo conem rerum et illiqui adipsunt pa sit minvendem ratem isiminc ipsanditi nonse nempellam, esediorporum alit as eventorum alis evel il et laborpo runtis moluptus pliqui cus arunt re conesci enderum quat laborumque voluptatet ut ut modia dissunt la nam exerchilia cum que nimpos niatem exerchicae as alit et aspitemquat.

heading threeAxim aut eossim re erum quae provit unt acea aut od quiam, et eos vid magnatecerum id quos rectota tibus, qui acidus, sit re et, conecti stiusae preces quodisciet voleserum volutem rem ex exceatem cori aut anduntet que doluptatque volende nimint, quis cum nusandaeped quam eicatem qui ut prem et, quibus iunt mo blacest quunt lam ipit eum que nulpa del mil maximil mi, conserum quo moloruptate sincti autem eum, ommodit et officiis aut est et ellent.

heading threeIcia imus dolore plit et, eost, omnisci magnis res nobis excereperspe et lam endaest, sima venietur, ommo offici ut omniste mporibu scipic te non rest, optibusantia sumquame re des re nimil maiorporro officiur, cusam re volupti stius.

• Bullet level 1 – est lignist ibusdae aut ipsandi tiissequis dit doluptatur, ute dunto et la sam id experat atiaestias molupit omnis voloremo beriatet, voluptae. Archilis dolorpo rrorios ata cusae qui quae quam dolorrum.

» Bullet level 2 – consed magnihil molore se et lab incius ad molorpor simaximus quuntustio optaspel illitaspiet quias et, nimos plisti oditibus.Rum si inist alit et volenet aut eos eratio blabore, as aut omnihit aquasit, occupta tinveni autem quiae nis ero bea et apitat estiur?

• xeribeat facernatus. Is eatet vel ipsundit odi as volest prat fuga. Nam estibearit restibuscil ipis duntio tenditis untio. Beaque dit occatae nis di cones sit repudionem ent officipsunti tem dolorae. molupti audam..

heading threeAxim aut eossim re erum quae provit unt acea aut od quiam, et eos vid magnatecerum id quos rectota tibus, qui acidus, sit re et, conecti stiusae preces quodisciet voleserum volutem

1. list Item – est lignist ibusdae aut ipsandi tiissequis dit doluptatur, ute dunto et la sam id experat atiaestias molupit omnis voloremo beriatet, voluptae. Archilis dolorpo rrorios ata cusae qui quae quam dolorrum veles explab int eaturionsed que es aspel ma qui aut as reruptia nobitae rumquibusam quae ea autatio est utem et et quodignat.

2. Consed magnihil molore se et lab incius ad molorpor simaximus quuntustio optaspel illitaspiet quias et, nimos plisti oditibus.Rum si inist alit et volenet aut eos eratio blabore, as aut omnihit aquasit, occupta tinveni autem quiae nis ero bea et apitat estiur?

3. xeribeat facernatus. Is eatet vel ipsundit odi as volest prat fuga. Nam estibearit restibuscil ipis duntio tenditis untio. Beaque dit occatae nis di cones sit repudionem ent officipsunti tem dolorae. Puda quisqui aectus doluptas molupti audam cuptia suntibus eossit prem.

typeface Style examples

This page presents examples of the Organization Typeface, Open Sans, displayed in different styles.

TYpOgRAphY

phOTOgRAphiC STYLe

vintage and Modern

The First Nations Health Authority’s images offer rich visual insight into the First Nations peoples. Historic images are treated as duotones to create a vintage quality and contrast with full colour contemporary images. This photographic treatment creates a visual duality between the past and the present.

In cases where there is an opportunity to use a number photos, the weighting of images should be toward the full colour, contemporary style of image. In cases where only one photo can be used, for example banners, a contemporary image should be used and not a vintage image.

ReLATeD ORgANizATiONS

linking the typography

The First Nations Health Council and the First Nations Health Directors Association will implement the same typeface used in the visual identity to represent the First Nations Health Authority.

PMS 532

C 84M 70Y 30K 76

R 41G 44B 57

Web 292C39

PMS 532

C 84M 70Y 30K 76

R 41G 44B 57

Web 292C39

PMS 3955

C 4M 0Y 100K 0

R 234G 223B 0

Web e4D700

PMS 200

C 3M 100Y 66K 12

R 183G 18B 52

Web B71234

PMS 2726

C 84M 70Y 0K 0

R 76G 92B 197

Web 4C5CC5

PMS 401

C 8M 9Y 14K 24

R 182G 177B 169

Web b6b1a9

PMS 3272

C 98M 0Y 42K 0

R 0G 165B 153

Web 00A599

BRAND AppLiCATiONS

Stationery

Paper stock:

Business cards ·100-120 lb cover weight

·White

·uncoated

·environmentally friendly

letterhead

·80 lb text weight

·White

·uncoated


letterhead letterhead 2nd sheet

www.fnha.ca

january 11, 2012

Company name

Address line One

vancouver, BC A1B 2C3

Attention: john Smith

Re: Obitat untia consequ ossimpo

Dear Mr. Smith:

aut et moluptas ipit audam re porepellat la nest estia nessi rehen odigent ex expe pre et aut et moluptas ipit audam

re porepellat la nest estia nessi rehenodigent ex expe pre et aut et moluptas ipit audam re porepellat la nest estia

nessi rehenodigent ex expe pre et aut et moluptas ipit audam re porepellat la nest estia nessi rehenodigent ex expe

pre et aut et moluptas ipit audam re porepellat la nest estia nessi rehenodigent ex expe pre et aut et moluptas ipit

audam re porepellat la nest estia nessi rehenodigent ex expe pre et aut et moluptas ipit audam re porepellat la nest

estia nessi rehen

odigent ex expe pre et aut et moluptas ipit audam re porepellat la nest estia nessi rehenodigent ex expe pre et aut

et moluptas ipit audam re porepellat la nest estia nessi rehenodigent ex expe pre et aut et moluptas ipit audam re

porepellat la nest estia nessi rehenodigent ex expe pre et aut et moluptas ipit audam re porepellat la nest estia nessi

rehenodigent ex expe pre et aut et moluptas ipit audam re porepellat la nest estia nessi rehenodigent ex expe pre et

aut et moluptas ipit audam re porepellat la nest estia nessi rehenodigent ex expe pre et aut et moluptas ipit audam re

porepellat la nest estia nessi rehen











aut et moluptas ipit audam re porepellat la nest estia nessi rehenodigent ex expe pre et aut e

Sincerely,

Bob Smith

First Nations Health Authority

501 — 100 Park Royal SouthWest vancouver, BC Canada v7T 1A2

T 604.913.2080F 604.913.2081www.fnha.ca

Business Cards






estia nessi rehen





aut et moluptas ipit audam re porepellat la nest estia nessi rehenodigent ex expe pre et aut et moluptas ipit audam

re porepellat la nest estia nessi rehen










estia nessi rehenodigent ex expe pre et aut et moluptas ipit audam re porepellat la nest estia nessi rehenodigent ex

expe pre et aut et moluptas ipit audam re porepellat la naut et moluptas ipit audam re porepellat la nest estia nessi







estia nessi rehenodigent ex expe pre et aut eest estia nessi rehenodigent ex expe pre et aut

Sincerely,

Bob Smith

First Nations Health Authority

Davis McKenziedirector, Communications and Public relations


T 604.913.2080 ext 243C [email protected]

Stationery

Paper stock:


·White

·uncoated


letterhead

·80 lb text weight

·White

·uncoated


letterhead letterhead Second Sheet

january 11, 2012

Company name

Address line One




Dear Mr. Smith:






estia nessi rehen


















Sincerely,

Bob Smith

First Nations Health Council


T 604.913.2080F 604.913.2081www.fnhc.ca






estia nessi rehen

























Sincerely,

Bob Smith

First Nations Health Council

BRAND AppLiCATiONS

Business Cards

harmony johnsonexecutive director, first Nations health Council Secretariat



www.fnhc.ca

BRAND AppLiCATiONS

Stationery

Paper stock:


·White

·uncoated


letterhead

·80 lb text weight

·White

·uncoated


Business Cards

www.fnhda.ca



Christine Stahlerexecutive director

letterhead letterhead Second Sheet

january 11, 2012

Company name

Address line One




Dear Mr. Smith:






estia nessi rehen


















Sincerely,

Bob Smith

First Nations Health Directors Association


T 604.913.2080F 604.913.2081www.fnhda.ca






estia nessi rehen

























Sincerely,

Bob Smith

First Nations Health Directors Association

BRAND AppLiCATiONS

Brochure - Cover

Brochure - Inside left panel with flap panel

Brochure - Inside Spread

Brochure

Throughout all the First Nations Health Authority Brand Applications there is an overiding theme of duality: past and present; culture and science; reflective and progressive.

This duality is reflected in the treatment of the imagery as well as text used for headings.

For example: Historic photos are reproduced as sepia treated duotones and are contrasted with full colour contemporary images. A similar style is created with headlines such as “Honouring Ceremony, gathering Wisdom.”

BRAND AppLiCATiONS

newsletter Cover

newsletter

A bold and recurring element throughout many of the Brand Applications is a graphic highlighting a portion of the First Nations Health Authority symbol.

the authorityFirst Nations Health Authority | 2013 NeWSleTTeR | vOluMe 00 | NuMBeR 00

honoring Ceremony. Gathering Wisdom.A message from the First nations health Council

Welcome!We are pleased to provide you with this second edition of the transition Update. In the October edition, we provided you with information on the status of various sub-agreements, on the work to strengthen the FnhA’s corporate governance, and on our approach to transformation of programs and services.

Since then, Health Canada, the Province of BC, and the FNHC and FNHA have made a signifi cant decision – to adjust the planned date of transfer of FNIHB to the FNHA. This was reported to First Nations through a series of letters in November. In this edition, we will recap this key information. As has been requested by First Nations, this update includes the tripartite transition plan to achieve the transfer. It also includes, amongst other things a report on the work of the tripartite committees responsible for implementing the Framework Agreement, including a new committee on Non-Insured Health Benefi ts, and information on ongoing work to strengthen the First Nations health governance structure.

transfer Datelast year, we signed the British Columbia Tripartite Framework Agreement on First Nation Health governance (Framework Agreement). In the Framework Agreement, we gave ourselves the space to consider a phased approach to the transfer. This means that we can consider moving certain portions and responsibilities from Health Canada to the FNHA over an agreed-upon time period.

The Parties have agreed to plan for a phased transfer. This means that some functions will transfer on july 2, 2013. These are likely to include mainly Headquarters functions, management and administrative functions and policy and program leadership roles. Over the following months, we may agree to transfer other functions and activities as deemed appropriate. By October 1, 2013, the plan calls for full completion of the transfer, including all primary care, public health, environmental health and community health programs, along with community funding agreements and Health Canada regional staff .

This new plan for phasing the transfer better supports us to meet the success factors for the transfer that we have agreed to:

1. ensuring no disruption and minimal adjustment required by individual (cont’d. pg.5)

In this Issue

2 First Nations Health governance Structure

3 Non-Insured Health Benefi ts

4 Organizational Development and Corporate Services

BRAND AppLiCATiONS

Pop-up Banners

Applications such as banners lean to a simpler, bolder visual approach. They are usually used as backdrops to be viewed from a distance. Minimal text should be positioned in the top two-thirds of the banner.

Pop-up Banner

Powerpoint

BRAND AppLiCATiONS

Documents

Graphic Standards GuideDo not change the logo by re-arranging the relationships between the symbol, name and tagline. Do not affect the logo by changing its’ height to width ratio,