Poster Design Rules

1. Link text, style, images and language, in order to create a meaningful ideology. How we will do this:• Our text will be simple yet creative in

order to target a female audience and promote the genre of a light documentary.

• This will link to our main centre image according to costumes as she will be dressed in bright pinks and greens further to attract the younger female audience.

• The background image being an instagram page links to both of the above, firstly with the reference to ‘Fitspo’ in the title and secondly, the female dressed in gym kit of the main image. Here we will demonstrate a clear link between all devices, supporting the first design rule as all features contribute to the ‘Fitspiration’ topic and social medias effects.

2. Be Structured2. Place images and text in a meaningful way.

Use them to attract your audience by placing them thoughtfully on the page.

• We will do this by using our centre image to our advantage. The symmetrical image placed in the centre of the page will be sure to stand out against the desaturated background.• To magnify the effects of our image, we will centre the

institutional regulations to centre the point of focal on the image and therefore the topic of our documentary.• The title as well as the tagline in the centre of the

image will stand out against thanks to the focus the the placing of our images and text will give.

3. Be Focussed3. Draw attention to the most important

information on the page through effects and colour.

• Regarding information such as critic reviews, these will stand at either top corners at the page and we will apply a drop shadow to a bright pink font, matching the crop top our centre image will be wearing.

• The title will be written in bright pink also, and we will apply a black stroke.

• The colour of our key information will attract our target audience of younger females.

4. Be consistent4. Incorporate ideas to attract your audience.• We will do this by using the instagram page as a background

image. This will attract our digital native audience and also link to our main production, social media being a focal point of our documentary.

• The colour scheme also being to attract the younger female primary audience, makes our campaign cohesive.