Graphic design fundamental

NGO 30 to 40 year old housewives Educate yourself Formats

Clients + Target Audience + Message + Format

GDF

Richa Jain


Shapes By viewing just the logo art, we can see that arrows and circles are most commonly used. Perhaps this is tosymbolise the directions or recycling and to reflect the ‘circle of life’or global representation.

ColoursThis swatch of 7 colours are the most frequently appearing colours.May be these are colours to be used or to avoid when designing!

What defines a non government organisation?

A non-governmental organization (NGO) is a legally constituted organization created by natural or legal persons that operates independently from any government. The term is usually used by governments to refer to entities that have no government status. In the cases in which NGOs are funded totally or partially by governments, the NGO maintains its non-governmental status by excluding government representatives from membership in the organization. The term is usually applied only to organizations that pursue some wider social aim that has political aspects, but that are not overtly political organizations such as political parties. Unlike the term "intergovernmental organization", the term "non-governmental organization" has no generally agreed legal definition. In many jurisdictions, these types of organization are called "civil society organizations" or referred to by other names.

http://en.wikipedia.org/wiki/Non-governmental_organization

Types of NGO’s

NGO type can be understood by orientation and level of co-operation.

NGO type by orientation

Charitable orientation;Service orientation;Participatory orientation;Empowering orientation;NGO type by level of co-operationCommunity- Based Organization;City Wide Organization;National NGOs;International NGOs;


Part time job

Fulltime parent

Competing with neighbours

Shopping

Keeping the familytogether

Cook Food

Issues Women deal with:Domestic ViolenceBride BurningDowry AbusesSatiFemale infanticideHealth IssuesKids EducationCompeting with neighboursFamily Crises

Placed they visit frequently:Shopping centerSuper marketBeauty salonKids school /college WorkplaceParksMovie hallsBuses & bus standTubes & tube stationHotel/restaurantsExhibitionsChurch/temple/mosquesHospitalGym


EducationEducation in the largest sense is any act or experience that has a formative effect on the mind, character or physical ability of an individual. In its technical sense, education is the process by which society deliberately transmits its accumulated knowledge, skills, and values from one generation to another.

Alternative education, also known as non-traditional education or educa-tional alternative, is a broad term that may be used to refer to all forms of education outside of traditional education (for all age groups and levels of education). This may include not only forms of education designed for students with special needs (ranging from teenage pregnancy to intellectual disability), but also forms of education designed for a general audience and employing alternative educational philosophies and methods.

Ways one can edu-cate themselves:School/CollegeWebBooksNewspaper/MagzinesWritingWord of mouthCell phoneAdvertismentsVideos/DocumentriesTelevision

Educate yourself about:Poltical issuesSocial issuesHealth & SafteyTechnologyLegal RightsCulture & Religion

Reasons for housewives to educate theselves:EmpowermentTo educate othersTo pass-timeTo feel superiorTo feel confidentTo help othersTo influence their familyNew prospectsIndependant


Type face:Used are bold simple and legible.

Photography:Notice images how they use the sympathy approach to the audience.However on the other hand you will see how they manipulate reality to emphasize a greater message through humour.


Illustartion:A brutal depiction of realitywith a stylized medium.It dose have a stronger impact compared to the other formats. Product & packaging:

Act as a brilliant reminder media.

NGO 30 to 40 year old housewives Educate yourself FormatsVisual Inspiration Idea1 Idea2 Idea3 Idea4 Final Outcome

3 variablesVisual Inspiration + Ideas + Final Outcome

Client-Greenpeace:DefendS the natural world &promote peace by investigatingexposing & confrontingenvironmental abuse &championing environmentallyresponsible solutions.

Target Audience-30 to 40 year old females who are concerned about the enviornment.And are willing to take steps towards preventing it, for exapmle:Use of ElectricityPlant a TreeReduce GarbageRecycled PaperUse of WaterSave FuelBuy Minimally Packaged Goods

Message-Educating themselves & other people about global warming and ways to prevent it.Media and Formats :TelevisionInternetRadioBillboard PamphletCell phonePosterWord of mouthBrochure Documentries


Innovative Media

illustartaion

Product

Poster


Popup icons

Globe outline for the watch

Movable Hands

Simpl Bold font type

Supporting copyArial or

helvetica

font type

Inspiration

Wishful Thinking: if only we could literally go back in time and correct all the mistakes that we have made to avoid Global warming.

Concept:A interactive poster which will put you to think the importance & value of time.How if we dont take imme-diate steps now,the world is going to end soon.


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?Concept: Imagine a day would come when there will be no natural resources left. The coming generations will be left with nothing but ques-tions.

Wishful Thinking:Every time you open the magazine, the kid'svoice will ask a different question regarding the resources that have gone extinct and the changed climatic conditions

Inspiration


Concept:Tesco, Marks and Spencer and others are coming up with cloth bags concept because they are convenientto carry, because they are reusable and are not cliche to carry around.

Inspiration


Click here

Concept:Cereals are the most com-monly consumed product in every family, and keeping our target audience in mind, this box will sell for itself because it is not just food, it is a box of knowledge.

Colour Scheme:The idea behind keeping this colour scheme is it easily attracts the attention of both, mothers and kids.Inspiration

Limited edition cereal boxes.

Daily dose of knowledge

MastermindCereal

free dvd inside

GDA-Guideline Daily Amount for adults

Calories 2000Kcal 7%Total Sugars 90 g 7%Fat 70g 1%Saturates 20g 1%Salt 6g 5%Fibre 24g 16%

Adult GDAs are based on GDAs for women.GdAs are guidelines and personal requirements vary depending in age, gender,weight and activity.

It is important to have a varied and balanced diet as part of a healthy lifestyle.

This pack contains at least eighteen 40g servings and is sold by weight not volume.

Tips to Save Electricity:

1Keep the door closed. Ever time you open it the temperature drop about 20 degrees (c)

2 Cook several dishes at the one time.If you are cooking small items use the frypan.

3 When cooking small quantities use one sauce pan with dividers.

4 Keep food warm at 70-80 deg(c) Higher temperatures waste electricity and over cook food.

5 Use oven heat for plate warming.

6 Use utensils with flat bottoms and well fitting lids.Make sure they cover hotplates.

7 To cook vegetables the water doesn't need to be boiling furiously - a gentle simmer is enough.

Every year electricity gets more and more expensive. Watch the dvd inside this pack to find out what will happen if we keep wasting electricity the way we are now.

Bulb shape cereal taste so good, it’s easy to forget they have whole grain with the fun shapes.It’s our guarantee that evry Matermind Cereal has nutritious whole grain in every delicious bite and also gives you and your family a “daily dose of knowledge”. With the dvd inside the pack, watch it with your family while enjoying a bowl of Mastermind Cereal.And you can learn and teach how to save electricity in a fun and intresting way.

MastermindCereal

Please help the enviornment by recycling this packaging.

This carton is RECYCLABLE Most councils collect cardboard.

The bag inside is RECYCLABLE where facilities exist.

Some supermarkets have free recycle bins for plastic bags.For more information please visit mastermindcereals.co.uk

Or you can make fun things once the carton is empty make cool book covers book marks and etc.



MastermindCereal

MastermindCereal


free dvd inside


MastermindCereal

free dvd inside

GDA-Guideline Daily Amount for adults

Calories 2000Kcal 7%Total Sugars 90 g 7%Fat 70g 1%Saturates 20g 1%Salt 6g 5%Fibre 24g 16%

Adult GDAs are based on GDAs for women.GdAs are guidelines and personal requirements vary depending in age, gender,weight and activity.

It is important to have a varied and balanced diet as part of a healthy lifestyle.

This pack contains at least eighteen 40g servings and is sold by weight not volume.

Tips to Save Electricity:

1Keep the door closed. Ever time you open it the temperature drop about 20 degrees (c)

2 Cook several dishes at the one time.If you are cooking small items use the frypan.

3 When cooking small quantities use one sauce pan with dividers.

4 Keep food warm at 70-80 deg(c) Higher temperatures waste electricity and over cook food.

5 Use oven heat for plate warming.

6 Use utensils with flat bottoms and well fitting lids.Make sure they cover hotplates.

7 To cook vegetables the water doesn't need to be boiling furiously - a gentle simmer is enough.

Every year electricity gets more and more expensive. Watch the dvd inside this pack to find out what will happen if we keep wasting electricity the way we are now.

Bulb shape cereal taste so good, it’s easy to forget they have whole grain with the fun shapes.It’s our guarantee that evry Matermind Cereal has nutritious whole grain in every delicious bite and also gives you and your family a “daily dose of knowledge”. With the dvd inside the pack, watch it with your family while enjoying a bowl of Mastermind Cereal.And you can learn and teach how to save electricity in a fun and intresting way.

MastermindCereal

Please help the enviornment by recycling this packaging.

This carton is RECYCLABLE Most councils collect cardboard.

The bag inside is RECYCLABLE where facilities exist.

Some supermarkets have free recycle bins for plastic bags.For more information please visit mastermindcereals.co.uk

Or you can make fun things once the carton is empty make cool book covers book marks and etc.

Cereal shape MastermindCereal Dvd cover DVD

Concept:Limited edition Mastermind Cereal box.Launched for the sole reason for educating people about global warming.The cereal are in diffrent flavours,like for saving elctricity, causes of the changing weather, provoking people to go green etc.The USP of the box is the unique shaped cereals for example the bulb, leaf and sun shaped cereals and also the dvd inside each box which can be a documentry likeInconvenient truth OR can just be Nat geo’s videos about global warming.Also a leaflet which contains various fun things todo once your cartan is empty.Apart from just recycling it.The cereals will be whole grain flavor, and the packaging will be printed on recyclable cartan.

Inspiration

Font:Gillsana ultra boldGill sans Mt boldGill sans

Colour Scheme

Documents

Graphic design fundamental