Graphic Design: Candy Bar Wrappers

Created and Presented by: Ms. Steinmetz

Characteristics To safeguard product. To list ingredients, nutritional

information, allergy information, contents, barcode.

To advertise product.

What makes us choose certain brands? All basically shaped the same. Wrapped in similar packaging that

consists of colorfully printed paper. Candy itself consists of some variation of

the few basic ingredients: chocolate, peanuts, nougat, and caramel.

They are all priced the same. All are competing to stand out from

competition on the shelves.

History At one time, chocolate was

something for the wealthy. It was expensive and rare.

“Good things come in small packages”

Throughout history, cultures express the preciousness of the contents by making the container special as well. Ex. Swarovski, Tiffany, etc.

Industry and Packaging Industry relies heavily

on packaging for impulse-purchase.

The package must communicate on its own merits.

The design of wrappers can be as important as the actual product.

Main Goal of Wrapper Designers Use color, patter, and shape to short-circuit

consumer’s mines and induce engagement with the product through its package.

To promote widespread, repeated use of the product and attract the sort of people who are likely to be interested in it.

Ironically, it becomes trash once the candy bar, ‘present’, is unwrapped.

Color Marketing research indicated that over

80% of visual information is related to color.

For example: Green is used for organic products (association with trees).

Reese uses “orange” on many of their products.

Typography Very rarely do package designers

change a product’s font and if they do– it’s slight (outlining, etc.)

Evolution of Wrappers Brands are living entities and if they are

not treated as such they will die. Studies show that when consumers feel

like the product has “quit trying” they are likely to give up on the product no matter how loyal they may have been.

Project: Create an color pencil drawing or acrylic

painting from observation. Bring in candy wrapper Find high resolution image online

Cropped/ Zoomed in portion of candy wrapper (label).

Accuracy in color, proportion, and design are crucial.