GRAPHIC DESIGNYR 10 PDM

GRAPHIC DESIGN Write 3 things that

you know about graphic design.

Write 3 things you want to learn about graphic design.

GRAPHIC DESIGN The main function of graphic design is to

convey a message in a striking manner. Graphic design deals with the more

commercial side of art – advertising, printing, promotional work.

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GRAPHIC DESIGN – Exercise 1 START COLLECTING IMAGES to build

a visual diary, such as LOGOS, SYMBOLS, SIGNS for the first step in creating your movie poster for your animation.

GRAPHIC DESIGN It can include:

GRAPHIC DESIGNELEMENTS OF DESIGN

GRAPHIC DESIGN – Exercise 2 Find examples for each corresponding

elements of design and create your own elements of design logo.

Explain the importance of the elements of design in graphic design.

GRAPHIC DESIGN – Images, signs and symbols

An IMAGE is something visual. It can be any picture, illustration, photograph, design, sign or symbol.

GRAPHIC DESIGN – Images, signs and symbols

A SIGN is any mark used to represent or point out something.

GRAPHIC DESIGN – Images, signs and symbols

A SYMBOL is something which stands for or represents an idea.

BRITISH LION

DOVE

RED CROSS

GRAPHIC DESIGN – Images, signs and symbols

REMEMBER when sourcing images use vector graphics to not lose definition.

GRAPHIC DESIGN – Exercise 3 Make a collection of sign and symbols What makes a successful sign or

symbol? Were any of those which you collected

difficult to interpret?

GRAPHIC DESIGN – DESIGN PRINCIPLES

They are the general guidelines that should be considered when applying design elements.

GRAPHIC DESIGN – DESIGN PRINCIPLES

Eye flow and reading gravity

POA: Primary Optical AreaTA: Terminal AreaTop right: Strong follow areBottom Left: Weak areaWiggle lines: Eyes resist movement up or left direction

GRAPHIC DESIGN – DESIGN PRINCIPLES

Utilizing the design principles, analyze the transformers poster.

Is it successful? What could be improved?

GRAPHIC DESIGN TYPOGRAPHY

“Words are the building blocks of modern communication”

Letters and alphabets

Hieroglyphics Asian characters Calligraphy

GRAPHIC DESIGN TYPOGRAPHY

Fonts (letterforms) Typeface (family)

GRAPHIC DESIGN TYPOGRAPHY

Creative typography can add an extra element to your design

GRAPHIC DESIGN – Exercise 3

Explore free font sources on the internet. Download and install some of these.

Create and print a font specimen book of 10 typefaces you can use for a variety of different movie posters, such as thriller, horror, action, drama etc…

GRAPHIC DESIGN – Exercise 3 Go to www.impawards.com and find 5 of

your favourite movie posters and 5 classical movie posters

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