Graham Wynne Evidence based policy: The Good, the Bad & the Scary Knowledge base Piloting solutions Policy implementation Communication and buy-in Monitor outcome Evidence-based policy Knowledge base Piloting solutions Policy implementation Communication and buy-in Monitor outcome Policy response must be adaptive to new information Knowledge base Piloting solutions Policy implementation Communication and buy-in Monitor outcome Holistic ES Framework Sustainable Catchment Management Programme - SCAMP Wildlife Water quality Habitat resilience Amenity Carbon sequestration ? Flood attenuation ? Benefits to farmers, water companies & customers, general public