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Graduation Catalogue 2012-13: Visual Communication Design

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Work by recent graduates of the Visual Communication Design department at the Faculty of Fine Arts and Design with Izmir University of Economics in Turkey.

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Page 1: Graduation Catalogue 2012-13: Visual Communication Design
Page 2: Graduation Catalogue 2012-13: Visual Communication Design
Page 3: Graduation Catalogue 2012-13: Visual Communication Design

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Prof. Dr. Ender Yazgan BULGUN

Message From The Dean

IUE Faculty

of Fine Arts

and Design, which

was established in

2004, embodies five

design disciplines working in

harmony and integration with

each other. Our Faculty contains five

departments; Departments of Fashion

and Textile Design, Industrial Design,

Visual Communication Design, Architecture,

Interior Architecture and Environmental Design.

Our Faculty aims to train young designers who

are creative, solution providers, environmentally

conscious, socially responsible, and who target national

and global design. Also, our programs shape the students

into forming their own personal design identities as

they help to develop design vision of the students.

So far 750 students graduated from our Faculty. With the

completion of Bologna process, the Faculty, in addition to

basic design and arts courses offered to all departments

in first year, offers options and elective courses starting

from third year in its programs that are completely

compatible with the international standards.

The Faculty also offers an exquisite atmosphere to students

where they can put their creativity into practice with

continuously updated exhibitions, workshops and seminars

intended to create awareness about current issues such

as environmental consciousness, and sustainability, etc.

Our students performed a great work throughout the

year, some of which are included in this catalog.

Also, in addition to full-time Turkish and foreign national

faculty members with vast experience and outstanding

educational background, there are part-time members

who come from different disciplines, universities and

cities to share their work experience with our students.

The number of international cooperation with other

universities is increasing day by day since we believe

in globalization in terms of design disciplines. The

increasing number of students from abroad contributes

to the intercultural education of our Faculty.

At the graduate level, we will continue education with

our Master degree programmes in “Design Studies”,

“Architecture” and “Yacht Design”, and this year with

our new PhD programme in “Design Studies”, which are

all open to students from different backgrounds aiming

for practical or theoretical academic development.

Besides the academic direction of our Faculty, outreach

and commitment to local community is being enlarged

with various collaborations through undergraduate

and graduate students as well as the academic staff.

I believe that you would be proud of being a

student and a graduate of Faculty of Fine Arts

and Design in Izmir University of Economics.

Page 4: Graduation Catalogue 2012-13: Visual Communication Design
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Academic StaffFULL!TIME INSTRUCTORSAsst. Prof. Dr. Fulya ERTEM BA!KAYALecturer Alessandro SEGALINILecturer Gary Roderick MCLEODLecturer Gökhan MURALecturer Marina EMMANOUILLecturer Nina KERTSELLILecturer Seda ÖZEN TANYILDIZIRes. Assist. Emin Artun ÖZGÜNERRes. Assist. Pınar SEZG"NALP

PART!TIME INSTRUCTORSProf. Dr. Hacı Yakup ÖZTUNAAssoc. Prof. Dr. Güven "NC"RL"O#LUDr. Lecturer Zeynep ARDALecturer Ali KIZMAZLecturer Ali MATAYLecturer Aysu SABUNCUO#LULecturer Ba$ak "NCELecturer Cem GÜNEYLecturer Nail ÖZLÜSOYLULecturer Okan ÖZGENLecturer Orhan ALPTÜRKLecturer Tevfik GÖKTEPE

ADMINISTRATIVE STAFFComputer Technician – Eser S"VR"Photography Technician – Ersan ÇEL"KTA!

Page 9: Graduation Catalogue 2012-13: Visual Communication Design

Greetings to

the 2012-2013

graduates of the

department of Visual

Communication Design!

As specialists in Graphic

Design and Multimedia

Design, our graduate

students are heading

towards life, equipped with

means of visual narration

and communication skills. Our

expectations from the graduate

students are to be successful

professionals both in national

and international level, and use

their creativity through practice.

Validity of the areas of expertise

within Visual Communication

Design is enlarging day by day, so

does the new practice possibilities.

A graphic designer’s responsibility

is to create visually and conceptually

strong symbols for foundations and

institutes. Meanwhile they have to

state the target audience, investigate

new communication channels, create

new narrative languages and analyze

the whole under a foundatitonal unity.

Whereas, a multimedia designer locates

his/her creativity to a global space by

desigining through the web design,

video, three dimensional visualisation

and animation, sound and moving picture,

within an interaction and information

design. The works they have created should

be visually affective whilst their message

should reach their targets by the help of

the context of the work, which should be

effective in addressing masses throughly.

We tried to share both the rules of visual

communication design and its connection with

creativity as much as possible through past four

years that we spent together. Doubtless to say

that every single work you create and every single

success you have will improve our department and

your own career. Our belief in each of you and your

prospective success increase with the education

you undertake in our department. We wish good

luck to all designers and proud to support you!

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LOH�DUWPDNWDGÕU��7�P�WDVDUÕPFÕODUÕPÕ]D�VRQVX]�EDúDUÕODU�GLOHU��DUNDQÕ]GD�GXUPDNWDQ�JXUXU�GX\DUÕ]��

Asst. Prof. Dr. Fulya Ertem Ba"kaya

Department Head

Page 10: Graduation Catalogue 2012-13: Visual Communication Design
Page 11: Graduation Catalogue 2012-13: Visual Communication Design

Graduates 2013Seda TALAY

Aylin KARAMANBurcu TANRIÖVER

Ça%kan Ege MADANEmre AKSAÇ

Hazal B"LGÜTAYSamet KURT

Melda ÖZDAMARNazlı ULASZADE

Zeynep TA!KIRANZeynep TEK"N

"brahim EYBEKYasemin YALÇINKAYA

Cemre OKCU

Page 12: Graduation Catalogue 2012-13: Visual Communication Design
Page 13: Graduation Catalogue 2012-13: Visual Communication Design

%LWLUPH�SURMHPGH��IDN�OWHPL]LQ�mezuniyet sergisi için bir web

sitesi tasarlamak istedim.

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V�UHNOL�]L\DUHW�HGLOHELOLU�ELU�RUWDPGD�WRSODPDNW��6HUJLGHQ�

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adresi, web sitesi bilgileri

\D�GD�KD\DW�YH�WDVDUÕPD�GDLU�PRWWR�JLEL�NLúLVHO�ELOJLOHULQL�GH�içermektedir. Sergide yer alan

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\HUOHúWLUGLP��%X�45�NRGODUÕ�KHU�E|O�P�NHQGL�UHQJLQGH�

RODFDN�úHNLOGH�VHUJL�DODQÕQÕQ�JLULúLQGH�ELU�D÷DoWD�DVÕOÕ�

olacaklar. Sergiyi gezenler

|÷UHQFLOHULQ�SURMHOHULQH�EX�SURMH�D÷DFÕ��]HULQGHNL�45�kodlar sayesinde çok daha

KÕ]OÕ�XODúDELOHFHNOHU��6LWHGHQ�SURMHOHUH�EDNÕS��\HULQGH�

ziyaret etmek isteyenler, site

LoLQGH�R�|÷UHQFLQLQ�VHUJL�yerini belirten haritaya

XODúDFDNODU��6RQ�RODUDN�IDN�OWHPL]LQ�E�Q\HVLQGHNL�EHú�E|O�P�Q�UHQNOHULQGHQ�YH�JHRPHWULN�úHNLOOHUGHQ�

\ROD�oÕNDUDN��PLQLPDO�DPD�fonksiyonel bir sistem

\DSPD\D�oDOÕúWÕ÷ÕPÕ�söyleyebilirim.

,Q�P\�JUDGXDWLRQ�SURMHFW��,�wanted to make a digital archive

RI�JUDGXDWLRQ�SURMHFWV�FUHDWHG�and exhibited by students of the

Faculty of Fine Arts and Design

in June 2013. Being a visual

system, I collected all graduation

SURMHFWV�DQG�LQWHQGHG�WR�VKRZ�them in one visible area on

screen. I designed web pages

for each department (Industrial

Design, Fashion Design, Interior

Architecture and Environmental

Design, Architecture and

Visual Communication Design),

which included a description

of each student’s work, visuals,

videos, sketches, and personal

information such as an e-mail

address and a motto about their

life and design. At the same time,

I made stickers to be displayed

in the graduation exhibition

alongside each student’s work

WKDW�XWLOL]HG�XQLTXH�45�FRGHV��These codes enabled visitors to

the exhibition to find out more

information about a particular

student and their work. Inspired

by geometric shapes, I used to the

departmental colours to create a

minimal but pragmatic website.

Page 14: Graduation Catalogue 2012-13: Visual Communication Design

%LWLUPH�SURMHP�LoLQ�2GURQ�LVLPOL�ELU�HYUHQ�\DUDWWÕP��2GURQ¶GD�E�\�OH\LFL�RUPDQODU�YH�J�]HO�ELU�GR÷D�YDU�IDNDW�DQD�NDUDNWHULP�GÕúÕQGD�KLo�LQVDQ�EXOXQPX\RU��'DKDVÕ��LQVDQODU�JLEL�NRQXúDELOHQ�KD\YDQODU�YDU��%X�SURMH\H�EDúODGÕ÷ÕPGD��LON�RODUDN�/D�)RQWDLQH�IDEOODUÕQÕ�LQFHOHGLP�YH�VRQUD�2GURQ¶GD�JHoHQ�NHQGL�KLND\HPL�\D]GÕP��%X�HYUHQL�\DUDWPD�DPDFÕP�/D�)RQWDLQH¶LQ�YHUPH\H�oDOÕúWÕ÷Õ�GHUV�YH�PHVDMODUÕ�yeni bir hedef kitlesine yani gençlere

LOHWHELOPHNWL��.ÕVDFD�KLND\HGH��NDUDNWHULP�QDVÕO�ROGX÷XQXQ�IDUNÕQD�ELOH�YDUPDGDQ�kendisini Odron’da buluyor, sonra geri

G|QHELOPHQLQ�ELU�\ROXQX�DUÕ\RU��%X�V�UH�LoHULVLQGH�KD\YDQODUOD�NDUúÕODúÕ\RU��ED]Õ�ROD\ODU�\DúÕ\RU�YH�KD\DWD�YH�NHQGLVLQH�GDLU�\HQL�úH\OHU�|÷UHQL\RU��+LND\HPL�/D�)RQWDLQH�NDUDNWHU�YH�PHVDMODUÕ�LOH�J�oOHQGLUGLP��%X�HYUHQL�SD\ODúDELOPHN�LoLQ�J|UVHOOHúWLULS�ELU�NLWDS�WDVDUODGÕP��.LWDSWD�NDUDNWHULQ�\DúDGÕ÷Õ�XPXWVX]OXN�YH�LNLOHPL�\DQVÕWDELOPHN�LoLQ�UHQN�NXOODQPDPD\Õ�WHUFLK�HWWLP��.HQGL�LOO�VWUDV\RQODUÕPOD�RNX\XFX\D�2GURQ�KDNNÕQGD�LSXoODUÕ�YHULS�RQXQ�KD\DO�J�F�Q��EHVOHPHN�LVWHGLP�

)RU�P\�JUDGXDWLRQ�SURMHFW��,�FUHDWHG�D�storybook set within a universe called

“Odron”, which was inspired by the fables

RI�/D�)RQWDLQH��In this universe, there are

charming forests and a beautiful landscape,

but there aren’t any humans except one

who comes to Odron unconsciously and

tries to find a way back home. In the story,

the human meets animal characters from

/D�)RQWDLQH¶V�IDEOHV��KDV�DGYHQWXUHV�ZLWK�them, and learns new things about life and

their own role in it. The story was designed

DV�D�ERRN�WR�FRPPXQLFDWH�WKH�PRUDO�RI�/D�Fontaine’s fables to a new target audience:

that of young adults. Illustrated with my

own monochrome drawings, I wanted the

book to reflect despair and dilemma while

feeding the imagination of readers.

Page 15: Graduation Catalogue 2012-13: Visual Communication Design
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0\�JUDGXDWLRQ�SURMHFW�LV�D�EUDQG�LGHQWLW\�IRU�D�local olive oil firm. The original brand is from

$\GÕQ�LQ�WKH�$HJHDQ�SDUW�RI�7XUNH\��ZKLFK�wanted to export their products overseas but

could not in accordance with rules defined by

WKH�³=$(´��2OLYH�5HVHDUFK�,QVWLWXWH���ZKLFK�state that if a brand wishes to export, they

must have an identity. I therefore started to

work on positioning, possible artifacts and the

design process to create an identity for the

company. The name was rebranded as “Atria”,

which was the name given to that region of the

Aegean sea during 7th Century B.C. Working

from the shape of olive leaves, I designed a new

typeface and used it throughout the identity,

accompanied by hand-drawn illustrations

that emphasized the organic quality of the

product. As there are three types of olive

oil offered by the company: Extra Virgin,

9LUJLQ��DQG�5LYLHUD��GHVLJQV�IRU�SDFNDJLQJ�were produced for each type, which made

use of ceramic bottles to preserve its quality.

+RZHYHU��XQOLNH�RWKHU�FRPSDQLHV��PLQLPL]LQJ�waste is also one of the company’s priorities.

Therefore they use leftover olive pomaces

to make soap, for which I designed special

edition boxes made from dead olive trees.

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gerekiyor, ben de burada devreye girdim. Marka

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0DUNDQÕQ�LVPL�$WULD�ROGX��$WULD�LVPL�HVNL�X\JDUOÕNODUD�GD\DQÕ\RU��0LODWWDQ�|QFH����\�]\ÕOGD�(JH�E|OJHVLQH�JHOHQ�LQVDQODU�úX�DQGD�$\GÕQ¶ÕQ�ROGX÷X�\HUH�$WULD�LVPLQL�

YHUPLúOHU��%|\OHOLNOH�PDUNDQÕQ�LVPLQLQ�$WULD�ROPDVÕQÕQ�KHP�JHOHQHNVHO�KHP�GH�HYUHQVHO�

ELU�GH÷HU�ND]DQGÕUDFD÷ÕQÕ�G�ú�QG�P�6RQUD�ORJR�WDVDUÕPÕQD�EDúODGÕP��/RJR�ELU�PDUND�LoLQ�|QHPOL�\HUH�VDKLS��LúOHWPHQLQ�\�]��VWDW�V�QGH��2�\�]GHQ�$WULD�LoLQ�ELU�

W\SHIDFH�WDVDUODGÕP�YH�ORJR\X�EXQX�NXOODQDUDN�NXUJXODGÕP��/RJR�YH�W\SHIDFH�PDUND\OD�LOLúOLNL��]H\WLQ�\DSUDNODUÕQÕQ�IRUPXQGDQ�ROXúX\RUODU��

��oHúLW�]H\WLQ\D÷Õ�YDU��H[WUD�YLUJLQ��YLUJLQ�YH�ULYLHUD�]H\WLQ\D÷ODUÕ��'L÷HU�PDUNDODUGDQ�

IDUNOÕ�RODUDN��$WULD�]H\WLQOHUL�ELU�NHUHGHQ�ID]OD�NXOODQPÕ\RU�YH�]H\WLQOHU�HO�LOH�WRSODQÕ\RU��'�Q\D�

JHQHOLQGH�]H\WLQ\D÷Õ�ILUPDODUÕ��UHWLPOHULQGH�NLP\DVDO�o|]HOWLOHULQ�GH�\DUGÕPÕ\OD�SULQDODUGDQ�GD�ID\GDODQÕ\RUODU��$QFDN�oÕNDQ�]H\WLQ\D÷Õ�NDOLWHVL]�ROX\RU��2\VD�$WULD�\�NVHN�NDOLWHOL��OH]]HWOL��GR÷DO�YH�RUJDQLN�]H\WLQ\D÷Õ��UHWL\RU��dÕNDQ�SULQDODUGDQ�GD�]H\WLQ\D÷Õ�VDEXQX��UHWHUHN�LVUDIÕ�GD�|QOHPH\H�

oDOÕúÕ\RUODU��$\UÕFD�o�U�P�ú�D÷DoODUÕ�GD�|]HO�HGLV\RQODU�LoLQ�NXWX�\DSÕPÕQGD�NXOODQÕ\RUODU��%XQODUOD�EHUDEHU�DPEDODM�YH�EURú�U�WDVDUÕPÕ�GD�\DSWÕP��%URú�UOHUGH�NHQGL�HO�oL]LPOHULPL�

NXOODQGÕP��<DSWÕ÷ÕP�EURú�U�$WULD�]H\WLQ\D÷ÕQÕQ�QDVÕO�\DSÕOGÕ÷ÕQÕ�DQODWÕ\RU��=H\WLQ\D÷ODUÕ�LoLQ�

VHoWL÷LP�úLúHOHU�VHUDPLNWHQ�\DSÕOPD��%X�úHNLOGH�]H\WLQ\D÷ODUÕ�KHP�J�QHúWHQ�NRUXQX\RUODU�

KHP�GH�]H\WLQ\D÷Õ�úLúHOHUL�GH�RUJDQLN�\DúDPD�G|Q�N�ELU�WHUFLK�VHEHEL�KDOLQH�JHOL\RU�

Page 18: Graduation Catalogue 2012-13: Visual Communication Design

dD÷ÕPÕ]ÕQ�HQ�oRN�NXOODQÕODQ�DOÕúYHULú�\|QWHPL�RODQ�RQOLQH�DOÕúYHULú�LOH�VDQDWÕ�ELUOHúWLUPH\H�oDOÕúWÕP� gQFHOLNOH�LQWHUQHWWH�\DSWÕ÷ÕP�DUDúWÕUPDODU�VRQXFX�VDQDW�HVHUL�VDWÕúÕ�\DSDQ�ELUoRN�ZHEVLWHVL�LOH�NDUúÕODúWÕP�DQFDN�oR÷X�JDOHUL�VLVWHPL�LOH�LúOL\RU�YH�EHOOL�EDúOÕ�VDQDWoÕODUOD�oDOÕúÕ\RUGX���Ben de bir alternatif yaratarak mezuniyet

SURMHPGH�VDGHFH�|÷UHQFLOHULQ��|]HOOLNOH�GH�*�]HO�6DQDWODU�)DN�OWHVL�|÷UHQFLOHULQLQ�\DSWÕ÷Õ�VDQDW�HVHUOHULQL�VDWDQ�ELU�VLWH�WDVDUODPD\Õ�G�ú�QG�P�6LWH�D÷ÕUOÕNOÕ�RODUDN�EDVÕOÕ��U�QOHU��]HULQGH�oDOÕúDQ��SRVWHU��LOOXVWUDV\RQ��IRWR÷UDI��WLSRJUDILN�WDVDUÕPODU�YH�GDKD�ELU�oRN�DODQGD��JHOHFH÷LQ�WDVDUÕPFÕ�DGD\ODUÕQD�VDWÕú�\DSPD�LPNDQÕ�VD÷OÕ\RU��g÷UHQFLOHULQ�SDUD�ND]DQPDVÕ�YH�WDVDUÕP�G�Q\DVÕQD�JLUPHGHQ�|QFH�VRQ�GXUD÷Õ�ROPDVÕQÕ�G�ú�Q�\RUXP��6LWHQLQ�DGÕQÕ�$UW�RI�:RQGHUNLG�RODUDN�NR\PDPÕQ�QHGHQL�LVH�JHQo�WDVDUÕPFÕ�DGD\ODUÕQÕQ�\DSWÕ÷Õ�LúOHUH�RGDNOÕ�ROPDVÕ��6LWH�VDGHFH������JLEL�N�o�N�ELU�NRPLV\RQ�DODUDN�GDKD�oRN�WDVDUÕPFÕ�DGD\ODUÕQD�\HQL�NDQDOODU�DoPD�YH�\DUGÕP�HWPH�oDEDVÕQÕ�J�G�\RU��6LWHQLQ�VDQDW�VDWÕúÕ�NÕVPÕQGDQ�WDVDUODQDQ�HVHU�\�NOHQLU�YH�VDQDW�GHSDUWPDQÕQÕQ�RQD\ÕQGDQ�VRQUD�VDWÕúD�VXQXOXU��E|\OHOLNOH�KHP�|÷UHQFL�KHP�EL]�ND]DQÕUÕ]�

0\�JUDGXDWLRQ�SURMHFW�LV�about helping students

studying Fine Arts and

Design.�7KH�SURMHFW�QDPH�is “Art of Wonderkids” and

aims to help students sell

their artworks online (www.

artofwonderkids.com). The

SURMHFW�ZRUNV�E\�VHOOLQJ�printed art at different sizes.

Students can upload their

works and a price is given

to the artworks for selling

online with 25% commission

to the organizers and 75%

of profits being paid to the

artists. Students do not need

to handle any of the logistics.

Everything is handled by the

SURMHFW��7KURXJK�WKLV�SURMHFW�students can earn money and

be ready for the design world.

Page 19: Graduation Catalogue 2012-13: Visual Communication Design

SPAC

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Page 20: Graduation Catalogue 2012-13: Visual Communication Design
Page 21: Graduation Catalogue 2012-13: Visual Communication Design

%X�SURMHGH�PDUNDODúPD��]HULQH�oDOÕúWÕP� Sektör olarak

GD�NDKYH\L�VHoWLP��6HoWL÷LP�W�U�GLEHN�NDKYHVL�ROGX��*HoPLúL�2VPDQOÕ�N�OW�U�QH�GD\DQDQ�GLEHN�NDKYHVLQL��J�Q�P�]GH�PRGHUQ�NDKYH�VHNW|U�Q�Q�JHOGL÷L�QRNWD\D�JHWLUPH�LVWH÷LP�EX�SURMH\H�NDUDU�YHUPHPGH�HWNLOL�ROGX��3URMHGH�GLEHN�NDKYHVLQL�N�o�N��\HUHO�SD]DUGDQ�oÕNDUÕS�ND\EROPD\D�\�]�WXWPXú�EX�N�OW�U��PRGHUQ�ELU�oL]JL\H�oHNPH\L�DPDoODGÕP��'LEHN�NDKYHVL�GLEHN�WDúÕQGD�G|Y�OPH�LúOHPLQGHQ�JHoHU��%X�ED÷ODPGD��EDKVHWWL÷LP�EX�JHOHQHNVHO�WDGÕ�J�QFHO�µNDKYH�G�NNDQ¶�NRQVHSWLQH�X\DUODPD\D�oDOÕúWÕP�*�Q�P�]GH�DOÕúYHULú�PHUNH]OHUL�SD]DU�\HUOHULQLQ�\HULQL�DOPÕú�GXUXPGD��'ROD\ÕVÕ\OD�EX�W�U�G�NNDQODU��DOÕúYHULú�PHUNH]OHULQLQ�SD]DUÕQD�GDKLO�ROGXNODUÕQGD�KHGHI�NLWOH\H�GDKD�NROD\FD�XODúDELOHFHNOHUGLU��%|\OHOLNOH�GH�EX�G�NNDQODU�PDUND�GH÷HUOHULQL�\�NVHOWLUOHU�YH��Q�ND]DQÕUODU�Öncelikle dibek kahvesi için modern bir kurumsal kimlik

WDVDUODPD\D�oDOÕúWÕP�YH�EX�NLPOLNOH�NDOLWHOL�ELU�\�]��ELU�PDUND�\DUDWPD\D�oDOÕúWÕP��%X�PDUNDQÕQ�WDQÕQDELOLUOL÷LQL�YH�J|UVHO�DOJÕGD�NDOÕFÕOÕ÷ÕQÕ�VD÷ODPDN�WHPHO�KHGHIOHULPGHQ�ROGX��'LEHN�NDKYHVLQLQ�NDEX÷XQX�NÕUÕS�VHNW|UGH�|QHPOL�ELU�SR]LV\RQ�DODELOPHVL�GH�ELU�GL÷HU�WHPHO�KHGHILPGL�/RJR�oDOÕúPDPGD�ELU�NDKYH�ILQFDQÕQÕ�VR\XWOD\DUDN�RQX�ORJRQXQ�ELU�|÷HVL�KDOLQH�JHWLUGLP��5HQN�RODUDN��U�Q�Q�rengi olan koyu kahveyi tercih ettim ve isim olarak

GD�µ&RIIHHG¶�L�NXOODQGÕP��/RJRGDNL�GDLUHVHO�úHNLOOHUL�\DQ��U�Q�oHúLWOHUL�LoLQ�GH�NXOODQDUDN�ELU�E�W�QO�N�VD÷ODGÕP��)LUPDQÕQ�HQ�|QHPOL�|]HOOL÷L�GLEHN�NDKYHVLQLQ�JHOHQHNVHO�WDGÕQÕ�PRGHUQL]H�HGLOPLú�ELU�úHNLOGH�VXQDELOPHVLGLU��<DQL�KHP�JHOHQHNOHULQH�ED÷OÕ�KHP�GH�J�Q�P�]H�D\DN�X\GXUDELOHQ�ELU�\DSÕVÕQÕQ�ROPDVÕGÕU��SPACE FOR PROJECT NAME

,Q�WKLV�SURMHFW��,�ZRUNHG�RQ�EUDQGLQJ�IRU�D�coffee shot that uses dibek coffee, which

comes from the Ottoman period.

I tried to pull dibek coffee from its oblivious

position in the market and design a brand that can

compete with other modern coffee chains (e.g.

Starbucks). Choosing the name “Coffeed”, I gave

the product a modern feel using an abstraction

of a cup as part of the logo along with simple

colours that reflected the product. These were

then repeated throughout other parts of the

identity including carry bag, wallpaper and

umbrellas for out-door seating areas.

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Fırst Name Surname

%LWLUPH�SURMHP�LoLQ��NHoL�V�W��YH�NHoL�V�W���U�QOHUL�VDWDQ�ELU�PDUND�\DUDWWÕP��0DUNDP�DGÕQÕ�7�UNoHGH�NHoL�\ROX�DQODPÕQD�JHOHQ�3DWLND�NHOLPHVLQGHQ�DOÕ\RU��3URMHPGH�3DWLND¶QÕQ�J|UVHO�NLPOL÷L�YH�DPEDODM�WDVDUÕPODUÕ��]HULQH�oDOÕúWÕP���3DWLND�EDúWD�V�W�ROPDN��]HUH�SH\QLU��\R÷XUW��GRQGXUPD�JLEL�\DQ��U�QOHU�GH�VXQX\RU��+HU�ELU��U�Q�ELUELULQGHQ�IDUNOÕ��YH�NHQGLQH�|]J��DPEDODM�WDVDUÕPODUÕQD�VDKLS��3DWLND¶QÕQ�DPDFÕ�W�NHWLPL�LQHN�V�W�QH�J|UH�GDKD�D]�\D\JÕQ�RODQ�NHoL�V�W�Q���\HGLGHQ�\HWPLúH�W�NHWLFL\H�GHQHWPHN�YH�NXOODQÕPÕQÕ�\D\JÕQODúWÕUPDN��d�QN��NHoL�V�W��EHVLQ�GH÷HUOHUL�EDNÕPÕQGDQ�DQQH�V�W�QH�HQ�\DNÕQ�YH�HQ�QLWHOLNOL�V�W���3DWLND¶QÕQ��U�QOHUL�NRQVHSWLQH�X\JXQ�RODUDN�VD÷OÕNOÕ�DPEDODMODUOD�WDVDUODQGÕ��$\UÕFD�EX�DPEDODMODUÕQ�J|UVHO�RODUDN�W�NHWLFL\L�oHNHELOHFHN�QLWHOLNOHUH�VDKLS�ROPDVÕQD�GD�|QHP�YHULOGL��d�QN��3DWLND��V�W�W�NHWPH\HQOHULQ�GH�W�NHWHQOHU�NDGDU��U�QOHULQH�LOJL�GX\XOPDVÕQÕ�YH��U�QOHULQLQ�GHQHQPHVLQL�DPDoOÕ\RU

Page 24: Graduation Catalogue 2012-13: Visual Communication Design

0H]XQL\HW�SURMHVL�NDSVDPÕQGD�ø]PLU�0HWUR¶QXQ�\RO�EXOPD�VLVWHPLQL�WDVDUODGÕP���'HWD\OÕ�DUDúWÕUPDODUÕP�GR÷UXOWXVXQGD�ø]PLU�0HWUR�\RO�EXOPD�VLVWHPLQL�yeniden tasarlamaya karar verdim.

³<RO�EXOPD�VLVWHPL�QHGLU��QDVÕO�JHOLúWLULOHELOLU"´�JLEL�ELU�WDNÕP�VRUXODUÕ�SURMHPGH�FHYDSODGÕP��'DKD�VRQUD�ø]PLU�0HWUR�LoLQ�\HQL�\|Q�LúDUHWOHUL�YH�ELU�KDULWD�WDVDUODGÕP��o�QN��PHYFXW�RODQ�ø]PLU�0HWUR�\|Q�EXOPD�VLVWHPL�\HWHUVL]GL��*�Q�P�]GH�LQVDQODU�XODúÕP�LoLQ�GDKD�D]�V�UH�KDUFDPDN�LVWHGL÷LQGHQ�PHWURGD�\ROODUÕ�KÕ]OÕ�ELU�úHNLOGH�EXOPDN�LVWHUOHU��EX�QHGHQOH��RQODUÕQ�GDKD�NROD\��DoÕNOD\ÕFÕ��GLNNDW�oHNHQ�YH�D\ÕUW�HGLOHELOLU�\|Q�LúDUHWOHUL��JUDILNOHU�YH�KDULWDODU�LVWHGLNOHULQL�G�ú�QG�P��%XQXQ�\DQÕ�VÕUD��ø]PLU�0HWUR�LoLQ�\HQL�\RO�EXOPD�VLVWHPL�JHOLúWLULUNHQ�\RO�EXOPD�VLVWHPL�WDVDUÕPODUÕ�LOH�LOJLOL�KHU�úH\L�GH÷LúWLUGLP��0HWURGD�EXOXQGXNODUÕ�\HUOHUH�J|UH�\|Q�LúDUHWOHULQL�\HQLGHQ�ER\XWODQGÕUGÕP�YH�W�P�J|UVHO�REMHOHULQ�UHQNOHULQL��SDUDPHWUHOHULQL��\D]Õ�WLSOHULQL�YH�UHVLP�\D]ÕODUÕQÕ�GH÷LúWLUGLP��gUQH÷LQ��'DYLG�*LEVRQ¶ÕQ�WDVDUÕPODUÕ�\HQL�J|UVHO�REMHOHU�JHOLúWLULUNHQ�EDQD�\DUGÕPFÕ�ROGX��%LOJL�OHYKDVÕQÕQ�UHQJLQL�WXUNXD]�yerine daha koyu mavi bir renkle

GH÷LúWLUGLP��$\UÕFD��GDKD�|QFHNL�\D]Õ�WLSL�+HOYHWLFD�1HXH�LNHQ��0\ULDG�3UR�NDOÕQ�YH�\DUÕ�NDOÕQ�\D]Õ�WLSL�LOH�EXQX�GH÷LúWLUGLP��3DUDPHWUHOHULQ�ER\XWODUÕ�HúLW�GH÷LOGL�YH�EX�VHEHSOH�\|Q�LúDUHWOHULQLQ�SDUDPHWUHOHULQL�GH�HVDV�|Oo�WWH�G�]HQOHGLP��.HQGLP�\HQL�UHVLP�\D]ÕODUÕ�WDVDUODGÕP��o�QN��ED]Õ�UHVLP�\D]ÕODUÕQÕQ�HNVLN�ROGX÷XQX�VDSWDGÕP��5HVLP�\D]ÕODUÕQÕQ�HYUHQVHO�ROGX÷XQX�biliyorum; bu sebeple evrensel

RODUDN�DQODúÕODELOLU�UHVLP�\D]ÕODUÕ�ROXúWXUPDN�LVWHGLP��6RQXo�RODUDN��ø]PLU�0HWUR¶QXQ�\RO�EXOPD�VLVWHPL�LoLQ�GDKD�DQODúÕOÕU��J|]H�oDUSDQ�YH�VWDQGDUWODúWÕUÕOPÕú�\|Q�LúDUHWOHUL��UHVLP�\D]ÕODUÕ��GL\DJUDPODU�YH�ELU�KDULWD�RUWD\D�oÕNWÕ�

I have designed a way-finding

system for Izmir Metro. In

accordance with my detailed

research, I set myself the task of

answering specific questions such

DV��³ZKDW�LV�ZD\�ILQGLQJ"´�DQG�³+RZ�FDQ�WKH�FXUUHQW�ZD\�ILQGLQJ�EH�LPSURYHG"´�7KHQ�,�GHVLJQHG�new signage and a new map to

replace the existing inadequate

way-finding system. Today, people

want to spend less time taking

public transportation. Therefore,

they require signage and maps

that are more distinguishable.

Inspired by the designs of David

Gibson, the signage was reshaped

with respect to their locations

in the metro, the colour of

information signs was changed

from turquoise to dark blue,

and the font was changed from

+HOYHWLFD�1HXH�WR�0\ULDG�3UR�Bold/Semibold. Furthermore,

as pictograms are universal

in assisting communication,

I included pictograms that

are more comprehensible

than existing ones. The end

result was, in my view, a

more intelligent, notable and

standardized system of signage

and maps for Izmir Metro.

Page 25: Graduation Catalogue 2012-13: Visual Communication Design
Page 26: Graduation Catalogue 2012-13: Visual Communication Design

3URMHQLQ�DPDFÕ�\HPHN�\DSPD\Õ�KLo�ELOPH\HQ�YH�\DOQÕ]�\DúD\DQ�JHQo�NLWOH�LoLQ�\HPHN�NLWDEÕ�WDVDUÕPÕ��.LWDS�VDGHFH�SDWDWHVOL�DWÕúWÕUPDOÕN�WDULIOHUGHQ�ROXúX\RU��.LWDSWDNL�E�W�Q�WDULIOHU�NÕVD�V�UHGH�KD]ÕUODQDELOLU�YH�KHSVL�ROGXNoD�NROD\��.XOODQÕODQ�PDO]HPHOHUH�GH�ROGXNoD�HULúLOHELOLU�o�QN��ELUoR÷X�KHUNHVLQ�HYLQGH�genelde bulunan malzemeler.

Yemek yapmak hiç bilmeyenler için

EDVLWOHúWLULOPHVL�JHUHNHQ�ELU�LúOHPGLU�

7KH�DLP�RI�P\�JUDGXDWLRQ�SURMHFW�was to design a cookbook for a target

audience of young adults between

the ages of 18 and 30 that live alone

and who do not know much about

cooking. With this in mind, the

book focuses only on snack recipes

made using a potato. Each of the

recipes in the book was arranged

according to the length of their

preparation time so as to build skill

level using simple ingredients.

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Page 29: Graduation Catalogue 2012-13: Visual Communication Design

7�UNL\H¶GH�LIDGH�YH�EDVÕQ�|]J�UO�NOHULQH�\DSÕODQ�P�GDKDOHOHULQ�VD\ÕVÕ�J�Q�JHoWLNoH�oR÷DOPDNWD�������\ÕOÕQGD�$%'�'ÕúLúOHUL�EDNDQOÕ÷ÕQÕQ�\D\ÕPODGÕ÷Õ�LQVDQ�KDNODUÕ�UDSRUXQXQ�7�UNL\H�E|O�P�QGH���ONHGHNL�|QHPOL�LQVDQ�KDNODUÕ�VRUXQODUÕ�DUDVÕQGD����VÕUDGD�LIDGH�YH�EDVÕQ�|]J�UO�÷�QH�\DSÕODQ�P�GDKDOHOHU�\HU�DOÕ\RU��5DSRUGD�JHoHQ�PDGGH�LVH�ú|\OHGLU���µ&H]D�NDQXQX�YH�WHU|UOH�P�FDGHOH�\DVDVÕ��EDVÕQ�|]J�UO�÷�Q���VL\DVL�YH�N�OW�UHO�DoÕGDQ�KDVVDV�NRQXODUGD�NDPXR\XQXQ�LIDGH�|]J�UO�÷�Q��VÕQÕUOD\DQ�ELUGHQ�çok maddeye sahip’. Gazetecilerin,

\D]DUODUÕQ��.�UW�HQWHOHNW�HO�YH�VL\DVLOHULQ�WXWXNODQPDVÕ�D\UÕFD�DGOL�WDNLEDWÕQ�\DQÕQGD��VL\DVL�OLGHUOHULQ�GH�VXoOD\ÕFÕ�DoÕNODPDODUÕ��LIDGH�|]J�UO�÷���]HULQGH��USHUWLFL�HWNL�\DUDWWÕ��%DúEDNDQ�GDKLO�ROPDN��]HUH�SROLWLNDFÕODU��KHU�G�]H\GH��NHQGLOHULQL�HOHúWLUHQOHUH�LIWLUD�GDYDODUÕ�DoWÕ��<ÕOÕQ�VRQXQD�JHOLQGL÷LQGH�LVH����¶GHQ�ID]OD�JD]HWHFLQLQ�KDSLVWH�\DWWÕ÷ÕQÕ�YH�oR÷XQXQ�GD�WHU|UOH�P�FDGHOH�\DVDODUÕ�DOWÕQGD�\D�GD�\DVD�GÕúÕ�|UJ�WOHUOH�ED÷ODQWÕODUÕ�EXOXQGX÷X�JHUHNoHVL\OH�VXoODQGÕ÷ÕQÕ�J|UG�N��<DSWÕ÷ÕP�EX�SURMH�LOH�LúOHULQGHQ�DWÕODQ�EX�RQ�SRS�OHU�JD]HWHFLQLQ�DVOÕQGD�ELUHU�VXoOX�ROPDGÕNODUÕQÕ��LúOHULQGHQ�NRYXODFDN�GHUHFHGH�D\NÕUÕ�GDYUDQÕúODUÕQÕQ�ROPDGÕ÷ÕQÕ�YH�NHQGL�G�ú�QFHOHULQL�EH\DQ�HWPHNWHQ�NRUNPDPDODUÕ�JHUHNWL÷LQL��VDKLS�ROGXNODUÕ�KDNODUÕ�VRQXQD�NDGDU�VDYXQPDODUÕ�JHUHNWL÷LQL�GDKD�JHQLú�ELU�NLWOH\H�XODúDUDN�GLOH�JHWLUHFH÷LP��2Q�SRS�OHU�YH�|QHPOL�JD]HWHFL���<ÕOGÕUÕP�7�UNHU���1XUD\�0HUW��%DQX�*�YHQ�� ��$\úHQXU�$UVODQ��0HKPHW�$OWDQ��$OL�$NHO�� �(FH�7HPHONXUDQ��g]GHPLU�øQFH��&DQ�'�QGDU��5XúHQ�dDNÕU���VHoWLP�o�QN��IDUNOÕ�G�ú�QFHOHUH�VDKLS�LQVDQODUD�XODúPDN�istiyorum. Belirli bir kesime hitap etmek

LVWHPL\RUXP��+HU�LQVDQ�VDKLS�ROGX÷X�G�ú�QFH\L�UDKDWOÕNOD�LIDGH�HGHELOPHOLGLU�GL\H�G�ú�Q�\RUXP���+DEHU�DOPDN��G�ú�QFH�YH�LIDGHOHULQL�|]J�UFH�EHOLUWPHN�LQVDQODUÕQ�KDNNÕ�YH�EXQODUÕ�VDYXQPDODUÕ�JHUHNWL÷LQL�DQODPDODUÕQÕ�VD÷ODPDN�LVWL\RUXP��7RSOXPXQ�EXQODUÕ�|÷UHQLS�benimsemesiyle birlikte hak ihlallerinin

VD\ÕVÕQÕQ�G�úHFH÷LQH�LQDQÕ\RUXP�3URMHPLQ�DGÕ�621�6g=/(5ø��o�QN��EX�gazeteciler son söyledikleri sözlerden

GROD\Õ�ELU�úHNLOGH�LúWHQ�oÕNDUWÕOÕS��|]J�U�G�ú�QFH�KDNODUÕ�HQJHOOHQPLú�ROGX��:HE�VLWHPGH�VHoPLú�ROGX÷XP�JD]HWHFLOHULQ�VRQ�\D]GÕNODUÕ�\D]ÕODU�YH�QHGHQ�LúWHQ�NRYXOGXNODUÕQD�GDLU�ELOJLOHU�\HU�DOPDNWDGÕU��øQWHUDNWLI�RODQ�EX�VLWHGH�J|UVHOOHULQ�oÕNWÕODUÕQÕ�DOÕS�\DúDGÕ÷ÕQÕ]�E|OJH\H�\D\DUDN��VL]OHU�GH�EX�SURMHQLQ�ELU�SDUoDVÕ�RODELOLUVLQL]��

The interference on the freedom of

expression and press is getting more

and more. In the Turkey section of

human rights report by ministry

of foreign affairs- USA among the

problems concerning human rights,

the interference on the freedom of

expression and press is ranked as the

second. The problem stated in the

report is: “Government interference

with freedom of speech and press:

The penal code and anti-terror law

retain multiple articles that restrict

press freedom and public speech on

politically and culturally sensitive

topics. The arrest and prosecution

RI�MRXUQDOLVWV��ZULWHUV��DQG�.XUGLVK�intellectuals and political activists,

coupled with condemnatory speeches

by political leaders, had a chilling

effect on freedom of expression.

Politicians, including the prime

minister, sued their critics for

defamation at all levels. More

WKDQ�����MRXUQDOLVWV�UHPDLQHG�imprisoned at year’s end, with most

charged under antiterrorism laws

or for connections to an illegal

organization”. Any reviews or news

criticizing the state is enough for

D�MRXUQDOLVW�WR�EH�GLVPLVVHG�RU�imprisoned. People are not able

to state their thoughts freely and

avail from their freedoms. Some

people know about the accused

MRXUQDOLVWV��VRPH�GR�QRW��:KDW�WKH�MRXUQDOLVWV�GLG�ZDV�RQO\�XVH�WKHLU�freedom of thought, expression

and press. I chose fourteen popular

DQG�LPSRUWDQW�MRXUQDOLVWV��<ÕOGÕUÕP�7�UNHU��1XUD\�0HUW��%DQX�*�YHQ��$\úHQXU�$UVODQ��0HKPHW�$OWDQ��$OL�Akel, Ece Temelkuran, Özdemir

øQFH��&DQ�'�QGDU��5XúHQ�dDNÕU��DQG�created a campaign called “the last

words”. The campaign which consists

of a website and posters emphasizes

WKH�ODVW�ZRUGV�VDLG�E\�HDFK�MRXUQDOLVW�before they were dismissed.

Page 30: Graduation Catalogue 2012-13: Visual Communication Design
Page 31: Graduation Catalogue 2012-13: Visual Communication Design

9LWULQ��ELU�GDYHW�HWPH�úHNOLGLU��PDUND�LOH�P�úWHULQLQ�LON�NDUúÕODúPD�\HULGLU� Vitrin

QH�NDGDU�HWNLOL��VÕUDGÕúÕ�YH�PHUDN�X\DQGÕUÕFÕ�ROXUVD�P�úWHULQLQ�R�NDGDU�GLNNDWLQL�oHNHU�YH�P�úWHUL\L�LoHUL\H�WDúÕU��%X�\�]GHQ�YLWULQOHULQ�IDUNOÕ�ELU�GLOL�ROPDOÕGÕU��%HQLP�J|]OHPOHULPH�YH�\DSWÕ÷ÕP�DQNHWOHUH�J|UH�P�úWHULOHU�YLWULQOHUGHNL��U�QOHUL�GH÷LO��NRQVHSWL�ROXúWXUDQ�GL÷HU�REMHOHUL�LQFHOL\RU�YH�YLWULQL�ROXúWXUDQ�DWPRVIHUL�GDKD�oRN�KDWÕUOÕ\RU��%X�DUDúWÕUPDODUD�YH�\D]GÕ÷ÕP�YLWULQ�GHNRUDV\RQX�LOH�LOJLOL�WH]LPH�GD\DQDUDN�ELWLUPH�SURMHPL�YLWULQ�GHNRUDV\RQX��]HULQH�\DSWÕP��0DUND�RODUDN�/RXLV�9XLWWRQ¶X�VHoWLP��%XQXQ�QHGHQL�EX�PDUNDQÕQ��U�QOHULQGHQ�oRN�vitrinlerinin dikkat çekmesi, vitrinleriyle kendinden bahsettirebilmesidir.

7DVDUÕPÕPÕ��\D]�NRQVHSWLQH�X\JXQ�\DSPD\D�oDOÕúWÕP��<D]ÕQ�ED\DQODU�KDILI�YH�úÕN�oDQWDODU�WDúÕPD\D�|]HQ�J|VWHULUOHU��%HQ�GH�YLWULQLPGH�EXQX�LIDGH�HWWLP��+DILIOL÷LQ�HQ�E�\�N�J|VWHUJHVL�RODUDN�EXOXWODUÕ�NXOODQGÕP��$UND�SODQÕPÕ�\D]Õ�\DQVÕWDFDN�úHNLOGH�PDYL�J|N\�]��YH�EH\D]�EXOXWODUOD�NDSODGÕP��7DVDUÕPÕPÕQ�LoHUGL÷L�ELU�GL÷HU�PHVDM�LVH�JHOHFHNWH�ELOH�EX�oDQWDODUÕQ�RODFD÷Õ�YH�VDWÕQ�DOÕQDQ�oDQWDODUÕQ�WHN�ELU�VH]RQD�DLW�ROPDGÕNODUÕ�LGL��%XQXQ�LoLQ�GH�I�W�ULVWLN�EXOXW�REMHOHULQH�\HU�YHUGLP��%X�REMHOHUL�GH�D\QÕ�J|N\�]��J|UVHOOHUL�LOH�NDSODGÕP�YH�ED]ÕODUÕQÕ�DVWÕP��ED]ÕODUÕQÕ�LVH�J|N\�]��J|UVHOLPLQ��]HULQH�\DSÕúWÕUGÕP��%X�I�W�ULVWLN�EXOXW�REMHOHULQLQ��]HULQH�GH�oDQWDODUÕ�\HUOHúWLUGLP��%XQXQOD�GD�oDQWDODUÕPÕQ�QH�NDGDU�KDILI�ROGX÷XQX�LIDGH�HWPH\L�DPDoODGÕP��9LWULQLPL�J|N\�]�Q�Q�ELU�SDUoDVÕ\PÕú�JLEL�WDVDUODGÕP�YH�QHRQ�ÕúÕNODUOD�GHVWHNOHGLP��%LWLUPH�SURMHVL�RODUDN�YLWULQ�WDVDUÕPÕQÕ�VHoPHPGHNL�QHGHQOHUGHQ�ELUL�LVH�DOÕúYHULú�\DSDUNHQ�YLWULQOHUGHQ�HWNLOHQHQ�ELUL�ROPDP�YH�PDUNDODUÕQ�EHOLUOHGL÷L�KHGHI�NLWOH\L�ROXúWXUDQ�NLúLOHUGHQ�ELULVL�RODUDN�VDKLS�ROGX÷XP�EHNOHQWLOHUGLU�

Display is a way of invitation. It is the place where the

brand and the customer first meet. The more effective,

extraordinary and evocative it is, the more it attracts the

customer’s attention and pulls them inside. So displays

should have a suitable language. According to my

observations and surveys, I realized that customers are

PRUH�LQWHUHVWHG�LQ�WKH�REMHFWV��ZKLFK�FUHDWH�WKH�FRQFHSW�of the display instead of the articles. Thereby, they

remember the atmosphere that creates the display

more. After researching and writing my thesis

about ‘Visual Merchandising’, I chose to apply

P\�NQRZOHGJH�WR�P\�JUDGXDWLRQ�SURMHFW��)RU�WKH�EUDQG��,�FKRVH�/RXLV�9XLWWRQ�EHFDXVH�LWV�ZLQGRZ�displays usually attract more attention than

its products. I have chosen to create a display

for ladies’ bags that could be used during the

summer season. As ladies prefer to carry bags,

which are light and chic in the summer,

I used clouds in the background of the

display to illustrate lightness. To highlight

WKDW�EDJV�DUH�QRW�MXVW�IRU�RQH�VHDVRQ��,�introduced floating futuristic shapes,

which not only physically support

the bags in the display, but also help

reinforce the lightness of the products.

Page 32: Graduation Catalogue 2012-13: Visual Communication Design

%LWLUPH�SURMHPGH�NDULNDW�UOHUOH�LOJLOL�ED]Õ�oDOÕúPDODU�\DSPDN�istedim.�$VOÕQGD�GDKD�|QFH�KLo�NDULNDW�U�oL]PHPLúWLP�DPD�NDULNDW�UOHU�EHQL�KHU�]DPDQ�oRN�H÷OHQGLUPLúWLU��øON�EDúODUGD�DOWÕQGDQ�NDONDPD\DFD÷ÕPÕ�G�ú�QVHP�GH�JUDILN�WDVDUÕP�|÷UHQFLVL�RODUDN�oL]LP�\HWHQH÷LPH�J�YHQLS��LVWHGL÷LP�NDULNDW�UOHUL�ROXúWXUPD\D�NDUDU�YHUGLP��6HUJL�ILNULQL�GDKD�|QFH�JH]GL÷LP�NDULNDW�U�VHUJLOHULQGHQ�HVLQOHQHUHN�HGLQGLP��%HQ�VHYGL÷LP�LoLQ��LQVDQODUÕQ�GD�VHYHFH÷LQL�G�ú�QHUHN�VHUJL�\DSPD\D�NDUDU�YHUGLP��3URMHPLQ�NDUDU�DúDPDVÕQGDQ�VRQUD��|QFHOLNOH�NDULNDW�U�VHUJLPLQ�QH\OH�LOJLOL�RODFD÷ÕQÕ�VDSWDPD\D�oDOÕúWÕP��gQFHOLNOH�J�]HO�VDQDWODU�GDOODUÕQGD�H÷LWLP�J|UHQ�|÷UHQFLOHULQ�NDUúÕODúWÕNODUÕ�VRUXQODU��]HULQH�ROPDVÕQÕ�SODQODPÕúWÕP�DPD�GDKD�VRQUD�WLSRORML\H�\|QHOGLP�o�QN��GDKD�H÷OHQFHOL�RODFD÷ÕQÕ�G�ú�QG�P��6RQUDNL�DúDPDGD�RNXOGDNL�|÷UHQFLOHU�DUDVÕQGDQ�VHPERO�RODELOHFHN�ED]Õ�WLSOHU�VHoLS�RQODUÕQ�IRWR÷UDIODUÕQÕ�oHNWLP��%XQX�\DSPDNWDNL�DPDFÕP�GD�IDN�OWHPL]GHNL�|÷UHQFLOHUL�GDKD�L\L�\DQVÕWPDNWÕ��3URMHPGH�JHUoHNoLOLN�\DNDODPDN�LoLQ�|÷UHQFLOHULQ�WDU]ODUÕQÕ��NÕ\DIHWOHULQL�LQFHOHGLP��RQODUÕQ�IRWR÷UDIODUÕQÕ�oHNHUHN��NDUDNDOHPOH�oL]PH\H�EDúODGÕP��'DKD�VRQUD�WRSODP�\HGL�WDQH�NDUDNWHU�ROXúWXUGXP�YH�NDUDNDOHPOH�ELUoRN�HVNL]�\DSDUDN�NDULNDW�UOHULPL�ROXúWXUPD\D�EDúODGÕP��øVWHGL÷LP�úHNOL�YHULQFH�SHQ�WDEOHW�NXOODQDUDN�NDULNDW�UOHULPL�GLMLWDO�RODUDN�oL]GLP��9H�GDKD�VRQUD�ELUoRN�ER\DPD�WHNQL÷L�GHQH\LS��SKRWRVKRS�NXOODQDUDN��ER\DPDQÕQ�NDULNDW�UOHULPH�JHUoHNoLOLN�ND]DQGÕUÕS�ER\XW�YHUGL÷LQL�J|UG�P�E|\OHOLNOH�GH�UHQNOHQGLUPHPL�SKRWRVKRS�NXOODQDUDN�\DSPD\D�EDúODGÕP��%DQD�J|UH�J�]HO�VDQDWODUGD�RNX\DQ�|÷UHQFLOHULQ�NHQGLOHULQH�DLW�WDU]ODUÕ�YDU�YH�VHPERO�RODUDN�VHoWL÷LP�WLSOHU�JHQHOL�NDSVÕ\RU��%X�\�]GHQ�SURMHPGH�EXQX�\DQVÕWPDN�LVWHGLP��.HQGL�IDN�OWHPL]GH�RODQ�H÷OHQFHOL�WLSOHPHOHU�ROXúWXUGXP��6HoWL÷LP�LNL�NDULNDW�U�Q�PDNHWOHULQL�\DSWÕP���'DKD�H÷OHQFHOL�ELU�KDOH�JHWLUPHN�LoLQ�VDoODUÕQÕ�SHUXNWDQ�\DSWÕP��)DN�OWHPL]GHNL�|÷UHQFLOHULQ�IRWR÷UDI�oHNLOPHVL�LoLQ�VHUJLOHGLP�YH�NHQGL�oHNWL÷LP�IRWR÷UDIODUÕ�GD�LVWH\HQOHUH�PDLO�\ROX\OD�XODúWÕUGÕP��6RQXoWD�RUWD\D�oRN�H÷OHQFHOL�J|U�QW�OHU�oÕNWÕ��dHNWL÷LP�EX�IRWR÷UDIODUÕQ�ELU�DPDFÕ�YDUGÕ��EX�IRWR÷UDIODUÕ�VHUJLPGH�NXOODQPD\Õ�DPDoODGÕP��o�QN��LQVDQODUÕQ�SURMHPH�\DNODúÕPÕQÕ�YH�H÷OHQGLNOHULQL�J|VWHUHQ�IRWR÷UDIODUÕQ�VHUJLPH�X\JXQ�ROGX÷XQX�G�ú�QG�P��$\QÕ�]DPDQGD�ELWLUPH�SURMHPLQ�WDQÕWÕPÕ�GD�\DSPÕú�ROGXP��%DNWÕNODUÕQGD�LQVDQODUÕ�J�O�PVHWHFHN�YH�H÷OHQGLUHFHN�ELU�VHUJL�\DSPDNWÕ�DPDFÕP�YH�EDúDUÕOÕ�ROGX÷XQX�J|UPHN�EHQL�EX�DoÕGDQ�oRN�PXWOX�HWWL�

Page 33: Graduation Catalogue 2012-13: Visual Communication Design

,Q�P\�JUDGXDWLRQ�SURMHFW�,�FKRVH�WR�FUHDWH�caricatures. I focused on a typology of the

Fine Arts and Design department’s students.

I picked unique people, symbolic people and

I captured their photos and I studied them. I

researched their life styles and clothing styles

and I photographed them in order to draw

their detailed sketches. I created 7 characters

and I did many sketches about them. With

my sketches clarified, I used a pen tablet

for drawing digitally. I tried many painting

techniques but none of them were as effective

as Photoshop. From these caricatures, I made

two life-size models, which I put into the

entrance of the building for promoting so

people could put their faces inside and have

their photo taken. I took some photographs

also, and I sent them via e-mail to the people

who wanted them. The photographs showed

WKH�SHRSOHV�DGPLUDWLRQ�IRU�P\�SURMHFW��

Page 34: Graduation Catalogue 2012-13: Visual Communication Design

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This is a social responsibility

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children. We must help these

children in a right way because

all of the children are hungry,

homeless, living without love of

a family, and living without an

education. They are not little

people; they are children. In

our society, homeless children

VHHP�OLNH�VXVSHFWV

��+RZHYHU��,�

see these children as unlucky

because nobody can choose

his or her father, mother or

the streets that they lived

before they were born. For

example, while some children

go to an amusement park with

their families, there are some

children who are selling things

to those children and their

families. Also, some of them

are begging on the roadside.

When I was a child, I liked

to spend time in the streets,

but when I returned home

and ate my dinner, I always

thought about homeless

children and I would feel sad.

6R�WKLV�JUDGXDWLR

Q�SURMHFW�

gave me the opportunity

of doing something about

it. I researched the topic

carefully and worked

with homeless children to

express their situation.

The result is a series of

photographs that aims to

communicate the issue.

Page 35: Graduation Catalogue 2012-13: Visual Communication Design
Page 36: Graduation Catalogue 2012-13: Visual Communication Design

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Page 37: Graduation Catalogue 2012-13: Visual Communication Design

Visual language is a powerful tool to communicate.

Despite developments in communication technologies,

the atmosphere of children’s hospitals does not appeal

to children in Turkey. Children’s hospitals should not

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I visited kindergartens to research what appeals to children

while educating them about the human body. To have more

effective communication, I wanted them to play and learn

at the same time. Communication can be a learned skill

and should be developed at an early age. The development

of a correct communication method for children must be

designed in accordance with their types of learning. Some

kids are better at understanding visually, while others learn

by touching. Some things can be only expressed in words and

some kids may prefer auditory learning. For this reason, in

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names, sounds, and locations of organs through using these

created tools intended for visual, auditory and tactile senses. I

aim to create a space to educate them about their body by playing

in waiting rooms before they see their doctors. Moreover, I want

kids to improve their learning ability and feel happy when using it.

Page 38: Graduation Catalogue 2012-13: Visual Communication Design
Page 39: Graduation Catalogue 2012-13: Visual Communication Design

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Fırst Name Surname

3URMH�&DUO�*XVWDY�-XQJ¶XQ�RUWD\D�NR\GX÷X�NROHNWLI�ELOLQoGÕúÕ�YH�arketipler teorisinden esinlenilerek

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$QWLN�YH�PRGHUQ�W�P�N�OW�UOHUGH�arketipler mitler ve semboller

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NHOLPHOHU��NLúLVHO�ELOLQoGÕúÕQÕQ�ELUH\VHOOL÷LQL�WHPVLO�HWPHNWHGLU��g]HWOH�W�P�LQVDQODU�RODUDN�RUWDN�ELOJLOHU�WDúÕ\RU�ROVDN�GD��DQODP�NXUPD�V�UHFLQGH�ELUH\VHO�RODUDN�IDUNOÕ�NDYUDPODUOD�IDUNOÕ�YH�NLúLVHO�ED÷ODQWÕODU�NXUPDNWD\Õ]��%X�SURMHGH�KHP�NLúLVHO�KHP�GH�NROHNWLI�ELOLQoGÕúÕQÕ�ELUDUDGD�J|UVHOOHúWLUPHN�KHGHIOHQPLúWLU�

7KLV�SURMHFW�LV�DERXW�WKH�WKHRU\�of collective unconscious and

archetypes which is defined by Carl

Gustav Jung circa 1919. In contrast

to the personal unconscious, the

collective unconscious is consisting

basic patterns that are common

to all humanity. Those patterns

are called archetypes and they are

ancient or archaic images which

have been reproduced in collective

unconscious continuously. The

archetypes are repeated throughout

myths and symbols of all cultures,

both ancient and modern. Archetypes

have significance in the meaning-

making process. According to Jung,

collective unconscious and personal

unconscious are interdependent and

collective unconscious is the real

foundation of an individual soul. In

order to gather information about

archetypes from people, short word

association tests were applied to fifty

different participants. Participants

were asked to write three words

for the archetype “mother”. The

results of the test was visualised as

an installation. Although there are

common answers given to the mother

archetype, mostly a randomness of

meanings was observed which passes

over the real meaning of the concept.

On the other hand, there is a certain

randomness of the some words

as they were too personal. Those

results had no relation with the

collectiveness, they were representing

personal unconscious. To put it

briefly, although we all carry the

same information, we tend to create

personal and extraordinary meanings

with concepts. It is intended to

visualize both personal and collective

unconscious in the same frame.

Page 40: Graduation Catalogue 2012-13: Visual Communication Design

Editörler Editors )XO\D� (UWHP�� *DU\� 0F/HRG� <DUDWÕFÕ� <|QHWPHQ� Creative

Directors 'HU\D� ,UNGDú�� *DU\� 0F/HRG� 7DVDUÕPFÕODU� Designers %�úUD�(U\L÷LW��+DNDQ�g]J�U�.DWNÕGD�%XOXQDQODU�Contributors Fulya Ertem, Gary

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© Izmir University of Economics, October 2013

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Page 41: Graduation Catalogue 2012-13: Visual Communication Design
Page 42: Graduation Catalogue 2012-13: Visual Communication Design