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Grab Your Partner, Dosey-Doe! The Value in Professional Development and
Business Development Partnering and Building Relationships
Presented By:
Stephanie Ball National Arbitration and Mediation (NAM)
Garden City, NY
Keisha Channer Sidley Austin LLP
New York, NY
June Hahm Crowell & Moring LLP
Washington, DC
Bernadette Lawson HighQ
Kansas City, MO
Presented at: ACLEA 54th Mid-Year Meeting
February 10th –12th, 2018 San Antonio, Texas
Stephanie Ball NationalArbitrationandMedication(NAM)
GardenCity,NY
Stephanie Ball, JD Director of Continuing Legal Education NAM (National Arbitration and Mediation) JD Southern California Institute of Law I have over 20 years of experience providing quality Continuing Legal Education (CLE), Professional Development and Diversity and Inclusion programs to Private Law Firms, County Law Libraries, Bar Associations, Public and Government Agencies, and Corporate and Business Organizations. Teaching attorneys what they don't learn in law school to be successful in the practice and business of law. Create and implement relevant and engaging Continuing Legal Education and Professional Development programs that address current information and trends affecting the legal profession. I work with all departments across the organization to ensure attorneys have the skills and training for a competitive edge to serve clients and potential clients. Manage and educate attorneys and staff using traditional and elearning technology platforms that deliver exceptional educational content. Ability to train attorneys and staff in using cost effective technologies and methodologies in obtaining their business development, competitive intelligence, substantive legal knowledge, and core competencies skills. Develop legal project management skills and training to help lawyers achieve their professional development and business goals. Support attorneys in their career development goals. Build mentor leadership programs which contribute to the growth and success of the individual and the organization as a team. Implement objectives that foster retention and collaboration.
Keisha Channer SidleyAustinLLPNewYork,NY
Keisha Channer has 17 years’ experience as a continuing legal education professional. She has worked at Sidley Austin LLP in New York since 2004. In her role as Continuing Legal Education (CLE) Manager, she leads a three‐person team within the Lawyer Training & Professional Development Team. Keisha focuses on all aspects of CLE accreditation and compliance as well as the development and implementation of educational programs. Prior to joining Sidley, Keisha worked as CLE & Production Coordinator at the Association of the Bar of the City of New York. Keisha served as a panelist at the New York State Continuing Legal Education Board’s Accredited Provider Conference in 2013, 2014, and 2016. She currently holds the leadership role of co‐chair of ACLEA’s CLE Committee.
June Hahm Crowell&MoringLLP
Washington,DC
June Hahm is the CLE Administrator at Crowell & Moring LLP, an international law firm headquartered in Washington, D.C. She deals with both in‐house and client‐facing CLE programs and supports professional development programs for staff. Previously, she worked as a CLE Associate at the American Immigration Lawyers Association. June is an MBTI Certified Practitioner and a SHRM Certified Professional.
Bernadette Lawson SedgwickLLPKansasCity,MO
BERNADETTE J.H. LAWSON is a legal marketing professional with more than 10 years developing and executing CLE programs for attorneys and clients. In January 2018, Bernadette joined HighQ, a leading-edge software company as Field Marketing Manager. Bernadette was the Manager of Events and Special Programs at Sedgwick LLP, and before joining Sedgwick in July 2014, she spent the majority of her legal career at Shook, Hardy & Bacon L.L.P. in various positions, including the Marketing Events Specialist where she focused on client development and Continuing Legal Education programs. Joining SHB in 1996 as a Health Care/Corporate paralegal, in 2008, she transitioned into the field of organizational and professional development as the Organizational Development Trainer. Her primary focus was on individual and team development, soft skills training, and organizing in-house Continuing Legal Education programs. Bernadette has been a member of ACLEA since 2011 and co-chaired the In-House SIG Group 2012-2014. She and her husband Stephen have two sons and one grandson. In her spare time, Bernadette enjoys practicing yoga – seeking balance in everything.
GRAB YOUR PARTNER, DOSEY‐DOE!
THE VALUE IN PROFESSIONAL DEVELOPMENT AND BUSINESS
DEVELOPMENT PARTNERING AND BUILDING RELATIONSHIPS
OUTLINE
1. Introduction – What value does partnering and building relationships with the business development, professional development and marketing departments of our firms bring to our CLE programs for our attorneys?
2. How and Why Do We Build Relationships with Our Professional Development Department?
3. How and Why Do We Build Relationships with Our Business Development Department/ Marketing Department?
4. Taking a Seat at the Table in Planning and Delivering Programs that Train in Professional Development and Business Development Skills
5. CLE Programs for Clients as a Marketing and Business Development Tool – Value add for the client and for you and your departments!
6. Conclusion and Q & A
CLIENT/MARKETING PROGRAM CHECKLIST
For Professional Development/CLE Department
Send email with key questions (see attached example)
Loop in Marketing and/or Business Development Department (M/BD) if program was brought to you by an attorney or someone not in M/BD Department
Send materials/info to M/BD Department contact once it’s all compiled
- M/BD may need to reformat the materials and/or add firm branding, etc…
Create sign-in form and code (if necessary); send to M/BD contact and presenters (example attached)
Follow up with presenter and M/BD Department
Process and issue certificates (see email template attached)
*Every Thursday, send an email to M/BD team with the following information:
-Title of the Client/Marketing program
-Date and location of program
-Presenters
-Marketing Contact
-Status of program (still need materials? haven’t heard from presenter? etc.)
This should include all client/marketing programs coming up in the next month
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KEY QUESTIONS FOR CLIENT/MARKETING PROGRAMS
In order to review and accredit your client/marketing presentation, please send the following items to me at least 1 week prior to the program:
Title of presentation and name of client Date and time of presentation Location and address of presentation A timed agenda (Sample agenda) Intended Learning Objectives for the program Program materials (e.g., outline, PowerPoint slides, handouts, etc.)
To expedite the accreditation process, please feel free to submit draft materials for approval.
List of speakers and bios (for outside speakers only) some jurisdictions require at least one speaker to be an attorney in good standing.
Presentation method (e.g., live in-person, teleconference, videoconference, etc.) Will this program be recorded?
The Firm is an accredited provider of CLE credit in New York, Illinois and California. We are able to issue reciprocal credit for any attorneys who are licensed in New Jersey, and we can apply for credit in Virginia upon request. MCLE credit rules and restrictions vary from state to state. If you are interested in obtaining credit for this program in another state, please contact the local MCLE regulator. XXX CLE professionals will be happy to provide program materials that you may use to submit a request for credit.
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EXAMPLE EMAIL TO PRESENTERS
Dear [Presenter(s)],
Your Presentation to xxxx has been approved for the following:
[#] hours of general credit in Illinois
[#] hours of general credit in California
[#] hours of professional practice credit in New York
MCLE credit rules and restrictions vary from state to state. If you are interested in obtaining credit for this program in another state, please contact the local MCLE regulator. XXX’s CLE professionals will be happy to provide program materials that you may use to submit a request for credit.
Attached is the attendance form and MCLE code for your presentation. Please collect the forms at the end of the program and bring them back to the office with you. There is also an email address listed on the form where those attending remotely can send their completed attendance forms.
Let me know if you have any questions.
Thank you
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EXAMPLE CERTIFICATE EMAIL TO ATTENDEES
Subject: Certificate of Attendance: E-Discovery for Litigators (MM/DD/YYYY)
Thank you for attending xxxxxx. Please click on the link below to access and print your certificate. Keep the printed certificate for your personal CLE records. If you have questions regarding the certificate below or the number of credits you have been issued, please contact me.
Thank you
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MARKETING PROGRAMS BEST PRACTICES TOOLKIT: CLE PROGRAM FAQ & TIP SHEET
In planning a program (whether in-person and/or webinar) for which the Firm is offering CLE credit, we work closely with the Training & Development department. While CLE credit is not guaranteed (wording in invitations or any correspondence about a program should reflect that credit is pending), it is important that we gather and share pertinent details to simplify the process with Training & Development. This tip sheet contains the answers to frequently asked questions, along with general guidelines to follow when submitting a request to offer CLE credit.
What verbiage should we include in our correspondences (save the dates, invitations and reminder emails)? As CLE credit is not guaranteed, it is best not to use language stating it will be offered. The following verbiage
is recommended for programs that will likely offer CLE credit: “CLE credit is pending for this program.”
If discussed with Training & Development in advance (as to how many credit hours are approved to be offered), it is recommended to mention it in the following format: “x.x hour(s) of CLE credit is/are pending for this program.”
Do not include any company/client company names in invitation titles, or that will become public information. Some CLE Boards make their CLE programs list public.
What are the CLE accreditation standards for a program? As an accredited provider of CLE credit, the Firm is obligated to uphold accreditation standards in multiple jurisdictions. We may issue CLE credits only for programs (or parts of programs) that meet those accreditation standards. To that end:
The Firm can only issue credit for programs developed for, provided by, and presented to the Firm’s lawyers and clients.
The Firm must have complete control over program content, and determine the agenda, materials, speakers, topics, talking points, design production, presentation, format and other aspects of the program and attendance verification.
The Firm cannot accredit programs where direct or indirect fees are charged or for which the presenter is being paid.
The Firm does not have the authority to accredit programs developed by other organizations, or sponsored, co-sponsored or offered by other firms, clients or institutions.
The Firm may not accredit programs that apply to pending litigation, as this makes it too “pitch-like” by showing how the Firm could help clients/attendees with these issues.
A program must have significant intellectual/practical contents and its primary objective must be to increase the professional competency of the practice of law.
Open/pending cases, ongoing business, or Firm-related information are not eligible for credit.
Written materials/handouts must be available to all attendees at the time the program is presented.
Meals are allowed, so long as there is time allocated to getting the meal prior to the start of the program or session.
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Topics not eligible for CLE credit in most jurisdictions include:
Business development
Marketing skills
Rain-making
Non-legal software training
Additional topics vary by jurisdictions
When applying for CLE credit, what information do I need to gather and provide (to XXXX, CLE Manager), and what timeframe do I need to keep in mind when submitting these items? In order to review and accredit presentations, please send the required items at least one week prior to the program. To allow sufficient time for material review, we encourage drafts if they are readily available.
The following items are required when sending your accreditation request:
Title of program
Date and time of program
A timed agenda (Sample timed agenda)
Location(s)
Program materials (e.g., outline, PowerPoint slides, handouts, etc.) To expedite the accreditation process, please feel free to submit draft materials for approval.
Intended learning objectives for the program (if available)
Speaker bios (for outside speakers only) some jurisdictions require at least one speaker to be an attorney in good standing.
Presentation method(s) (e.g., live in-person, teleconference, videoconference, etc.) Note: all formats of the presentation must be indicated to the CLE team, especially when numerous methods are involved. Should there be any changes to presentation method, please notify the CLE team immediately. For example, if there is a sudden change to an in-person program and some attendees will be dialing in by phone, please indicate the change to the CLE team as soon as possible.
Timed Agenda Agendas must include concise program information such as program title, date, and time and speaker name. When a program has multiple speakers, the agenda must clearly show specific times allotted to each speaker and his/her topic of discussion. The agenda must cover every session of the program and materials must coincide with discussion items listed on the agenda.
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CONTRACTS FOR THE DISTRIBUTION OF SECURITIES
Date: Thursday, June 17, 2020 Time: 2:30 PM – 3:30 PM (EST)
Speaker(s): Charlie Brown and Thomas Edison (attorney from Electric Company)
Timed Agenda:
2:30 – 2:50 I. Overview of Principal Contracts Types
A. The Relationship between the Issuer and Underwriters
1. Underwriting/Purchase Agreements
2. Agency Agreements
3. Distribution Agreements
4. Subscription Agreements
B. Public and Private
1. If public: S-1, S-3, F-1. F-3, Schedule B, etc.?
2. If private: 144A, Reg. D, 4(2)?
C. The Security: Common Stock, Straight Debt, Convertible Debt, etc?
Speaker: Charlie Brown
2:50 – 3:10 II. Related Contracts
A. Master Agreements among Underwriters
B. Inter-Syndicate Agreements
C. Standard Dealer Agreements
Speakers: Charlie Brown and Thomas Edison
3:10 – 3:30 III. The Principal Parties and Our Obligations to Them
A. The Issuer and its Outside Securities Counsel
B. The Underwriter(s) and its (their) Internal and Outside Securities Counsel
C. Local or other Special Counsel?
Speaker: Thomas Edison
What is the process after all required materials are submitted? CLE team review and issue CLE credit determination along with relevant CLE documents (CLE attendance form and CLE code, if applicable) directly to the presenter. Be sure to confirm course code after accreditation has been secured.
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If there are any “red flags”, the CLE team will contact you and advise on how to amend the materials in order to proceed with requesting accreditation.
Any questions regarding a program and its applicability for CLE credit should be directed to Keisha Channer, CLE Manager.
In what jurisdictions does the Firm provide CLE accreditation? We are able to offer CLE credit in the following jurisdictions only:
California Illinois New York
Please discuss any other jurisdictions with a member of the CLE team. Some jurisdictions allow lawyers to apply on their own or offer reciprocal credit. In these cases, we issue a universal CLE certificate that lawyers can use to apply for credit in their state. The Firm is generally unable to issue credit in jurisdictions outside the United States, with the exception of Firm programs in our Hong Kong office, for which we can apply to the Law Society of Hong Kong for Continuing Professional Development credit. The Law Society has very strict deadlines regarding application, notification and changes to program information. The application process must be started no later than two weeks from the program start date. If we are even one day late, it will be denied.
After the program, what steps should we follow? Be sure to collect all of the CLE forms and/or advise attendees to email their completed attendance form to
Ensure that if a CLE course code was provided for this program, that all participants included it on the attendance form. CLE credit will not be given to attendees who fail to fill in the course code. The code serves as an attendance verifier when all participants are not in the same location as the speaker.
Encourage attendees to fill out the second page of the form (which is a program evaluation), as this will serve as a useful tool when debriefing with the lead lawyers
What is the appropriate response when clients ask about the status of their request for CLE credit? Clients may ask when they will be officially accredited for CLE, or why they may not have received their
certificate in the mail. All inquiries regarding the status of CLE credit should be directed to [email protected]
Please allow 5-7 business days for processing after which certificates are sent via email to participants. Please note that some jurisdictions require application filings and can take up to eight weeks to respond.
Who can I contact on the CLE team? xxxxxx – CLE Manager
xxxxxx – CLE Assistant
Path to CLE
CLE?
States?
Contact CLE Staff
Send to CLE
Administrator
Gather Materials
Tell Registrants
That CLE is PENDING!
Designate a Sign-In Sheet
Manager
Have sign-in sheets,
evaluation forms, and written materials ready
Give a great presentation
Send sign-in sheets and evaluation forms
to CLE Administrator
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Introduction to CLEFacilitating CLE for Client Presentations
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Each state determines its own rulesDistance Learning
Self-studyIn-House ProgramsLaw Practice Management Meals
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• 4 states do not require CLE− Maryland− Massachusetts− Michigan− South Dakota• Washington, D.C.− No MCLE
− U.S. territories
MCLE States
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• Content: substantive legal education• Faculty: SME • NY - at least 1 attorney in good standing• Written Materials/Handouts: supplemental learning materials for attendees• Format: live, in-person OR groupcast w/ sign-in sheets at each location. • Additional requirements for webcasts, teleconferences, recordings, etc.
CLE Provider’s ResponsibilitiesWhat Can Qualify for CLE – Generally*
*This is not an exhaustive list and requirements may vary.
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Courses that focus on� Marketing techniques� Increasing revenue� General business topics applicable to any business� A legal subject taught to non-attorneys� Matters pending in the firmOther: Meetings, opening remarks, keynote speech, networking breaks, lunch sessions, etc.Written materials: OutlinesSign-in sheets: Registration or RSVP list
CLE Provider’s ResponsibilitiesWhat Doesn’t Qualify for CLE
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First Steps1. Contact the CLE Staff2. Choose jurisdiction(s)3. Collect CLE Pieces
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Written MaterialsThe CLE Pieces
Course DescriptionTimed Agenda Faculty Bios
Additional Formats(Webinar, teleconference, etc.)
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The CLE PiecesWhen to Submit• 5 weeks prior to program date for external client programs• 2 weeks prior for internal programs in CA and DC
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Planning a CLE ProgramRight Before the Program• Manage sign-in sheet• Distribute written materials to attendees.During the Program• Ensure that attendees sign-in and out!After the Program• Send sign-in sheets and evaluation forms to CLE Staff• Plan more CLE programs!
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Path to CLE (Summary)1) CLE! 2) Contact CLE Staff3) States? 4) Gather materials8) Sign-in sheets, evaluation forms, and written materials 5) Send to CLE Staff10) Collect and send completed sign-in sheets and evaluation formsto CLE Staff
6) “CLE Pending”9) Give a great presentation 7) Designate sign-in sheet manager
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In Summary• Contact the CLE staff before the program• CLE rules differ from state to state and can change• Webinars, teleconferences, and recorded programs require extra steps in attendance tracking• CLE sign-in sheets are just as important.– Someone should be managing the sign-in sheet before, during, and after the program.– Send the sign-in sheets back to CLE Staff right away.
