Upload
the-glover-park-group
View
386
Download
0
Tags:
Embed Size (px)
Citation preview
GPG PRESENTS…
An overview of the micro-blogging site and its applications in the public affairs and political consulting world
HOW CAN WE UTILIZE TWITTER?(OR) TWITTER AND PUBLIC AFFAIRS
http://www.nytimes.com/2010/01/03/weekinreview/03carr.html
4
HOW CAN WE UTILIZE TWITTER?(OR) TWITTER AND PUBLIC AFFAIRS
5
HOW CAN WE UTILIZE TWITTER?(OR) TWITTER AND PUBLIC AFFAIRS
6
HOW CAN WE UTILIZE TWITTER?(OR) TWITTER AND PUBLIC AFFAIRS
Consider:
7
HOW YOU CAN USE TWITTER IN THE WORKPLACE
Directories of Twitter
Journalists
MediaOnTwitter
MuckRack
JournalistTweets
WeFollow
JOURNALISTS AND TWITTER
Journalists on Twitter
chucktodd
jaketapper
morningmika
GStephanopoulos
maddow
andersoncooper
PoliticoClick
Michaelluo – New York Times
@charshaff I like it…The idea is pitched in a more concise fashion and if more info is needed, then go to email. Also on Twitter hopefully PR folks have a better sense of what reporters are like and what sort of stories they cover so the pitches aren’t so random.
careypena3tv – Phoenix News
PITCHING VIA TWITTER
10
13
14
TWITTER AS A RESOURCEHOW TWITTER CAN BE USED TO GATHER
INFORMATION
Federal Government Announcements
A Digital Tool for PR Pros
What the White House is Talking About
TWITTER AS A RESOURCEHOW TWITTER CAN BE USED TO CONNECT WITH
WHITE HOUSE
How the White House is Spinning It
16
TWITTER LISTS
DIRECT GRASSROOTS OUTREACH
Nearly a third of Members of Congress are using Twitter, whether to make political points or just talk about the weather
18
HOW YOUR CLIENTS CAN USE TWITTER
RAPID RESPONSE
REAL TIME BRAND MONITORING
EXTERNAL TWITTER TOOLS
22
CASE STUDIES
23
24
CUSTOMER SERVICE
26
CUSTOMER SERVICE
27
TWITTER AND YOU
THE BASICS: CREATING AN ACCOUNT
Go to www.twitter.com and click “Sign up now”
THE BASICS: CREATING AN ACCOUNT
Fill out the fields, but keep your username short, to not take away from your 140 character limit
NAVIGATING, WITHOUT THE COMPASS
Use the navigation panel at the top of the Twitter site to find new users, view your profile, change your settings and get help from the Twitter team
TWEET, TWEET: THE INS AND OUTS OF GETTING YOUR TWEET ON
32
SEARCH AND DISCUSS TRENDING TOPICS
Use hashtags ( # ) to search for what Tweeters are saying about a specific topic
I WANT TO FOLLOW THE LEADER…
LIKE WHAT SOMEONE HAS TO SAY?WANT TO TELL SOMEONE WHAT YOU THINK?
Like what @barackobama has to say? Then retweet his post so that all your followers can see.
Want to reply to @barackobama? Just click reply and type.
IS ANYBODY LISTENING!?
Using a tool like TweetDeck, you can follow when people mention your handle in their tweets…
Easily upload and share pictures to your Twitter using twitpic
38
USING BIT.LY TO PUBLISH LINKS
39
QUESTIONS?